Introduction: In many developing countries, maternal mortality is still high. Although an effort has been made to achieve Millennium Development Goals, the positive results and significant decrease in maternal mortality is yet to come, especially in the sub-Saharan African countries. Ethiopia is a member of sub-Saharan countries with high maternal mortality. Since health education and promotion activities are insufficient, most births take place at home by non-health professionals and the public awareness in health facility delivery remains low. Because of these underlying factors, many Ethiopian women are dying from pregnancy and other pregnancy related causes. It is important to evaluate the women that deliver at health facilities versus the home. Objective: To identify factors associated with health facility births in Ethiopia using demographic characteristics, pregnancy-related factors, and media-related factors and to know users of health facility births. Method: This study used the data from the Ethiopian Demographic and Health Survey (EDHS) 2011, which is a national representative sample data. This study analyzed specific health facility births. The demographic characteristics, pregnancy- related factors, and media-related factors were used as independent variables. Delivery places, the outcome variables were treated as categorical variables both bivariately and multivariately. A logistic regression analysis was conducted to identify factors associated with delivery place. Result: Maternal mortality in Ethiopian still high 676/100,000 per life births. Health facility births were still low. A total of 9,429 home deliveries and 1,467 health facility deliveries were identified from the EDHS 2011. Only 13.5% of pregnant women gave birth at a health facility. Women’s residence regions, residential place, educational level, wealth index, husband/partner education level, antenatal care visit and media exposure were significantly associated with their delivery place choice. Whereas older age, high number of parity and married women were negatively associated with health facility deliveries. The outcome of birth (child alive or not) had no association with delivery place selection. Conclusion: This study verifies the factors associated with health facility births in Ethiopia. Region, place of residence, education level of pregnant women and partner and media exposure had significant association. To promote health facility utilization in birth and decrease maternal mortality special efforts will be needed taking account the significant factors. As a positive tool for breaking regional inequality and health education, media and social media may serve an important role in facilitating health facility births.
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