Since sport is accorded such a significant position within national popular culture, it assumes corresponding importance in producing, reproducing and challenging racial myths. This paper explores how dominant notions of black physicality are embedded in sports practice and how such assumptions may be challenged. To do this we shall offer a critique of existing literature and, importantly, draw on empirical evidence from a recent study of the nature and extent of racism in rugby league. Together these allow us to explore tacit racism, that which is hidden and normalized by language and culture. At the heart of this are stereotypes of 'race' and racial qualities, created by white hegemonic culture with their significance perpetuated by society, including the people who experience the stereotyping. These cultural productions maintain inequalities even after the caricatures they portray may have changed. We examine how these historically specific images are formed and justified (and thereby normalized) and how they have material effects through the actions of coaches, managers, chairmen and players. Finally, we shall review how the sports arena can be used to challenge racist stereotypes to offer necessary, though not sufficient, conditions to begin to change social relations more generally.