A national telephone interview survey of an age-stratified random sample of 2,991 adults, aged 16 and over, provided detailed information from 1,142 vitamin and mineral supplement users about their nutrient intake patterns from dietary supplements. Dietary supplement users were divided into four groups (Light, Moderate, Heavy, and Very Heavy) on the basis of the type and amount of nutrient intake from supplements. The Light, Moderate, Heavy, and Very Heavy nutrient intake groups accounted for 42%, 16%, 28%, and 14%, respectively, of the total users. Young supplement users (aged 16 to 25) tended to be in the Light user group. Older adults (aged 41 to 64) and residents of the western United States tended to be in the Heavy and Very Heavy user groups. Users in the Light and Moderate nutrient intake groups generally used only one broad-spectrum vitamin and mineral product. Users in the Heavy and Very Heavy groups were typically taking two or more specialized vitamin and mineral products at a time as part of a personalized supplement regimen. Heavy and Very Heavy nutrient intakes were associated with more frequent visits to health food stores, greater nutrition activity, and less physician involvement. Light and Moderate nutrient intakes were more likely to be associated with a defensive interest in avoiding nutritional deficiencies. The implications of generally different motivations for dietary supplement use are discussed in the context of public information strategies.
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