Construction Of National Image Research Articles

The Construction of National Image in the “Green” Discourse of “Belt and Road Portal”—A Corpus-Based Discourse Analysis

The Construction of National Image in the “Green” Discourse of “Belt and Road Portal”—A Corpus-Based Discourse Analysis

A074: National Image, National Brand, and Heritage of Major Sports Events

Background/Purpose: The 2022 Beijing Winter Olympics, with the concept of building a community with a shared future for mankind, were Olympic Games held in Beijing after 2008. Its Olympic heritage is more macro, comprehensive, and distinctive of China, and is an important resource for China's subsequent development. The cultural heritage of the Beijing Winter Olympics, as a world-renowned historical landmark, has a sustained endogenous driving force for the national image and brand building. Although there has been some research on Olympic heritage, it has mainly focused on the Summer Olympics, with relatively few studies on the heritage of the Winter Olympics. The current research on the heritage of the Winter Olympics has mainly discussed the definition and evaluation methods of heritage or analyzed individual categories of heritage such as venue preservation, with less exploration of heritage development strategies. In addition, although existing research has yielded certain results in the subsequent development of heritage from previous Winter Olympics (such as the Vancouver Winter Olympics), each Winter Olympics has its own specific environment and background, and its Olympic heritage also has its own unique characteristics. Therefore, it is necessary to conduct a specialized analysis of the heritage of 2008 Beijing Winter Olympics. Based on the analysis of the characteristics of the Beijing Winter Olympics heritage, the purpose of this study was to explore issues such as how to utilize these features in the process of national branding, and ultimately what kind of national image should be formed. Methods/Design: A semi-structured interview was conducted to collect key experiences, opinions, and lessons learned from stakeholders in the construction of selected national brands and the Winter Olympics, to have a deeper understanding of the details of national image construction, national brand development, and the Beijing Winter Olympics and its heritage. Based on the list of stakeholder types mentioned in the literature, the criteria of the population most likely to answer research questions based on their first-hand experience, and expert knowledge of large-scale events, 12 subjects were selected to participate in this study, including members of the Organizing Committee for the 2022 Beijing Winter Olympics, partners and sponsors of the 2022 Beijing Winter Olympics, important mainstream foreign media journalists, academic researchers from domestic and foreign universities in the impact of large-scale events and national brand research. Interviews were conducted from January to June 2022, covering the preparation, organization, and review of the Winter Olympics, providing interviewees with objective evaluation and reflection space. Due to the pandemic, the interviews were mainly conducted online through three apps: Skype, Zoom, and We Chat. The interview was digitally recorded and transcribed with the informed consent of the interviewees, and the interviewee's interview materials were encoded. The collection of data takes saturation as the node until no more information appears. Through constant comparison and inductive analysis, this study developed the relevant characteristics of the cultural heritage of this Winter Olympics and conducted discussions on this basis. Secondly, to make the text materials more detailed and abundant, online ethnography was used, relying on mainstream domestic and foreign online platforms, focusing on comments on the Winter Olympics cultural heritage and national image in the "online community", as part of the source of this research text. Results: The heritage of the Winter Olympics presented four important features that can be utilized in brand building: (1) consensus, resonance, and progress: a major country striving for world unity; (2) Green, environmentally friendly, and sustainable: the business card of the "Double Olympics City"; (3) People oriented and responsible big country: important achievements in the prevention and control of COVID-19 epidemic; (4) Kind, joyful, and youthful: Happy Winter Olympics and sports stars. These features were derived from China's early planning and have been successfully perceived internationally. The dissemination effect was good. Therefore, in subsequent development work, those features should be utilized as a focus and highlight. Conclusion: As an important connotation and clear goal of the cultural heritage of the Beijing Winter Olympics, the benefits of a national brand are considered a key achievement of the host country’s activities. This study specifically analyzed the unique features provided by the Beijing Winter Olympics that can create a national brand, and clarified the interrelationships between major sports events, the development of the host country's national brand, and image building work. Considering the long-term and important nature of national brand building, further research is needed to explore the specific media products and forms in which the characteristics of the Winter Olympics heritage can be applied, as well as how different media products should be coordinated.

Study on National Image Construction and International Communication in CHINA ON THE MOVE Amid Deconstructionism and Constructivism

National image documentary is a key part in shaping a country’s brand, fostering cultural exchange. However, China has faced challenges in presenting a dynamic and multidimensional national image on the global stage. In recent years, China has intensified its international communication efforts, leveraging various media formats to portray a more comprehensive image. The paper critically analyzes the contradictions inherent in the construction of national image and its overseas translation and communication, focusing on the biases of logocentrism and egocentrism. Taking China on the Move as a case study and examining its production, characterization, narrative, and translation strategies to summarize patterns and practices from a series of high-quality Sino-foreign co-produced documentaries. The analysis explores how the deconstructionist strategy of decentralization contributes to the joint-shaping of national image, and how an emphasis on marginalization reflects broader societal structures through the lens of ordinary lives. The deconstructionist translation strategy underscores the translator’s active role and the importance of “creative rebellion”. Conversely, the constructivist strategy elucidates the underlying logic of China’s image for international audiences, promoting empathetic communication by seeking common ground while acknowledging differences. The constructivist translation strategy also imposes necessary limitations on “creative rebellion” to ensure coherence in the translation process.

The Construction of National Image from the Perspective of Attitude Resources: A Discourse Analysis

The Construction of National Image from the Perspective of Attitude Resources: A Discourse Analysis

“Silk Road Utopia”: The Construction of National Image along the Belt and Road Initiative by Chinese Travel Variety Shows—— Taking Divas Hit The Road Season V as an Example

The news documentary Divas Hit The Road Season V, jointly produced by Hunan Radio and Television News Center and Mango TV, was broadcast, which showed the stories of young people and locals in countries along the Belt and Road Initiative and China. Based on the theory of space production, this paper analyses the construction of the national image of the Silk Road countries by the program. It was found that the program produced the Silk Road countries into a utopian national image through character setting, visual aesthetics and scene creation. “Silk Road Utopia” includes its culture, life and international relations. However, it should also be pointed out that the national image presented by the program is a filtered national image.

National Image Construction from the Perspective of Multimodal Metaphor—A Case Study of the Opening Ceremony of the Beijing Winter Olympics

National Image Construction from the Perspective of Multimodal Metaphor—A Case Study of the Opening Ceremony of the Beijing Winter Olympics

On discourse construction of national image from the perspective of coordination theory: a case study of the Report on the Work of the Government in 2023

On discourse construction of national image from the perspective of coordination theory: a case study of the Report on the Work of the Government in 2023

Automation of visual communication and aesthetic construction of national image: a computational aesthetic analysis of social bots on Twitter

Abstract Vision and aesthetics are inseparable dimensions of national image building. Based on 106,562 China-related images from Twitter (renamed as X), this paper introduced a computational aesthetic approach to investigate the visual communication activities of social bots on Twitter and compared the similarities and differences between human and bot accounts’ posted images so as to explore the influence of social bots’ aesthetic strategies. The results show that social bots have displayed different aesthetic strategies in the construction of the China-related visual frame, and formed obvious stylistic differences with humans in brightness, saturation, color, etc. Negative binomial regression indicates that the aesthetic strategies of social bots contribute to more likes and shares. The automation of visual communication and aesthetic construction not only makes the global building and communication of national image face new situations and challenges, but also pushes the whole human visual aesthetic, creation, and communication activities under the potential subjectivity crisis.

Translation Studies on Xi Jinping: The Governance of China—A Systematic Literature Review

This paper conducted a systematic literature review of the previous studies within China and other countries within the period from October 2014 to July 2023 with the purpose of investigating the research foci on the English translation of Xi Jinping: The Governance of China. This study revealed that scholars in Chinese Mainland mainly focused on three fields: research on translation strategies of political documents, cultural translation in foreign publicity translation, the external dissemination of political documents and the construction of national image. Besides, an emerging field with discourse analysis-related theories to explore discourse theory paradigms, evaluate discourse quality, and conduct corpus analysis of discourse has provided multivariant academic thinking in translation studies. Compared with Chinese scholars’ studies, there was minimal discussion about the foreign scholars’ exploration of the translation strategies and methods or other translation-related topics, which implied the urgent need of mutual academic communication between Chinese scholars and the foreign academic circles to promote the further development of Chinese political document translation studies.

Research on National Image Construction and Communication Strategy of Official Media Short Video from Multi-modal Perspective

With the continuous change of media and information technology, electronic media integrates verbal signs with non-verbal signs, and the mode of information transmission has evolved from a single text discourse mode to a multi-modal discourse mode. In addition, as a new multi-modal communication mode, short video is widely used by mainstream media as a communication tool. In the fierce international competition, how to construct national image through official media short video is a problem that needs to be clarified and solved. Therefore, from the multi-modal perspective, this paper selects the short video of People's Daily Tik Tok account to deeply analyze the change of communication mode and the construction of national image with the development of The Times, and explores communication strategies conducive to the construction of national image.

A Review of Research on the English Translation of Xi Jinping: The Governance of China

After combing through the literature on the English translation of Xi Jinping: The Governance of China from 2015 to 2022, it was found that most of the relevant research focused on three aspects: translation strategies, external communication and national image construction, and research based on discourse analysis. However, the research on these three aspects is not balanced. The first two aspects have more literature and more in-depth research, while the third aspect has fewer papers and more scattered research. The analysis shows that the research on the foreign translation of important party and state documents based on discourse analysis shows the characteristics of scientific methods and novel perspectives, and has strong academic value. Research in these three aspects can be further integrated, expanded and explored under the theoretical framework of discourse analysis, which can produce more theoretically innovative research results.

A Review of Chinese Political Literature Translation Studies since the New Era

In this paper, we analyze the core journals of the past ten years with the subject terms "political literature" plus "translation","political literature" ,"English translation" on China National Knowledge Infrastructure (CNKI). "I have analyzed the characteristics on translation of political literature during 2012-2022 from the aspects of practical experience, multi-perspective research and national image construction, and look forward to the development of English translation of political literature, hoping to provide various types of reference information for it.

National Image Construction Based on Multimodal Translation in the Context of Big Data

Abstract This study focuses on the public’s perception of a specific country’s image, and adopts comment texts from multimodal translated materials as the object of analysis. A country image text perception model was established by combining the TextRank algorithm and the LDA topic model. The model extracts and categorizes themes from the collected comment data, and discusses in depth the different themes of country image and their degree of attention. It is found that the most popular theme is “economic dimension”, with a heat degree of 42.59%, followed by “regional development” and “political dimension”. This reflects the high level of public interest in these areas. In addition, the study quantified the public’s emotional disposition towards the country’s image and found that most people have a positive attitude towards the country, with a high percentage of positive sentiment of 84.89%, but most of them are mildly positive. This suggests that although the public’s overall perception tends to be positive, there is room to improve the country’s image and enhance the public’s positive perception.

A corpus-based discourse analysis of China’s national image constructed by environmental news in The New York Times

The persuasive function of topoi—the conclusion rules connecting the arguments and claims—in national image construction through news discourse has been relatively under-researched. This article presents findings from a corpus-based discourse analysis of 21 China-related environmental news stories in The New York Times to address this gap. The corpus analysis of frequency was utilized to find out recurrent and characteristic topics in the news discourse, while the concordance analysis revealed the discourse prosody in the news stories. Topoi in the reported speech was scrutinized to uncover the persuasive intentions in the coverage and the press’s opinion of China’s pro-environmental actions. The findings demonstrate that China is constructed as a country pursuing economic growth at the expense of the environment and a country that is good at showing resolution of governance but with poor governance capacity. The paper suggests that China should spread environmental-related information more transparently using a vigorous international discourse system and diversify means of communication to offer the world more ways to see China’s pro-environmental actions.

Russian Translation of Chinese Current Affairs Buzzwords and China’s National Image Construction: Under the Perspective of Foreign-oriented Publicity

Russian Translation of Chinese Current Affairs Buzzwords and China’s National Image Construction: Under the Perspective of Foreign-oriented Publicity

The Construction and Communication of National Image by Publicity Documentary Subtitle Translation from Multi-Modal Perspective: A Case Study of China on the Move

With the evolution of globalization, the world pattern has become more open and diverse. A good national image is the strategic capital for friendly exchanges and cooperation between countries. The shaping and dissemination of national image have become the most important game strategy for countries in international political and economic competition. As one of the most important media of external communication, publicity documentary fully embodies the construction of national image. This study is based on the perspective of multimodal discourse analysis, using the cultural, contextual, and content dimensions of the multimodal discourse analysis framework proposed by Zhang Delu as the specific research and analysis path. The bilingual subtitles of the documentary China on the Move are used as the corpus, and an overall example analysis is conducted from the cultural and contextual levels. Then, a specific analysis is conducted from the content level on the modality in the documentary. Through subtitle translation, explain how documentaries achieve precise construction and accurate communication of the national image through multimodal cooperation.

Retracted: The Construction of National Image of China by English World Media in Public Health Emergencies.

[This retracts the article DOI: 10.1155/2022/9669941.].

Multi-modal Discourse Analysis of National Image Construction in the Documentary Human World

With the development of the times, the world pattern is constantly changing. For a country to develop well, it should not only improve its own comprehensive strength, but also build a good national image. Since the outbreak of the epidemic, some rumors and public opinion at home and abroad have seriously damaged China's national image. As a result, Chinese state media have launched a series of documentaries on the fight against the epidemic, which truly record the correct attitude of Chinese leaders towards the epidemic and the determination of frontline medical workers to fight the epidemic. This has not only provided a satisfactory answer to domestic diplomacy, but also demonstrated to the world a responsible and capable image of China. This paper selects the "human world" documentary as the research object, using quantitative and qualitative methods to explore how Chinese state media can build and maintain China's national image through documentaries. Based on the theory of system functional language and the framework of multi-modal discourse analysis, this paper found that the documentary presents the facts in the fight against COVID-19 and shapes the characters in the anti-epidemic through images. And through the relationship between text and text, with vivid narrative language and pictures to build a united, responsible, people supreme Chinese image.

The Guiding Power of Media on Public Opinion in the Internet Age -- Focus on the Construction of National Image

The change in media communication methods has led to a transformation in the audience and the subject and object of information. The diversity of information sources has made everyone become a producer and influencer, which has resulted in a multitude of voices and the multilateralism of public opinion on the Internet, posing a greater challenge to the media guidance power. The focus of this paper is on the impact of media guidance on public opinion, especially in how countries use public opinion to construct their national image. It begins with a literature review of previous researches on media changes, the relationship between media guidance power and public opinion, and the self-definition and other-definition of national images. Then, news articles from China and the United States are selected to analyze the performance of media in shaping their national images through content analysis and comparative analysis, and summarize the generality and feasibility of media guidance of public opinion. There is a problem of small sample size as quantitative analysis is unfeasible due to the timeliness and large number of news items. It is hoped that better solutions can be explored in future research.

Construction of National Image during Public Health Emergencies: Discourse Analysis of Macao Daily’s Diachronic Report on COVID-19

Construction of National Image during Public Health Emergencies: Discourse Analysis of Macao Daily’s Diachronic Report on COVID-19