In our time, as the need to expand the output of foodfor the rapidly rising population of the world becomesmore acutely felt, and as development acceleratesthroughout the world, the scope and tasks of appliedecology cannot but increase. Ours is an age in whichecological thinking and methods have more than everbefore to contribute to the progress of mankind: theJournal of Applied Ecology hopes to play a useful partin the common effort.These aspirations represent the closing statement of thevery first Editorial published in the first issue of Journalof Applied Ecology in 1964 (Bunting & Wynne-Edwards1964), and yet are still highly relevant today. It was withconsiderable vision that the British Ecological Society(BES) launched a new journal that not only spannedplant and animal ecology but addressed issues ofrelevance to human well-being.The Journal of Applied Ecology was founded to publishthe results of original research, particularly of a quantita-tive and experimental kind, on ecological subjects that areof economic or social importance. Fifty years ago, appliedecology was widely viewed as the poor relation of themore glamorous fundamental areas of this young science.Scientific research relating to the conservation of biologi-cal diversity was in its infancy, journals such as Conserva-tion Biology were not even on the horizon, while it wouldbe more than a decade before the integration of agricul-ture and the environment became a recognized area ofresearch with the launch of the journal Agriculture, Eco-system and Environment in the 1970s. The Journal ofApplied Ecology had already celebrated a quarter of acentury of publishing the best applied ecological researchwhen the Ecological Society of America launched Ecologi-cal Applications. Few applied journals can compete withthe Journal of Applied Ecology in terms of its heritage andits contribution to establishing applied ecology as animportant discipline in its own right.To celebrate our golden jubilee, we have launched avirtual issue online (http://www.journalofappliedecology.org/view/0/virtualissues/fiftyyearsvirtualissue.html) that re-views some of the key articles we have published over thelast five decades. Much of the focus of the first decadewas on improving the productivity of agricultural ecosys-tems rather than addressing agriculture’s potential impacton species conservation. Nonetheless, the Journal had aglobal outlook from the start, drawing its examples fromecosystems around the world. Surprisingly, given thelaunch of the journal less than 2 years after the publica-tion of Rachel Carson’s Silent Spring (Carson, Darling &Darling 1962), studies describing the impact of agrochemi-cals on wildlife only appeared towards the end of the1960s. These studies did, however, include early classics inthe field. Work published at this time continues to haveimpact today. For example, Newman’s (1966) article, on amethod for estimating the total length of root in a sam-ple, is still heavily cited more than four decades later, with62 citations listed in Google Scholar (http://scholar.google.co.uk/) from January 2011 to November 2012.These recent citing articles include authors estimating car-bon stocks in Amazonia, understanding the effects ofmycorrhiza for coffee in Puerto Rico, and investigating thepotential for biocontrol of tomato root rot in Denmark.During the 1970s, much of what was published reflectedthe need for basic information about the biology of pestspecies that had large economic effects. This was a periodof rapid agricultural expansion and modernization, exem-plified by the so-called ‘green revolution’, and researcherswere acutely concerned with pests that lowered crop pro-ductivity. By the 1980s, while pests of agriculture werestill an important focus, models of their populationdynamics became increasingly more realistic and includedcrop phenology in assessments of the likely damage fromdefoliating insects. Furthermore, the management of agri-