ABSTRACT In an era marked by disinformation and eroding trust in social institutions, public service media (PSM) face significant challenges in audience engagement and redefining their role within the digital media ecosystem. “La Gran Consulta” (LGC) [The Great Consultation] emerges as a groundbreaking initiative by Radio Televisión Española (RTVE) aimed at involving the public in shaping the future of national broadcasting and its digital transformation. This study critically examines LGC as a paradigm of effective audience listening, employing the theoretical framework of the architecture of listening. Through primary data from project outcomes and interviews with key personnel, this paper analyzes the implementation and impact of LGC, offering insights and strategies for similar initiatives across Europe. The findings provide a foundation for a renewed framework and mandate for public television, emphasizing the role of audience participation in fostering trust and enhancing public service media’s relevance in contemporary society.
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