A one step seed mediated strategy is adopted here for synthesizing spherical, dog bone and rod shaped gold nanoparticles. Usually noble metals decorated by supporting materials are used for chemical catalysis. Here, a variety of unsupported gold nanoparticles (spherical, dog bone and rod shaped) originating from the same growth procedure are used for the catalytic reduction of para-nitroaniline (4-NA). The product obtained, para-phenylenediamine, is an important material, especially in the field of dye industry. The reaction kinetic values were analyzed based on to the Langmuir–Hinshelwood (LH) mechanism. A comparison of the rate constants obtained for gold nanoparticles of different shapes with almost similar volume pointy that gold nanorods are superior to that of spherical and dog bone like nanoparticles. The turnover frequency obtained here is high compared to other reported results and is found to be sensitive to the shape of the nanoparticles.