Introduction. The development of composite materials is considered with account for the shifts of paradigms based on the basic models of the continuous self-developing environment towards paradigms based on the models of the structured self-developing environment using the ideas and methods of the system approach and synergetics. The system approach can: reduce or even eliminate the uncertainty inherent to the problem to be solved; reconstruct it in models meeting the objectives of the study; identify objects, properties, and relationships in the system under consideration, taking into account the mutual influence of the external environment. Methods. It is shown that the structural organization of the material determines the design of the product or structure and largely determines the functional properties of the entire system. Composite materials are considered as large, complex systems formed based on a modular principle; material properties are determined on the basis of autonomous studies of individual subsystems. Results. It is assumed that individual subsystems have a certain degree of autonomy; it is possible to introduce customizable reference models with the simultaneous decentralization of modules by inputs; the conditions for transferring the results of autonomous studies to the system as a whole are determined by the completeness of understanding the processes of the formation of the structure and properties of the system. In the development of composites, the relative importance, the mutual utility of the quality criteria, a reasonable balance between the internal logic of science and its practical significance are taken into account. Partial criteria are analyzed, and a generalized quality criterion for the building material is formalized. The following is considered: the complexity of the object of study (multi-dimensionality, multi-connectedness, incompleteness of diagnostic information), diagnostic interpretation of the analyzed factors, the probabilistic nature of diagnostic information (using methods of both concrete and abstract-logical cognition; each new logical stage continues the previous one and serves as a prerequisite for the previous one).