IntroductionA growing number of traditional nonprofit organizations are embracing free enterprise by founding for-profit business ventures (e.g., Kerlin, 2006; Khieng and Dahles, 2015; Park and Kim, in press). As an example, the Young Women's Christian Association (YWCA) is a 150-year old nonprofit focused on empowering women by providing services such as affordable childcare, afterschool youth programs, job training, and crisis counseling. In recent years, however, numerous local associations of the YWCA have founded for-profit new ventures, including catering and food delivery services, cafes, hotels, resale stores, and even an e-commerce platform.A nonprofit's decision to found a business venture represents a type of entrepreneurship: the creation of organizations addressing societal problems through business methods. Social is attracting increasing attention, interest, and resources (e.g., Dees, 1998; Mair and Marti, 2006). Although it is not a new phenomenon, in the past decade an eruption of scholarly and practitioner-oriented work has been devoted to the topic, which reflects the exponential growth in the number of entrepreneurs and newly created ventures (e.g., Dacin, Dacin, and Tracey, 2011; Short, Moss, and Lumpkin, 2009). Moreover, funders of all types, from angel investors to philanthropic foundations to grant-giving government agencies, are providing an increasing amount of resources to entrepreneurs (Austin, Stevenson, and Wei-Skillern, 2006). Consumers have also begun to actively seek goods and services produced by ventures (Hibbert, Hogg, and Quinn, 2005).Despite the flourishing interest in entrepreneurship, scholars have been slow to examine nonprofit founded ventures (NFVs) as a unique organizational form. Instead, research has centered on stand-alone ventures, such as TOMS Shoes, which are founded as independent entities rather than by existing organizations (e.g., Estrin, Mickiewicz, and Stephan, 2013; Ruebottom, 2013). Other scholars have provided overviews of this trend in the nonprofit sector but have not examined the phenomenon empirically (e.g., Dees and Anderson, 2003). This represents an important omission in prior work because it cannot be assumed that findings and theory generated from studying independently founded ventures necessarily have a correspondence to ventures founded and managed within the boundaries of an existing nonprofit organization. Yet, by not examining NFVs as a discrete phenomenon, several questions remain unexamined. Specifically, it is not clear what motivates nonprofits to found these types of business ventures, how organizational characteristics influence venture success, and what characteristics of NFV managers are most critical to the NFV's long-term viability.To address these questions, this study utilized an exploratory, partially inductive research design based on semi-structured interviews with 33 nonprofit directors, NFV managers, and other ancillary participants in the sector (e.g., resource providers). The study reveals why and how nonprofits are turning to the creation of business ventures to further their aims. An increased understanding of this phenomenon represents a contribution not only to entrepreneurship, but to work at the intersection of and non-profit management.The remainder of the paper is structured as follows. First, a brief overview of and NFVs is provided, including a discussion of motives for each. Nonprofit trends that impact NFVs are presented, with particular emphasis on the growing market orientation of the nonprofit sector. The study's research design and method are then explained, and findings are presented. The paper concludes with a discussion of the implications, limitations, and future research directions.Literature reviewSocial and nonprofit founded ventures (NFVs)Overview of entrepreneurshipSocial is a phenomenon that dates back to the community movements, mutual benefit associations, and cooperative enterprises of the early 19th century (Rispal and Boncler, 2010); however, the term social entrepreneurship was not coined until the mid-1970s and not popularized until the 1990s (e. …
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