Muslim Millennials Research Articles

The Effect of Islamic Marketing Mix towards Costumer Loyalty and Customer Satisfaction on Shopee Millennial Muslim

The improvement of internet creates many e-commerce in Indonesia. E-commerce became a receptacle for millennial generation who want to buy goods and services online. In Indonesia, Shopee is e-commerce that has become market leader. Shopee is using Islamic marketing mix to maintain its position in Indonesian market. The purpose from this research is to analyze the influence of Islamic marketing mix (product, price, place, promotion, process, people and physical evidence) on customer loyalty towards customer satisfaction. This research is quantitative research. The sampling technique used is random sampling and convenience sampling. Skala Likert will be used for measuring the data collected. There are 159 samples from millennial Muslims in Jember for this research. The data that has been collected will be analyzed using path analysis. The result indicated that product, place, promotion, and people significantly affect customer satisfaction while price, process, and physical evidence are not significant. Product, promotion, and physical evidence also have substantial effects on customer loyalty while price, place, process, and people are not. Customer satisfaction also has no significant effect on customer loyalty. The result also shows that customers cannot mediate product, price, place, promotion, process, people, and physical evidence towards customer loyalty.

Muslim converts as a heuristic device for postsecular thinking: agonism as an alternative approach

AbstractThe public resurgence of religious adherence in the West remains one of the defining qualities of this century. If secularisation theory can be understood to articulate the inevitable secularisation of post-enlightenment European societies, religious converts may be understood to epitomise some of the theory’s failings. Through a narrative-ethnographic investigation into the identity configurations and educational experiences of fifteen millennial (born between 1981 and 1996) Muslim converts, my doctoral research indicates that these converts tend to construct deeply religious identities, characterised by scriptural literalism. Set within the backdrop of an educational context that some perceive as increasingly censorious, these convert Muslims provide a heuristic device with which to examine the contested public spaces in which religious subjectivity can be expressed. This paper will bring literature challenging the securitisation agenda in education, into conversation with theories resistant to the impulse to seek consensus in social and educational debate. Advocating for more agonistic approaches to education, I will present examples from my data that warn of the ways in which ‘hardened’ secular and liberal biases may contribute towards an unmooring of the pluralistic endeavour. Located within contemporary debates about the importance of religion as a discursive aspect of modernity, the chilling of free speech and the place of transgressive thought, the paper encourages an expansion of opportunities to disagree.

Youth Narratives of Moderate Islam: Study of Islamic Philosophy For Indonesian Millennials

This study seeks to understand the narratives of Islam that have developed among Muslim millennials in Indonesia, who have commonly been targeted for recruitment by radical groups. Youths, who are in the process of self-actualization, are easily influenced to adopt mindsets that run contrary to Pancasila—the national philosophy—when they are exposed to narratives that promote intolerance and radicalism. The Islamic experiences and narratives of Indonesian Muslim millennials will shape their activities and knowledge. This study deals with three aspects of the Islamic narratives that have emerged amongst Muslim Millennials in Indonesia: the sources of these narratives, the understandings of moderatism and ideal Muslimhood that have emerged, and the responses to moderate Islamic narratives. Using a phenomenological approach, this qualitative research finds that Islamic narratives to which millennials are exposed convey diverse messages—some radical, some liberal, and some moderate. These millennials receive these narratives from pesantren (Islamic boarding schools), teachers, prayer groups, books, and social media. Millennial Muslims in Indonesia tend to idealize moderate leaders over Salafi ones, and all support the propagation of moderate Islamic narratives.

DOES FAITH DICTATE THE PURCHASING BEHAVIOR OF MALAYSIAN MUSLIM MILLENNIALS AND GEN Z IN HALAL COSMETICS?

The consumption of Halal cosmetics products has experienced significant growth in recent years. The State of the Global Islamic Economy Report (2022) reported that the global market size of Halal cosmetics is estimated to reach US$93 billion in 2025 at a 4-year CAGR of 7.4%. This empirical study attempts to examine the determinant factors of purchasing behavior of Muslim Millennials and Gen Z in Malaysia towards Halal cosmetics behaviors in the expansion of the Halal economy. In addition, it also seeks to unearth whether faith acts as the mediating variable between determinants of purchasing behavior of Halal cosmetics amongst Malaysian Muslims. The determinants of purchasing behavior (product, price, place, promotion, and people) were examined in this study. Data were collected from 303 Malaysians through a questionnaire used to test the proposed model drawn from the Theory of Planned Behaviour (TPB). Structural equation modeling analysis revealed that three marketing stimuli variables of price, product, and promotion affect the faith and purchasing behavior of Halal cosmetic products, that faith mediates the relationship between price, product, and promotion and purchasing behavior of Halal cosmetic consumers. Results indicated that price, product, and promotion are considered as complementary mediation and that price is “direct-only non-mediation” in Gen Z, but “no-effect non-mediation” in Gen X and Millennials. The outcome of this research will not only advance theoretical knowledge but also provide practical implications to industry players involved in Halal cosmetics industry.

Mediating Role of Socio-Religious Behavior to Changes in Selection of Imported Food Among Millennial Muslims

The aim of this research is to reveal the influence of attitudes, subjective norms and perceived behavioral control on interest in purchasing imported food and beverage products labeled halal through religiosity as a moderating variable (Study of Generation Z, Bone Regency). The type of research used is explanatory research or explanatory research. The analysis technique used in this research is Partial Least Square (PLS) and the data is processed using SmartPLS software. This method is used as an alternative to variance-based SEM and has the advantage that this method can be estimated with a small number of samples. This research uses the help of SmartPLS software which was built with the aim of measuring variant-based structural equations. There are several steps that must be carried out in this method with the help of SmartPLS software. There are analysis stages using the Partial Least Square (PLS) method, namely: 1) Creating a model concept, 2) The specified algorithm analysis method, 3) The specified resampling method, 4) Drawing a path diagram, 5) Evaluating the model. The conclusions of this research: 1) Attitude has a positive and significant influence on interest in purchasing imported food and beverage products labeled halal; 2) Subjective norms have no effect on interest in purchasing imported food and beverage products labeled halal; 3) Perceived behavioral control has a positive and significant influence on interest in purchasing imported food and beverage products labeled halal; 4) Religiosity has a positive and significant influence on interest in purchasing imported food and beverage products labeled halal; 5) Religiosity does not moderate the influence of attitudes on intention to buy imported food and drinks labeled halal; 6) Religiosity does not moderate the influence of attitudes on intention to buy imported food and drinks labeled halal; 7) Religiosity does not moderate the influence of perceived behavioral control on interest in buying imported food and drinks labeled halal.
 
 Keywords: Religious; Millennial Muslims; Socio-religious behavior; Imported food; Indonesia

Linguistic Habitus: The Use of Arabic To Early Childhood In Parenting (Millennial Muslim Parents)

Linguistic Habitus: The Use of Arabic To Early Childhood In Parenting (Millennial Muslim Parents)

Parenting Practices in Millennial Islamic Families of Pontianak: Navigating Between Pop-Islamism and Fluid Islamism

This qualitative study explores the parenting practices of young Islamic parents in Pontianak, Indonesia, amidst the evolving contexts of pop Islamism and fluid Islamism. The research uses anthropological lenses to focus on early childhood parenting within millennial Islamic families. The city of Pontianak, characterized by rapid development, ethnic and cultural diversity, and varied religious practices, provides a unique setting for examining these dynamics. Data collection encompassed observations, interviews, and documentation, targeting millennial Muslim parents born between 1981 and 1996, with children aged 0-8 years, totaling 83 participants. Interviews spanned a range of Islamic ideologies, including popular Islamism, tarbiyah, Tahrir, Salafi, and jihadist. The methodology involved data assembly, comprehensive observation, coding, categorization into themes, and narrative presentation. The results reveal diverse parenting patterns influenced by religious affiliations, advisors, worship practices, and explicit or implicit religious affiliations. While parenting styles varied, a high prevalence of authoritarian approaches was noted, with religion playing a pivotal role in child-rearing decisions and social interactions. The study also highlights the material aspects of parenting, including doctrinal ideologies and their manifestation in everyday life. The findings provide crucial insights into contemporary Islamic society's social and religious dynamics, emphasizing the need for an inclusive, multidimensional approach to understanding Islamism that extends beyond political and ideological realms. This research contributes to a deeper comprehension of Islamic millennial families' social and cultural intricacies in Indonesia and their strategies for balancing religious traditions with modern challenges.

The effect of religiosity level on entrepreneurial sustainability of Muslim millennials: A case study of the Indonesian family life survey

Purpose – This study aims to examine the relationship and influence of the level of religiosity (obedience and piety) on stable business success for millennial Islam in Indonesia.Methodology – This study uses multinomial logit qualitative response regression to estimate religiosity's impact on business success. This study uses 5,252 individuals who are Muslim and have their businesses in IFLS data. Religiosity is measured through the level of the piety of millennial Muslims, while business success is proxied by using profitability.Findings – The results show that the religiosity of the millennial generation has a significant positive effect on the profitability of medium and low-class businesses. Meanwhile, the religiosity level of the millennial generation was also found to have a significant adverse effect on the profitability of upper-level businesses. On the other hand, a better level of millennial education and asset ownership also contributes to one's chances of getting a much higher profit than others. Finally, Muslims in urban areas get better profits than those in rural areas.Implications – Most millennial Muslims in the upper-class profitability have lower religiosity than other classes. It indicates that more and more people are involved in businesses that have the potential to violate religious values and are sure to be less obedient to worship. It is highly correlated with the amount of acquisition he gets. Meanwhile, for other classes, for example, the profit obtained is much lower, correlated with the habit of worshiping and religious observance, but does not rule out daily work and business so that sustainability is still obtained.Originality – No previous research has discussed the influence of the level of religiosity associated with business success among Muslim millennials.

An Empirical Study on Korean Packaged Halal Food Manufactures: Muslim Millennial Consumers' Purchase Intention

This study aims to identify millennial Muslim consumers' perceptions of South Korean halal packaged food products and examine the relationship of each determinant to these food products. The research method used is a quantitative survey with a multiple linear regression data analysis method. The results showed that the primary perception of millennial Muslim consumers' intention to buy South Korean halal packaged food is the halal logo or certification. The factors determining this purchase intention do not fully have a positive and significant effect. Factors that have a positive and significant influence include; halal awareness, halal logo/certification, and product ingredients. While the factors of religious belief and exposure do not positively and significantly influence purchasing intentions. This study recommends that businesses engaged in the South Korean food sector with Muslims as their target customers follow halal principles, such as managing halal certification and including halal labels, raw material information, and processing methods of product/food packaging.

Pelatihan Pengelolaan Media Sosial Bagi Muslim Milenial Dalam Meningkatkan Kecakapan Digital

This service activity focuses on efforts to increase digital skills for millennial Muslim youth in managing social media which is a skill needed in the 21st century. The community service team from the Faculty of Islamic Religion, Sultan Agung Islamic University Semarang who facilitated the trainees, namely Muslim teenagers who were sitting at Madrasah Aliyah in Boyolali, Central Java. The service program uses a contextual approach, namely by linking the material presented with the needs and problems faced by millennial youth. Training activities begin with opening; continued identification and mapping of problems faced by millennial youth; assistance in the use of social media; evaluation and reflection on the results of the mentoring and the last is the closing. The results of this service program are able to increase the understanding of millennial Muslim youth regarding the functions and goals of social media, which is demonstrated by wiser attitudes and behavior in managing social media. Besides that, the digital skills of the trainees increased with indicators of positive content from their work being posted on social media.

The Influence of Islamic Marketing Mix on Shopee Costumer Loyalty towards Customer Satisfaction: Evidence from Milenial Muslim Jember

The improvement of internet creates many e-commerce in Indonesia. E-commerce became a receptacle for millennial generation who want to buy goods and services online. In Indonesia, Shopee is e-commerce that has become market leader. Shopee is using Islamic marketing mix to maintain its position in Indonesian market. The purpose from this research is to analyze the influence of Islamic marketing mix (product, price, place, promotion, process, people and physical evidence) on customer loyalty towards customer satisfaction. This research is quantitative research. The sampling technique used is random sampling and convenience sampling. Skala Likert will be used for measuring the data collected. There are 159 samples from millennial Muslim in Jember for this research. The data that has been collected will be analyzed using path analysis. The result indicated that product, place, promotion and people have significant effect on customer satisfaction while price, process and physical evidence are not significant. Product, promotion and physical evidence also have significant effect on customer loyalty while price, place, process and people are not. Customer satisfaction also has no significant effect on customer loyalty. The result also shows that costumer cannot mediate product, price, place, promotion, process, people and physical evidence towards costumer loyalty.

Urgensi Perpustakaan Islam Digital dalam Menyediakan Literatur Keislaman bagi Muslim Milenial

Islamic literature in Indonesia is rapidly transitioning from print to digital, and an Islamic digital library may be crucial to meeting society's more complex needs in the information age. The purpose of this article is to describe the movement in Islamic literature from printed to digital in Indonesia, as well as the importance of digital Islamic libraries for the millennial Muslim. Researchers utilise literature studies to acquire data from published books, journals, and scientific publications. The data analysis followed the Miles concept of data reduction, data display, and conclusion drawing / verification. While triangulation is used to validate the data. The results show a strategic relationship between information technology, the information society,d digital libraries. The development of digital Islamic libraries in the information age is driven by the increasing need for Islamic literature among millennial Muslims and their tendency to access Islamic literature through the internet. Islamic libraries are essential for digitizing and disseminating digital Islamic literature relevant to millennial Muslims. Additionally, access must be granted as a means of monitoring Islamic information.

Hybridisation of Muslim Millennials’ Religious Identity in the Digital Era

This article explores the social movement paradigm in the millennial Muslim generation in the digital era through social media platforms. This research uses the concept of social movement as one of the collective behaviours, making the millennial generation’s social movement a new phenomenon in the Islamic movement in Indonesia. This research uses the Interpretative Phenomenology Analysis (IPA) approach (Roller, 2015; Smith et al., 2009) to understand, analyse, and explore the phenomenon. The socio-religious movement for the millennial Muslim generation through Islamic studies on social media was examined using a qualitative approach. The research findings reflect that the social movement occurs communally, giving birth to a socio-religious movement. The millennial Muslim movement has built a new identity as a religious community that obeys Islamic rules. The social movement intends to make young people close to the Qu’ran, pray on time, actively seek religious knowledge, and spread the message of Islam through social media platforms.

Educational Intervention on Character Gradation of Digital Muslim Adolescents According to Al-Qur'an Surah Adz-Dzariyat Verse 56.

Education is the recognition of the truth that carried out by individuals, especially adolescent through formal, non-formal education and learning activities. The educational process that has the most influence on individual adolescents is the family, school, and community. The target of a life-long noble life can be achieved if Muslim youths able to get education that is right, appropriate, and in accordance with Islamic law so that all the knowledge they acquire always applies and maintains good morals which in the world of education are known as noble character. Guidance and training activities that take place inside and outside educational institutions play a role in accommodating the experiences of programmed Moslem adolescent aimed at optimizing self-efficacy appropriately. The basic problem in education that able to intervene in the formation of the character of young Muslims in the all-digital era like today is digitalization itself. This fundamental problem of digitalization will determine how Muslim adolescents will be in the future. Right and appropriate character education is very important to be applied in the lives of modern Muslim adolescents to find identity, overcome emotional instability, as well as anxiety and instability in asserting what is the chosen principle of life. This research is a scientific work which presents a discussion with reference to the library research method. The research object uses library data in the form of books as a data source, the holy book of the Koran surah adz-Dzariyat verse 56, and the subjectof the case is digital Muslim adolescent. The purpose of this research is to find educational interventions in shaping the character of the millennial Muslim generation who are actively involved in digitalization and are responsible as God-fearing servants in the perspective of the Qur’an surah adz-Dzariyat verse 56.

Millennial Muslims and Use of Cyber-Islam: A Case Study of Bilal Philips and Mufti Menk on Twitter and their Impacts

This study attempts to use Big Data Analytic Techniques to investigate the views of Millennial Muslims on the effectiveness of scholars/preachers on cyber-Islam. Two eminent scholars, Bilal Philips, and Mufti Menk have been chosen for this purpose. It examines the changing expressions and manifestations of Islam because of historical epochs and contexts. For example, the modern world is in its "post-postmodernist" stage and context, which necessitates a rethinking of previous debates and discourses on Islam. The Millennial Age is discussed, as well as its characteristics and their implications for Muslim expression of Islam. Cyber-Islam is the study of the intersection of Islam and online platforms. There is a review of academic literature on Bilal Philips and Mufti Menk. This study's methodology is to incorporate data mining methods to create a framework that can be used effectively to analyze the Twitter content and followers of Bilal Philips and Mufti Menk from an Islamic perspective. The study reveals various facts about Millennial Muslims as well as the way Islamic knowledge is communicated via social media. The study concludes that combining social media studies with Islamic studies can provide a more complete picture of contemporary Muslims and their online engagement with Islam.

The Relationship of Attitude, Perceived Behavioral Control, Subjective Norm on Halal Food Purchasing Behavior on Indonesian Muslim Millennials

Currently, halal food is one of the interesting topics to research, especially in Indonesia, because halal food has great potential and contribution in the halal sector. This study aims to examine the purchasing behavior of halal food among generation z Muslims in Indonesia. Respondents were randomly selected from generation z Muslims who consume halal food through questionnaires, resulting in 179 respondents. This study uses Structural Equation Modeling (SEM), showing a positive and significant relationship between attitude and purchase intention, perceived behavioral control and purchase intention, perceived behavioral control and satisfaction, purchase intention and satisfaction. This is in accordance with the Theory of Planned Behavioral applied in this study. Meanwhile, subjective norms and purchase intention showed a positive but insignificant relationship with the model tested. This study contributes to understanding halal food purchasing behavior, especially for generation z Muslims and the level of consumer satisfaction with these products and as an evaluation material for halal food entrepreneurs.
 
 Keywords: ; Z;

The Role of Muslim Generation Community at Zakat Collection on Realizing Sustainable Development Goals (SDGs) in the Era of Digital Society 5.0

The large potential of zakat funds can support the government’s efforts in alleviating poverty. However, its management has not been seen optimally even though BAZNAS has been designated as the official agency and the only non-structural government agency that manages zakat. This study aims to investigate the important role of the human generation who are members of the Muslim community in collecting zakat at the BAZNAS in the era of digital society 5.0 to realize the SDGs. This study uses a literature study method with library data collection techniques, reading and taking notes, and managing research materials by tracing written sources that have been previously written. This study uses content analysis techniques to obtain written information that focuses on four dimensions, namely human generation, Muslim community, zakat collection, and sustainable development goals. The findings reveal that two generations of humans are members of the Muslim community that have the potential to increase zakat collection. Deeper, Maqāṣid shari’āh as the essence of Islamic law through the values of justice, freedom, and human rights of the Muslim community will support the goal of collecting zakat. The novelty of this research found that building the strength and glory of BAZNAS in the era of digital society 5.0 requires strong social ties from the entire Muslim generation community, especially the younger generation community. The main contribution of this research highlights the ‘zakat movement’ led by BAZNAS to pay more attention to the role of the millennial Muslim generation community and iGeneration in supporting zakat empowerment programs to realize Sustainable Development Goals.

Predicting intention to use QR code mobile payment among Malaysian Muslim millennials

Financial transactions in the digital age have shifted from traditional to digital systems. With the proliferation of smartphones and the internet, cashless payments via smartphone or mobile payment system are becoming more popular. Quick Response (QR) code mobile payment is one of the cashless payment options available today. Using the extended theory of Technology Acceptance Model (TAM), this study investigates the intention of Malaysian Muslim millennials to opt for QR code mobile payment. The study was conducted as a cross-sectional study with a convenience sample. Data was collected through a questionnaire distributed via Google forms on various social media applications. Multiple linear regression analysis was used to analyse the data. The results showed that perceived usefulness, perceived risk, hedonic motivation, and performance expectancy have a significant influence on the intention of Malaysian Muslim millennials to use QR code mobile payment as a payment method. Perceived ease of use and social influence, on the other hand, were not predictors of intention to use QR code mobile payment. This study contributes to filling the gap in the literature on technology acceptance, digital payments, and consumer behaviour. At the same time, this study can serve as a basis for QR code developers and retailers to better understand and serve their customers, and for the government to integrate more QR code applications into many government-provided services.

Gerakan Dakwah Komunitas Hijrah pada Kaum Muda di Banten: Kaderisasi, Agensi, dan Otorisasi

This article reports on research conducted with leaders, ustadz, and adherents of those hijrah communities, using qualitative research through participatory observations and in-depth interviews. This study focuses on the examination of what extent the hijrah community in Banten has the potential to create the authority of da'wah (religion) shift, especially for millennial Muslims. Findings have revealed that indeed the hijrah community has become a potential new space for the formation of new religious authorities. It is found from several indicators; first, there has been the institutional transformation from informal religious movement to formal and legal one. Second, these hijrah communities strengthen agents and networks of institutions. Third, strengthening cadre formation and formalizing the curriculum. Fourth, strengthening institutional existence and influence by expanding the distribution of coaching and segmentation.

Attitude, repurchase intention and brand loyalty toward halal cosmetics

PurposeThis study aims to investigate consumer brand loyalty toward halal cosmetics using the theory of planned behavior through repurchase intention, which is primarily relying on the consumer’s attitude toward halal cosmetics. Important predictors such as trust on halal cosmetics, quality of halal cosmetics and religious beliefs of millennial Muslim female consumers shape consumer attitude.Design/methodology/approachThe present study used the quantitative research design and deductive approach to collect the data from 275 halal cosmetics users in Pakistan by using a judgmental sampling approach.FindingsFindings of the study provide useful insights for both theory and practice. The results support product quality, religious belief and trust on halal cosmetics as predictors of consumer’s attitude toward halal cosmetics that further develop consumers’ repurchase intention, which in turn enhances their overall brand loyalty. Besides, the findings also show that consumer repurchase intention has a mediating effect between consumer attitude toward halal cosmetics and consumer brand loyalty.Practical implicationsThe current study helps in advancing practitioners’ understanding of female consumers’ brand loyalty in the halal cosmetics context. This study is considered to be greatly helpful for managers to gain knowledge about how repurchase intention and brand loyalty of millennial Muslim female consumers can be developed in the halal cosmetics segment, especially in the case of Pakistan.Originality/valueBrand loyalty has been investigated by previous studies through different predictors and antecedents. This study contributes to the literature of brand loyalty by empirically examining and validating the different antecedents of consumer attitude that are accountable for creating consumer brand loyalty in the domain of halal cosmetics within the Pakistani cultural context. The current study also enhances the previous scholarly understanding on halal cosmetics by investigating the mediating role of consumer repurchase intention of halal cosmetics that further extends the discussion for both theory and practice.