Muslim Consumers Research Articles

The Influence of Halal Awareness, Religiusity, Brand Image , and Price on Decisions to Purchase Halal Cosmetic Products With Preference as an Intervening Variable

Understanding the concept of halal tayyiban is a predictor of consumer attitudes towards halal cosmetics so that this attitude can influence the intention to purchase halal cosmetics. In addition, it is important for producers to include halal certification/logos because both Muslim and non-Muslim consumers perceive halal-certified products as tastier, more hygienic and safer. So this shows that the more confident consumers are about the halalness of the product, the greater the consumer's liking (preference) for the product. The research stages in this journal began by distributing questionnaires directly to halal cosmetics consumers at Roxy Square Jember. The number of indicators in this research was 24 so that a sample of 120 respondents was obtained. The sampling method used in this research is non-probability sampling. Sampling used an incidental sampling approach. Data obtained from the results of distributing questionnaires will be processed and presented in quantitative form. The steps taken to convert questionnaire data into quantitative data are by giving a value to each item answered by the respondent.

Perlindungan Hukum Bagi Konsumen Terhadap Produk Makanan Olahan Non Muslim

Nowadays, the culinary business has become a promising business for the future. Many people are interested in visiting various areas because one of them is the culinary delights of that area. The city of Singkawag is a city that is famous for its culinary delights. Still, those involved in the business are non-Muslim communities, so the halalness of the products being marketed is a matter of doubt for the Muslim community itself. This research is normative legal research. The approach used in this research is a statutory approach and a conceptual approach. This research aims to ensure that Muslim consumers in Singakwang City are more assured of the halal quality of their food. It also emphasizes the importance of halal certification for the marketed processed food. The government needs to monitor the halal labels used by each business entity because many of the halal labels used do not have halal certification. The government must review the halal certification process, especially the time and costs so that small and medium businesses in Singkawang City can also carry out halal certification for their products. The government's role in controlling the halal labels used by each business entity must continue to be fulfilled, particularly by carefully checking whether the brands installed are halal-certified.

DIFFICULTIES IN IMPLEMENTING THE HALAL TRACEABILITY SYSTEM AMONG IMPORTED HALAL MEAT SUPPLIERS

Nowadays, a lot of halal related issues arouse a bad image to religion and many parties includes halal industry players and consumers, directly or indirectly. The meat cartel scandals issuehas shocked Malaysia in the previous year. In conjunction to the issue, many Muslim consumers had lost their confidence towards the consumption of halal meat imports. The unfolding scandal over fake halal documentation, fake halal logos, and fake halal meat has really affected the halal meat import industry since consumer confidence is decreasing and honest businesses are working hard to convince customers of their compliance with halal requirements. Transparency in the implementation of a halal traceability system on the meat import supply chain helped prevents any violations or fraudulent cases. The aims of this studyis to discover the challenges of implementing a halal traceability system among halal meat import suppliers. This research adopts a qualitative method and the data was collected through a semi-structured interview. The thematic analyses was conducted on transcribed and coded data interview. The results of the study showed that time consumption, cost implementation, and lack of digital expertise have become challenges for halal meat import suppliers in implementing a halal traceability system.

The effect of consumers’ halal awareness toward purchasing imported food products

Consumers' halal awareness refers to the level of knowledge and understanding that consumers have about halal products and services. The term "Halal" pertains to goods and services that are deemed permissible and in accordance with Islamic principles and laws. The objective of this study is to examine the level of halal awareness among Muslims, with a particular focus on its significance for Muslim consumers in their decision-making process when purchasing imported food products. Moreover, the present study endeavors to examine the sentiments and actual purchasing behavior of Muslim food consumers who have previously engaged in the acquisition of imported food products. A survey of 300 Muslim consumers was conducted in accordance with the objective of the study, which was to examine the Muslim consumers' halal awareness and purchase intent regarding imported food products. The examination of research data, regarding normality, reliability, factor analysis, and multiple regression, is conducted utilizing the SPSS program. Based on the findings of the analysis, it can be inferred that there exists a significant correlation between consumers' awareness of halal requirements and their inclination to purchase imported food that adheres to halal standards in Malaysia.

Purchase Intention for Halal Cosmetic Product Among TikTok Application Users in Johor

The demand for halal cosmetic products among the 2.0 billion Muslim consumers is growing internationally. This paper aims to identify the influence on attitude, subjective norms, perceived behavioral control, and knowledge towards the intention to purchase halal cosmetic products among consumers. A total of 100 questionnaires were distributed to TikTok users in Johor. The findings indicated that all variables positively influenced purchase intention of halal cosmetic products. This study also provides further insights into potential marketing strategies by halal cosmetic product manufacturers and the prospective halal cosmetic industry in Malaysia.

Perlindungan Konsumen Terhadap Produk Makanan Kemasan Usaha Mikro, Kecil, dan Menengah (UMKM) yang Tidak Bersertifikasi Halal di Kota Jambi

Halal certificati for food and beverage products is highly important, especially for Muslim consumers, in order to provide convenience options. Law No.33 of 2014 Concerning Halal Product Guarantees (UUJPH) has clearly regulated that every imported, distributed, and available products in the Indonesian market are required to be halal-certified. This study specifically aims to: 1) Analyze consumer protection toward packaged food products of Micro, Small and Medium Enterprises (MSMEs) that are not halal-certified in Jambi City, 2) Analyze the limitations toward the halal- certified packaged food products of MSME players in Jambi City, 3) Analyze government supervision toward the packaged food products of MSME players in Jambi City. This study is using a Juridical Empirical method, and the specifications are descriptive. The result shows: Consumer protection for packaged food products of MSMEs that are not halal certified in Jambi City has not been optimally provided. This is due to many enterprise hasn't register the product yet to get halal certification on Halal Office of Jambi Province. 2. Limitations to the MSME players of packaged food products that are not halal-certified in Jambi City includes: 1) lack of understanding among business players regarding halal certification, 2) incomplete documents, 3) business products are not fully developed/unstable, 4) expensive costs, 5) yet to renew the halal certification and 6) do not have time to register halal certification. 3. Government supervision on the packaged food products that are not halal-certified in Jambi City is in fact the duty of BPJPH. In fact, the supervision is not in accordance with the current regulation, therefore, it is necessary to partner with other institutions, such as Indonesian Ulema Council (MUI), Indonesian Food and Drug Authority (BPOM), Health Department, Animal Husbandry Service and the whole population.

Islamic-Based Relationship Marketing: Measuring the Purchasing Intention of Islamic Branded FMCG

The purpose of this study is to look at the relationship between religiosity and the intention to buy religiously labeled products among Muslim customers in Indonesia. In Indonesia, a total of 241 questionnaires were delivered to respondents. PLS-SEM (Partial Least Squares Structural Equation Modeling) is a statistical tool for analyzing complex correlations between observable and latent variables. According to the results of this study, intrinsic-extrinsic religiosity has a substantial direct effect on Muslim perceived value and Muslim relationships, but not on purchase intention. However, the indirect impacts of intrinsic-extrinsic religiosity on purchase intention are strong via Muslim perceived value and Muslim relationships. In particular, intrinsic-extrinsic religion has a greater indirect effect on purchase intention via Muslim perceived value than via Muslim relationships. These findings imply that Muslim perceived value and Muslim friendship serve as a bridge between intrinsic-extrinsic religiosity and purchase intention. This conclusion adds to the research contribution to an issue that is still rarely mentioned in investigating the relationship between religious relationships and Indonesian Muslim consumers' inclination to purchase Islamic-labelled FMCG products. This report will help to stress the significance of the issue and its ramifications for business decisions. Keywords: intrinsic religious, extrinsic religious, Muslim relationship, Muslim perceived value, purchase intention

WHY DO CONSUMERS PURCHASE IMPORTED HALAL MEAT PRODUCTS?

Halal meat is important in Indonesia, not only because of the Muslim consumer’s demand but also because of the low domestic production. Therefore, this study aims to determine the factors that influence the intention to purchase imported halal meat from Muslim consumers in Indonesia. To answer the inquiry, it employed a quantitative research method and adopted the Theory of Planned Behavior and Push-Pull Mooring Theory. Primary data was obtained from 913 Indonesian Muslim respondents and analyzed using Covariance-Based Structural Equation Modeling (CB-SEM). The results showed that nutritional content, behavioural control, and attitudes significantly and positively affect the intention of purchasing imported halal meat products. Meanwhile, the price variable significantly negatively affects the purchase intention. The religiosity variable, which acts as a mediating variable, significantly positively affects attitudes to buying imported halal meat products. Meanwhile, the variables of subjective norms, sensory attractiveness, and halal awareness are not significant in this study. The results are expected to provide insights for halal meat importers, halal industry players, the government and other stakeholders in Indonesia and globally.

The Effect of Halal Assurance, Product Quality and Social Media Reviews on Attitudes and Interest in Buying Food for Muslim Consumers in Yogyakarta Restaurants

This study aims to analyze and explain the influence of halal guarantees, product quality, and social media reviews on attitudes and food purchase intention for Muslim consumers at restaurants in the Yogyakarta area. This study uses primary data using convenience sampling techniques with samples obtained from 200 Muslim consumer respondents. This study uses the Structural Equation Modeling (SEM) analysis method with data processing using the SmartPLS version 3.0 program. The results of this study show that halal guarantees, product quality, and social media reviews have a positive and significant effect on Muslim consumers' purchase intention. The consumer attitudes that are influenced by halal guarantees, product quality, and social media reviews show positive and significant results. Furthermore, consumer attitudes also show a positive and significant influence on purchase intention.
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Analisis Faktor Yang Memengaruhi Niat Beli Produk Skincare Halal

This research aims to explain what factors encourage Muslim consumers to intend to purchase halal skincare products. The sample used in this research was 210 respondents who were active students in Yogyakarta. The sampling technique uses Purposive Sampling technique. The analysis technique used is SEM (Strucrural Equation Modeling) analysis which was processed with the help of the AMOS 24 application. The variables used in this research consist of 4 variables including intrinsic religiosity, knowledge of halal products, awareness of halal products, and intention to purchase halal skincare products. . The results of this research show that there is a positive and significant influence between intrinsic religiosity, halal product knowledge, halal product awareness, and intention to purchase halal skincare products.

Amplification-Based CRISPR/Cas12a Biosensor Targeting the COX1 Gene for Specific Detection of Porcine DNA.

We propose a CRISPR/Cas12a-mediated recombinase polymerase amplification (RPA) detection method that combines RPA with Cas12a cleavage for the detection of halal food adulteration, which is of global concern, particularly for Muslim consumers. We optimized the reagent concentrations for the Cas12a cleavage steps and designed and screened gRNA targeting a conserved area of the mitochondrial cytochrome C oxidase subunit I (COX1) gene. This procedure successfully detected the presence of porcine components as low as 5 pg/μL in the linear range of 5-1000 pg/μL. The assay's detection limit was 500 times lower than CRISPR-based approaches that exclude a preamplification step, allowing the detection of trace porcine DNA in food samples. The assay additionally showed no cross-reaction with nontarget species. Therefore, this detection platform shows tremendous potential as a method for the quick, sensitive, and specific detection of porcine-derived components.

Factors Determining Indonesian Muslim Behaviour in Purchasing Halal Food: A Preliminary Study

Halal food and consumer behaviour are hot issues in scholarly publications. However, research exploring the factors determining consumer decisions by the exploratory study is still rare. Therefore, this study aimed to identify the factors that determine Indonesian Muslims' purchasing of halal food. We focused on halal food Muslim consumers and 140 questionnaires were distributed. Exploratory Factor Analysis and Confirmatory Factor Analysis was used for data analysis. The findings showed that three main factors determine Muslim purchase decisions for halal food: halal awareness, religiosity, and the safety & quality of halal food. A novel model of halal food consumer behaviour that implies the application of Halalan-tayyibah in Islamic teachings, namely the integration of halalness with product safety and quality. The study also implies that business players must pay attention to halal aspects in all business processes, from manufacturing to marketing, for the halal food value chain to be fully fulfilled.JEL Classification: M21, M31, Z12

Strategies For Presenting And Marketing Islamic Branded Products To Non-Muslim Consumers

Buying behavior of consumers and decision-making process and criteria of Muslim and non-Muslim consumers are fundamental in spreading the brand of Islamic ethical marketing. Many factors including environment, globalization, purchasing power, consumer population, religious and ethical considerations are essential in increasing the worldwide acceptance of Islamic marketing to all races regardless of religious belief. Hence, the paper attempts to identify the appropriate strategies for presenting these Islamic brands and logos to non-Muslim consumers across the global- space. The paper shall provide insight into how Islamic distribution strategies are displayed to every consumer regardless of their faith or cultural practices. The paper likewise builds upon previous scholarly efforts and research outcomes focusing on management approaches and business strategies suitable for increasing the chances of accepting Islamic brands and logos in Muslim and non-Muslim countries. Previous studies helped in understanding the concepts, current business practices, managerial and theoretical perspectives of Islamic branding. The findings indicate that the usage of Islamic brands played a mediating role in strengthening Islamic branded products across non-Muslim countries. Islamic brand was found to create positive impressions about Islam for non-Muslim consumers. It was also discovered that Islamic brands uniquely secured consumers and customers for Islamic products more than non-Islamic products. The study recommends that Islamic marketing designers should build a monitoring logistic to track the level of Islamic product acceptance across the Muslim and non-Muslim world.

Dynamics of Islamic Consumer Behavior and Market Trends

The purpose of this study is to explore the multifaceted dynamics of Islamic consumer behavior and market trends, with a focus on understanding the underlying factors shaping consumer preferences and purchasing decisions within Muslim-majority markets. Employing a systematic literature review approach, the research design and methodology involved the comprehensive examination and synthesis of existing scholarly works from various disciplines, including psychology, sociology, economics, and marketing. Thematic analysis was employed to identify key themes, patterns, and theoretical frameworks elucidating the intricate interplay between religiosity, ethical considerations, halal authenticity, and social responsibility in Islamic consumerism. The findings and discussion highlight the significance of religiosity and ethical values in influencing consumer behavior, as well as the growing importance of halal certification and social responsibility in the halal industry. Moreover, theoretical frameworks such as social identity theory and the theory of planned behavior offer valuable insights into the cognitive, affective, and behavioral dimensions of Islamic consumer decision-making processes. The implications of this study underscore the critical importance of developing culturally sensitive marketing strategies and ethical business practices to effectively engage with Muslim consumers. Authenticity, transparency, and social responsibility are identified as key elements in building trust and credibility within Islamic markets. By prioritizing these principles in branding initiatives and digital marketing strategies, businesses can establish meaningful connections with Muslim consumers and capitalize on the opportunities presented by Islamic economies.

FACTORS DRIVING DECISION MAKING FOR PURCHASING HALAL PRODUCTS IN INDONESIA: LITERATURE REVIEW

There has been an increase in consumer demand for halal products in recent year that does not only come from Muslim consumers but also from non-Muslim consumers. They view halal products as safe and healthy. This triggers consumer awareness of halal products and is followed by the wishes of producers to fulfill their rights to halal products. This research examines factors that drive purchasing decisions for halal products in Indonesia through a literature review. The findings of this research show there are several factors that determine someone’s decision to purchase halal products, i.e., religiosity, halal label, halal lifestyle, product knowledge, and Islamic branding/advertising. Keywords: Halal, Halal products, Indonesia, Purchase decision.

CHALLENGESOF OEM MANUFACTURER IN HALAL COSMETIC PRODUCTS CERTIFICATION APPLICATIONS

As the 2.4 billion Muslim consumers around the world want more halal cosmetics, Malaysia is creating many cosmetics founders, both Muslim and non-Muslim, who push cosmetics with halal certification to help educate consumers about halal cosmetics. With an Original Equipment Manufacturer(OEM)manufacturing business, the business founder can have their own brand of cosmetics even they do not have a factory. OEM is a business that makes products based on what the founders desired. The OEM manufacturer will manage every procedure involved in producing a cosmetic product, including for getting halal certification. For the cosmetics to be halal certified, most OEM manufacturing companies will face a variety of procedures, one of them is due to the involvement of different cosmetics products thus, different requirement involved. It will not be easy, and the manufacturer must face a lot of challenges during the application process. The aim of this research is to explore about the problems faced by the OEM manufacturer, Anjung Skincare Solution SdnBhd, during the halal cosmetics certification process and how the problems have beensolvedthroughout the process. This study adopts a qualitative method where semi structured interview has been conducted to selected representatives who are the workers at the cosmetics company to identifythe application process that theyexperienced, problems faced and the solution taken. The data collected through interview has been analysed using thematic analysis. The finding shows that the staff who made the application understand exactly which references and criteris thatneeded to be used for halal certification of cosmetics products. Based on the analysis, Anjung Skincare Solution SdnBhds solutions and strategies are working well to help them deal with the problems. Each employee plays an important part as an agent in spreading the use of halal cosmetics. This research is expected to guide more cosmetics manufacturers to understand the challenges in getting halal certifications, besides the solutions to solve the issues.

The role of perceived Islamic value of advertisement in purchase intention: Mediation effect of advertisement value

Our study explains the impact of Islamic symbolism in video commercials, introducing the concept of perceived Islamic value of advertising" to enhance persuasive efforts targeting Muslim consumers. The study focuses on mediating role of advertisement value. Using a quantitative approach, we surveyed 549 participants using a 5-point Likert scale to analyse the role of perceived Islamic value in purchase intention, revealing its significant influence. Interestingly, when considering advertisement value as a mediator, the direct impact of perceived Islamic value of advertisement on purchase intention diminished, indicating full mediation. While among the earliest, our study acknowledges limitations, including a focus solely on Muslim consumers and concerns about stimulus control. Nevertheless, our findings provide practical guidance for marketers in effectively utilizing Islamic symbols in Muslim-majority markets.

Determinant Analysis of Muslim Communities Consuming Products Halal Labeled in Bangkalan Regency

Products labeled halal are products that have been declared halal according to Islamic law and stipulated by the Ministry of Religion through the Halal Product Assurance Agency (BPJPH) based on the results of an inspection by LPPOM MUI of the product in question, with this product labeled Halal it can meet market demands (consumers). ) universally. So if these demands can be met, economically, Indonesian business people will be able to become hosts in terms of the products being marketed. Not only that, having products labeled halal can protect the faith of consumers, especially those who are Muslim. This means that with labeling, Muslim consumers will no longer hesitate to consume something they need.Researchers used a Quantitative approach to conduct this research. This study aims to find out what factors influence Muslim communities to consume products labeled halal in Bangkalan Regency. There are several factors that can influence Muslim consumers to consume the halal label, such as religious factors, psychological factors, family factors, role and status factors, social factors, and cultural factors. The results of this research later we can find out what factors are more prominent among several existing factors that make the Muslim community in Bangkalan Regency consume products with a halal label.The results of this study from the ten initial factor variables used in this study, after analysis using factor analysis, three new factors were formed, namely: factor 1 is called the credibility factor, with the 3 members being religion, role and status, and social culture. Factor 2 is named as the knowledge factor, with the 5 members being Psychological, Family, Needs, Recommendations, Knowledge. Factor 3 is called a lifestyle factor, with the 2 members being health and lifestyle

Determinant Analysis of Muslim Communities Consuming Products Halal Labeled in Bangkalan Regency

Products labeled halal are products that have been declared halal according to Islamic law and stipulated by the Ministry of Religion through the Halal Product Assurance Agency (BPJPH) based on the results of an inspection by LPPOM MUI of the product in question, with this product labeled Halal it can meet market demands (consumers). ) universally. So if these demands can be met, economically, Indonesian business people will be able to become hosts in terms of the products being marketed. Not only that, having products labeled halal can protect the faith of consumers, especially those who are Muslim. This means that with labeling, Muslim consumers will no longer hesitate to consume something they need.Researchers used a Quantitative approach to conduct this research. This study aims to find out what factors influence Muslim communities to consume products labeled halal in Bangkalan Regency. There are several factors that can influence Muslim consumers to consume the halal label, such as religious factors, psychological factors, family factors, role and status factors, social factors, and cultural factors. The results of this research later we can find out what factors are more prominent among several existing factors that make the Muslim community in Bangkalan Regency consume products with a halal label.The results of this study from the ten initial factor variables used in this study, after analysis using factor analysis, three new factors were formed, namely: factor 1 is called the credibility factor, with the 3 members being religion, role and status, and social culture. Factor 2 is named as the knowledge factor, with the 5 members being Psychological, Family, Needs, Recommendations, Knowledge. Factor 3 is called a lifestyle factor, with the 2 members being health and lifestyle

PERAN PEMERINTAH DAERAH TERHADAP PEREDARAN MAKANAN TIDAK SEHAT DAN BELUM SERTIFIKAT HALAL DI WILAYAH PARIWISATA ACEH


 
 
 
 
 
 
 Food is not just about halal and haram laws, but the quality (nutritional content) and effect of food on body health. Many diseases are caused by consuming foods that contain dangerous substances. So it is not surprising that the Prophet was very concerned about food issues. Good and halal food is food that is considered good by normal human instincts, or is considered good by all humans. For Muslims, there is one factor that is even more important, namely the relationship between whether food is halal or haram. Muslims are taught to eat clean and healthy food. Islam is very concerned about the source and cleanliness of food, how to cook, serve and eat food. that the regional government's efforts to deal with unhealthy food in the school environment have not been properly realized due to a lack of socialization and supervision from related parties, this is indicated by the fact that there are still many snacks in circulation that do not meet the standards stated in Minister of Health Decree No. 942/MENKES/SK/ VII/2003 concerning Guidelines for Hygiene Sanitation Requirements for Snack Foods and Law Number 36 of 2009 concerning Health and Government Regulation
 
 
 
 
 
 
 
 
 Number 28 of 2004 concerning Food Safety, Quality and Nutrition. In the view of Islamic law and Positive Law, the government is obliged to provide protection to all Muslim consumers from the distribution of unhealthy food and must be halal. Where the steps taken by the government are to make regulations relating to the protection of Muslim consumers against unhealthy and halal food products, there are no specific regulations that require every business to have a halal certificate.