Muslim Consumers Research Articles

Investigating household food waste in Indonesia: An extended norm activation model

Consumers waste significant amounts of food. Food waste presents a substantial problem for the environment, society and economy. Addressing the food waste challenge is crucial for fostering sustainable behavior and achieving the Sustainability Development Goal 12.3 agenda. Norms are a significant determinant in motivating consumers to prevent food waste and could be activated by other factors. Religiosity has the potential to influence norms related to food waste behavior. This study investigated how religiosity affects the intentions of consumers to minimize food waste. The interplay of religiosity, personal norms, subjective norms, and intention to avoid food waste was examined by the extended norm activation model. Data were obtained from Muslim consumers in Indonesia. Structural equation modeling evaluation showed that religiosity positively affects the intention to prevent food waste. The intention to avoid food waste is more closely associated with personal norms compared to subjective norms. Personal norms mediate the religiosity and food waste reduction intention relationship. Consumer awareness activates personal norms by making them feel accountable for food waste’s negative impact. These findings provide insights to stakeholders in developing policies to mitigate the food waste issue.

Enhancing Malaysia’s Halal Brand Identity: Insights and Strategies for Sustainable Global Halal Hub

Halal branding has become an essential strategy for businesses to cater to the needs of Muslim consumers and tap into a rapidly growing market. Malaysia has positioned itself as a global halal hub, attracting Organisation of Islamic Cooperation (OIC) food manufacturers and becoming a trusted source of halal products and services. However, developing a distinct Malaysia’s halal brand identity remains a challenge. This article explores the importance of developing a strong halal brand identity for the sustainability of Malaysia as a global halal hub. The study conducted in-depth interviews with eight identified respondents who were either chief executive officers, presidents of participating companies, or partners and directors of various government agencies at local and international branches. The study discusses successful halal brand identity campaigns undertaken by major global and regional brands, focusing on promoting halal values, ethical practices, and the benefits of halal products. To develop a strong halal brand identity, comprehensive marketing and communication strategies are recommended, utilising the effects theory to craft effective digital marketing strategies that resonate with Muslim consumers and promote ethical consumption.

Implementasi Mandatory Sertifikasi Halal terhadap Umkm Usaha Pemotongan Unggas di Desa Poter Kecamatan Tanah Merah

Halal certification has an important role in micro, small and medium enterprises, especially in poultry slaughtering businesses. This certification refers to the recognition that the product meets Islamic sharia standards, which is very important for Muslim consumers. A poultry slaughterhouse is a place where the process of slaughtering animals such as chickens, ducks, geese, and others that are processed for meat occurs. This poultry slaughterhouse is usually equipped with various facilities to ensure that the slaughtering is carried out hygienically and in accordance with food safety standards. In this case, halal certification is very important, because it can be used as a reference in ensuring that all meat production processes are in accordance with Islamic sharia principles. The purpose of this study was to determine how the implementation of halal certification and mandatory halal certification for Poultry Slaughtering businesses, this study is expected to make poultry slaughtering business actors aware of the importance of halal certification in micro, small and medium enterprises in the poultry slaughtering business. One of the poultry slaughterhouse s in Poter Village, Tanah Merah District, which is the main place for slaughtering poultry to be studied. The research methodology used is qualitative with a field research approach, involving interviews and direct observation at the research location.

Muslim Consumer Behavior Towards the Existence of Halal Brands on Ice Cream Products

This article about Muslim consumer behavior is to learn more about the existence of a halal brand on the purchase of ice cream products. This literacy says that consumer behavior is important to influencing the existence of a halal brand. The lifestyle of Muslim consumers, which are concerned about whether they are buying or consuming a product, especially ice cream, is due to a tendency to care about religious teaching (Islam). This type of study is library research conducted through the way we study books and other data sources. The research method used is a qualitative study. The results of the study state that consumer behavior has a significant impact on existence of halal brands when purchasing Walls ice cream.

Application of social cognitive theory and Islamic theory of consumer behavior in accessing Muslim behavior toward halal nutraceuticals

Purpose This study aims to explore the factors influencing Muslim behavior toward halal nutraceutical products in Malaysia. Design/methodology/approach This study used a quantitative survey approach to 400 Muslim respondents in Malaysia who have experience in consuming or purchasing nutraceutical products. The sampling technique used was multistage stratified sampling, and the data was analyzed using structural equation modeling. Findings This study revealed that perceived safety is the most influential factor contributing to Muslims’ behavior toward halal nutraceutical products in Malaysia, followed by Islamic values, trust, religiosity, maqasid al-Shariah and halal literacy. Research limitations/implications This study has only focused on halal nutraceutical products from the perspective of Muslim consumers in Malaysia. Originality/value This study contributes to understanding the factors that influence Muslim consumers’ behavior toward halal nutraceutical products by adopting the Social Cognitive Theory and Islamic Theory of Consumer Behavior.

Determinants Brand Loyalty For Wardah Skincare in Riau Provinsi

This research discusses the influence of brand image, halal awareness and Islamic branding on brand loyalty among muslim consumers. This research aims to understand how these three variables interact and influence consumer decisions to remain loyal to a brand, particularly in the context of sharia based products. The method used is a quantitative approach with data collection through questionnaires distributed to consumers who use halal labeled products. The research population is the entire muslim community spread across cities in riau province. Convenience sampling is a type of sample where respondents are obtained randomly totaling 200 respondents. Research results show that a good integration of halal awareness can positively enhance brand loyalty, as consumers feel that halal awareness aligns with their personal and religious values. Unlike brand image and Islamic branding is not well integrated with brand loyalty. This research identifies gaps in the existing literature regarding the simultaneous influence of the three variables, with a significance value of 0.000.

Identifying Key Determinants of Islamic Customer Perceived Value: A Mixed-Method Study

The concept of customer perceived value is crucial for businesses to understand consumer behavior and gain a competitive edge; however, research on Muslim consumers remains scarce. This study seeks to identify the indicators and factors that shape Islamic customer perceived value, particularly within tertiary education institutions. A mixed-methods approach was employed, beginning with qualitative research using focus group discussions and interviews, followed by quantitative analysis through principal component analysis. The focus groups included students, lecturers, and experts, while 118 respondents completed the questionnaires. The findings uncovered 21 indicators and 6 key factors, namely: Islamic academic standards, Islamic attitudes, Islamic performance, Islamic physical attributes, Islamic organizational values, and Halal food and beverage offerings. These results advance the understanding of Islamic marketing and provide valuable insights for universities when formulating marketing strategies aligned with Islamic principles.

Understanding the Intention Behind Muslim Consumers’ Decision to Purchase Green Products

The increasing global emphasis on sustainability has significantly influenced consumer behaviour towards green products. However, the specific factors driving green purchase intention (GPI) remain insufficiently explored in the literature. This study examines the determinants of GPI among Muslim consumers in Banjarmasin, focusing on three critical variables: green product knowledge (GPK), plastic ban policy (PBP), and religiosity. A quantitative research approach was utilized, involving data collection through a structured questionnaire administered to 465 respondents aged 18 and older with prior experience purchasing green products. The study employed PLS-SEM with SmartPLS version 3 for the analysis. The results is insignificantly influence GPK on GPI statistically. In a different way, PBP shows a significant effect on GPI, highlighting the effectiveness of regulatory measures to encourage sustainable behaviour. Additionally, religiosity shows a significant positive influence on GPI, indicating that moral and ethical considerations rooted in religious beliefs are crucial in shaping consumer attitudes towards green purchasing. This research enriches the literature by merging regulatory, cognitive, and cultural viewpoints to deepen understanding of green consumer behaviour. It also provides actionable insights for policymakers and marketers to encourage sustainable consumption practices.

Determinants of Intention to Choose Halal Certified Restaurant in West Java

The establishment of halal-labeled restaurants that offer a diverse range of food and beverages is in line with the growing awareness of halal certification. However, the importance of halal certification was not fully known by the public. This study aimed to investigate the potential influence of knowledge, attitude, and religiosity on consumers' purchase interest in halal restaurants in West Java. In addition, certain eateries emphasize the natural and cultural aspects of the region. The varied traditional cuisine, business centers, and the presence of Muslim communities make West Java an attractive destination for those seeking a religiously oriented and convenient dining experience. This study used primary data collected from 100 respondents through a questionnaire distributed via Google Forms. The study utilized purposive sampling, a type of non-probability sampling, and employed multiple linear regression analysis using SPSS version 29 for data analysis, the study was conducted in 3 stages, namely t-test, f-test, and coefficient of determination test. The findings indicate that attitude and religiosity factors influence consumer purchase intention at the halal restaurant. Conversely, knowledge was not proven to significantly affect public purchase intention at the halal restaurant in this study. This research has significant implications for halal restaurant owners. Halal restaurant owners in West Java can better understand the needs and preferences of Muslim consumers, strengthen their market position, and promote the growth of the halal industry in the region.

Impact of Halal Supply Chain Management on Halal Integrity in Malaysia's TVET Food Industry

Ensuring the integrity of halal food is among the concerned issues of many Muslim consumers around the world especially on the authenticity of halal food products status. They are keen to know all the activities involved whether the products they purchase are genuinely halal along the supply chain. Although the issue of halal integrity is widely discussed within the halal food industry, the factors attract the attention of both the academic and halal practitioners remain ambiguous. Thus, this paper intends to assess the existing halal food supply chain management (HFSCM) and its influence on halal integrity assurance (HIA). Using quantitative approach, an industry pilots were empirically experimented to test the concepts and provide practical solutions for halal industry players to optimize their HIA in food and beverages (F&B) industries. The survey data was acquired from 121 halal F&B industries. Multiple linear regression technique was used to analyze the data. It was found that the HFSCM of F&B industries have a direct impact on HIA. The findings are set out to argue that new solutions are required to reduce the vulnerability for better optimization of HFSCM thus enhancing the HIA. Significantly, this study seen Technical and Vocational Education and Training (TVET) is critical in ensuring the sustainability of HFSCMspecially to cater demands among Muslim population.

The Influence of Fake News, Personality of Muslim Customers and Anger Against Hateful Behavior of Muslim Consumers at Brands Halal Products With Religiosity As Moderation Variable

This study aims to determine the role of religiosity in moderating the influence of fake news variables, the personality of Muslim customers, and anger towards the hateful behavior of Muslim consumers towards halal product brands. Primary data collection was carried out by purposive sampling with a total sample of 340 response questionnaires collected from consumers of fast food restaurant outlets (Kentucky Fried Chicken, McDonald's, and Pizza Hut) domiciled in Purwokerto, Tegal, Yogyakarta, Surakarta, and Semarang. The relationship between fake news variables, Muslim customer personality, and anger towards hateful behavior towards brands were analyzed using Structural Equation Modeling from the Warp Partial Least Squares regression program package. Empirical research shows the influence of fake news, Muslim personality, and anger on brand hatred. The test results show that religiosity can be a moderating variable between fake news, Muslim personalities, and anger towards brand hate for halal products. Hatred about the brand can be suppressed if the company provides information quickly regarding the products offered, and this news can be quickly verified through social media; the information provided is straightforward to understand, and consumers are always optimistic and able to provide good perceptions so consumers do not feel they hate food and beverages and can ensure a halal product.

How social media influencers form Muslim consumers’ halal cosmetics purchase intention: religiosity concern

Purpose This study aims to identify factors affecting attitudes towards social media influencers (SMI) on halal cosmetics products. It subsequently examines how the latter stimulates consumers’ attitudes towards purchase intentions of halal cosmetics moderated by religiosity. Design/methodology/approach This study uses a survey of samples of Muslim cosmetic consumers in Indonesia. In total, 234 respondents were selected using the purposive sampling method; a self-administered questionnaire was used to collect data from respondents. The survey data were analysed using partial least squares for structural equation modelling (PLS-SEM) to achieve the study’s objectives. Findings The findings revealed that trust, perceived expertise and perceived behavioural control positively and significantly affect attitudes towards SMI. However, the relationship between perceived credibility, subjective norm and attitude towards SMI is insignificant. In addition, the findings revealed that attitude towards SMI has a positive effect on explaining purchase intention. Notably, religiosity does not moderate attitudes towards SMI and purchase intention. Practical implications This study provides guidelines for companies in understanding the influence of religiosity on consumption behaviour in SMI marketing era. Thus, it will enable marketers to identify the factors influencing customers’ attitudes towards SMI and develop marketing strategies that effectively increase the customers’ intentions to purchase halal cosmetics. This will result in Indonesia becoming the epicentre of the global halal industry, particularly in the cosmetic sector. Originality/value This research provides a novel perspective by investigating how SMI shapes the purchase intention of Muslim consumers on halal cosmetics.

Local Halal Cosmetics: How Halal Certification, Brand Image and Influencers Shape Purchase Decisions

This study explores the factors influencing consumer decisions to purchase Somethinc cosmetics, with a focus on the effects of halal certification, brand image, and influencer endorsements. Utilizing a quantitative approach, data was collected through surveys from 179 consumers who have purchased or used Somethinc products. The sample was selected using purposive sampling, and data analysis included validity, reliability, classical assumption tests, hypothesis testing, and multiple linear regression. The results indicate that Muslim consumers are particularly cautious about choosing cosmetics that align with both their beauty needs and religious values. Influencer recommendations, halal certification, and a positive brand image significantly impact purchasing decisions. These findings provide valuable insights for cosmetic companies like Somethinc, suggesting that improving product quality, building a strong brand, and collaborating with relevant influencers can effectively reach and engage a broader consumer base.

Counterfeit Cosmetics Perception Among Muslim Government Servants in Wisma Persekutuan Kota Bharu, Kelantan

The objective of this study is to determine if there is a notable disparity in the perception among Muslim consumers regarding counterfeit cosmetic items in Wisma Persekutuan Kota Bharu based on their level of religiosity and brand consciousness. A total of 219 questionnaires were gathered from Muslim government servants residing in Wisma Persekutuan, Kota Bharu, Kelantan through the simple random sampling technique, and the data were then subsequently examined using SPSS software. The study's results indicated a notable correlation between brand consciousness and the impression of Muslim government servants in Wisma Persekutuan Kota Bharu regarding counterfeit cosmetics. Additionally, the results indicated that there is no significant correlation between religiosity in relation to the attitude of Muslim government servants in Wisma Persekutuan Kota Bharu regarding counterfeit cosmetics. This study enhances the existing literature pertaining to the research in the field of Halal cosmetics and offers valuable insights to authorities regarding the perception of counterfeit cosmetic products among Muslim consumers. These findings can assist authorities in improving the regulation of the halal cosmetic industry.

MUSLIM CONSUMERS' HALAL AWARENESS TOWARDS THE PURCHASE OF SKINCARE PRODUCTS

The purpose of this study is to analyze the halal awareness of Muslim consumers who buy skincare products through the marketplace from the halal label printed on the most sold products because it is important for Muslims to consume and use products that are clearly halal. The research method used is a descriptive qualitative approach with liberal research analysis with secondary data. The results of this study indicate that the level of halal awareness of Muslim consumers in Indonesia is still low, as evidenced by the highest product sales in the marketplace, namely Garnier products from France that do not have a halal label. From this research it is hoped that the government, especially the halal product guarantee institution, will educate consumers about the importance of using halal skincare products to avoid things that are prohibited by Islam.

HALAL AWARENESS: IMPACT ON PURCHASING HALAL MEDICINES UNVEILED

Indonesia offers significant opportunities for the halal sector thanks to its predominantly Muslim population. However, there is a notable lack of certified halal medicines, which is surprising given the crucial role that medicines play in human life. This study aims to investigate how awareness of halal practises influences Muslim consumers' intention to purchase halal medicines, with a particular focus on the Jabodetabek region. The study is based on a total of 150 respondents and employs a partial least squares structural equation modelling (PLS-SEM). From the analysis, it is found that awareness of halal products has a significant influence on the intention to purchase halal medicines. In addition, both subjective norms and perceived behavioural control are identified as significant factors influencing the intention to purchase halal medicines. However, it is worth noting that attitude does not have a statistically significant influence on the intention to purchase halal medicines. This result may be attributed to the limited availability of halal-certified medicines, which influences the attitude of individuals in the decision-making process.

Pengaruh Citra Merek dan Kualitas Produk terhadap Minat Beli Baju Thrifthing Dimediasi Kepercayaan dan Sikap Konsumen dalam Perspektif Bisnis Islam

The development of trade has provided very free space for movement in every transaction so that goods and services are easily owned and consumed by consumers, one of which is thrifting clothing which is one of the most basic needs for humans which is very important to use to cover and protect the body in every his activities. The aim of this research is to analyze the influence of brand image on consumer trust, the influence of product quality on consumer trust, the mediating role of consumer trust on the relationship between brand image and product quality, the mediating role of consumer attitudes on the relationship between brand image and product quality, the influence of brand image on buying interest, and the influence of product quality on purchasing interest. The influence of brand image and product quality on interest in buying thrift clothes in the growing fashion industry. This research also examines the mediating role of consumer beliefs and attitudes in the Islamic business perspective. By using regression and mediation analysis methods, the results of this research can provide valuable insight for business people, especially in understanding the preferences and behavior of Muslim consumers who are increasingly consuming fashion products. The research results conclude that the relationship between brand image has a positive and significant effect on consumer trust. , The relationship between product quality has a positive and significant effect on consumer trust, The mediating role of consumer trust strengthens the relationship between brand image and product quality, The mediating role of consumer attitude strengthens the relationship between brand image and product quality, The relationship between brand image has a positive and significant effect on purchase intention, and The relationship between product quality has a positive and significant effect on purchasing interest.

ADRESSING NON-COMPLIANCE WITH HALAL PRODUCT REGULATIONS IN INDONESIA: SAFEGUARDING MUSLIM CONSUMER RIGHTS

This article examines the persistent non-compliance of producers with halal product regulations in Indonesia and its implications for safeguarding the rights of Muslim consumers. Despite the enactment of the Halal Product Assurance Law in 2014, a significant discrepancy exists between regulatory mandates and actual adherence. Through a normative-juridical approach involving legal interpretation and analysis of government reports and academic literature, this study delves into the various factors contributing to this issue. The research findings indicate that non-compliance arises from a combination of regulatory uncertainties, institutional inefficiencies, and socio-economic challenges. Notably, inadequate enforcement mechanisms, overlapping institutional jurisdictions, and the financial burden of certification processes are identified as key factors. This non-compliance undermines the halal integrity of products, thereby violating the rights of Muslim consumers as stipulated by Islamic law. Resolving this issue necessitates a comprehensive overhaul of the halal certification system, encompassing streamlined procedures, improved inter-agency collaboration, and strengthened enforcement measures. These efforts contribute to the broader dialogue on religious consumer rights and regulatory adherence in diverse societies, offering valuable insights for policymakers and stakeholders in the halal sector.

Analysis of the Influence of Religiosity Values In Reducing Consumptive Behavior in Indonesian Muslim Consumers

This research aims to analyze the influence of religiosity values on consumer behavior among Muslim consumers in Palopo City. Using a quantitative approach and survey methods, data was collected through questionnaires distributed to a sample of Muslim consumers in Palopo City. Linear regression analysis is used to test the relationship between religiosity variables and consumer behavior. The research results show that there is a significant influence of religiosity values in reducing consumptive behavior among Muslim consumers in Palopo City. The implications of this research provide a deeper understanding of how religiosity values can influence consumer behavior, as well as providing useful insights for marketers and business practitioners in developing marketing strategies that are in accordance with the religious values of Muslim consumers

The importance of halal-labelled meat for Muslim consumers, producers and government in Brunei Darussalam: A preliminary results

The importance of halal-labelled meat for Muslim consumers, producers and government in Brunei Darussalam: A preliminary results