Musical Events Research Articles

Effect Of Sponsorship Suitability On Music Festival Events

Sponsorship is the most important element in marketing communications for every type of company and organization among other types of marketing communications. Currently Sponsorship is believed to be one of the most powerful media used to link stakeholder relations communications to the target market. Sponsorship in the arts, especially music festivals, is one of the sponsorships that is more considered and can be used as a media promotion by many product brands because music is an industry that is highly developed and in great demand by the people of Indonesia. Therefore, this research is focused on contributing to the world of research, especially in the category of sponsorship activities in a music festival, by analyzing the influence of the EventSponsor suitability variable on Brand Image, Attitudes towards Sponsors, Attitudes towards Brands, and Purchase Intentions at Jazz music events Traffic Surabaya. This research is a quantitative study using a questionnaire distributed to 250 respondents. The results of the study explain that Event-Sponsor suitability has a positive effect on Brand Image, Attitudes have a positive effect on Sponsors, Attitudes towards Brands, and Purchase Intentions

THE MUSIC EVENTS IN KUCHING, SARAWAK POST-PANDEMIC TIMES: CHANGES AND PERCEPTION

This article discussed the changes experience by event organizers, how the public are adapting to the changes and their perception of music events in Kuching, Sarawak post-pandemic times. This study used mixed method, both quantitative and qualitative method approach. A total of 101 respondents participated in this study through survey. According to the findings, with a total mean of 4.41, hybrid music events should be conducted in post-pandemic to accommodate both onsite and offline audiences. From the event organizers perspective, 2 informants involved stated that there will be an improvement in music events such as increasing number of audiences, bigger venue, and better service & activities.

The Influence of Event Marketing and Product Quality on The Decision to Visit The Event The Sounds Project 2022

There are various types of events currently being held. One of them is music events, which at this time are very much liked by various groups. One of the most discussed music platforms is The Sounds Project. At first, The Sounds Project organized music events among Jakarta-Depok circles which aimed to make a music platform that could attract the interest of young people so that they could be more creative without limits with the creativity of the ideas they had. This study aims to determine data analysis from Event marketing and Product Quality on Decisions to Visit The Sounds Project 2022 Event. Sampling in this study used primary data by distributing questionnaires to 100 respondents. Then the analysis technique used in this study is the tests that are in SPSS 29. The results of this study can be seen that the Event marketing variable does not have a partial effect on the Decision to Visit the The Sounds Project 2022 Event, the Product Quality variable affects the Visit Decision at The Sounds Project 2022 Event, as well as the Event marketing and Product Quality variables together have a positive effect on the Decision to Visit the 2022 The Sounds Project Event. Keywords: Tourism Industry, Event, Event marketing, Product Quality and Visiting Decision.

Fine-Grained Position Helps Memorizing More, a Novel Music Compound Transformer Model with Feature Interaction Fusion

Due to the particularity of the simultaneous occurrence of multiple events in music sequences, compound Transformer is proposed to deal with the challenge of long sequences. However, there are two deficiencies in the compound Transformer. First, since the order of events is more important for music than natural language, the information provided by the original absolute position embedding is not precise enough. Second, there is an important correlation between the tokens in the compound word, which is ignored by the current compound Transformer. Therefore, in this work, we propose an improved compound Transformer model for music understanding. Specifically, we propose an attribute embedding fusion module and a novel position encoding scheme with absolute-relative consideration. In the attribute embedding fusion module, different attributes are fused through feature permutation by using a multi-head self-attention mechanism in order to capture rich interactions between attributes. In the novel position encoding scheme, we propose RoAR position encoding, which realizes rotational absolute position encoding, relative position encoding, and absolute-relative position interactive encoding, providing clear and rich orders for musical events. Empirical study on four typical music understanding tasks shows that our attribute fusion approach and RoAR position encoding brings large performance gains. In addition, we further investigate the impact of masked language modeling and casual language modeling pre-training on music understanding.

A framework for topological music analysis (TMA)

In the present article we describe and discuss a framework for applying different topological data analysis (TDA) techniques to a music fragment given as a score in traditional Western notation. We first consider different sets of points in Euclidean spaces of different dimensions that correspond to musical events in the score, and obtain their persistent homology features. Then we introduce two families of simplicial complexes that can be associated with chord sequences, and leverage homology to compute their salient features. Finally, we show the results of applying the described methods to the analysis and stylistic comparison of fragments from three Brandenburg Concertos by J.S. Bach and two pieces from the Graffiti series by Mexican composer Armando Luna.

Music Event Marketing Communication Analysis in Increasing Visitor Participation

Music events are an increasingly popular form of activity in Indonesia. These activities are usually held to entertain the public and can have a positive impact on the development of the music industry in Indonesia. In organizing music events, the organizers need an effective marketing strategy to increase visitor participation. Therefore, this study aims to analyze the marketing communication of music events in increasing visitor participation. The purpose of this study is to analyze the marketing communication of music events and how these marketing strategies can increase visitor participation. This research uses a qualitative approach with a case study approach. Data is collected through interviews with the organizers, literature studies through journals, books other information relevant to the research such as brochures, advertisements, and social media used to promote music events. The data obtained will be analyzed using content analysis to understand the content of the messages conveyed in the promotion of music events. The results show that an effective marketing strategy can increase visitor participation in music events. Clear and easy-to-understand promotional messages, as well as the use of social media as an effective promotional tool, are important factors in increasing visitor participation. In addition, experience and brand image are also factors that influence visitor participation in music events. This research also shows that music event organizers need to evaluate and develop their marketing strategies to increase the effectiveness of music event promotion in the future.

Precision Public Health Opportunity: Heat-Associated Mortality Greater among Pilgrims during Hajj

Precision Public Health Opportunity: Heat-Associated Mortality Greater among Pilgrims during Hajj

The BTS ARMY Help Center Movement as a Non State Actor in Supporting the Sustainable Mental Health Agenda in 2018-2021

This study aims to find out what efforts have been driven by the ARMY Help Center to encourage changes in the stigma of BTS or ARMY fanaticism that has grown in society. BTS's first win at an international music award event made many people hate BTS. This has an impact on BTS fans, namely ARMY. ARMY felt a lot of blasphemy from BTS haters because they considered cheating in BTS' winning results. The worsening condition of the ARMY's mental health led one ARMY to form a social movement organization with a focus on improving mental health, namely the ARMY Help Center. With the same identity, a collective identity is formed to voice the importance of mental health. Their agenda has helped ARMY and people in need, such as holding mental health help services, social media campaigns, conducting webinars, discussions, and conferences on mental health, and writing and publishing books related to mental health. This research is descriptive and qualitative in nature. For data collection techniques using interview methods and data through written sources, for example, notes, transcripts, books, newspapers, reports, and others. The results of the study show that the agenda that the ARMY Help Center is carrying out can also indirectly break the bad stigma that a K-pop fan is not all fanatical and exaggerated. As a non-state actor, you can create a positive social movement and can help many people who need mental health assistance.

Art in design. The specifics of creating a visual image of a musical and artistic event

The object of the research of the article is an actual topic for a modern designer – the forms of representation of a sound/musical image by visual expressive means. The subject of the study are examples of information and accompanying materials developed for cultural events related to music. The projects of contemporary authors Duan Zhihua and Rocio Galarza (Rocío Galarza) are analyzed. The purpose of the work is to consider the specifics of creating a visual image of a musical/sound composition, as well as the design approach of conducting project work on creating a composition in which visual and sound contexts form a structural unity. The research method in this work consists in applying an analytical approach to the analysis of design projects dedicated to music, which is based on the synthesis of iconographic and semantic analysis of compositional solutions, and can be used in the design, research and educational activities of the designer. The scientific novelty of the research lies in the introduction of new empirical material into circulation, in which the creation of a project compositional form is considered as the creation of a communicative system based on the combination of expressive means encoding information about visual and sound content. The study showed that the musical image perceived, as a rule, through the performer, in creating its visual equivalent implies its interpretation by the designer. The analysis of the projects of modern designers posted on the web confirmed that in a visual image that carries information about a musical and artistic event, visual and sound contexts form a structural unity, becoming a unique subject for study, contributing to the development and improvement of design methods. In the works of modern designers Duan Zhihua and Rocio Galarza, there is a desire to develop compositions that differ in an easily readable semantic connection of artistic and expressive elements with a broad socio-cultural context.

A budapesti bulinegyed vizsgálata a magán- és közbiztonság szempontjából

Aim: The aim of the study is a presentation of the private and public safety problems of the challenging everyday life of a popular and well-known entertainment district – Budapest VII. District Inner Erzsébetváros, known colloquially as the "party district".Methodology: The authors of this study – law enforcement professionals – focus on the history of the Gozsdu yard, the organizational peculiarities of the preparation of music and dance events accompanied by disaster pervention. They are highlighting via domestic and international examples the role of law enforcement agencies, private security providers, auxiliary police and the municipal police, and examining the added value of supervision activities to create security.Findings: Nowadays, with the outmoded paradigm of policing as a state monopoly, one can witness the necessary pluralization of policing, private security and civil policing coming to the fore, which is tantamount to breaking the monopoly of the state policing. The private security sector of our country began to develop after the regime change and has now become an indispensable player in the maintenance of public order and public safety. One of the most striking examples, in which all of this can be seen in action, is the implementation of intertwining private and public security activities related to the provision of music and dance events.Value: Law enforcement scientists must strive to examine the emerging problems on as many levels and perspectives as possible, with sufficient scientific thoroughness. The methodological approach must be based on an inquisitive attitude that seeks to understand the social phenomena that frame the reality of policing at both an institutional and individual level. Their study helps with this.

Representation and Difference

During the Atlantic slavery period enslaved and freed Africans and Afro-descendants populated principally two areas in Ecuador: the Chota-Mira valley (Imbabura and Carchi provinces) and the northern part of Esmeraldas province. Afrodescendants from these territories created two music and dance-based events; Bomba del Chota and Marimba Esmeraldeña. Since their arrival, Afro-descendants in Ecuador have had a history of dehumanization that continues until the present day. Based on the testimonies of the Marimberos and Bomberos included in this paper, archival compilation and fieldwork research, I address questions of racialized representations of Marimba and Bomba in order to build towards the notion of communicative competence. Here I propose the shift of some of the representations of Marimba and Bomba from the current focus on stereotypical characteristics such as a naturalized happiness and hyper-sexuality, to an emphasis on Afro-Ecuadorians’ collective memories. Through a sonic composition and its theorization, a questioning of coloniality that sustains racialized representations and the exposure of key, but usually silenced, collective memories is proposed. By developing a sonic composition and analyzing it, I aim to contribute with crucial theoretical and practical strategies to deepen a much needed and timely understanding of Marimba and Bomba
 
 
 1) This paper and its sonic composition are bas ed on a chapter of my PhD thesis entitled “Sounds of collective memories: A decolonial counter- representation of Afro-Ecuadorian Marimba Esmeraldeña and Bomba del Chota” (López-Yánez, 2020). I dedicate this paper to one of the most renowned, charismatic and wise Afro-Ecuadorian artist, the Marimbero Guillermo Ayoví Erazo -Papá Roncón-, who passed away on September 30th, 2022, while I was writing it.

FROM “TEXT FOR LOCATION” TO “NO PHONE ON THE DANCE FLOOR”: NEGOTIATING VISIBILITY IN UNDERGROUND ELECTRONIC/DANCE MUSIC

The mediation of mobile and social media technologies has reshaped how people imagine, understand, and, in turn, calibrate the visibility of their self-expression, information sharing, and relationship-building. This paper presents a case study of how promoters and attendees in underground electronic/dance music culture (EDMC) maintained the boundaries of the “underground” by co-constructing norms of mobile and social media use. Drawing upon 20 nights of field observations at live music events and 27 semi-structured interviews with promoters and attendees, I highlighted two scenarios in which promoters and attendees leveraged the spatial and temporal affordances of mobile and social media to calibrate their visibility. First, the last-minute and indirect sharing of event location afforded the community to bar outsiders from entering while allowing insiders to authenticate themselves by navigating to their gatherings. Second, the dialectical shaping between promoters’ venue policies and attendees’ folk theories of phone etiquette maintained a reduced level of mobile media use at such gatherings. These practices brought to light how mobile and social media afford new spatial-temporal conditions of visibility and bring forth new possibilities for people to not only manage – but play with visibility.

Music in business and management studies: a systematic literature review and research agenda

Music is the background of life, representing an international language that connects different cultures. It is also significant with respect to economies, markets, and businesses. The literature in the music field has identified several issues related to the role of digitalization in the revolution of music, the distribution of music products, the management and organization of music events, music marketing strategies, and the position of musicians as entrepreneurs. This paper comprises a systematic literature review of the most recent articles discussing the numerous connections between music, business, and management (2017–2022). Through a rigorous protocol, this research discusses the effects of the digital revolution on the music industry, with particular reference to the persisting oligopoly of major labels and the new business models that integrate music streaming and social networks. The findings show the renaissance and relevance of live music events, the fundamental role of segmentation strategies for managing festivals, and the limited presence of sustainability as a priority during festivals and events management. Furthermore, the literature highlights the relevance of discussions concerning musicians’ identity, especially in light of the complex relationship between the bohemian and the entrepreneurial nature of their profession. This is followed by numerous reflections on future research opportunities, recommending theoretical and empirical in-depth studies of music industry competition, futuristic management philosophies and business models, and the roles of technology, sustainability, and financial elements in fostering artists’ success in the digital era. Finally, the paper discusses business models and strategies for musicians, festivals management, stores, and sustainability.

Dimensions That Influence the Creation of Brand Value of a Music Event and Its Influence on Attendee Satisfaction

Background: Music festivals are part of the cultural industry, and have become an ever-growing phenomenon. It is essential for organisers to identify whether the marketing strategies implemented are positive and effective in generating a competitive advantage. The aim of this study is to identify the elements that make up the brand equity of an emerging music festival, and to find out whether the overall brand equity determines the satisfaction and subsequent behaviours of festival-goers. Methods: Quantitative research was used by conducting an ad hoc structured survey during the development of a live music festival in May 2022. The questionnaire collects information about dimensions that make up the global brand value and how they influence satisfaction and behavioural intentions, consisting of a total of 33 indicators.; Results: Awareness, perceived quality, and loyalty are the most influential dimensions in shaping the brand of a festival. There is a correlation between the overall brand value and the satisfaction of the attendees, and that the latter influences the subsequent loyalty and recommendation of the event. Conclusions: The causal relationships between the dimensions of brand equity and overall brand equity are shown, where three of the four hypotheses are accepted. Similarly, the three hypotheses related to the influence of overall brand image and behavioural intentions are also accepted.

Preferences and Perceived Value in Musical Events: Guitar Festival of Córdoba (spain)

The main aim of this article is to contribute to the scientific literature related to the importance of musical preferences, in the context of international Spain music festivals. The originality and relevance of the study lies in being the first investigation of a music festival where the guitar is the main instrument of the concerts. Data collection for this research was based on the completion of fieldwork with a sample of spectators who visited The Guitar Festival of Córdoba (Spain). Based on this understanding and accomplished fieldwork, this study analyzes the musical preferences linked to the different guitar genres. The results indicate that there are three typologies of spectators who are considered valid and useful in distinguishing The Guitar Festival as a cultural destination: a rocker audience, a classical audience, and a music/guitar loving audience (the most representative segment). The analysis of the festivalgoers' musical preferences reveals that they are significantly discerning in terms of their academic level, their behavior, and the festival's image or perceived value. The most obvious finding to emerge from this study is that knowledge on festivalgoers' musical preferences is an essential tool for The Guitar Festival in order to make it grow as a cultural destination.

A Computational Approach to the Detection and Prediction of (Ir)Regularity in Children's Folk Songs

We examine (ir)regularity in the musical structure of 736 monophonic children's folk songs from 22 European countries, by simulating and detecting (ir)regularity with the computational model, IDyOM, and our own algorithm, Ir_Reg, which classifies melodies according to regularity of their musical structure. IDyOM offers a range of viewpoints which allow observation and prediction of various musical features. We used five viewpoints to measure the information content and entropy of musical events in songs. Analysis across the data shows absence of irregular musical structure in children's folk songs from Croatia, Serbia, Turkey, Portugal, Hungary, and Romania. Conversely, absence of regular structure in children's folk songs was found in Great Britain, Norway and Switzerland. Further analysis of (ir)regularity, by individual country, revealed the importance of patterns repeated at pitch in regular songs, and a higher occurrence of transposed repeated patterns in irregular songs. Principal component analysis (PCA) shows the salience of pitch and pitch intervals in the perception of (ir)regular structure. Neither rhythm nor contour affects the perception of regularity. Recurring pulse/meter and arch-like melodic structure were found in the majority of children's folk songs. The study shows that irregularity exists in children's folk songs, and that this genre can be complex.

Activating a music festival: Extending musical practices by composing with communities

This article explores the motivations, approaches and results that occurred when six composers/musicians devised works of experimental music that involved community participants over six years at the annual classical Tyalgum Music Festival in regional Australia. The main aim of this study was to investigate how this music was shaped by community participation in its creation and performance. This qualitative research study drew on retrospective interviews with the musicians involved and the author’s observations and reflections on their music events. The musicians discussed how they responded to people and place in creating and performing their works; they maintained that their involvement with the community resulted in valuable and creative music-making. This study demonstrates that artists can inspire interesting and enjoyable music-making with a community that also expands the possibilities for mainstream arts, cultural practices and festival curation.

Preliminary Investigation of Perceived Sound Quality for High-Fidelity Premolded Hearing Protection Devices

High-fidelity premolded earplugs (HiFi HPDs) are designed to provide relatively uniform attenuation across frequencies. The primary goal of this study was an exploratory analysis of relationships between attenuation and perceptions of sound quality. Participants were 16 adults tested using commercial HiFi HPDs marketed for use at recreational music events. Survey responses did not reveal statistically significant differences in perceived sound quality across HiFi HPD brands. However, increases in music quality ratings were correlated with decreases in average attenuation at 3, 4, and 6 kHz and increasing uniformity of attenuation. The correlations were weak, however, explaining only about 15% of the variance. The data suggest listeners may prefer HiFi HPDs that provide more uniform sound attenuation at frequencies from 0.25 to 4 kHz and less attenuation from 3 to 6 kHz. The data are consistent with existing suggestions that HiFi HPDs with moderate but uniform attenuation may be preferred by those listening to music.

Active noise control at low frequencies for outdoor live music events using the conjugate gradient least square method

Sound field control can be applied to the problem of reducing noise emissions from outdoor live music events. One method employed in this type of applications is pressure matching. Different approaches can be used to find a solution to this problem. Many of these methods can provide reduction of more than 10 dB in the frequency range of a subwoofer, between 30 and 120 Hz, thus reducing the loudness to half the original. Such a performance is adequate, but it comes with drawbacks and/or practical limitations such as side lobes that can create new problems in new areas, computational cost, difficult parameter selection, etc. The method proposed here uses the conjugate gradient least square to compute a solution while providing an easier way to find a suitable regularization and at the same time controlling the radiation pattern of the solution to reduce the possibility of side lobes. In addition, the use of an active set-type methods allows to include explicit constraints on the amplitude of the solution to avoid amplification and non-linear behavior of the transducers. After introducing the theory, the performances are compared to other more established methods through simulations and outdoor measurements performed at a 2:1 scale to show properties and practical aspects of the method proposed. These experiments show that 10 dB insertion loss are achieved over a broad frequency range with peaks larger than 20 dB. We investigate the difference in performance between the different methods and use simulated versus measured transfer functions to derive the filters. We also analyze the numerical properties of the solutions provided by the different methods and relate them to the spatial properties of the corresponding sound fields. Furthermore, we present a convergence study to evaluate the effect that grids of different resolutions used in the simulations have on the insertion loss for different degrees of regularization. Finally, we present also a sensitivity analysis of the proposed method to uncertainties in the speed of sound and show how the regularization directly affects the robustness of the method against such inaccuracies.

Investigation of SARS-CoV-2 Transmission in The Tabernacle Choir at Temple Square in the Context of Prevention Protocols, Utah, September-November 2021.

Group singing and playing of wind instruments increase COVID-19 transmission risk. After a pause during the initial period of the COVID-19 pandemic, The Tabernacle Choir at Temple Square organization (hereinafter, Choir) resumed musical events in September 2021 with prevention protocols, including required vaccination and pre-event rapid antigen testing. We investigated potential SARS-CoV-2 transmission at Choir events during September 21-November 7, 2021. We interviewed COVID-19-positive members (hereinafter, case-members) and identified members exposed when a case-member attended a Choir event during his or her infectious period. We compared whole genome sequencing results to assess the genetic relatedness of available SARS-CoV-2 specimens obtained from case-members. We identified 30 case-members through pre-event testing (n = 10), self-reported positive test results (n = 18), and a review of Utah's disease surveillance system (n = 2). All 30 case-members reported symptoms; 21 (70%) were women and 23 (77%) received a positive test result by nucleic acid amplification test. No hospitalizations or deaths were reported. We identified 176 test-eligible exposed members from 14 instances of case-members attending events during their infectious periods. All were tested at least once 2 to 14 days after exposure: 74 (42%) by rapid antigen test only (all negative) and 102 (58%) by nucleic acid amplification test (4 positive, 97 negative, and 1 equivocal). Among viral sequences available from 15 case-members, the smallest single-nucleotide polymorphism distance between 2 sequences was 2, and the next-smallest distance was 10. The lack of disease detected in most exposed members suggests that minimal, if any, transmission occurred at Choir events. When community COVID-19 incidence is high, prevention protocols might help limit SARS-CoV-2 transmission during group musical activities.