Music Platforms Research Articles

Does air pollution influence music sentiment? Measuring music sentiment by machine learning

Air pollution has imposed significant negative effects on individuals’ well-being, including citizens’ sentiment levels. To test this claim, we investigate the impact of air pollution on Chinese urbanites’ music sentiments. The analysis is based on a unique dataset of high-frequency music consumption records from a music platform in China from October 13th, 2019 to January 7th, 2020. Using machine learning algorithms, songs on this platform are divided into cheerful songs, melancholy songs and other categories, by which a music sentiment index (MSI) is generated at city-daily level. By matching MSI and daily air quality, this study finds that the MSI declines during highly polluted days, indicating that: on highly polluted days, citizens tend to enjoy melancholy songs over cheerful ones. In addition, this effect becomes more remarkable when the Air Quality Index (AQI) score is above 200, a critical point for “heavily polluted” and “severely polluted” days.

MEDIA CONVERGENCE IN THE SAMUTRI ANDARU LARAS GAMELAN COMMUNITY IN PRESERVING TRADITIONAL ARTS

The media convergence utilized by the @SALGamelan community includes Y and Z generations in distributing their gamelan music. Still, this community needs to maximize the use of digital platforms it uses, such as Instagram, TikTok, and YouTube. This study aims to analyze efforts to use digital communication media samutri andar laras in preserving traditional arts. This research method uses a post-positivism paradigm with a qualitative approach, and this type of research is descriptive; the data collection technique for this research is through interviews, documentation, and literature studies. Furthermore, the validity of the data used is source triangulation. Based on the results of this study, it was found that efforts to utilize digital music platforms are ideas for preserving traditional arts, especially gamelan music. Then create content on the social media of the SAL community. Apart from creating content, gamelan music preservation is done through mini shows at the National Museum, Jakarta, and gamelan introduction workshops are routinely held monthly at Graha Puspatarini, South Jakarta. Individual and community awareness of cultural preservation must be increased by creating content and participating in traditional music community events.community events

ЗАСТОСУВАННЯ ПЛАТФОРМ ЦИФРОВОГО ПІДПРИЄМНИЦТВА У МАЛОМУ ТА СЕРЕДНЬОМУ БІЗНЕСІ

In modern conditions of development, digital platforms in small and medium-sized businesses began to be widely used during the development of Industry-4.0 globalization. Modern studies define digital platforms as an electronic environment that includes a general set (list) of goods and services with a corresponding digital configuration. Examples of digital platforms are: digital music platform "Spotify" or "iTunes", digital movie platform "Netflix", etc. The article established that from the point of view of the economy, digital platforms are auxiliary electronic environments (markets) on which sellers and buyers buy and sell goods. And digital entrepreneurship is also considered as the process of creating a new Internet business. In the process of research, it was established that thanks to the spread of digital platforms, entrepreneurs have opportunities to stimulate innovation to create new products or services. In the framework of Industry 4.0, globalization and digitalization have created some benefits for participants based on digital platforms. First of all, through digital platforms, manufacturers can assess buyers and end consumers without going through intermediaries. Also, digital platforms allow sellers to display their products in virtual shopping centers through a website, and consumers can view product information at a time and place convenient for them. It has been proven that small and medium-sized enterprises are one of the main engines of the modern economy, which contribute to the development of the country's economy, the creation of income, employment and innovation in various fields. Small and medium-sized enterprises are the key to economic growth and market competition in most developed economies due to their flexibility and ability to innovate. According to the results of the conducted research, it is confirmed that the use of digital tools and platforms helps small and medium-sized businesses to determine the right direction for improving the efficiency of small and medium-sized enterprises within the framework of Industry 4.0 and digitalization trends. After all, the activity of small and medium-sized business enterprises directly affects the total GDP of the country. Thus, the subject of further research is the study of factors that can increase the productivity of small and medium-sized business enterprises, which is important in determining the directions of the future development of small and medium-sized business enterprises. In addition, within the framework of Industry-4.0. SMEs must take advantage of globalization and digitalization to perform better and achieve greater competitive advantages.

ЗАСТОСУВАННЯ ПЛАТФОРМ ЦИФРОВОГО ПІДПРИЄМНИЦТВА У МАЛОМУ ТА СЕРЕДНЬОМУ БІЗНЕСІ

In modern conditions of development, digital platforms in small and medium-sized businesses began to be widely used during the development of Industry-4.0 globalization. Modern studies define digital platforms as an electronic environment that includes a general set (list) of goods and services with a corresponding digital configuration. Examples of digital platforms are: digital music platform "Spotify" or "iTunes", digital movie platform "Netflix", etc. The article established that from the point of view of the economy, digital platforms are auxiliary electronic environments (markets) on which sellers and buyers buy and sell goods. And digital entrepreneurship is also considered as the process of creating a new Internet business. In the process of research, it was established that thanks to the spread of digital platforms, entrepreneurs have opportunities to stimulate innovation to create new products or services. In the framework of Industry 4.0, globalization and digitalization have created some benefits for participants based on digital platforms. First of all, through digital platforms, manufacturers can assess buyers and end consumers without going through intermediaries. Also, digital platforms allow sellers to display their products in virtual shopping centers through a website, and consumers can view product information at a time and place convenient for them. It has been proven that small and medium-sized enterprises are one of the main engines of the modern economy, which contribute to the development of the country's economy, the creation of income, employment and innovation in various fields. Small and medium-sized enterprises are the key to economic growth and market competition in most developed economies due to their flexibility and ability to innovate. According to the results of the conducted research, it is confirmed that the use of digital tools and platforms helps small and medium-sized businesses to determine the right direction for improving the efficiency of small and medium-sized enterprises within the framework of Industry 4.0 and digitalization trends. After all, the activity of small and medium-sized business enterprises directly affects the total GDP of the country. Thus, the subject of further research is the study of factors that can increase the productivity of small and medium-sized business enterprises, which is important in determining the directions of the future development of small and medium-sized business enterprises. In addition, within the framework of Industry-4.0. SMEs must take advantage of globalization and digitalization to perform better and achieve greater competitive advantages.

모바일 QQ음악 플랫폼 이용자의 지속적 사용의도 요인에 대한 융복합 연구

User engagement and retention are critical aspects of the success of mobile music platforms. In this study, the author investigates strategies to increase user engagement and promote long-term usage on these platforms by examining the impact of social experience on users

Kaseteista suoratoistoon

From Compact Cassettes to Music Streaming Services: The Sociocultural Change of Background Music Industry
 The history of electronically mediated background music in Finland can be divided into era of scarcity, era of availability and era of plenty. The centralised and regulated supply of background music of the 1970s was followed by re-regulation of media and establishment of commercial radio stations increasing music consumption and listening to it while engaged to other activities. Analogue and tape-based solutions were first replaced with physical digital platforms and programming and finally with music streaming applications and music contents of the international media houses.
 The transformation of music platforms, music delivery channels and modes of listening are closely related to histories of technology, ­the social use of music and agencies of background music entrepreneurs. The article clarifies the transforming relationship of the environment, listening and music from the 1970s to the present day with the help ­of recent and archived interviews of representatives of background music companies.
 Keywords: background music; music cultures; anthropology of sound

Pop/Poetry: Dickinson as Remix

In its meticulous, freewheeling adaptation of the life and work of celebrated poet Emily Dickinson, the television series Dickinson (Apple TV+, 2019–2021) manifests a twenty-first-century disruption of high and low culture afforded by digital media, including streaming video and music platforms. This article argues that the fanciful series models a mixed-media, multimodal aesthetic form that invites a diverse range of viewers to find pleasure in Dickinson’s poetry itself and in the foibles of its author, regardless of their familiarity with the literary or cultural histories of the US American 19th century. Dickinson showcases creator Alena Smith’s well-researched knowledge of the poet and her work, while simultaneously mocking popular (mis)conceptions about her life and that of other literary figures such as Walt Whitman and Sylvia Plath, all set to a contemporary soundtrack. This analysis of Dickinson proposes to bring into conversation shifting boundaries of high and low culture across generations and engage with critical debates about the utility of the popular (and of studies of the popular) in literary and cultural studies in particular.

Effectiveness of Digital Music Platforms’ Social Media Interaction on Advertising Trust Using Cognitive Aspects

The COVID-19 pandemic-related economic crisis made many firms to switch their advertising strategy to digital media, with social media being one of the most popular choices due to its lower cost. As a business with rapid growth and being the most popular form of entertainment among internet users, digital music platforms is no exception. Regarding the current phenomenon, it is unknown at this time whether social media marketing is one of the numerous crucial variables causing this service's expansion. Therefore, this research seek to reveal the impact of social media interaction towards advertising trust of digital music platform through knowledge and affection as the cognitive aspects used. This research conducted on a quantitative method with data collection using questionnaires (Google Form), collected from 190 respondents in Jabodetabek whose having subscriptions for at least on one of digital music platform available in Indonesia. The data is analyzed using Partial Least Squares (PLS). The result shows that social media interaction has a significant impact towards advertising trust, both directly and indirectly through knowledge and affection. Among variables tested, the perception of affection is the lowest. It is desired that digital music platform services companies will look into this matter more.

Pandemic Nostalgia: Reduced Social Contact Predicts Consumption of Nostalgic Music During the COVID-19 Pandemic

Some scholars observed a “nostalgia bump” during the COVID-19 pandemic, where people compensated for social isolation by engaging with products and experiences evoking nostalgia. To further explore this effect and its underlying mechanism, the authors tested the hypothesis that reduced social contact during lockdown conditions would lead people to feel lonely and bored and, in turn, increase their consumption of nostalgic music. Study 1 ( Nsong = 213,464) established the temporal relationships between social contact and nostalgia by analyzing mobility data and daily listening patterns of top songs on the music platform Spotify from 2019 to 2021. Study 2 ( N = 525) was a retrospective survey of individual experiences during the lockdown period. Results showed that reduced social contact had an indirect positive effect on consumption of nostalgic songs through loneliness, but not boredom. These findings shed light on the use of nostalgia as a coping strategy during times of isolation.

Copyrights Protections of Songs In Cover Version Activities

A phenomenon that is currently rife is covering songs created by other people to be uploaded on digital music media for commercial purposes without the creator's permission. While copyright violations have occurred so far, often without any meaningful legal settlement. One of the most visited digital music platforms by the public is a video-based digital music media called YouTube. The results are not copyright infringement if the creation and distribution of the Cover Version through information and communication technology media is non-commercial in nature and benefits the Author or related parties, if the Author expresses no objection to such production and distribution. If the act of covering a song does not meet the elements of Article 43 and Article 44, it is a Copyright infringement. What Gen Halilintar did was copyright infringement, because he made a cover of a song without fulfilling the above elements. The author does not fully agree with the judge's decision to completely reject Nagaswara's lawsuit, because what Gen Halilintar did was a copyright infringement. The basis for the judge's consideration was that the purpose of making cover came from subscribers. Many people cover songs through YouTube, Gen Halilintar covered Nagaswara's “Lagi Syantik” song without permission but still included the word cover and the song title. The judge found that the claim for royalties from this song fell to Wahana Musik Indonesia (WAMI) as the collective management agency, not to Gen Halilintar

Comparative Study of Popular Songs between China and the United States Based on Data from Domestic and International Music Platforms

Comparative Study of Popular Songs between China and the United States Based on Data from Domestic and International Music Platforms

MULTI-SOURCE AND HETEROGENEOUS ONLINE MUSIC EDUCATION MECHANISM: AN ARTIFICIAL INTELLIGENCE-DRIVEN APPROACH

In order to solve the challenges brought by multi-source and cross-domain scenarios to online music education, this paper designs an online music education system based on advanced artificial intelligence technology, which can provide personalized learning course resource recommendations for music online learners. The system includes four layers, consisting of user interface layer, application module layer, function module layer and data storage layer. At the application module level, this paper proposes a music recommendation algorithm based on a personalized multimodal network model. The recommendation algorithm performs music information retrieval (MIR) based on the similarity judgment of the contour of music pitch and the overall change, and constructs a multimodal network model based on the user’s preference for resources to achieve personalized music recommendation. This paper crawls more than one million music score data from a well-known music platform database in China to establish a dataset to evaluate the performance of this method. The comparison results with three existing works show that the method proposed in this paper has good performance and can provide users with suitable music recommendations. The artificial intelligence technology-driven online music education mechanism proposed in this paper has good prospects.

Music Communication Strategies in the Era of Digital Culture Industry: An Examination Centered on QQ Music Platform

Music Communication Strategies in the Era of Digital Culture Industry: An Examination Centered on QQ Music Platform

An Exploration of Musicality and Literary Qualities in Translated Lyrics on Online Music Platforms: A Case Study of the Translated Lyrics of "Young and Beautiful"

An Exploration of Musicality and Literary Qualities in Translated Lyrics on Online Music Platforms: A Case Study of the Translated Lyrics of "Young and Beautiful"

The influence of usefulness, entertainment, interaction, enjoyment, and familiarity to purchase music platform subscriptions in Millennials and Gen-z communities through trust mediation

Advances in technology significantly transform the means of communication between users and companies. The music industry is also experiencing technological innovation as more consumers subscribe to paid and free online streaming services. Therefore, this study aimed to determine the effect of usefulness, entertainment, interaction, enjoyment, and familiarity on purchase intention for music streaming platform subscriptions in millennials and gen-z communities in Batam City through trust mediation. A quantitative method was adopted with data collected through questionnaires from 348 respondents and processed using the Partial Least Square program. The results indicated that familiarity and interaction significantly influenced purchase intention through trust mediation. As managerial implications, familiarity must be increased for trust and interaction to influence purchase intention. This study only focused on millennials and gen-z communities and conducted a survey through Google Forms. Therefore, future studies could expand the scope beyond a single generation or region.

The digital archiving of music at the Danish Broadcasting Corporation

In this article I offer a history of the digital music archive at the Danish Broadcasting Corporation (DR). Within the last decade, DR has complemented their music archive with an in-house digital music platform called /Diskoteket,1 on which I see not only a lively and educational space for making contextualized searches in regard to recorded and commercially released music, but also a determinative discourse on music information. As a conceptual point of departure I investigate the supposition that DR has an institutionalized understanding of music history, and building on this supposition I aim to throw light on the following question: how can an institutionalized music history at DR be traced in online music presentations?

Cross-Cultural Exploration of Music Sharing

Music sharing is a common social activity that people have long engaged in, from gifting mixtapes to sharing music links. Our practices around sharing music have shifted markedly with the advent of streaming music platforms and social media, and it has remained an important part of our social fabric. Yet there is a dearth of research on how people share music today, and our understanding of attitudes and practices of sharing music across cultures is even more lacking. To understand how people across cultures engage in music sharing, we have conducted interviews with 32 participants from two cultures: South Korea and United States. Through qualitative analysis, we found largely three reasons why people share music, types of music shared, strategy factors considered when sharing music, outcomes achieved, and challenges people experience when sharing music. We present a framework of music sharing that visualizes these components of the music sharing process. From these results, we identify similarities and differences that emerged. We derive design implications for music sharing platforms including providing varied avenues for feedback on shared music, motivating users to share more, and helping users to better manage shared music.

Exploring digital marketing in entertainment industry: a case of a digital music platform

Purpose- This study aims to investigate entertainment marketing activities in the digital entertainment era. In doing so, this study targets to explore digital entertainment marketing activities and strategies. Methodology- The study employs a qualitative method designed as an explorative study. Case study is conducted as a research method. A purposive sampling method is performed. Purposive sampling methods are used to discover and explain facts and events. Typical case sampling which is one of the purposive samplin is conducted. In this method the most typical cases are chosen among a series of cases where a new application or innovation is wanted to be introduced by the researcher. Data is collected by the semi-structured interview technique with the chief marketing officer of a dıgital music platform application. Findings- Digitalisation is the most succesful tool of information and communication technology. Findings reveal that digital consumer engagement is one of the essential methods to keep consumers' dynamism in the digital entertainment era, because of the consumers’ tastes and needs change fastly. Also, personalized content enable consumers to have a great experience. So, digital consumer participation and digital entertainment marketing related with the conseumer satisfaction. On the other hand, due to its' nature, convergence has a tremendous impact on digital entertainment marketing. It is also essential to decide what content will be marketed and who will be the target audience. Moreover, because the Internet removes the limits, globalization of the digital entertainment marketing strategies bring remarkable differentiation. Conclusion- Digital entertainment businesses must be dynamic to keep consumers on the conduit due to the short life cycle of the content. Digital marketing channels are quite effective channels to convey the marketing message. Social media usage is the one of the most effective methods for promotion activities. Social media utilization and using influencers as marketing campaigns significantly sustain the business and profitability. Keywords: Entertainment marketing mix, digitalization, digital entertainment, social media usage, typical case sampling. JEL Codes: M30, M31, M39

Müzik Veri Setinin Analizi ve Sınıflandırma Algoritmaları Kullanılarak Şarkı Türü Tahminleme Çalışması

The aim of this research is to analyze the dataset of 42305 songs and 15 different genres on the Spotify music platform and examine the relationship of the song with the genres. Relationships with these species were analyzed from the dataset as a preliminary assessment for the species prediction study. The features of the species in the data set are evaluated and categorically according to their features, from data mining classification algorithms; Nearest K-Neighbor, random forest, bagging and logistic regression were used. The study was carried out to predict the types of songs according to the characteristics of the song. Accuracy values between 55% and 77% were obtained. A model with the best performance measurement value of the classification algorithms was considered and the results were evaluated.

Audio communication in the face of the renaissance of digital audio

In recent years, digital audio has undergone an explosion. The transformation of radio and its expansion to new channels and consumer devices, added to the rise of podcasts and streaming music platforms, have led to the transformation of the audio ecosystem. This transition from the audio medium to audio media has involved an integral change in content, as well as in its production and reception processes. In this regard, the aim of this paper is to approach the present digital audio scene from the standpoint of its content, formats, and broadcasting models as well as of the new professional profiles, business models, and consumer–relationship practices, providing a snapshot that is completed with a prospective reflection on the challenges facing radio in this new ecosystem.