Multivitamin Products Research Articles

Knowledge, attitude, and practice regarding multivitamin products and their uses among healthcare providers and students at a private medical college in Lahore

Knowledge, attitude, and practice regarding multivitamin products and their uses among healthcare providers and students at a private medical college in Lahore

Prevalence of artificial sweeteners in multivitamin supplements registered in Italy.

This study aims to evaluate the prevalence of artificial sweeteners in multivitamin supplements registered in Italy. The National Registry of Dietary Supplements was examined in December 2023 to extract data relating to supplements identified as "multivitamins". Then, for each supplement the specific composition was searched online. 179 multivitamin products were identified, and for 96 of them it was possible to access the complete list of their ingredients online. Among these, 47 supplements (49%) do not contain added sugars, while the remaining 49 (51%) have one or more sweeteners in their composition (29 of which have at least two among the ingredients). Among the 49 supplements in the second group, the greatest prevalence of artificial sweeteners is found in effervescent tablets (100%), soluble powders (100%) and gummies or chewing tablets (63%), while the lowest prevalence was detected in capsules/tablets to be swallowed (19%). In relative terms, aspartame and sucralose are mostly found in effervescent tablets and diluted powders, but other formulations are not always free of these substances. In conclusion, the significant presence of artificial sweeteners in multivitamin supplements requires attention, especially considering the long-term health impact. Consumer awareness and medical evaluation are crucial for an informed choice and the protection of health.

Comparative evaluation of black currant subzone of the taiga of the Komi Republic

Relevance. Black currant (Ribes nigrum L.) occupies an important place in amateur gardening of the Komi Republic as an economically valuable crop. There is no doubt that it is possible and necessary to develop berry growing in the Komi Republic, to meet the needs of the population in multivitamin products through local production of berries. The purpose of the paper was to study the economically useful traits of varieties cultivated in the North in the conditions of the middle subzone of the taiga. Winter hardiness, phenological phases, productivity, large-fruitedness (berry weight), biochemical composition of berries were analyzed.Methodology. The results of the study of six varieties of black currant in 2020–2022 are presented. Plants are nine to ten years old. The research was carried out according to the "Program and methodology for the study of variety of fruit, berry and nut crops" (1999). Currants are planted in rows according to the scheme 4 x 1.5.Results. As a result of the research, it was revealed that the studied varieties of black currant are promising for cultivation in the middle subzone of the taiga. In all studied varieties, vegetation was observed in the second-third decade of April. The beginning of flowering was observed in the middle of the second – the end of the third decade of May, 25–39 days after the beginning of the growing season. The beginning of fruit ripening was noted in the first-second decades of July, 48-52 days after the start of the flowering. Mass ripening of berries was noted in the middle of the second – the end of the third decade of July, and the middle of the second-first decade of August for “Lazy” variety. During the study period, the vegetation of black currant ended in the second decade of October, with the onset of temperatures below 5°C. The duration of the vegetation period over the years of research was above the norm and equaled 169-185 days. The productivity of black currant varieties was 1.16-1.79 kg per bush. All varieties are characterized by large fruits (berries) weighing 1.02-1.66 g. A biochemical analysis of frozen berries of blackcurrant varieties for 2021-2022 was carried out regarding the content of ascorbic acid, sugars, acidity, solids. The maximum content of ascorbic acid was noted in “Vologda” variety – 97.68 mg%. The highest sugar-acid index was in “Bagira” variety – 3.5. All the varieties have a high content of dry matter in berries: 18.04-20.38%. Overall, the varieties of black currant under study suit for cultivation in the middle subzone of the taiga.

Dietary supplements intake among youth: preliminary results of a multicentric survey

Abstract Background In the last decades, a wide spread of dietary supplements (DSs) has been observed worldwide. However, DS use is not always motivated by real nutritional needs. In this context, commercial strategies and peers’ suggestions seem to play an important role in determining this habit, with harmful effects on consumers’ health. This cross-sectional study was aimed to evaluate the DS consumption patterns among a sample of undergraduate students attending 14 Italian universities. Methods An anonymous web questionnaire was used to collect information about DS use and consumption habits, related motivations and possible adverse effects. The survey is still ongoing and its conclusion is expected to be on May 2022. Results On a total of 2019 participants enrolled so far (69.7% female, mean age 22.8±4.7), 72.6% reported the use of at least a DS in the last six months. Multivitamin and multimineral products were the most used, being reported by 35.8% of the participants, while caffeinated energy supplements were the less reported (2.0%). The main reason for DS use was to deal with a specific deficiency following a physician or nutritionist indication (47.8%). The 3.4% of participants reported the occurrence of negative outcomes, mainly gastrointestinal disorders (74%). Conclusions These preliminary results evidenced a wide use of DSs in the studied population. Although the main motivation was a nutritional need with a medical recommendation, a notable proportion of the sample assumed DSs without any specific prescription. Thus, it is essential to increase the knowledge about DSs and related threats deriving from their inappropriate use in the population, especially among youths. Further analysis will allow to identify possible correlations with socio-demographic and behavioural variables. Key messages • It is essential to increase the knowledge about dietary supplements to avoid an inappropriate use in the population. • Youths are the most exposed to this consumption.

Rational Use of vitamins during pregnancy and The pregnancy multivitamin products' available in Turkey.

Background: Despite the imperative role of sufficient vitamin intake during pregnancy, not all women are capable of following a balanced diet during these times. As an attempt to resolve the issue of micronutrient deficiencies, many women resort to the use of multivitamins; ones often made for pregnant women. Aim: The review aims to compare the Daily Recommended Dietary Allowance of each vitamin, micronutrient, and macronutrient with the doses available in a sample of products found in the Turkish markets, whether imported or manufactured in Turkey. Methods: The Daily Recommended Dietary Allowance doses were collected from the CDC, WHO, and IOM databases. The doses present in each product were gathered using the database offered by the Turkish pharmacist association "Tebrp" as well as RxMediaPharma. Elevit® and decavit® were selected as they've been approved by the Turkish Ministry of Health, while the other products were randomly chosen using a computer program. Results: Several formulations available in Turkey display higher or lower daily contents of vitamins and minerals than is normally ideal for pregnant women as specified by the Recommended Dietary Allowance (RDA). Formulations that exceed the recommended RDA while remaining underneath the tolerable Upper Intake Level (UL) range for specific vitamins includes Pregnacare®, Decavit®, and Elevit®. Conclusion: All of these variances in multivitamin content must be considered by physicians and clinical pharmacists when selecting the appropriate multivitamin for pregnant women, taking into account all of the hazards and benefits that vitamin supplements may bring to fetus health and development.

Multivitamin products may contain more than vitamins.

Multivitamin products may contain more than vitamins.

Analysis of Vitamin A in Multivitamin Products

Vitamin A is present in multivitamin products mainly in the form of retinol esters: retinyl acetate, retinyl palmitate, and beta carotene—retinol precursor (dimer) found in plants, which is capable of converting into retinol in liver cells. Retinol is determined in medicinal products primarily by high performance liquid chromatography (HPLC), with preliminary purification and vitamin isolation by liquid-liquid extraction. However, scientific literature also describes other methods of sample preparation and analysis of such compounds. An important issue is differentiation of vitamin A from other fat-soluble vitamins often included as components in multivitamin products. The aim of the study was to analyse and summarise data on current methods used for determination of vitamin A and its derivatives in medicinal products. The authors analysed the range of vitamin A products authorised in the Russian Federation, and the test methods described in their product specification files. The study demonstrated that the test method most often used for determination of retinol esters was HPLC with isocratic elution mode using octadecylsilyl packing in the reverse-phase mode, and, less frequently, aminopropylsilyl packing in the normal phase mode. Determination of beta carotene in medicinal products is most often performed using spectrophotometry.

Evaluasi Produk Multivitamin Baru Berdasarkan Penilaian Responden

In order to lead in the market, companies should have an innovation product. Before the innovation product lauch to the market, the marketing research should be done. The goal of the reasearch is to determine whether the new product is accepted or rejected in the market. This study was to identify the characteristics of the new product based on organoleptic point of view and performance the three type of new multivitamin products based on location and social economic classes (SEC) of respondents. MANOVA and biplot analysis were used in this research. Based on MANOVA, there were differences on the organoleptic point of view of respondents among three type of new multivitamin products. The three products had differences on the assessment of aroma, sour taste, and sour after taste. In addtion with biplot analysis, it was concluded that each product had different location for sale and the target of respondents based on sosial economic classes. According to respondents, product A was too sweet taste and too sour after taste in the mouth compared to others. This product was preferred by respondents who reside in South Jakarta with social economic classes (SEC) A2 and C1. Unlike product A, product B was too hard with a bit of bitter after taste in the mouth. This product was relatively preferred by respondents in various residential with social economic classes (SEC) B. Product C was strong aroma with smooth texture and more bitter taste than others. This product was preferred by respondents who reside in North Jakarta and Depok with social economic classes (SEC) A1. Overall, product B was preferred by respondents compared to other products.

A comprehensive approach for the simultaneous analysis of all main water-soluble vitamins in multivitamin preparations by a stability-indicating HPLC-DAD method

A stability-indicating HPLC-DAD method for simultaneous determination of all nine main water-soluble vitamins, in addition to two commonly used vitamers, was developed and fully validated in analytical ranges, adjusted to their recommended dietary allowance values. An XSelect CSH C18 column with gradient elution using phosphate buffer and methanol was used for their optimal separation. The results from forced degradation studies along with peak purity tests and response ratios at dual wavelengths for the individual vitamins in all tested samples confirmed the method’s stability-indicative nature. The complete developed methodology, including a single sample preparation for the vitamins simultaneous analysis, was applied to their assay in 13 commercial multivitamin preparations, revealing mostly higher amounts than the label claims. The developed method is applicable for stability testing, multivitamin products shelf-life determination as well as routine assay analysis of all water-soluble vitamins in their most common forms, including the analytically most demanding flavin mononucleotide.

Comparison of methods for determination of para-aminobenzoic acid (PABA)

para-Aminobenzoic acid (PABA) is a precursor of folate in certain bacteria and is commonly used in sun-blocking creams because of its UV-absorbing property. It has mild anti-inflammatory activity and protects against photocarcinogenesis in hairless mice. However, there have been very few reports on the quantitative determination of PABA in foods, plants and animal tissues. In this study we utilized the fluorescent property of PABA in neutral solution (excitation at 280 nm, emission at 340 nm) to quantify PABA in multivitamin preparations, cereals, rat liver and blood, and compared with a colorimetric method and a HPLC/uv method. In addition to the assessment of PABA, we compared the precision (standard deviation, S.D., coefficient variation, C.V.) and recovery (as a criterion of accuracy) between the three methods. Intercomparison of the methods in multi-vitamin products showed that the colorimetric method was superior in reproducibility (i.e., within-run C.V., 0.2-0.7 %; run-to-run C.V., 2.6-6.1 %) compared to the other methods. The recovery (78.5 %) was also higher for the colorimetric method compared to the other methods. For cereals, the fluorimetric method was not applicable because of interferences and colorimetric method was found superior to HPLC/uv in both precision (2.2- 12.8 vs. 10.8-19.4 %) and recovery (96.1-100.8 vs. 53.4-69.9 %). In rat blood, PABA was detected exclusively by the colorimetric method (1.52 ± 0.22 μg / ml of blood), although each method produced nearly 100 % recovery . For rat liver, PABA was detected by colorimetric (5.92 ± 0.10μg / g liver) and HPLC/uv (1.23 ± 0.09 μg / g liver) while the fluorimetric method was not useful due to interferences. This research demonstrates the comparative applicability, quality and problems of the three methods assessing 3 varieties of samples. In general, the colorimetric method is simple and economical with satisfactory precision and accuracy. In addtion, the detection limit (0.3μM) was comparable to that of fluorimetric method (0.2μM) and HPLC/uv (0.2μM). However, in animal tissues, the HPLC/uv method is superior due to avoidance of interferences, and may be readily improved to apply to other types of samples.

Complementary and alternative medicine use among outpatients during the 2015 MERS outbreak in South Korea: a cross-sectional study

BackgroundThe 2015 MERS outbreak in South Korea was the largest event outside of the Middle East. Under such circumstances, individuals tend to resort to non-conventional solutions such as complementary and alternative medicine (CAM) to manage health. Thus, this study aims to examine characteristics of CAM use among outpatients in a community hospital setting during the 2015 MERS outbreak and to assess potential predictors of CAM use during the epidemic.MethodsA cross-sectional study was conducted among 331 patients (response rate: 82.75%) at a community hospital located in Seoul, South Korea. The survey instrument included 36 questions on the use of CAM, demographic characteristics, health status, and respondents’ perceptions and concerns about MERS infection. Chi-square test and logistic regression were conducted for data analysis using SPSS ver. 21.0., and a p-value of less than 0.05 was considered statistically significant for all analyses.Results76.1% of respondents used one or more types of CAM modalities during the MERS outbreak. Consumption of easily accessible modalities such as multivitamin (51.2%) and food products (32.1%) was most popular, and the majority of CAM users relied on mass media (52.4%) and the internet (27.4%) to obtain information on CAM. The use of CAM was associated with age between 40 and 49, age over 50, prior CAM use, and dissatisfaction with the government response to the MERS outbreak.ConclusionsCAM was commonly used by outpatients during the 2015 MERS outbreak in Korea, and mass media was the main source of information. Establishing a media platform is of paramount importance to provide reliable information and ensure the safety of its use.

Multivitamins and Nutritional Adequacy in Middle-Aged to Older Americans by Obesity Status

AbstractMultivitamins are the most commonly consumed dietary supplement in the United States and worldwide. Micronutrient insufficiency and clinical deficiency are more common in middle-aged to older adults, and multivitamin use has been shown to improve status in this population. This analysis aimed to assess contributions of sporadic and consistent multivitamin use to total usual micronutrient intakes and associated nutritional biomarkers among middle-aged to older U.S. adults age 351 years, stratified by obesity status. Self-reported dietary intake and laboratory measures from the National Health and Nutrition Examination Survey were used in these analyses. The National Cancer Institute method was used to assess usual intakes of 18 micronutrients. Compared with food alone, multivitamin use was associated with a lower prevalence of inadequacies and improved nutritional biomarker status for folate, iodine, selenium, and vitamins B6, B12, and D. Consistent use decreased the prevalence of inadequacy for most micronutrients assessed, except for those micronutrients typically not found (or in miniscule amounts) in standard multivitamin products. In addition to a lower prevalence of inadequacy for many micronutrients associated with consistent use of multivitamins, sporadic use decreased the prevalence of inadequacy for a greater number of micronutrients in obese versus nonobese individuals. Multivitamin use (sporadic and consistent) also increased the proportion of individuals who exceeded the tolerable upper intake level for folic acid to 8–10%. Nutritional biomarker data indicate that obese individuals may be at greater risk of clinical deficiency in vitamins B6and D. Use of gender- and age-specific multivitamins may serve as a practical means to increase micronutrient status and decrease prevalences of clinical deficiency in the middle-aged to older population, particularly in those who are obese.

Multivitamins and Nutritional Adequacy in Middle-Aged to Older Americans by Obesity Status

Multivitamins are the most commonly consumed dietary supplement in the United States and worldwide. Micronutrient insufficiency and clinical deficiency are more common in middle-aged to older adults, and multivitamin use has been shown to improve status in this population. This analysis aimed to assess contributions of sporadic and consistent multivitamin use to total usual micronutrient intakes and associated nutritional biomarkers among middle-aged to older US adults age ≥51 years, stratified by obesity status. Self-reported dietary intake and laboratory measures from the National Health and Nutrition Examination Survey were used in these analyses. The National Cancer Institute method was used to assess usual intakes of 18 micronutrients. Compared with food alone, multivitamin use was associated with a lower prevalence of inadequacies and improved nutritional biomarker status for folate, iodine, selenium, and vitamins B6, B12, and D. Consistent use decreased the prevalence of inadequacy for most micronutrients assessed, except for those micronutrients typically not found (or in miniscule amounts) in standard multivitamin products. In addition to a lower prevalence of inadequacy for many micronutrients associated with consistent use of multivitamins, sporadic use decreased the prevalence of inadequacy for a greater number of micronutrients in obese versus nonobese individuals. Multivitamin use (sporadic and consistent) also increased the proportion of individuals who exceeded the tolerable upper intake level for folic acid to 8%–10%. Nutritional biomarker data indicate that obese individuals may be at greater risk of clinical deficiency in vitamins B6 and D. Use of gender- and age-specific multivitamins may serve as a practical means to increase micronutrient status and decrease prevalences of clinical deficiency in the middle-aged to older population, particularly in those who are obese.

Dietary Supplement Use among Infants and Toddlers Aged

Limited nationally representative data are available on dietary supplement (DS) use and resulting nutrient exposures among infants and toddlers. This study evaluated DS use among US infants and toddlers to characterize DS use, estimate nutrient intake from DSs, and assess trends in DS use over time. Using nationally representative data from NHANES (2007-2014) and trends over time (1999-2014), we estimated prevalence of DS use and types of products used for US infants and toddlers aged <2 y (n=2823). We estimated median daily intakes of vitamins and minerals consumed via DSs for all participants aged <2 y, by age groups (0-11.9 mo and 12.0-23.9 mo), and by feeding practices for infants 0-5.9 mo. Overall, 18.2% (95% CI: 16.2%, 20.3%) of infants and toddlers used ≥1 DS in the past 30 d. Use was lower among infants (0-5.9 mo: 14.6%; 95% CI: 11.5%, 18.1%; 6-11.9 mo: 11.6%; 95% CI: 8.8%, 15.0%) than among toddlers (12-23.9 mo: 23.3%; 95% CI: 20.4%, 26.3%). The most commonly reported DSs were vitamin D and multivitamin infant drops for those <12 mo, and chewable multivitamin products for toddlers (12-23.9 mo). The nutrients most frequently consumed from DSs were vitamins D, A, C, and E for those <2 y; for infants <6 mo, a higher percentage of those fed breast milk than those fed formula consumed these nutrients via DSs. DS use remained steady for infants (6-11.9 mo) and toddlers from 1999-2002 to 2011-2014, but increased from 7% to 20% for infants aged 0-5.9 mo. One in 5 infants and toddlers aged <2 y use ≥1 DS. Future studies should examine total nutrient intake from foods, beverages, and DSs to evaluate nutrient adequacy overall and by nutrient source.

Reducing demand for ineffective health remedies: overcoming the illusion of causality

Objective: We tested a novel intervention for reducing demand for ineffective health remedies. The intervention aimed to empower participants to overcome the illusion of causality, which otherwise drives erroneous perceptions regarding remedy efficacy.Design: A laboratory experiment adopted a between-participants design with six conditions that varied the amount of information available to participants (N = 245). The control condition received a basic refutation of multivitamin efficacy, whereas the principal intervention condition received a full contingency table specifying the number of people reporting a benefit vs. no benefit from both the product and placebo, plus an alternate causal explanation for inefficacy over placebo.Main outcome measures: We measured participants’ willingness to pay (WTP) for multivitamin products using two incentivized experimental auctions. General attitudes towards health supplements were assessed as a moderator of WTP. We tested generalisation using ratings of the importance of clinical-trial results for making future health purchases.Results: Our principal intervention significantly reduced participants’ WTP for multivitamins (by 23%) and increased their recognition of the importance of clinical-trial results.Conclusion: We found evidence that communicating a simplified full-contingency table and an alternate causal explanation may help reduce demand for ineffective health remedies by countering the illusion of causality.

Practice of community pharmacists related to multivitamin supplements: a simulated patient study in Iran.

Background Multivitamin supplements are a subset of dietary supplements sold in pharmacies as over-the-counter medicines. Community pharmacists are regarded as responsible professionals and relied on for their safe practice and efficacy. Objective The aim of this study was to evaluate the counselling practices of community pharmacists relating to typical use, interactions, contraindications, and side effects of multivitamin supplements using simulated patients. Setting Ninety-seven community pharmacies in Kerman, Iran. Method Two male students acted as simulated patients who role-played a scenario in the community pharmacies in two steps. In step 1, they spontaneously mentioned they were a student and did not eat properly through lack of time and requested a multivitamin supplement. In Step 2, if the pharmacists did not request a drug history, they would explain that they had severe acne and had been taking oral isotretinoin for a month. The counselling practice of the pharmacists was audio recorded. Main outcome measure The number of pharmacists who provided information about multivitamin use and identified isotretinoin-vitamin A interaction. Results Thirteen pharmacists in charge were absent at the time of the purchases. None of the pharmacists provided information about contraindications and side effects of multivitamin products. Twenty pharmacists provided instruction for multivitamin use, and two pharmacists took a drug history. In Step 1, only two pharmacists identified isotretinoin-vitamin A interaction, but in Step 2, this number increased to 15. Conclusion The counselling practice of pharmacists should be improved to promote effective and safe use of multivitamin supplements.

A Cross Sectional Survey on the Knowledge and Attitude towards the Use of Multivitamin Products among the Students of a Medical University in the U.A.E

A Cross Sectional Survey on the Knowledge and Attitude towards the Use of Multivitamin Products among the Students of a Medical University in the U.A.E

The effect of a preparation of minerals, vitamins and trace elements on the cardiac gene expression pattern in male diabetic rats

BackgroundDiabetic patients have an increased risk of developing cardiovascular diseases, which are the leading cause of death in developed countries. Although multivitamin products are widely used as dietary supplements, the effects of these products have not been investigated in the diabetic heart yet. Therefore, here we investigated if a preparation of different minerals, vitamins, and trace elements (MVT) affects the cardiac gene expression pattern in experimental diabetes.MethodsTwo-day old male Wistar rats were injected with streptozotocin (i.p. 100 mg/kg) or citrate buffer to induce diabetes. From weeks 4 to 12, rats were fed with a vehicle or a MVT preparation. Fasting blood glucose measurement and oral glucose tolerance test were performed at week 12, and then total RNA was isolated from the myocardium and assayed by rat oligonucleotide microarray for 41012 oligonucleotides.ResultsSignificantly elevated fasting blood glucose concentration and impaired glucose tolerance were markedly improved by MVT-treatment in diabetic rats at week 12. Genes with significantly altered expression due to diabetes include functional clusters related to cardiac hypertrophy (e.g. caspase recruitment domain family, member 9; cytochrome P450, family 26, subfamily B, polypeptide; FXYD domain containing ion transport regulator 3), stress response (e.g. metallothionein 1a; metallothionein 2a; interleukin-6 receptor; heme oxygenase (decycling) 1; and glutathione S-transferase, theta 3), and hormones associated with insulin resistance (e.g. resistin; FK506 binding protein 5; galanin/GMAP prepropeptide). Moreover the expression of some other genes with no definite cardiac function was also changed such as e.g. similar to apolipoprotein L2; brain expressed X-linked 1; prostaglandin b2 synthase (brain). MVT-treatment in diabetic rats showed opposite gene expression changes in the cases of 19 genes associated with diabetic cardiomyopathy. In healthy hearts, MVT-treatment resulted in cardiac gene expression changes mostly related to immune response (e.g. complement factor B; complement component 4a; interferon regulatory factor 7; hepcidin).ConclusionsMVT-treatment improved diagnostic markers of diabetes. This is the first demonstration that MVT-treatment significantly alters cardiac gene expression profile in both control and diabetic rats. Our results and further studies exploring the mechanistic role of individual genes may contribute to the prevention or diagnosis of cardiac complications in diabetes.Electronic supplementary materialThe online version of this article (doi:10.1186/s12933-015-0248-6) contains supplementary material, which is available to authorized users.

A Call to Action to Bring Safer Parenteral Micronutrient Products to the U.S. Market.

The American Society for Parenteral and Enteral Nutrition (A.S.P.E.N.) started an intensive review of commercially available parenteral vitamin and trace element (TE) products in 2009. The chief findings were that adult multi-TE products currently available in the United States (U.S.) provide potentially toxic amounts of manganese, copper, and chromium, and neonatal/pediatric multi-TE products provide potentially toxic amounts of manganese and chromium. The multivitamin products appeared safe and effective; however, a separate parenteral vitamin D product is needed for those patients on standard therapy who continue to be vitamin D depleted and are unresponsive to oral supplements. The review process also extended to parenteral choline and carnitine. Although choline and carnitine are not technically vitamins or trace elements, choline is an essential nutrient in all age groups, and carnitine is an essential nutrient in infants, according to the Food and Nutrition Board of the Institute of Medicine. A parenteral choline product needs to be developed and available. Efforts are currently under way to engage the U.S. Food and Drug Administration (FDA) and the parenteral nutrient industry so A.S.P.E.N.'s recommendations can become a commercial reality.

Exploring the Factors Affecting Consumer Purchase Intention Towards Children Multivitamin Products Based on Purchase Store

The purpose of this study is to explore the factors affecting consumer purchase intention towards children multivitamin products based on purchase store at Jakarta and its surrounding cities, such as Bogor, Depok, Tangerang and Bekasi. This study was conducted in a quantitative research with descriptive purpose. The primary data was collected from 250 respondents and divided into two groups, 180 respondents of experienced consumers group and 70 respondents of potential consumers groups. The study findings indicated that ‘purchase store was closed to home or office,’ ‘cheaper price or discount,’ and ‘usually become a habit’ were the important consideration factors to make consumer purchase intention. The other findings showed that supermarket, drug store and pharmacy were the three favorite stores to purchase children multivitamin products. For practical implication, the result of this study showed a clear picture and information about the factors those could determine consumer behavior in purchase intention based on purchase store further, especially for marketers.