Abstract The inference of surface spectral reflectance using visible observations is complicated mainly because of scattering effects. In the present paper we attempt a solution to the problem of retrieval of surface reflectance from satellite radiance measurements based on a solution of the radiative transfer equation. We have developed an operational method which relies on multiple view angle observations or multiple solar zenith angle observations of the surface to accomplish part of this task in a routine manner. This approach may be used for ERS-2 ATSR visible bands because there will be two view angle observations for the same area at essentially the same time. This approach can also be used with NOAA satellite AVHRR data by assuming that the distribution of the aerosol does not vary too rapidly as a function of time. Usually it is better to select the AVHRR data from around noon and at dusk in the same day. This approach requires that the visibility of the area should be more than 5 km for multiple...