Multiple Distribution Channels Research Articles

The future of U.S. retailing: an agenda for the 21st century

Preface A Context for Retailing Predictions by Robert A. Peterson Retailing in the Year 2000: Quixotic Consumers? Exotic Markets? Neurotic Retailers? by Wilton Thomas Anderson Remarks by John C. Beyer Emerging Technology in Retailing: Challenges and Opportunities for the 1990s by Dale Achabal and Shelby McIntyre Remarks by David V. Evans Mass Merchandising/Traditional Retailing by Stanley C. Hollander and William W. Keep Remarks by Donald J. Stone The Direct/Database Marketing Challenge to Fixed-Location Retailers by Don E. Schultz Remarks by David Shepard Direct Selling in the Year 2000 by Thomas R. Wotruba Remarks by James E. Preston Multiple Channels of Distribution and Their Impact on Retailing by Gary L. Frazier and Tasadduq A. Shervani Remarks by William R. Davidson A Retailing Agenda for the Year 2000 by Richard Bartlett and Robert A. Peterson Index