Article history: Received 15 April 2010 Received in revised form 15 May 2010 Accepted 16 May 2010 Available online 17 May 2010 Measuring the performance of a supply chain (SC) is normally of a function of various parameters. Such a problem often involves in a multiple criteria decision making (MCDM) problem where different criteria need to be defined and calculated, properly. During the past two decades, Analytical hierarchy procedure (AHP) and DEMATEL have been some of the most popular MCDM approaches for prioritizing various attributes. The study of this paper uses a new methodology which is a combination of AHP and DEMATEL to rank various parameters affecting the performance of the supply chain. The DEMATEL is used for understanding the relationship between comparison metrics and AHP is used for the integration to provide a value for the overall performance. © 2010 Growing Science Ltd. All rights reserved.