Multimedia Space Research Articles

Educational resources: Multi-format audiovisual translation

Relevance. Nowadays, a large number of foreign educational resources have appeared on the market of Kazakhstan. One of the main components of the commercial success of any foreign project is a high-quality translation. Purpose. However, in our time, the quality of translation has decreased due to a decrease in the qualifications of modern translators, as well as a reduction in funding in order to maximize market coverage. In this regard, there is a need to improve the quality of audiovisual translation. Methodology. In Kazakh translation studies, the term "audiovisual translation" has not been widely used. Currently, this field of translation studies is still being formed, but at a fairly rapid pace, which is caused by the great need for a rapidly developing multimedia space. Results. In the current reality, the educational process around the world has abruptly switched to a distance format. All borders between countries and continents have been erased, school teachers, university teachers have begun to actively use foreign educational resources. The paper considers such a phenomenon as the multiformat audiovisual translation of educational resources. Conclusions. In this study, the features of audiovisual translation are identified, its classification is proposed, and its multiformat characterization is given. Based on the material of the platform TED-Ed the types of audiovisual translation are analyzed. Keywords: Audio-visual translation; format; subtitles; dubbing; voiceover

Interview technology in the multimedia space: conducting tactics

The article discusses the specifics of conducting interviews on domestic television. The author examines a number of features that influence interviewing, including the constraints and influence of political ideology, sensationalism, effective headlines, the use of condensed interview formats, and the role of interviewing in social media. The article offers a broad overview of the topic and can be used for training in Journalism major, as well as for those interested in media roles on Russian television.

Cocreación de narrativas digitales multimedia con estudiantes de primaria a través del uso de inteligencias artificiales

This article brings together the results of the research-creation process “Soñemos con Ovejas Eléctricas”, which aims to create multimedia digital narratives with primary school students from Juan Rey IED School. To this end, the strengthening of collaborative work was proposed through a co-creation exercise, where students are active participants, recognizing in them their ability to be critical interlocutors of their works. In addition, by working on digital platforms and analog media, it was looked to strengthen students’ communicative skills and the use of multimedia language. Applying the participatory action research method with a qualitative approach, the project was divided into four phases: appropriation, co-creation, design, and review. Each narrative was co-created by students and the research teacher, with the support of tools that employ artificial intelligence. Finally, the narratives were digitized and shared on the website homonymous to the project, designed as a multimedia space that continues to be built thanks to the contributions of parents and the educational community in general. It concludes with the problematization of the use of AI in educational environments, collaborative work, and the imminent need to close the digital gap.

Cocreación de narrativas digitales multimedia con estudiantes de primaria a través del uso de inteligencias artificiales

This article brings together the results of the research-creation process “Soñemos con Ovejas Eléctricas”, which aims to create multimedia digital narratives with primary school students from Juan Rey IED School. To this end, the strengthening of collaborative work was proposed through a co-creation exercise, where students are active participants, recognizing in them their ability to be critical interlocutors of their works. In addition, by working on digital platforms and analog media, it was looked to strengthen students’ communicative skills and the use of multimedia language. Applying the participatory action research method with a qualitative approach, the project was divided into four phases: appropriation, co-creation, design, and review. Each narrative was co-created by students and the research teacher, with the support of tools that employ artificial intelligence. Finally, the narratives were digitized and shared on the website homonymous to the project, designed as a multimedia space that continues to be built thanks to the contributions of parents and the educational community in general. It concludes with the problematization of the use of AI in educational environments, collaborative work, and the imminent need to close the digital gap.

Activities of Public Libraries in the Conditions of Transformations Caused by the Full-Scale Russian Military Aggression

The purpose of the article is to investigate and highlight the activities of public libraries, modern multimedia library spaces in the conditions of digitisation and adaptation of society to today's requirements. The research methodology is based on the application of general scientific methods of analysis, synthesis, system and socio-communicative approach. Scientific novelty lies in the study of the activities of public libraries and expanding their functionality in providing services in conditions of transformation and adaptation, responding to new challenges facing society and the state as a whole. The process of social and communicative interaction between libraries, modern multimedia spaces, and users in the present-day conditions is revealed. Conclusions. In the conditions of martial law, libraries are organically woven into the information society and its activities as social institutions. In accordance with the process of transformations, purpose, functions, and tasks that form a new public image, libraries have become providers of information and cultural and educational services with quality content for comprehensive development of society at the state and world levels. The system of library institutions of Ukraine forms an intelligent, intellectual, creative, cultural society, introducing the latest services into its activities, using new information resources, disseminating objective information, counteracting manipulation and information warfare. Libraries are powerful socio-cultural, scientific and information centres that have become the foundation of society's information base, an important social tool for the further development of informatisation and ensuring access to all categories of users to information resources, technologies, education, and culture for growth and self-improvement. From the point of view of modern trends, in the conditions of martial law, we are convinced of the powerful capabilities and resources of libraries to meet the educational, informational, communication, cultural and leisure needs of users. Keywords: public libraries, modern multimedia library spaces, innovative forms of user service, innovative educational environment, media literacy, Russian-Ukrainian war.

ЦЕНТРАЛИЗОВАННОЕ ТЕСТИРОВАНИЕ – ОДНА ИЗ ФОРМ ПРОВЕРКИ УСВОЕНИЯ ЗНАНИЙ И НАВЫКОВ ПРИ ИЗУЧЕНИИ КУРСА ХИМИИ СТУДЕНТАМИ ФАКУЛЬТЕТОВ «БИОИНЖЕНЕРИИ И БИОИФОРМАТИКИ» И «АКАДЕМИЧЕСКАЯ

In the modern world, which lives in a system of market relations, high technologies and a wide multimedia space, higher education has to change the concept of forms and methods of teaching students at the Higher School, including medical universities, which entailed a series of trial and error from which Of course, no one is safe. At present, Russian education is trying, however, very slowly to rebuild, overcoming the imposed direction of the globalization of higher education, the “departure” from the cliches of the Bologna Convention. The Department of Chemistry within Sechenov University, in our opinion, successfully combines traditional (fundamental) teaching methods with modern methods and forms based on the use of multimedia technologies and distance learning. Faculties "Bioengineering" and "Academic Nurse", which are quite "young" in our University, study the course of chemistry for one semester. Faculty of "Bioengineering" is mastering the physical and chemistry of natural IUDs, and students of the faculty of "Academic Nurse" are taking an integrated course in chemistry. At the end of the course, students take a test in the form of a CT (centralized testing). If we keep in mind the modern approach to the study of thought processes, then decision-making consists in choosing the right option (alternative) from a number of some options. If we turn to "decision theory", then any test is a mental action, which is a thought process. In this article, we want to analyze the creation of CT tests for the faculties of "Bioengineering and Bioinformatics" and "Academic Nurse. Teacher". Mark all "for" and "against".

РЕАЛЬНІСТЬ КРІЗЬ ПРИЗМУ ЖИВОПИСУ: СИМУЛЯКРИ МІШЕЛЯ УЕЛЬБЕКА

The article examines the code of painting and the media codes of other sign systems that are inseparable from it, forming a peculiar picture of the modern information world as a world of simulacra in M. Houellebecq’s novel “La carte et le territoire” (“The Map and the Territory” in English translation). The purpose of the work is to reveal the role and functions of the painting code and related to it media codes of photography, video art, architecture, advertising, and the Internet in the author of “The Map and the Territory” narrative strategy, that permits to identify some general laws of, typical for postmodern art, intermedial thinking and to clarify the concept of intermediality itself. We have applied intertextual, intermedial, hermeneutic, historical and literary research methods to conduct the research. The simulation, real world depiction imitation, which is replaced in the novel by its numerous “copies of copies”, begins with the first appellative structure of the text, the title itself – “The Map and the Territory”. The title announces the principle of replacing reality (territory) with its conventional image (map), which makes an emphasis on the intermedial prism as a decisive idea of world reproduction in the novel. Painting, as one of the most expressive forms of world depiction, is presented in the novel as a product of the simulacra multiplication technology, which is the leading one for the modern information society, where secondary modeling systems occupy an increasingly significant place. Painting, as a kind of litmus test, allows Houellebecq to show how various media zones, that create a distorted picture of the real world, interact and influence a modern person. Painting as “The Map and the Territory” central hero’s profession underpins the intermedial discourse of the novel, being in the focus of characters’ philosophical discussions and revealing its dominant role in the plastic accuracy of Jed’s paintings and photographs description. In the novel the literary text is consistently synchronized with the works of painters Koons and Hirst, whose images are depicted in the painting “Damien Hirst and Jeff Koons divide the art market” which opens “The Map and the Territory”. There is a verification of the painting by a word and vice versa. Multimedia spaces are superimposed on each other, giving birth to an intermedial, whimsical image of the modern world, which is successively destroyed by man, giving it to secondary sign systems. The idea of the simulacrum as a marker of modern culture determines both the form and the content of Houellebecq’s novel which carried out a “realist-postmodern synthesis” through an intermedial narrative strategy. Conclusion. The principle of simulacrum thinking, as a leading in modern art, was born by the world of simulacra in which modern man lives. The narrative strategy chosen by Houellebecq to demonstrate the secondary nature of modern ways of representing the world should prove to the reader, not only through the content but also through the intermedial narrative form itself, that it is necessary to wake up in order not to perish in the artificial world created by man as a “second nature”: a culture that, thanks to technological progress, erases a person from the planet’s map, leaving a free area covered with vegetation waves, where there are no people and cannot be. The pictorial code is dominant in Houellebecq’s narrative, through the prism of which the real world is shown in the novel. It demonstrates the modeling principle toxicity in the artworks based not on a mimetic mechanism but on the technique of simulation, simulacrum.

Quasi-architecture as a reality of modern times

The newest architecture as an information carrier takes on fresh forms. It reflects the flow of information, fits into the environment, and interacts with the external and internal space. As a result, a new boundary area of architectural activity emerges – «quasi-architecture», which is located between architecture and art, architecture and construction, architecture and multimedia space. The purpose of the study is to consider the features of quasi-architecture and the principles of its organization. The main methods of research are logical, complex system-structural and system approaches, which allow studying this phenomenon in the aggregate and the interaction of its individual parts and classifying the features of its development. The dialectical method that includes analysis and synthesis, made it possible to identify the quasi-architecture mainstream’s patterns. The historical-genetic method showed the origins of conceptual trends. The result of the study characterizes the conceptual directions of one mainstream of the newest architecture – «quasi-architecture». Quasi-architecture reflects the imaginary space; it seems to exist and not exist, being on the verge of reality and unreality.

CITIZEN JOURNALISM IN UKRAINE AND GLOBALIZATION MEDIA PROCESSES DURING THE RUSSIAN-UKRAINIAN WAR

The scientific work considers citizen journalism as a modern phenomenon of the multimedia space of Ukraine, modern trends in the development of citizen journalism during the Russian-Ukrainian war. The study highlights the main features of this type of journalism, which is actively developing in social networks and other Internet platforms. The main ones include speed and mobility, ease of publication and submission of material, large audience coverage, immediate feedback and the possibility of live communication, crowdsourcing and diversity of viewpoints, activism and promotion. The object of the research is the modern Ukrainian media discourse during the war. Ukrainian news reports and analytics created by public journalists during the Russian-Ukrainian war served as material for the analysis. During the Russian-Ukrainian war, a citizen journalist becomes available to the general public of Ukraine, both amateur and professional. The blog has become a tool for the development and unstoppable growth of the influence of citizen journalism on the formation of public opinion, by providing information from the first sources, efficiency and mobility, ease of submitting material and its perception, a large audience of coverage and interactivity, crowdsourcing and diversity of points of view. The appearance of video materials and text messages of leading bloggers of Ukraine in the columns of world publications and in the TV programs of leading companies in the world indicates the rapid growth and strengthening of trust in this type of journalism. We see the prospects for further research in the analysis of new trends in the development of citizen journalism, the emergence of new features and even genres, convergence of formats of traditional mass media and social platform blogs.

Be here from anywhere: Creating and launching the Bucknell Virtual Experience

What if you could capture that seeing-is-believing campus visit feeling and make it available to anyone, anywhere on the planet? That was the challenge presented to Bucknell’s communications and admissions teams — a chance to remove traditional barriers to campus visit opportunities and harness the power of technology in new and exciting ways. In this paper, you will learn how the Bucknell Virtual Experience started from scratch to become an interactive multimedia space that can be experienced on a desktop, mobile device, or through an Oculus Quest virtual reality headset. In addition, you will explore the creation of a multi-channel launch strategy — an approach that yielded best practices in both organic and paid social content.

Traditional ornament in the multimedia space

The subject of this research is the project process of introducing the art of traditional ornament into the multimedia space. The relevance and novelty of the topic are caused by the use of motifs of Russian traditional ornaments in a new technological environment, which also helps to attract the attention of the younger generation to traditional culture, strengthening the connection between traditions and modernity. The aim of the research is to study the interpenetration and mutual influence of artistic techniques and creative methods of creating traditional ornaments for adaptation and application in the process of developing multimedia projects. The main objectives of the research include, firstly, consideration of the use of motifs of Russian traditional ornaments in a new technological environment on the example of student projects; secondly, analysis of the project process for creating motion graphics made using elements of traditional ornament and revealing the sound image of a musical composition created for an orchestra of folk instruments; in-third, the analysis of aspects of the development of elements of traditional ornament with examples of tools that implement a particular technology.In the course of the study, the analytical method of pre-project analysis, the formal-stylistic method of describing and analyzing the art form as the internal organization of the structure of the interaction of elements in the composition of a traditional ornament were applied, the experimental method of designing a multimedia composition was considered. As a result of the research, specific features of synthesizing a set of possible solutions in creating a design project with the active use of the sound component were identified. The role of sound/musical composition in the design of a multimedia project, the main methods, techniques of working with images and applying effects to create a comfortable existence and development of traditional ornamental motifs in a modern digital environment are analyzed. The technological aspect of creating a visual and sound composition was also analyzed.

Donald Duck and Edward Elgar: English March in Disney Animation

Relevance of the study. The interdisciplinary approach is one of the advanced methods of studying artistic phenomena in the modern science of humanities. It is especially relevant for the study of the compositions of E. Elgar, as his orchestral music has taken the place of a kind of migratory content in modern culture, which is increasingly presented not in academic concerts, but in interspecific formats of mass cultural affiliation: ceremonial events, cinematic soundtracks, different shows, etc. Scientific consideration of the process of this functional transformation of E. Elgar’s works and the nature of the interaction of his music with the visual range is a perspective and creative vector of musicology.
 The scientific novelty of the study. For the first time the principles of the interrelation of “Pomp and Circumstance marches” with the eponymous episode “Fantasies 2000” are described at the historical-chronological, compositional, imaginative, dramaturgical as well as intra-thematic levels. A new perspective on the artistic and genre content of E. Elgar’s marches (which are the original cultural component of the modern multimedia space) is proposed and argued.
 The main objective(s) of the study is to reveal the nature of the interaction of music and animation on the example of the episode about Noah’s Ark from “Fantasy 2000” with Donald Duck in the lead role and the soundtrack based on “Pomp and Circumstance marches” by Edward Elgar.
 The methodology is based on the principles of interdisciplinary research and concentrates on the interaction of two types of art — animation and music. The biographical-historical method, genre, and thematic methods of music analysis are used. The approach to animation is a study of the artistic features of the character, analysis of the technical features of his drawing, and characterization of the principles of visual composition and dramaturgy.
 Results of the study. Characteristics of Donald Duck as the main hero of the episode about Noah’s Ark from the film “Fantasy 2000” is described. In parallel, the artistic portrait of Edward Elgar as the creator of “Pomp and Circumstance marches” (which became the basis for the soundtrack of this episode) was studied. The general structure and artistic material of these works of art are analyzed.
 The nature of the interaction between the visual component of the animation and the thematic complex of the Elgar’s cycle of marches is studied. The following principles of interaction of music and animation are singled out and argued: affinity of forms; the relationship between mosaicism and integrity; monothematism as a structural and compositional basis of the material organization; figurative and emotional flexibility as a dramaturgical basis for development; quoting a concert ritual within the cinematic genre; features of humor; imaginational and dramaturgical parallelism.
 The significance of the research lies in the expansion of the array of scientific intermedia works devoted to the connections between the music and animation arts. The article enriches the panorama of analytical research on the work of E. Elgar as part of English orchestral modernism.

Going to the Countryside: The Rural in the Modern Chinese Cultural Imagination, 1915–1965

Going to the Countryside: The Rural in the Modern Chinese Cultural Imagination, 1915–1965

Distance education: the introduction of new computer technologies in the learning process

The article defines the concept of distance multimedia training system and consider the use of distance multimedia training systems in higher education in the field of design; investigated the structure and composition of distance learning multimedia systems; identify the specific features of learning using distance multimedia learning systems; the specifics of user personalization in the multimedia space are considered; a format for describing data in distance multimedia learning systems has been developed. The results show that the automatic evaluation system for graphic images is an important step towards the creation of distance learning systems in the field of graphic design.

The Experiential Museum – Avant-Garde Spatial Experiments and the Reorganization of the Human Sensorium

Avant-garde artistic experiments are unquestionably recognized as relevant to the museum field in the context of art and museum studies. This paper aims to reconfirm their relevance in the architectural context as well, selecting crucial cases and protagonists whose final products were not artworks or exhibitions per se, but new (concepts of) space. These new concepts of space were all treated as democratic and participatory new media capable of training and modernizing the whole of our human sensorium. In this way, a curious partnership is discovered between this “experiential” art museum and the discourse on architectural modernity. Imaginary space, expressionist space, correlational space, multimedia space and situationist space – these are the principal categories that this paper recognizes as five distinct productive devices for modernist perceptual reorganization.

MULTIMEDIA ENVIRONMENT AS A FACTOR OF INFLUENCE ON THE DEVELOPMENT OF PRESCHOOL AND PRIMARY SCHOOL CHILDREN

New media and leisure activities, often referred to as the media environment, have been a powerful factor influencing the development of the modern child. More often this influence is associated with the negative consequences caused by the fascination with gadgets (weak social skills, dependence on devices, poor academic performance, etc.). The relevance of the topic of our research is due to the insufficient amount of data that would allow a) to determine the ways of development of the multimedia component of the process of upbringing and teaching children of preschool and primary school age, b) the lack of reasoned and research-based data on the influence of the multimedia environment on the child, c) to identify problems of use of new means of information and entertainment by the child; e) to find pedagogical means of preventing negative consequences that may arise in connection with the use of media by children. In the course of the study, the time of classes in the multimedia space, the structure of using various types of devices, the presence of parental control in this process and the presence of children with addiction were determined.

ІНФОРМАТИЗАЦІЯ ЯК ЧАСТИНА ТРАНСФОРМАЦІЙНОГО ПРОЦЕСУ СФЕРИ ОСВІТИ

The research is devoted to the processes of transformation of the education system in the transition to the information society, taking into account that in such conditions, knowledge becomes a commodity, and the commercialization of education can negatively affect the traditional education system. Due to the considering higher education as a commodity that can be sold or purchased, it reaches the world market level, and as the result of that the import and export of educational services can be subject to complex procedures of this organization and legal regulation of its decisions. Today, while millions of students around the world study at a distance format, and with the acceleration of globalization, the number of students in the multimedia space will increase significantly. This trend rooted, due to the Covid-19 pandemic, the education system has been forced to move to distance learning. However, the mass nature of educational services significantly complicates the identification of the student's individuality and the appropriate individual work with him, which in turn will affect the quality of teaching. Modernization of the educational sphere in the information society is implemented in state informatization programs, which cover the processes of formation of preconditions (organizational, scientific, technical, economic, financial, humanitarian, legal) development of informatization, development of modern information technologies in all spheres of public life, formation of national information resources, creation of a system of information-analytical support of the activity of state bodies, increase of efficiency of domestic production on the basis of wide use of information technologies and formation of the market of information products and services. That is why the urgent task for countries on the way to the information society is an effective combination of traditional education and modern information technology. In particular, one of the most important tasks for Ukraine today is the rapid and effective modernization of the education system in view of the acceleration of European integration in the field of education.

Improving Competency Hosted Skills through Think-Pair-Share Cooperative Learning Models in Class XI Science Students of SMA Negeri 1 Ratahan

The purpose of this study is to describe the Competency Hosted Skills through Think Pair Share Cooperative Learning Models of Class XI Students in SMA Negeri 1 Ratahan. This research was conducted at Ratahan State High School 1 in class XI 2019/2020 Academic Year consisting of 37 students. The method used in this research is classroom action research. The average value is 68 in cycle I. Meanwhile, the average value of class XI in the second cycle reached 79.9. These results indicate an increase of 8 or 11% from cycle I to cycle II. This increase proves the success of hosted learning through the cooperative pattern of think pair share. Behavior of class XI students of SMA Negeri 1 Ratahan has changed for the better after participating in the learning of hosted skills through a pattern of think-pair-share cooperation. Schools should further maximize the function of multimedia spaces in schools to support the learning of Indonesian language

A legibilidade na leitura da poesia de Augusto de Campos como agente de (re)escrita

In the introduction of Outro (2015) Augusto de Campos claims that “he came too late to a new world”. This is the natural answer to understand his fluency in virtual and digital scopes of creation. The persistent relation between “new and old” is revisited, tested and confronted all over Campos’ poe-tic corpus, in which we find him experimenting new ways of writing and reading through intermediality. This approach has taken advantage of mass media to proselytize the general public about the literary avant-garde, extending his presence from the periodical press to the internet and, particularly, to so-cial media networks. It is in this multimedia space that the intrinsic relationship of visual and material form with poetry is explored near its full potential, adding sound, visual and temporal elements to verse forms. This article aims to explore the relationship of legibility with the macro- and micro-typographic forms, and with the process of reading and re-writing the poem through these iterations. Readers are faced with an exploration of language which opens up the possibility of materializing the meaning of the text in the very process of interaction, exploration and reading of the poem (instead of making it verbally explicit), by means of an iterative process of cognitive nature.

An overview of digital lexicography and directions for its future : an interview with Gilles-Maurice de Schryver

In this contribution Rove Chishman and Bruna da Silva present questions to the President of the European Association for Lexicography , Gilles-Maurice de Schryver. In answering, G-M de Schryver calls a spade a spade: No, there is no theory of lexicography, but yes, there is a future for lexicographers. For that future to be bright, lexicographers will have to join hands with the Big Data companies, and accept that their invaluable input will be all but invisible to the users. Artificial Intelligence components will have to be used in earnest, so that ‘searches’ (not look-ups!) will instantly lead to context-sensitive answers. Browsing lexical data only starts from these answers and proceeds from there in two- (and why not three-) dimensional multimedia spaces. To achieve this, G-M de Schryver points to the most promising research ideas at present, as well as the top teams involved in digital dictionary user research. Keywords : EURALEX; eLex; digital lexicography; e-dictionaries; corpora; automation; crowdsourcing; Corpus Query Packages (CQPs); Dictionary Writing Systems (DWSs); artificial intelligence (AI); user-friendliness; mobile devices; augmented writing assistants; eye-tracking; digital user research.