The issues of popularization of agricultural science, the formation of a natural scientific worldview, the development of the research potential of young students, primarily of school age, their early career guidance, and the construction of a long-term career trajectory to train highly professional scientific personnel and specialists in the agro-industrial sector are considered. As an example of implementing a long-term popularization project based on a scientific town’s scientific and educational infrastructure, the activities of the Small Agricultural Academy of the Siberian Federal Scientific Center for Agrobiotechnologies are presented. The functions of all project participants were analyzed and systematized, and the directions of their interaction were described. The role of the Siberian Scientific Agricultural Library, a branch of the State Public Library for Science and Technology SB RAS, as a multifunctional communication center in the field of agricultural science, as 'well as in popularizing its achievements among the younger generation, was especially noted.