To date, the use of ferrous hydrogen in metallurgy is considered from several positions. First, the partial or complete replacement of carbon with hydrogen reduces greenhouse gas emissions of CO2. Secondly, due to the different chemical affinity for oxygen, it becomes possible to selectively (selectively) extract components from complex complex ores and man-made materials. Thirdly, the absence of carbon in the reaction zone will make it possible to obtain a metal with a low content of carbides, which in many cases increases the demand for the product. Thermodynamic calculations of a multicomponent oxide system (Ni, Fe, P, Zn, Mn, V, Cr, O) in the presence of various reducing agents: carbon, hydrogen are performed using the TERRA software package, and their combined effects are considered. It is shown that the type of reducing agent affects the temperature of the beginning of the reduction of metals and the degree of their metallization. Thus, by selecting the type of reducing agent, its quantity, and the temperature of the process, it is possible to selectively extract some metals, and leave others in an oxidized state. Ilmenite concentrate in the form of a briquette was used in laboratory tests. The analysis of the iron reduction process using carbon or hydrogen as a reducing agent has been carried out. In comparison with the results obtained using carbon, the kinetics of iron reduction with hydrogen is higher. At the same time, the reduction proceeds with the formation of metallic iron, rutile (TiO2) and residual ilmenite. Whereas, in a carbothermic process occurring at higher temperatures (1000–1300 ℃), the reduction products are iron and iron ditanate (FeTi2O5). In addition, an important advantage of selective reduction by gas is the possibility of subsequent separation of the metallic and oxide phases by melting, without fear of secondary reduction due to solid carbon residues.