MSME Business Research Articles

The Influence Of Motive, Personality And Self-Efficacy On Interest In Entrepreneurship Among Smes In Bengkulu City

This research aims to determine the influence of: 1) Motives on interest in entrepreneurship. 2) Personality towards Entrepreneurial Interest. 3) Self-efficacy towards Entrepreneurial Interest. 4) Motives, Personality and Self-Efficacy together on Entrepreneurial Interest. The population in this research is MSME business actors in Bengkulu City. The sample for this research is 100. The questionnaire was tested for validity and reliability before collecting research data. The hypothesis was tested using Multiple Linear regression analysis. This research uses quantitative methods. The data collection tool used a questionnaire which was distributed to the 100 respondents studied, namely MSMEs in the city of Bengkulu. The sampling method in this research, namely non-probability sampling, that will be used is purposive sampling, where sampling in this case is limited to certain types of people who can provide the desired information. The analytical method used in this research is multiple linear regression analysis with data processing using SPSS 23 for Windows. The results of the analysis show that the variables studied have a significant and positive influence. The motive variable has a significant and negative effect on the interest in entrepreneurship of MSME actors in the city of Bengkulu, the personality variable has a significant and positive effect on the interest in entrepreneurship of MSMEs in the city of Bengkulu, the self-efficacy variable has a significant and positive effect on the interest in entrepreneurship of MSME actors in the city of Bengkulu, the variable motive, personality and efficacy Together, they have a significant and positive influence on the entrepreneurial interest of MSME actors in the city of Bengkulu. Interest in entrepreneurship can be explained by the variables motive, personality and self-efficacy by 61% and the remaining 39% is explained by variables outside the model.

Using SWOT Analysis to Determine Marketing Strategies to Increase Sales and Develop Meatball Culinary MSME Businesses

Meatballs are a food that is much sought after by Indonesian people, especially the people of Situbondo Regency. In Situbondo Regency, there are many business people who sell meatballs. One of them is Mr. Jumari's Meatball Business P. Kardi which is located in Curah Jeru Village, Panji District, Situbondo Regency. However, there are still many business actors who still have various obstacles in marketing their products. Such as not having the right marketing strategy, not carrying out promotions or even not taking into account raw material costs and labor costs in determining the selling price. Therefore, this research uses a SWOT analysis approach to determine marketing strategies to increase sales and develop the business. Based on the IFAS and EFAS calculations that have been carried out, it can be concluded that P. Kardi's Meatball Business is at 0.7892; 0.5822. So from these calculations it can be concluded that Mr. Jumari's P. Kardi Meatball Business is in quadrant I position, this position shows a very favorable situation for Mr. Jumari's P. Kardi Meatball Business to carry out aggressive or growth strategies. The results of the SWOT analysis produce several alternative strategies that companies can choose, namely: 1) Improving product quality so that they can attract more consumers and increase consumer satisfaction and loyalty, 2) Creating products with new shapes and tastes, 3) Utilizing social media to carry out promotions and advertisements, 4) Establish good cooperation with regular meat sellers and meat grinders, 5) Expand marketing locations so that consumers who want to eat on site can enjoy their food deliciously.

The Impact of Financial Literacy, FinTech Utilization, and Literacy of Risk in FinTech on MSMEs Business Continuity in Yogyakarta

The Impact of Financial Literacy, FinTech Utilization, and Literacy of Risk in FinTech on MSMEs Business Continuity in Yogyakarta

Assistance in preparing financial reports for digital-based MSME actors in Tungkal Ilir Sub-District

Having good and correct financial reports using the Financial Accounting Standards for Micro, Small, and Medium Entities for MSMEs makes a benchmark for representing how the ongoing business performance is so that it can determine the future direction of the business smoothly The method used in this Community Service Activity (CSA) is Participatory Action Research (PAR). There are three main pillars of the PAR method, starting from the research methodology, the action dimension, and finally the participation dimension. The evaluation results of the implementation of activities for two days showed that the participants were very enthusiastic about making and preparing financial reports by utilizing the menu in the MSME Business Financial Records Application (Toko Ku). Participants can also utilize the report menu which consists of sales reports, expense reports, profit/loss reports, and general reports. These reports are outputs from menus such as cash, products, inventory, sales, receivables, payables, and expenses.

The Influence of Financial Literacy on The Application of Fintech and Its Impact on The Sustainability of MSME Businesses

The Influence of Financial Literacy on The Application of Fintech and Its Impact on The Sustainability of MSME Businesses

Utilization Of Digital Marketing and Product Innovation In Improving Msme Marketing Performance In Talun District

The purpose of this study is to examine the influence of digital marketing and product innovation on the marketing performance of MSMEs in Talun District. This study used quantitative methods. The population in this study is culinary MSME business actors in Talun District, with a sample of 100 people. The data collection technique in this study used a questionnaire with a measurement scale using the Likert scale. The data analysis technique used in this study is multiple linear regression analysis. The results of this study show that partially digital marketing and product innovation have a positive and significant influence on marketing performance, and simultaneously digital marketing and product innovation have a positive and significant effect on market performance.

STUDY OF VALUE CO-CREATION WITH THE DART MODEL IN THE DEVELOPMENT OF MSME

One effective digital marketing strategy today is through co-creation marketing. Co-creation places consumers as parties who actively share to create value or products. This study aims to determine the form of value co-creation in the Keripik Tempe Rohani MSME business with the DART model (Dialogue, Access, Risk Assessment, Transparency) as a strategy in product innovation and development while evaluating value co-creation at Keripik Tempe Rohani with the DART model. The results showed that Keripik Tempe Rohani builds an image towards customers by prioritizing customer service and satisfaction. Keripik Tempe Rohani makes good use of social media, one of which is in the context of openness to customers and potential customers. Keripik Tempe Rohani has been good at applying the DART concept in order to create image and value. Although some things can be maximized again, each model makes a positive contribution and is believed to be able to contribute to strengthening the business.

The Role of Financial Knowledge, Income Level, Financial Behavior, and Regret Experience in Shaping Investment Decisions: A Study of Sme Business Owners With Locus of Control as A Mediator

This research aims to examine investment decisions influenced by financial knowledge, income level, financial behavior, regret experience, and locus of control. This research differs from previous research, namely using the locus of control variable as a mediating variable and adding the financial behavior variable and the regret experience variable as independent variables. The investment decisions examined in this research focus on investment. As for population and sample methodology, was MSME business actors in Banjarnegara, Indonesia who already had a legal permit; using the purposive sampling method, the sampling is 180 respondents which was obtained from the Slovin formula calculation. Data analysis techniques use Structural Equation Model (SEM) PLS. The results of this study state that: first, financial knowledge and regret experience have no effect on locus of control, while income level and financial behavior have an positive effect on locus of control. second, financial knowledge, income level, financial behavior and experience of regret influence investment decisions. third, locus of control cannot mediate the influence of financial knowledge and experience of regret on investment decisions, but on the influence of income level and financial behavior on investment decisions, locus of control has a mediating role.

Pengaruh Pemahaman Pencatatan Akuntansi Dan Kesiapan Modal Terhadap Efesiensi Pendapatan Usaha Sembako

To determine the influence of understanding accounting and capital readiness on the efficiency of basic food business income. Quantitative is a research method that uses data in the form of numbers and the collected data is analyzed using statistical formulas. The population that will be used in this research is MSME actors, especially basic food businesses registered with the Bayung Lencir District Cooperatives, Small and Medium Enterprises Service, totaling 100 MSME business actors. The classical assumption test is a prerequisite for multiple regression analysis, this test must be influenced so that the estimates of parameters and regression coefficients are not biased. In testing this class of assumptions, namely the normality test, multicollinearity test, heteroscedasticity test, autocorrelation test. Partially, accounting records have a more dominant influence than capital readiness in increasing income efficiency. This shows that understanding accounting records is very influential in increasing revenue efficiency and business sustainability, because by understanding accounting records, business actors can manage business finances and make decisions about managing their business easily.

Pengaruh Pengetahuan Keuangan Dan Pengetahuan Kewirausahaan Terhadap Kinerja Bisnis UMKM Kuliner Saji Di Kota Padang

This research aims to empirically prove the influence of financial knowledge and entrepreneurial knowledge on the business performance of culinary food MSMEs in Padang City. Apart from that, this research also aims to prove the role of financial knowledge in strengthening the relationship between entrepreneurial knowledge and MSME business performance in Padang City. This research was carried out on all food culinary MSMEs spread across the city of Padang, but only 104 culinary business owners and operators in the city of Padang were used as samples. The analysis method was carried out using purposive sampling technique. Data collection was carried out by surveying owners and operators of culinary MSMEs in Padang City. The data analysis method used is multiple regression (OLS). In accordance with the description of the analysis and discussion that has been carried out, it can be concluded that entrepreneurial knowledge has a positive and significant effect on the performance of the culinary food MSME business in Padang City. Apart from that, from the results of hypothesis testing, it can be proven that financial knowledge has a positive and significant effect on the performance of the culinary food MSME business in Padang City. In the description of the results of hypothesis testing, it was also found that financial knowledge was able to strengthen the relationship between entrepreneurial knowledge and business performance in culinary food MSMEs in Padang City.

UMKM Cakap Digital melalui Penerapan E-Commerce: Studi Empiris di Kota Tarakan

Measuring the effectiveness of e-commerce implementation is important to ensure online strategies meet MSME business goals. It helps evaluate whether investments in e-commerce are producing expected results, identify areas that need improvement, and adjust marketing approaches to increase sales and customer satisfaction. Effective measurement enables MSMEs to make data-driven decisions, maximize resources and strengthen their competitive position in the digital market. Based on this, this study aims to identify the benefits and barriers and measure effectiveness in implementing e-commerce. The method used in this research is effectiveness and a mix methods approach regarding barriers and benefits. The results show that the most perceived benefit is being able to expand the market, with the highest obstacle being low understanding of technology. The effectiveness ratio of implementing e-commerce in Tarakan City is 73%, which is in the quite effective category. Meanwhile, government support for the implementation of e-commerce by MSMEs is in the ineffective category.

The Impact of the Implementation of the Government's Digital Direct Expenditure Program to Improve MSME Performance

This study aims to analyze and assess the impact of the procurement defense program on the performance of MSMEs in Gorontalo Province. The locus of research on MSME business actors who are members of the procurement defense program, especially through market place applications, both MbizMarketpalce and brliUMKM market place totaling 85 MSMEs with a sample of 10 MSMEs. The performance assessment method for MSMEs is used by Balance Scorecard analysis to analyze the financial and non-financial impacts of MSME businesses. The results showed that the Gorontalo Provincial government's procurement defense program had a relatively good impact on financial and non-financial performance. On average, there is an increase in operating profits, number of workers, production volume and marketing area. The procurement defense program is very helpful for MSME business actors in increasing public reputation and trust in their products and services so that business productivity and performance increase.

Promosi Wisata Berbasis Kearifan Lokal Melalui Penggunaan Media Sosial Bagi Pelaku UMKM

Badung Regency is one of the districts that has quite a lot of tourist areas and also business activities ranging from hotels, trade to MSMEs. Currently, technology and information develop and spread rapidly. Many people, from parents to young people, have the opportunity to use digital media to promote tourism and MSME businesses. The aim of this activity is to increase people's ability to use digital media to promote tourism and improve their business by using social media. This activity was held at the Sangeh Village Perbekel Office, Badung Regency. This community service activity is aimed at the Krama Desa Adat, Yowana, and Pakis in Sangaeh Village, Badung Regency, which consists of 105 people. Counseling is provided through the method of activities carried out. The result is a society that is able to use social media well and wisely; they can use social media to show the various potentials of their traditional villages.Keywords: business; promotion; social media.

THE INFLUENCE OF FINANCIAL PLANNING, FINANCIAL TECHNOLOGY, AND FINANCIAL INCLUSION ON IMPROVING MSME BUSINESS PERFORMANCE IN BANDAR LAMPUNG

The purpose of this study is to determine how much influence financial planning, financial technology, and financial inclusion have on improving MSME business performance in Bandar Lampung. This study used quantitative methods with a sample of 100 respondents from MSMEs in Bandar Lampung City, the data in this study was processed using the help of SPSS Version 25.0 analysis. The results showed that financial planning had a significant positive effect on improving MSME business performance in Bandar Lampung, financial technology had a significant positive effect on improving MSME business performance in Bandar Lampung and financial inclusion did not have a significant positive effect on improving MSME business performance in Bandar Lampung.

PEMBERDAYAAN UMKM MELALUI PELATIHAN PEMBUKUAN SEDERHANA UNTUK MENINGKATKAN PENGELOLAAN KEUANGAN PELAKU USAHA UMKM MINYAK VCO BALI NIRMALA DI DESA KESIMAN KERTALANGU

In this era, the business world is developing very rapidly and requires high creativity in facing changes from economic actors. Kesiman Kertalangu Village is a village located in East Denpasar District, Denpasar City which consists of 11 hamlets. Apart from having many tourist attractions with beautiful views, Kesiman Kertalangu Village also has MSMEs that use natural products to be processed as health products. Bali Nirmala VCO Oil UMKM processes coconut using Usadha Bali fermentation technology. The Bali Nirmala VCO Oil UMKM has not implemented bookkeeping effectively and combined money from business with personal income so that it cannot know the exact amount of profit obtained from its business. In community service activities through this village project program, UNHI Accounting students help overcome this problem by providing simple bookkeeping training to improve the financial management of Bali Nirmala VCO Oil MSME business actors so that in the future the business can thrive and further increase its income through good financial management.

Unlocking Business Success: The Role of Financial Literacy, Innovation Capability, and Government Support

Purpose: This study aims to analyse the effect of financial literacy and innovation capability on business performance with government support as a mediating variable. Theoretical framework: Government Support as a mediation was analyzed the effect of financial literacy and innovation capability on business performance. Method: A quantitative methods approach was used by distributing questionnaires to 110 Food & Beverage MSME in Jakarta Area. The data collection process was carried out using google form, then analysed using path analysis processed using Smart-PLS. Result: This study found that financial literacy has positive impact on government support but innovation capability has not, then innovation capability and government support have the positive effect on MSME performance, but financial literacy has no impact on MSME performance. The mediation test found that government support mediates the effect of innovation capability and financial literacy on MSME performance. Research, Practical & Social implications: This finding suggests that the government as a regulator should continue to increase its support for MSME actors so as to improve the performance of MSME businesses. This finding encourages MSME actors to have strong instincts in creating and implementing the latest innovations in their business to get government support in improving their business. Originality/value: This study uses 3 business performance indicators using primary data which are usually used in analysing the company's secondary data, with sufficient validity and reliability results, the use of these indicators is also suitable in analysing business performance in primary data.

Decoding MSME Entrepreneurship: A Study from Bogor, Indonesia

This research explores the entrepreneurial behavior characteristics of MSMEs in Nagrak Village, Bogor, aiming to provide empirical insights that guide MSME actors in enhancing their business success. Employing a survey method with a descriptive analysis approach, data was collected through observation, interviews, and questionnaires from 27 MSME entrepreneurs. Results indicate that MSMEs in Nagrak exhibit generally strong entrepreneurial behavior, with respondents showing high levels of entrepreneurial knowledge, positive mental attitudes towards entrepreneurship, and proficient entrepreneurial skills. These findings underscore the importance of nurturing knowledge, attitude, and skills in entrepreneurship to foster successful MSME businesses. The study offers valuable input for MSME entrepreneurs in Nagrak, suggesting areas of focus to further improve their entrepreneurial endeavors and achieve business success.

Pelatihan Menggunakan Aplikasi Akuntansi Digital Sederhana (LAMIKRO) Pada UMKM Kabupaten Subang

The purpose of the service is to educate and improve the quality of MSME business actors in Subang Regency in terms of bookkeeping, accounting records, and digital financial reporting through the LAMIKRO application. Thus, the financial statements prepared can be well organized. The method applied in this program begins with conducting interviews, observations and sharing knowledge about how to use a simple digital accounting application using the LAMIKRO application. The results of this service show that there are still many MSME actors who record financial statements manually, even some of them are still unable to make financial reports. Therefore, this service is carried out to facilitate the recording of financial statements for these MSME actors.

Mine Landslide Management Sustainability Model in Kutai Kartanegara Regency, East Kalimantan, Indonesia

This research aims to identify the geological and lithological structures of mine land, determine the slope stability of the land, and determine the sustainability of landslide management in Kutai Kartanegara Regency, East Kalimantan, Indonesia. This present research was conducted in Samboja and Sebulu sub-districts, Kutai Kartanegara Regency, East Kalimantan, Indonesia. Data collection concerning the geological structure, lithology, and sustainability of coal mine landslides was carried out. Rock data, such as its physical and mechanical properties, were taken from complete coring drilled and then analyzed in a geomechanics laboratory. This procedure was carried out in three locations, with the first and second samples collected in the Kampungbaru Formation representing the youngest formation. In addition, the third taken in the Pulubalang Formation represents the oldest coal-bearing formation. The data relating to the avalanche condition were collected through surveys, interviews, and filling out questionnaires using a purposive sampling method. The respondents were 13 mining engineering heads from various mine sites in Kutai Kartanegara Regency, three mining environmental experts, and four academics. The results showed that of the 50-joint data, those with potential positions for landslides were located at N333°E/61° and N110°E/74°. The most dominant lithology in the study area was claystone, followed successively by sandstone, siltstone, and shale, with a specific gravity between 2.55 and 2.66. The dominant claystone indicated a relatively prone area. Meanwhile, the strength of the mechanical properties of the rock (direct shear) cohesion ranged from 17.80 and 174.53 kPa, with shear angles ranging from 10.88° to 42.01°. Based on the design of the slope stability in the three locations, this study demonstrated the maximum slope angle ranging from 29° to 37°, a height of 50.17 to 70.16 meters, a single slope height of 10 meters with an angle ranged from 32° to 44°, and a factor of safety (FOS) ranging from 1.326 to 1.452 with stable conditions. Multi-dimensional scaling (MDS) simulation results of the sustainability status comprised of a total of 49 attributes derived from five dimensions, namely ecological, economic, social, law, institutional and technological, demonstrated a score fell of 50.01. Furthermore, to increase the sustainability score, this study identified some sensitive factors as follows: condition of the slope of the mine slope, MSME business of residents, role of NGOs in mine landslides, concern of pit supervisory personnel for mine landslides, and mastery of mine landslide technology. Hence, the projection sustainability score increased to 82.00, which was achieved in the good category.

PENDAMPINGAN KEWIRAUSAHAAN UNTUK MAHASISWA DAN PENGEMBANGAN DIGITAL MARKETING DI KECAMATAN CIAWI

The urgency of this activity is to promote student products so that the products can be femilar in the market. The purpose of this community service activity is to provide assistance starting from management, packaging to marketing (promotion with digital marketing) applying economic analysis using BMC (Bussines Model Canvas) BMC is very helpful to speed up the process of analysing business strengths and weaknesses. Knowing the strengths and weaknesses, the analysis of needs and profits can be done quickly and effectively. The partner in this activity is "For You", a form of MSME business that offers various gifts. The method of implementation is Preparation for Determination of PkM locations, then the team conducts Introductions by coordinating and consulidating with Gift Shop partners "For You". Furthermore, conducting counselling and mentoring Production and marketing operations Implementation of production activities Business training on Social Media Gift Shop "For You" Participants who are active in this activity are 6 people The results of its implementation are able to use digital marketing technology to market their gift products using digital marketing using mass media, seen the number of visitors who see the products displayed by partners on their social media accounts