In mammalian cells we developed a system using fluorescent proteins to analyze gene expression in real‐time, and to follow individual mRNPs. An array of genes coding for a functional mRNA that contains 24 repeats of the MS2 coat protein binding motif combined with the MS2 coat protein fused to GFP or YFP allowed us to analyze the kinetics of transcription in real time and to detect single molecules of RNA in live cells. In these studies we used photo‐bleaching of GFP‐labeled mRNAs and of a YFP‐polII fusion protein and photoactivation of paGFP labeled mRNA. Analysis of the complex process of transcription using fluorescent polymerase as well as fluorescent MS2 proteins provided an opportunity to model the kinetic steps of RNA synthesis. These results yield rate constants for each of the steps of promoter assembly, initiation and elongation. They demonstrate that transcription is inefficient and that polymerases can elongate each faster than thought, but can pause stochastically. When RNAs leave the transcription site, they can be followed as single molecules in the nucleus. The analysis demonstrated that subsequent RNA mobility was not directed, but governed by rules of simple diffusion. The transport through nuclear pores can be determined as well. Once in the cytoplasm, mRNAs diffuse but also can be directed to their destinations by virtue of a zipcode motif in the RNA. A zipcode binding protein (ZBP1) is essential for this localization and inhibition of translation. Beta‐actin mRNA can be localized to sites of active F‐actin polymerization in migrating fibroblasts or growing neurons. The movement of the RNA follows rules of diffusion, alternating with probabilistic motor‐driven events on microtubles as actin filaments.