Movie Success Research Articles

Movie Success Prediction Based on Feature and Trailer Comments Using Ensemble+LSTM Model

Predicting the success of a movie is a very important aspect due to the high risks involved in movie production. The challenge lies in the uncertainty within the movie industry and selecting the appropriate machine learning model. We can combine movie features and sentiment analysis from social media using machine learning techniques to achieve movie success prediction. The methods used for predicting based on movie features are Ensemble models (Random Forest + Gradient Boosting). Meanwhile, the methods used for sentiment analysis of trailer comments is LSTM. The evaluation of the models used is based on RMSE and accuracy calculation. The final prediction of success obtains an RMSE of 0,8807 and an accuracy of 91,19%. This represents an improvement from previous research. Further research is recommended to implement the model in the movie industry

Console to Movie Success, Leveraging Nostalgia, and Introducing Subversion in The Super Mario Bros. Movie

This research examines the success of "The Super Mario Bros. Movie" by leveraging nostalgia and introducing subversion. The adaptation process from video game to film often fails, as seen with previous attempts like "Warcraft" (2016) and "Street Fighter: The Legend of Chun-Li" (2009). However, "The Super Mario Bros. Movie" (2023) succeeded by retaining core elements of the original game while innovatively transforming its narrative and character dynamics. The movie's success is attributed to its nostalgic appeal, faithful yet refreshed character portrayals, and the subversion of traditional gender roles. By making Princess Peach a mentor and strategist and providing Mario a hero's journey from an ordinary plumber to a savior, the film connects with both old fans and new audiences. This study utilizes Andrew Tate's theory of fidelity and transformation, along with perspectives on nostalgia, audience engagement, and gender role subversion, to analyze the movie's reception and success.

Research on the Impact of Social Media Marketing of Films on Consumer Behaviour

Before and at the early stage of a movies release, a successful movie marketing strategy will have a great attraction and influence on the target audience. The trailer is a marketing tool used before the official release of a movie, and its main function is to market and publicize the movie to a general audience, as well as be an effective tool for the audience to understand the movie. And topic marketing is to position the content of the movie through emotional value, social topics, potential consumer experiences, and so on, to build consumer awareness of the movie. Effective marketing promotion can increase the conversion rate of the audience want to see by influencing consumer decision-making behavior. Therefore, this paper explores the impact of two social media marketing methods (trailer marketing and topic marketing) on consumer decision-making behavior on Weibo and Douyin from the perspective of the audiences want to see conversion rate. This will provide a useful reference for movie producers to carry out effective marketing promotions.

BAAHUBALI: THE BEGINNING & BAAHUBALI 2: THE CONCLUSION – A COMPARATIVE ANALYSIS

“The only reason I would write a sequel is if I were struck by an idea that I felt to be equal to the original. Too many sequels diminish the original.” ~ Dean KoontzA sequel is a production of literature, film, theatre, television, music, or video game that continues or expands upon the plot of some earlier work. When we talk about the narrative work of fiction, a sequel showcases events set in the same timeline and set as an earlier work, usually following the events of that work.In many cases, the sequel proceeds with the same elements of the existing story, often with the same characters and settings. A sequel can lead to a series, in which key characters appear repeatedly for eg. ‘The Dhoom franchise’. The Indian film industry is known for the sequels even though most of them are not as successful as the prequel. Most of the sequels either repeated the entire cast in a different storyline while some of them were made with a few popular characters of a successful movie. ‘Padmashree Doctor Saroj Kumar ‘is an example for the same as the movie was made with three main characters (Saroj Kumar, Pacchalam Bhasi, and Rafeeque) of its prequel ‘Udayananu Thaaram’.‘Baahubali: The Beginning’ is one of the most successful movies ever made in India. The movie was released in 2015 and the sequel, ‘Baahubali: The Conclusion’ was released in 2017 and became the biggest block buster of all time. Even though surpassing the collection records of the prequel there are many flaws and unanswered questions regarding ‘Baahubali: The Conclusion’.This study compares and analyses ‘Baahubali: The Conclusion’ as a perfect sequel in light of aspects like the story, screenplay, character portrayal and quality like graphics and other aspects are studied. ‘Baahubali: The Conclusion’ has several elements which fail to connect with the first film. This study will also analyze the reasons behind the elements that failed to do justice to the prequel.

The Representation of the Scottish Accent in Hollywood Movies and TV Series

Both Scottish culture and the Scottish accent have been oft misrepresented in Hollywood movies and TV series starting in the 20th century and continuing into the 21st. The purpose of this paper is to analyse said misrepresentations, determine why characters are given Scottish accents, how that accent contributes to their characterisation and what kind of character types tend to receive the Scottish accent. The paper concludes that the Scottish accent is selected for certain characters because the previous success of Scotland-based Hollywood movies has made the accent popular among audiences, thus Hollywood, utilising what has worked before and seeing the popularity of the accent, decided to bestow the accent to more characters. It is also given to characters to make them humorous; the accent sounding foreign makes it funny for American audiences, thus many comic relief characters have got it. Tough-as-nails and masculine characters can likewise receive Scottish accents. Moreover, certain archetypes are assigned with the accent in mind by default, such as the Highlander warrior and dwarves, its usage in their case being questionable notwithstanding. Lastly, having a Scottish accent is integral to characterisation, which is exemplified by analysing Shrek, McDuck and three other hyper-stereotypical cartoon characters.

Impact of Social Media Platform on Audience Engagement

In today’s dynamic film industry, social media platforms have emerged as game changers for movie marketing and audience engagement techniques. This study digs into the tremendous impact of social media on audience involvement, analyzing both the challenges and triumphs of using these platforms for film promotion with the growth of platforms such as Instagram and YouTube, film studios now have unparalleled potential to engage consumers through captivating content, influencer collaborations, and data-driven campaigns. However, navigating the ever-changing Social media world presents substantial hurdles, such as algorithm updates, content saturation, and the need for ongoing innovation. This study investigates the distinct features and capabilities of various social media platforms, as well as their usefulness in increasing audience engagement for movie marketing. It looks at how user-generated material, interactive experiences, and community- building might help moviegoers develop long-term loyalty and advocacy. The report also digs into the challenges encountered by cinema marketers, such as maintaining a consistent brand presence across different platforms, adjusting to evolving trends and technology, and optimizing audience- centric strategies using social media analytics and data-driven insights. This study aims to uncover best practices and actionable insights for film studios looking to maximize audience engagement and propel their promotional efforts to new heights by examining case studies of successful movie marketing campaigns and analyzing the strategies used by industry leaders. Finally, this study adds to a better knowledge of the impact of social media platforms on audience engagement in the film business. paving the way for more effective and imaginative movie marketing techniques that appeal to digital consumers.

Tracing the Roots of Islamophobia in Recent Indian Films

Abstract This article analyses the recent rise of Islamophobic films in India. While it may seem that social media has led to a rise in Hindu nationalism and Islamophobia in the recent past, it is crucial to recognize that this narrative is incomplete. The rise of Islamophobia in the country can be traced back to the 20th century freedom struggle where a counter-narrative to Gandhian concepts of communal harmony can be found in the writings of various leaders, artists and activists. Social media has allowed for a re-proliferation of those strands of thought in recent times through the platforms such as Youtube, which has led to the success of movies like The Kashmir Files or The Kerala Story.

Modeling the opinion dynamics of superstars in the film industry

One of the most challenging questions in the film industry is to rank superstars, which ultimately affects some performance indicators like movie success. In this work, we address this question by means of opinion dynamics models, where the evolution of opinions in a population is analyzed. We apply a model of this kind to study the evolution of opinions about a set of well-known movie superstars in a real-world population. Also, we use real-world data from a specialized cinema website to model mass communication processes (representing film releases and their related news and marketing campaigns), and to measure the performance of our model. Our results show that the proposed model is able to accurately represent this complex system, where the opinion dynamics of superstars are mostly driven by emotional mechanisms, and reveal that film releases and their corresponding marketing campaigns only have a short term effect on those opinions. To the best of our knowledge, this is the first work that applies opinion dynamics models to the study of opinions about superstars in the film industry.

The Effectiveness of Co-brand Barbie IP on Brand Equity

In 2023, with the quest for gender equality, the Barbie movie is released worldwide. The movie's success led to the Barbie IP becoming a popular co-branding IP for brands. The purpose of the study was to explore why Barbie became a popular co-branding IP after the movie. This article sets Barbie's character IP and brands that have co-branded the Barbie IP as a case study. Combined, the box office of the film, brands ’s impacts after the co-branding analysis and observation, and came up with the following conclusions: Firstly, co-branding with the Barbie IP benefit brands Increase brand awareness, which is an opportunity for new brands to gain popularity. Secondly, it helps brands by spreading Barbie’s brand image. The image is already well-known; thus, the products would be bought by the Barbie fans after the movie. Thirdly, the Barbie IP gives new brands an additional brand value, because its own brand value is relatively high. All in all, co-branding with the Barbie IP increased brand’s brand equity.

What is Valentino's syndrome?

AbstractThe eponym ‘Valentino's syndrome’ is used to describe patients with perforated peptic ulcer disease who present with right lower quadrant pain and suspected appendicitis. It is named for Rudolph Valentino, the film star who died on 23 August 1926 at the age of 31 from complications of perforated peptic ulcer disease. In the early 1920s, the Italian‐born actor had a meteoric rise to fame in the burgeoning film industry. His first starring role in the 1921 silent film, The Four Horseman of the Apocalypse, was a sensation and was followed quickly by a string of commercially successful movies. He was in good health until he presented with an acute abdomen in early August of 1926. He underwent a laparotomy and was found to have a perforated peptic ulcer that was repaired with simple closure and an omental patch. He initially rallied after surgery but ultimately died on the eighth post‐operative day from complications of sepsis. This manuscript will review Valentino's brief acting career, his medical history, and how the eponym which bears his name describes a disease presentation that is different from his actual clinical course.

Strategies for launching streaming content: Assessing movie-country relatedness and its impact on international popularity.

The study proposes a way to measure the relatedness between countries and movies (movie-country relatedness density) and to test whether this relatedness is an important factor in predicting the popularity of a movie in a certain country. The results show that both movie-country relatedness density and movie ubiquity (i.e., popularity across many countries) are positively associated with a movie appearing in a country's top 20 list even after considering other covariates. Based on these findings, we suggest an OTT (Over-the-tops) movie launching strategy with regard to movie-country relatedness density for both global and local OTT companies. Our study contributes to a growing body of research on movie consumption patterns and provides insights into the factors that determine a movie's success on a global scale. The importance of cultural similarity in adopting films and television shows is widely recognized, but the concept of movie-country compatibility is introduced to take into account the content attributes that cannot be explained by cultural differences. The results suggest that movies that are related to other popular movies in a given country and movies that are popular across many countries are more likely to appear in a country's top 20 list.

Antecedents of Bollywood Movie Success: A Qualitative Approach

Antecedents of Bollywood Movie Success: A Qualitative Approach

An Insight into the Eventful Journey of a Freedom Fighter, Writer and Social Reformer

Chinna Annamalai, a passionate freedom fighter, a remarkable Tamil enthusiast and a dedicated social reformer played a significant part in India’s freedom struggle in the southern part of Tamil Nadu and contributed to various social causes. He earned several nicknames like “Desiya Semmal,” “Thiyaga Semmal”. and ” Tamizh Thondar.” He had his early education in Karaikudi and pursued his higher secondary education at Nagarathar High School in Devakottai. Influenced greatly by his cousin Litterateur Kamban Adippodi Sa. Ganesan, he became involved in the Congress Movement and met Mahatma Gandhi during his visit to Karaikudi. Impacted at the very first sight by Gandhi’s charisma and simplicity and integrity, Chinna Annamalai became a staunch supporter of the Congress Movement and remained a staunch member of the party throughout his life. As an enthusiastic advocate of India’s liberation, he participated in numerous events and processions that resulted in temporary suspension of his education at Devakottai. He later studied in Vairavizha High School in Gopichettipalayam. Chinna Annamalai’s activism and oratory skills drew the attention of great leaders; and he had the opportunity to speak at the Congress Conference in Gobichettipalayam and his fiery speech elicited appreciation for its eloquence. From then on he started wearing Khadar and continued that habit till his death. He remained actively engaged in various movements of India’s independence struggle, including the Quit India Movement. To divert young Chinna Annamalai’s attention from the freedom struggle activities his father sent him to Malaysia and his participation in protests against alcohol in Malaysia led to his expulsion from that country. Again in India he participated in the freedom struggle with renewed vigour. His dedication to the cause of India’s freedom resulted in several arrests and imprisonments, with an instance of public support for his release from the jail. His exhortations to the Tamil community to participate in struggles for India’s freedom remains a significant part of his legacy. Chinna Annamalai also made contributions to Tamil literature and the film industry, writing scripts for successful movies with social messages and establishing a Fan Club for a star actor Shivaji Ganesan. By launching Tamil Pannai, a publishing concern, he inspired many to establish similar companies that richly contributed the growth of modern Tamil Literature. In short his life was one of endless pursuits and achievements contributing to the national and societal welfare.

거리두기 해제 이후 상영작 흥행 요인 분석

This study empirically analyzed factors affecting box office success, focusing on films released after lifting COVID-19 social distancing. T-test for the comparison of mean values and multiple regression analysis were conducted using domestic theater data for each day of the week, focusing on concert movies. In addition, we analyzed factors affecting the success of theater movies, such as special screenings and screening days. The results of the empirical analysis are summarized as follows. First, screenings in the form of special theaters focusing on Screen X and 4D recorded relatively low screen share, but recorded high ticket sales revenue. Second, special event screenings, such as lightstick screenings or sing-along screenings, were analyzed as a major factor affecting movie box office success. It was found that special screenings performed better in terms of box office compared to regular screenings. Third, box office performance on Wednesday as well as on weekends was estimated to be higher than on Monday. This study contributed to the literature by analyzing both the number of movie audiences and movie ticket sales as indicators of a movie's box office performance and deriving empirical findings.

상업영화 공동제작 네트워크 내재성(Network Embeddedness)과 흥행 성과 간 역 U자형 관계 탐구

In this study, we analyze the impact of embeddedness in co-production networks within the film industry on the commercial success of movies. We aim to determine whether the success in the popular culture industry, particularly in the film industry, is attributable to the network characteristics of suppliers. To this end, drawing on insights from network theory and related prior research, we propose a set of hypotheses regarding the relationship between the structural embeddedness within the network among film production companies and their box office performance. To test these arguments, we collected detailed information on feature films shown in US box offices from IMDB, resulting in a dataset of 2,752 movies for analysis. We utilized network constraint as an indicator of network embeddedness, Employing OLS regression analysis, we confirmed an inverted U-shaped relationship between network constraint and box office revenue, as hypothesized. However, we also found that this relationship varies depending on the characteristics of the movie. In the case of movies with high artistic quality, multiple genres, or large production budgets, we observed a mitigation in the pattern of the inverted U-shaped relationship. The results of our study indicate that while network embeddedness at a moderate level provides movie production companies with ease of access to resources and information, excessive embeddedness can hinder creative diversity and innovation. Our research offers valuable insights, emphasizing the importance of maintaining balance and diversity in supplier networks for the healthy development and sustainability of the cultural and arts industry.

“Blame it on the Black Star”: Black Holes in Culture

“Black holes” continue to compel the human imagination, as demonstrated by the public reception of the first images of a black hole produced by the Event Horizon Telescope in 2019 or the success of Hollywood science fiction movies like Christopher Nolan’s 2014 film Interstellar that depicts what it might be like to fall into one. My study traces the discovery of “black holes” in the 20th century – collapsed stars with so much gravity that nothing can escape them, not even light – regarding how scientists talked about them and their emergence in popular culture. This begins with discussing how influential scientists weighed in on the concept and how the scientific community finally settled on the term “black hole.” The study then considers various ways black holes have percolated into every aspect of culture: from TV to movies, popular science to modern rock. It concludes with a consideration of the more recent turn in the cultural meaning of this “exotic object,” particularly as it relates to the myth of the lone scientist, women scientists, and the climate crisis, but also the risk of nuclear war.

Explainable Neural Network analysis on Movie Success Prediction

These days movies are one of the most important part of entertainment industry and back in the days you could see everyday people standing outside theatres, or watching movies in OTT platforms. But due to busy schedules not many people are watching every movie. They go over the internet and search for top rated movies and go to theatres. And creating a successful movie is no easy job. Thus, this study helps movie producers to consider what are the important factors that influence a movie to be successful. this study applied neural network model to the IMDb dataset and then due to its complex nature in order to achieve the local explainability and global explainability for the enhanced analysis, study have used SHAP (Shapley additive explanations) to analysis.

Predicting the Success of a Movie using Machine Learning Algorithms: An Analysis

Machine learning has been an integral part of reshaping the movie industry, and this paper delves into its transformative role. We examine the utilization of machine learning models, including Linear Regression, Decision Trees, and Random Forests, in analyzing data from IMDB's top-rated movies. The results of our analysis demonstrate that Random Forests achieve a remarkable 74% accuracy rate in predicting IMDB ratings. This paper serves as a comprehensive exploration of machine learning's profound impact on the movie industry, emphasizing its transformative role in content creation, production, and audience engagement. It underscores the enormous potential of machine learning in revolutionizing the movie industry, while also paving the way for the integration of Natural Language Processing (NLP) to enhance movie success predictions, propelling innovation within AI-driven cinematic endeavors. In conclusion, this research highlights the pivotal role of machine learning in the film industry, underscoring its ability to elevate the quality of content and engage audiences more effectively, while anticipating a future where technology and creativity harmonize to create unique and captivating cinematic experiences.

Analysing the Impact of Sentiment Analysis on Predicting Movie Success in Social Network Communities: A Review

Abstract: Today’s online world was fully filled up with blogs, views, comments, and posts through various websites and social surfaces. Sentiment analysis has emerged as a valuable tool in the film industry for automatically categorizing the polarity of thoughts expressed in movie reviews. By analyzing language patterns, sentiment analysis can determine whether a review contains a positive or negative assessment of a particular movie. This approach allows for both objective and subjective methods to predict the success of a movie. With this analysis, it is possible to evaluate audience reactions and identify trends in movie reviews, which can be valuable for filmmakers and movie studios seeking to gauge public opinion and make informed decisions about future projects. In order to perform sentiment analysis on movie reviews, machine learning algorithms are usually applied after natural language processing techniques have been used to extract pertinent features from the text, such as sentimentbearing words and phrases. Objective methods use statistical and machine learning techniques to analyze past movie data, such as budget, genre, and release date, to predict box office revenues.

The Research on the Way of Portraying Human Nature in the American Film the Shawshank Redemption

The Shawshank Redemption, as a classic and successful movie, not only bring the vividly visual experience, but also let people feel the baptism of human nature. This is inseparable from the director's precise grasp of the screen language. This study concentrates on how Shawshank redemption uses cinematic techniques to expose human nature. This article aims helping to improve the portrayal of human nature in future films and enable the audience to feel more deep thoughts about human nature in films. Researcher used qualitative descriptive research to analyze The Shawshank Redemption produced by Frank Darabont. The Secondary information is gathered from a range of periodicals and classic literature that are pertinent to the study's subject. The distinctive qualities of Andy, Red, Brooks, and Tommy are all vividly depicted in the movie using cinematic language. Andy is a wise, mysterious, and charismatic character in the movie. Red is a sincere, profound, and righteous persona. Brooks has a peaceful, disciplined, and miserable personality. In the movie, Tommy plays a funny and innocent young character. The Shawshank Redemption mainly focus on a humanist theme and the director transported the audience to a different world by using the proper filmic language and techniques.