Nuri talaud is a member of parrot and status listed as rare, endangered, endemic and protected bird species. Interesting feather color, sound and scarcity are the main attraction making nuri talaud as a pet. The aim of this study was to determine the typology and motivation of Karakelang community towards ownership nuri talaud and to observe people's knowledge on conservation of the species. The research was conducted in the Bantane, Bengel and North Beo Villages. Retrieval of data was held in November-December 2014 with a survey method by including interviews and observation. Data were analyzed by using Chi Square test (χ2) and descriptive qualitative method. The results showed that, firstly, 92.6% were in the age 15-59 years, 77.7% respondents were graduated form elementary and junior high school, 63.0% of them are farmers, 74.1% were dominated by male, 81.5% were local people of Karakelang Island and 70.3% lived in rural areas. Secondly, rural communities were generally keep nuri talaud with an economic motivation for trading , whereas urban communities maintain it for hobbyst as pets. Thirdly, status of nuri talaud as endangered birds were generally known by the communities, however illegal trade of this species was still continue due to lack of enforcement.
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