SummaryThis article proposes a high efficiency video coding (HEVC) standard hardware using block matching motion estimation algorithm. A hybrid parallel spiral and adaptive threshold star diamond search algorithm (Hyb PS‐ATSDSA) proposes for fast motion estimation in HEVC. Parallel spiral search approach utilizes spiral pattern for searching from center to the surroundings and adaptive threshold SDA consists of two phases, they are adaptive threshold and star diamond algorithm. To lower computational complexities in HEVC architecture, parallel spiral search algorithm uses several blocks matching schemes. Adaptive threshold and star diamond algorithm are used to reduce the matching errors and remove the invalid blocks early from the procedure of motion estimation and finally predicts the final motion of the image. Speed is increased while using this hybrid algorithm. Proposed structure is carried out in Xilinx; ISE 14.5 design suit, then the experimental outcomes are analyzed to existing motion estimation strategies in field‐programmable gate array devices. Experimental performance of the proposed Hyb‐PS‐ATSDSA‐ME‐HEVC method attains lower delay 33.97%, 32.97%, 62.97, and 26.97%, and lower area 34.867%, 45.97%, 27.97%, and 43.967% compared with the existing methods, such as FSA‐ME‐HEVC, TZSA‐ME‐HEVC, hyb TZSA‐IME‐HEVC, and IBMSA‐ME‐HEVC, respectively.