We used mark‐recapture data to measure and model movement by the adult stage of the cinnabar moth Tyria jacobaeae (Lepidoptera, Arctiidae). Our objectives were: (1) to standardize the description of cinnabar moth movement and thereby provide a more reliable basis for comparison and extrapolation, and (2) to screen the potential influence of gender, physical condition, time, spatial location, and spatial heterogeneity in the environment on movement parameters. Recapture rates depended on wing wear (low 16%, high 11%) but were independent of behavior immediately after release (mobile 15%, immobile 14%), gender (male 13%, female 16%), or location in the study area (central 15%, peripheral 15%). Thus, mortality and/or emigration was greater for individuals with high wing wear compared to those with low wing wear. Moths were aggregated at the southwest margin of the study area both at initial capture and recapture. The direction of movement was biased in north and south directions, perhaps because forests on the east and west boundaries created a corridor channeling movement. The movement observed within a single generation did not conform to simple diffusion, which predicts that the mean square displacement (MSD) increases linearly with time. Instead, observed movement rates varied over time, and the relationship between MSD and time varied by gender, smoothly decelerating in males and erratically increasing in females. Observed movement (represented by the frequency distribution of displacements x for each time t with time measured at a daily resolution) was adequately approximated by a Weibull distribution, for which estimates of the shape and scale parameters were calculated. Male distributions were more frequently mounded, associated with higher values of the shape parameter α, and the scale of male distributions shifted sooner to longer distances, associated with higher values of the scale parameter β. The Weibull parameters varied by sex and time, suggesting that males were initially more mobile than females, but the magnitude of the difference varied over time. The speed and direction of individual movement were independent of the moth's spatial location within the field. We conclude that (1) movement speed depended on gender and time, while movement direction was related to spatial heterogeneity in the environment, and (2) much of the disagreement about movement rates among studies of the cinnabar moth can be related to researchers taking measurements and drawing inferences on different scales of observation, and therefore arriving at conflicting results.