The paper substantiates the importance of the implementation of personality-oriented education in higher education. The author reveals specifics of personality-oriented education at the university, an integral component of which is subjectivity. The author substantiates the legitimacy of extrapolating the ideas of personality-oriented education, the implementation of which is effective in a secondary school, to the university educational process and proposes the formulation of these ideas in relation to the university: the idea of recognizing a particular students personality value; development of the students personal experience; the ascent of the student to culture. The role of a university teacher in the implementation of personality-oriented education ideas in the process of interaction with students is revealed and the need to identify the value foundations of the university teachers orientation towards the implementation of such ideas is substantiated. The author considers that knowledge has a direct impact on human morality, the development of which is carried out through the choice of values and their subsequent appropriation by a person. The author also reveals the role of the teachers moral consciousness in understanding the value foundations of the orientation towards the implementation of personality-oriented education ideas. An example of determining the value foundations of personality-oriented education idea as the recognition of the value of a particular students personality is given and it is substantiated that this value basis is the value of good. The author proves that it is possible to assess the implementation of personality-oriented education ideas according to moral criteria, in the role of which are the values that take on the meaning as values for oneself and for another, the concepts of morality good, duty, mercy, justice, honor. It is substantiated that the axiological space of the university filled with values, the meaning of which is acquired by the concepts of morality, can become a means of teachers orientation towards the implementation of personality-oriented education ideas.