The aim of the study. Analyzing the known methods and technologies of soil moisture monitoring for irrigation management in the agricultural production areas in the Near-Ob region, Russia. Location and time of the study. Novosibirsk region, Russia, 2023. Methods. Comparative analysis of irrigation regime management technologies described in the literature and currently used in irrigation practice. Results. Methods of quick operational control over soil moisture using as an example a large irrigation system (Verkh-Irmenskaya irrigation system in the Novosibirsk region) were analyzed and compared. The methods were evaluated from the point of view of their applicability in large grain production areas. Of many methods of soil moisture content measurement, the neutron method and the method of soil dielectric constant measurement are described in detail, and their advantages and disadvantages identified. Electrometric methods are proposed for grain production areas. Trends in the development of irrigation technologies are outlined, primarily digitalization and automation, which allow processing large data amounts. Conclusions. At present, irrigation management technologies are mostly represented by experimental developments; the use of artificial intelligence remains mainly the prerogative of research projects. For agricultural production, determination of soil moisture reserves using soil moisture sensors is still the most popular method. From our point of view, electrometric methods are the most promising, as they are mobile, not costly and have high measurement speed.