Modes Of Persuasion Research Articles

Discourse of The Presidential Debate of The Republic of Indonesia in The 2024 Elections (Analysis of Presidential Candidates' Discourse in The First, Third, and Fifth Debates)

This study analyzes presidential candidate debates using Halliday's discourse analysis approach, focusing on three main aspects: field of discourse, actor of discourse, and mode of discourse. The primary aim of this research is to explore how the discourse presented by candidates in the first, third, and fifth debates reflects the visions and missions they promote. Through qualitative analysis, this research finds that each debate has unique characteristics in message delivery. In the first debate, candidates emphasize the introduction of their visions and missions, while in the third debate, there is a more intense dynamic of interaction focusing on argumentation. The fifth debate showcases a more emotional and persuasive mode of discourse, highlighting the connection between the messages and the aspirations of the audience. The findings indicate that the discourse conveyed by presidential candidates is consistently aligned with the visions and missions they advocate, suggesting that the communication strategies employed play a crucial role in shaping their image and garnering support. This study aims to provide new insights into political communication research and serves as a reference for future studies in the context of political debates in Indonesia.

To Know Me Is to Exonerate Me: Appeals to Character in Defense of the Willowbrook Hepatitis Study.

The Willowbrook Hepatitis Study is one of the best-known examples of unethical medical research, but the research has always had defenders. One of the more intriguing defenses continually used was that critics did not know the researchers on the study and, therefore, could not assess their ethics. This essay traces the appeal to the researchers' characters across published research and archival sources from the 1960s through today. These appeals reflect the observation as old as Aristotle that one of the most potent modes of persuasion is ethos or character. The specific types of character in these appeals develop out of the paternalistic nature of clinical and research practice in the mid-twentieth century. If the individual physician is the locus of medical judgment, then the physician's character becomes a key concern for bioethics. These appeals still appear and have implications for bioethics in the present day.

Businesswomen’s Persuasive Language in Vietnamese and American English Negotiation Conversations: A Case Study

The current study is investigating the different persuasive language in negotiations between Vietnamese and American business women in business and media contexts. With descriptive and mixed method, the data recorded from 10 negotiating conversations in Shark Tank Vietnam and Shark Tank US – a real TV program were transcribed and analyzed under Aristotle’s modes of persuasion, in the assistance of SPSS analysis tool to reveal the different strategic tactics by female sharks (known as investors) in 2 programs and the various combination of sub-type appeals (logos, pathos, and ethos) in each speech in Shark Tank Vietnam and US. The findings significantly contributed to the differences of female communication style at work in two nations.

Persuasion Strategies in Saudi Arabia Vision 2030 Document: A Critical Discourse Analysis Approach

By adopting a critical discourse analysis (CDA) approach, this paper explores the strategies of persuasion employed in the Saudi Arabia Vision 2030 document. More specifically, the paper attempts to identify the various persuasion strategies used in the document of the 2030 Vision, the way through which these persuasion strategies are linguistically manifested, and the different modes of persuasion used in the document. The primary research questions of this study are: first, what are the different modes of persuasion employed in the Saudi Arabia 2030 Vision? Second, what are the strategies of persuasion used in the document under investigation? Third, how are these strategies linguistically manifested in the document at hand? Findings reveal that there are five strategies that are highly representative as persuasion conduits in the Saudi Arabia 2030 Vision. These include lexical choices, the inclusive ‘we’, religionization, future promises, and compositional summarization. The five strategies accentuate the assumption that the process of persuasion is successfully communicated at the various levels of linguistic analysis: lexically, semantically, pragmatically, and stylistically.

After Cicero Finished Speaking, Caesar Trembled! The Affect of Deprecatio in the Pro Ligario

Abstract Marcus Tullius Cicero (106–43 BCE) is widely recognized as Rome’s preeminent orator, a reputation that was well-earned because of his cogent and convincing skill in argumentation. His talent is particularly evident in his legal rhetoric, and his extant forensic orations are often cited as illustrations of brilliant displays of casuistry. The Pro Ligario is, however, an exception, not because the case is poorly argued, but because the unique constraints and procedures of that case prompted Cicero to depart from his normal practice of well-reasoned argument and advance a special plea for mercy and clemency or deprecatio. It is the only surviving oration in this legal genre of Roman rhetoric. An analysis of the Pro Ligario reveals that Cicero avoids arguing the stasis or issue of the case altogether, choosing rather to advance emotional appeals targeting the ethos of Caesar, who judged the case, in order to secure a favorable verdict in this rare genre of special pleading. Cicero’s unique mode of persuasion reveals a new perspective on Roman rhetoric.

تأثير نوع الجنس على عملية الإقناع في الخطاب السياسي

The current study aims at speculating the notion of persuasion in relation to gender. Persuasion as a technical term is a process of convincing others rationally to change their state of minds in accordance with a specific purpose.
 The study hypothesizes that persuasion is a process rather than a state of affairs. Also, it hypothesizes that female speakers are more successful in following the persuasion techniques to convince their audience of their points of view than men. Also, it is hypothesized that women rely more on the mode of pathos than the other three modes; logos, ethos and kairos, while men rely more on the logos mode of persuasion.
 The study comes with some conclusions the most important of which is that men use more persuasion techniques than women with the preference of the techniques of evidence, repetition and analogy. Women prefers to use the techniques of inclusion and repletion. It is also found that women rely heavily on the pathos mode of persuasion while men rely on the modes of logos, ethos and kairos. Furthermore, it is found that there is a strong relation between the mode of persuasion the speaker prefers and the techniques followed. Finally, it is found that the technique of repetition is relative to the notion of relativity since it use is successful when it is rational and unsuccessful when used frequently.

Critical Discourse Analysis and Political Facebook Posts in Bangsamoro Tapatan Lane

This study examined political posts in the Facebook Group, Bangsamoro Tapatan Lane. More specifically, it investigated (1) the ways political posts in the Bangsamoro Tapatan Lane constructed social inequalities; (2) the ways Facebook contributed to represent public opinion; (3) the ways the Facebook posts impacted beliefs and value systems; and (4) the possible actions to mitigate the issue. To determine these, the paper employed Norman Fairclough’s Critical Discourse Analysis, which was a qualitative analytical approach to critically describe, interpret, and explain the ways in which discourses construct, maintain, and legitimize social inequalities. It asserted that discourses could be used to resist power, criticize and assert power, and express knowledge and identity. The findings revealed that political posts on the Facebook Group, Bangsamoro Tapatan Lane, constructed social inequities through the effective use of language. The language in the posts was purposeful, conscious, measured, manipulative, and persuasive. Important findings were: (1) derogative adjectives were used in the posts to call for reform in the government and expose erroneous actions done by the government. The choice of adjectives communicated that something was wrong with the administration, which required the public to correct or fix the government system. They were used as a political ploy to rule the public. That is, they were used to subtly influence the audience to take the side of the writer; (2) passive voice was used in the posts to hide agents or to hide lack of information; (3) intertextuality was used to strengthen the argument of the writer and/or for the writer to emphasize a point; (4) modals were used as a mode of persuasion; (5) pronouns were used to show inclusivity; (6) Facebook was used as a platform to influence the public through the effective use of language and the media. It had become a platform to let people know of one’s knowledge, thoughts, and opinions in just in a few clicks of a button; (7) Facebook became a platform where people could reach a large number of audience and freely talk about their political ideologies and convince other people to adapt their way of thinking; (8) the posts were made to try and turn the audience against their government by feeding their sense of insecurity; (9) political beliefs and ideologies could be hidden underneath the simple structure of language choices in text, thereby changing the audiences’ perspective, attitude, and even beliefs; and (10) raising awareness through webinars and seminar-workshops among the youth and all social media users about critical reading and critical discourse analysis is important as indeed, with the use of simple personal pronouns and adjectives, people could be persuaded to accept and even embrace another person’s political ideologies.

La visée pathémique dans le genre de la critique de cinéma comme stratégie persuasive

The pathotic dimension in the film review genre as a persuasive strategy The paper investigates the relatively little-examined journalistic film review genre from discursive, pragmatic and rhetorical perspectives. To illustrate the presented framework for genre analysis, we have selected 32 French and francophone journalistic reviews of two different film genres: a comedy (from 2017) and a drama (from 2019). The persuasive strategies of the pathotic dimension in the film review we focus on leverage two of the Aristotelian modes of persuasion (ethos and pathos) in order to instill particular views and concepts. Our study centres around those persuasive strategies that draw on the discursive construction of the reviewer’s ethos and pathos in the film review based on the concept of emotive argumentation.

From Rhetoric to Posture: a Comparative Study of George W. Bush, Barack H. Obama and Donald J. Trump’s Stances Towards DPRK Nuclear Issue

This article explores the postures of the last three former US presidents towards North Korean nuclear issue. The study applies Fairclough’s critical discourse analysis (CDA) model as a new approach to examine this topic. By analyzing 17 speech corpuses, this study sheds light on the foreign policy adapted G. W. Bush, Obama, and Trump to address North Korea Nuclear issue. Theoretically, the study uses both Waltz’s foreign policy analysis model and Aristotle modes of persuasion to analyze the findings. It also clarifies the original foundations of each presidents’ foreign policy based on the four American IR school of thoughts. Results indicate that the legacy of the Cold War continues to shape and influence the stances of US presidents toward DPRK, despite the differences in their rhetorical and political strategies. While this study focuses individually on presidents as the main unit of analysis, future studies can further expand the use of CDA analysis to examine the stances of other key decision makers in the presidents’ administration to fully understand the relation between discourses and power structure.

Performative Polemic: Anti-Absolutist Pamphlets and Their Readers in Late Seventeenth-Century France. By Kathrina Ann LaPorta

This book makes a welcome contribution to the burgeoning study of early modern pamphlet literature and seventeenth-century news and media culture. Combining book history and rhetorical analysis, Kathrina Ann LaPorta reconstructs ‘a literary history’ of the ‘French-language pamphlets that denounced Louis XIV’s absolute monarchy between 1667 and 1715’ (p. 6). Each of the five chapters performs a close reading of a single pamphlet. Together, they demonstrate not only the evolution of anti-absolutist polemic over this period but also the formal diversity of this mode of writing and its multiple approaches to imagining and addressing the audience for such critical discourse. Habsburg diplomat François-Paul de Lisola’s Bouclier d’état et de justice (1667) wields the language of law to refute the French monarch’s dubious legitimation of war, figuring its reader as arbiter and judge of affairs of state. Le Miroir des princes (1667) and Soupirs de la France esclave (1689–90) make use of ‘emotional modes of persuasion’ (p. 69) to portray the Sun King’s expansionist wars as a tragedy of historic proportions and his overreach as a threat to the institution of monarchy itself. Other pamphlets employ satire and burlesque to undermine the king and his government, as in the case of the dialogue of the dead between Innocent XI and Mazarin in L’Alcoran de Louis XIV (1695) and the comic fictional unveiling of the king’s marital life in Le Conseil privé de Louis le Grand (1696). Through these attentive close readings, LaPorta makes three central arguments about the pamphlets of this period. First and most successfully, she illustrates that, before ‘literature’ existed as an independent category, pamphlet-writing exhibited a high level of craft and creativity, often drawing on the resources of theatre and narrative as well as polemic. Second, LaPorta persuasively challenges the traditional characterization of pamphlets as ‘ephemera’ by showing how their writers positioned them in relation to longer histories of dissent. This could entail intertextual references to older pamphlets, such as the echoing of Fronde-era mazarinades found in L’Alcoran de Louis XIV. Other examples, such as Le Miroir des princes, invite their readers to look back on contemporary events from the vantage point of an imagined posterity. Observing that pamphlets offered up ‘citable’ criticisms which could (in modern parlance) ‘go viral’ or have a legacy in future times (p. 20), LaPorta finally suggests that we read pamphlets as ‘performative’ texts, rhetorically effective counterweights to the official representations of monarchical splendour that elsewhere performatively reinforced kingly power. This key insight about the historical perspective represented in pamphlet-writing could be explored further in a future project examining a chronologically broader corpus, attending more thoroughly to the significant links between mazarinades, these late-seventeenth-century works, and even eighteenth-century anti-monarchist polemic. In the meantime, LaPorta’s first book extends an enticing invitation to read early modern pamphlets with a keener eye.

Funny How? Sketch Comedy and the Art of Humor

Funny How? seeks to demonstrate what makes a great sketch funny. The simplicity of the book’s main goal is its great virtue and informs its best part: its summaries of a dozen and more sketches performed by a wide variety of comedians. Guided by a broad sense of what constitutes sketch comedy, Clayton picked these sketches because he loves them. This makes good sense, since the point of the book is to talk straightforwardly about what makes things funny, and not, for instance, to provide a scholarly history of the genre. This simplicity comes with a price, though, insofar as the book does not enter into a dialogue with contemporary humor scholarship or with current theories. If readers want to hear what the author has to say about specific sketches or be introduced to a method for summarizing sketches, this book may be of interest to them.The book includes a relatively long first chapter that seeks to articulate an approach to humor theory that stresses how humor is “irreducibly compound.” On this approach, humor “will therefore most fruitfully yield to a form of analysis that is receptive to the multiplicity of factors in its construction and sensitive to the ways they meld and combine” (47). The summaries of sketches that follow, then, are demonstrations of this approach. The idea that humor cannot be reduced to one factor and that any approach should account for many factors while avoiding unnecessary universalism is, however, common to most contemporary humor scholarship, and so the book’s demonstration of how reductive approaches are inadequate not unsurprisingly takes the form of simplistic takedowns of famous “postulates” (34) about humor from Hobbes to Kant, Bergson, and Schopenhauer. There are almost no references to any twenty-first century theories, such as Alenka Zupančič’s The Odd One In: On Comedy or John Limon’s Stand-up Comedy in Theory, or, Abjection in America, just as there are almost no references to humor scholarship, including scholarship on sketch comedy. The book’s contributions are not to be found in such scholarly conversation.The book’s subsequent chapters provide summaries of sketches generally grouped together by themes, including parodies, what-ifs, music, and rivalry. For the most part, the focus is on UK and US film and television sketches, with one notable exception being the toilet party scene in Luis Buñuel’s The Phantom of Liberty. The introduction opens with a summary of the famous parrot sketch by Monty Python and the Flying Circus, providing a good example of what follows throughout the book. The work here challenges us, compelling us to think through what makes the sketch funny and to consider how it might have been done differently. This strategy offers a useful way to think about humor and also a useful way to teach (one gets the impression Clayton is a fine teacher of humor). How would the sketch have been different if instead of being about a parrot being returned to a pet store, it had instead been about “a rubber hammer being returned to a hardware store?” (2). Or what if the pet had not been a parrot but another animal, such as a dog? (3) The provisional conclusion as to the sketch-comedy value of the parrot is that parrots “are not so compassionate that the death of an unknown parrot could be felt tragic, but also not so simply decorative as to make it an impersonal matter of return-and-replace” (3). It’s impossible to summarize adequately here the account Clayton provides because its value is in its attention to the details of the scene. If we are going to talk about what makes things funny in sketch comedy then we do need to get down to the details. A later summary of a mock advertisement for the Tim and Eric Awesome Show, Great Job! is another fine example of what Clayton’s approach has to offer in its careful attention to detail (113–18).The book concludes with a suggestion that Aristotle’s famous three modes of persuasion—ethos, pathos, and logos—might be instructively applied to theorizing how sketches persuade us to laugh (128). While this is an interesting suggestion, it would have made more sense to have introduced it at the beginning of the book and then to have tried it out during the summaries of sketches that are the substance of the book. This method would have been consistent with the simple approach of the book and perhaps provided a light illustration of how to think through comedy, which is what this book has to offer readers interested in sketch comedy and humor in general.

Arguing with Numbers: The Intersection of Rhetoric and Mathematics

Arguing with Numbers: The Intersection of Rhetoric and Mathematics

Editorial Introduction

Editorial Introduction Edward Timke From Advertising & Society Quarterly’s inception 22 years ago, the journal has closely examined debates about advertising’s role in society, culture, history, and the economy, including how much (or how little) diversity, equity, and inclusion (DEI) concerns have been taken into account by the advertising industry and corporate America in general. It is not surprising, then, that much of this issue’s content examines DEI issues in advertising from various vantage points. From Emily Contois’ (University of Tulsa) examination of hard seltzer advertising’s attempts to be gender inclusive, to Shu-Chuan Chu’s (DePaul University) in-depth assessment of diversity and multicultural issues in scholarly journals focused on advertising, readers will encounter original research asking important questions about power and privilege in advertising as well as the enterprise of advertising research. Further, despite what the advertising industry has self-professed, this issue’s roundtable presses viewers to think carefully about how inclusive and equitable the industry has become in the wake of the murder of George Floyd and the racial reckoning of 2020.1 Additionally, the latest Author Meets Critics installment encourages us to untangle the long, troubled history of large, powerful organizations and individuals exploiting aspirational desires and regulatory loopholes to push dangerous products and ideas on historically marginalized groups of people.2 Several articles underscore the need to contextualize our understanding of advertising today through the application of historical methods. Keith Wailoo (Princeton University), in our Author Meets Critics discussion, explains how various legal cases involving tobacco in the 1990s made decades of internal documents available to the public through large digital archives. Without these lawsuits, such significant historical documents likely would have never seen the light of day for researchers to examine carefully. Rachael Huener’s (Macalester College) original article on miniature advertisements found on small, highly collectible stamps in early twentieth century Germany showcases the ways in which companies and advertisers have used new technologies and creative techniques to draw attention to various products, places, and ideas.3 Jason Chambers (University of Illinois Urbana-Champaign) shares how he gives his students an opportunity to conduct historical research about major advertising campaigns. By requiring students to package a wealth of information into infographics—digital charts that summarize research through compact visuals—Chambers has found a way to get students excited about and appreciative of historical perspectives on classic ad campaigns. The journal’s third Advertising in Popular Culture discussion assembled scholars with expertise and interest in clandestine modes of persuasion and selling, such as stealth marketing and native advertising.4 In analyzing the 2009 dark comedy The Joneses, starring David Duchovny and Demi Moore, the group explored the ethics of hidden persuasion, as the titular characters take advantage of personal relationships and apply peer pressure to sell products. It delivers a cautionary tale as their neighbors try to “keep up” with the Joneses’ undisclosed marketing and end up in ruin. The issue includes two Key Concepts articles. In the first, Jacqueline Lambiase (Texas Christian University) and Carolyn Bronstein (DePaul University) explain the concept of objectification; a major scholarly and public criticism of advertising over the last half century. Drawing from the significant work of sociologist Erving Goffman and feminist, activist, speaker, and writer Jean Kilbourne, Lambiase and Bronstein show the relevance and dangers of exploiting and depersonalizing people’s bodies through advertisements today. In the second Key Concepts article, I discuss how the theory of technological determinism reveals debates about the power of technology in everyday life. Today, people may blame many of our social, cultural, and political ills on new technological tools, such as smartphones and social media applications. However, if new technologies dictate social and cultural life, critics remind us that people created those technologies in the first place, which, in theory, means that people have the power to regulate and control them. In other words, we are not beholden to manipulative algorithms or addictive advertising-based technologies if we find ways to not let them control us, which might be easier said than done. People need to be knowledgeable about technology’s impacts, who controls technology (and for what purposes), and how they can resist and utilize technology...

Maulana Tariq Jameel’s supplication for safety against COVID-19: A Pragmatic analysis

Supplication, the symbol of man's humility, is at the core of all religions, with Allah regarded as the Supreme Being who listens to people's prayers and rewards them accordingly, regardless of religion. The purpose of this qualitative research is to look into the unique service provided by Maulana Tariq Jameel to God for protection from COVID-19, which is currently wreaking havoc on people's lives. On April 21, 2020, the program was broadcast live on the ARY News Channel's Shab-e- Meeraj programme, hosted by Waseem Badami, and was available to watch online. Devout Muslims from all over the world gathered for a specially organised 'Dua' to demonstrate their heartfelt humility and unwavering faith in Allah, who they believe will alleviate their deathly affliction as a result of their prayers. The video at https://www.youtube.com/watch?v=dSRuAo14NEI provided the data. The data was assessed using Aristotle's three modes of persuasion. The researchers paid close attention to the supplication during the study and coded the most relevant phrases before translating them from Urdu to English and analysed them from a pragmatic standpoint. The discussion section included references to prayers from a variety of religious traditions from various countries to integrate the study's findings. The study's findings show that when individuals, societies, or nations of any faith face a major calamity, they are more likely to be prone to Allah for protection than to other sources of protection Keywords : Du’a, Persuasion, Religion, Staunch Faith, The sovereignty of Allah

Maulana Tariq Jameel’s supplication for safety against COVID-19: A Pragmatic analysis

Supplication, the symbol of man's humility, is at the core of all religions, with Allah regarded as the Supreme Being who listens to people's prayers and rewards them accordingly, regardless of religion. The purpose of this qualitative research is to look into the unique service provided by Maulana Tariq Jameel to God for protection from COVID-19, which is currently wreaking havoc on people's lives. On April 21, 2020, the program was broadcast live on the ARY News Channel's Shab-e- Meeraj programme, hosted by Waseem Badami, and was available to watch online. Devout Muslims from all over the world gathered for a specially organised 'Dua' to demonstrate their heartfelt humility and unwavering faith in Allah, who they believe will alleviate their deathly affliction as a result of their prayers. The video at https://www.youtube.com/watch?v=dSRuAo14NEI provided the data. The data was assessed using Aristotle's three modes of persuasion. The researchers paid close attention to the supplication during the study and coded the most relevant phrases before translating them from Urdu to English and analysed them from a pragmatic standpoint. The discussion section included references to prayers from a variety of religious traditions from various countries to integrate the study's findings. The study's findings show that when individuals, societies, or nations of any faith face a major calamity, they are more likely to be prone to Allah for protection than to other sources of protectionKeywords: Du’a, Persuasion, Religion, Staunch Faith, The sovereignty of Allah

Appeal to the head and heart: The persuasive effects of medical crowdfunding charitable appeals on willingness to donate

Medical crowdfunding helps low-income patients raise money for medical treatment and has grown tremendously in recent years. The most appropriate messaging strategy for writing charitable appeals to attract donations remains unclear. This study fills this gap by drawing on Aristotle's three modes of persuasion to explore factors affecting willingness to donate to medical crowdfunding projects from three aspects: logos, pathos, and ethos. This study adopted a multi-method approach by conducting two laboratory experiments (N = 125 and N = 123) and a field study (N = 1645). Analysis of variance (ANOVA) in Study 1 showed that high information quality (F = 9.774, p = 0.002) and gain frame (F = 8.620, p = 0.004) have positive effects on the trustworthiness of the project initiator (ethos), which in turn promoting potential donors’ willingness to donate (β = 0.339, p = 0.001). Study 2 confirmed the findings about information quality in Study 1, and further show that there was no significant difference between gain-first and gain-last frame on trustworthiness and willingness to donate (p > 0.05). Then, information quality is further detailed into three sub-dimensions in Study 3: text length, number of images, and number of health-related words. The results of ordinary least squares (OLS) regression with robust standard error indicate that the text length (β = 0.350, p < 0.001) and number of images (β = 0.048, p < 0.001) positively influence donation behavior, but the opposite conclusion yields health-related words (β = -0.027, p < 0.01). This study provides theoretical insights into the role of medical crowdfunding charitable appeals by verifying the persuasion effects of rational, emotional, and credibility appeals. This study also contributes to persuasion theory by highlighting the role of emotional appeals and identifying the mediating impact of credibility appeals in the context of medical crowdfunding. This study also has important practical implications by guiding funders to write persuasive charity appeals that will attract the attention of potential donors.

Instrumentalization of the Border Zone. Environment and Ideology in the Educational Films Made between 1955 and 1989 by the Hungarian Ministry of Interior’s Film Studio

Abstract Analysing the output of the Hungarian Ministry of Interior’s own film studio, which produced educational films between 1955 and 1989, this essay investigates the modes in which the border zone was represented during the decades of state socialism. Considering the vicinity of the border as an area, where ideological confrontations are battled out, the article argues that there is a significant difference between the films produced in the 1950-60s, and those from the mid-1960s onwards. The earlier pieces depict an emotionally charged border zone the defence of which is a social-political duty: father-type superiors teach rookie soldiers about this obligation in coming-of-age stories. However, from the mid-1960s onwards, the films seem to confine themselves to an instrumental mode of persuasion, which presents border protection as a merely technical question. The article briefly ties these shifts to the changing modes in official discourses during the decades of state socialist Hungary.

“Boom! You bought them.”

Abstract A review of advertisement studies shows that there has been little attempt to examine infomercials in terms of rhetorical appeals and persuasive strategies. Therefore, this study sought to contribute to the existing literature by exploring the persuasive elements of Apple infomercials through Aristotle’s modes of persuasion to reveal the most frequent persuasive language features and structures and to study how such elements were utilized to promote the products and services of the company. A top-down approach based on Aristotle’s modes of persuasion was adopted to identify the rhetorical appeals of logos, ethos and pathos as well as the promotional tokens and patterns in the text. The descriptive findings provided evidence to demonstrate that although all the rhetorical proofs were employed in the corpus, emotional appeal was the most dominant. The findings of this research open new horizons for further studies on infomercials in general and persuasive rhetoric in specific.

Art as Political Discourse

Abstract Much art is committed to political causes. However, does art contribute something unique to political discourse, or does it merely reflect the insights of political science and political philosophy? Here I argue for indispensability of art to political discourse by building on the debate about artistic cognitivism, the view that art is a source of knowledge. Different artforms, I suggest, make available specific epistemic resources, which allow audiences to overcome epistemic obstacles that obtain in a given ideological situation. My goal is to offer a general model for identifying cognitive advantages for artworks belonging to distinct artforms and genres (e.g. satire, visibility-raising artworks, caricatures, and so on), in a way that can account for each artwork’s historical and cultural specificity. More speculatively, however, my account also comments on the ancient struggle between philosophy and the arts as competing modes of persuasion, and expands our notion of legitimate political discourse to include a greater plurality of discursive genres.

Persuasive Utterances in Selected Tourism Advertisements on Indonesia.Travel YouTube Channel

This study aims to identify the mode of persuasion and persuasive strategies used in Indonesia.Travel YouTube Channel. Ten videos among 256 ones were selected as data sources. Data collection was done by the non-participant method. Based on the research, the speakers used 38 persuasive utterances. The modes of persuasion used are pathos and logos. The most dominant mode of persuasion is pathos, with a percentage of 92%. Furthermore, there are three persuasive strategies were found namely: 1) quasilogical was found in 3 utterances (8%), 2) presentational was found in 33 utterances (87%), and 3) repetition was found in 2 utterances (5%). The results showed that the most dominant presentational strategy was found with a percentage of 87%. Therefore, it can be concluded that pathos and presentational strategies are used when speakers want to persuade their listeners by targeting their feelings and emotions.