ABSTRACT This article aims to explain how masculine images of Thai slim and slender young men are constructed as homoerotic and homosexual desires focusing on the first generation of commercial gay magazines in the 1980s. Questioning the role of media in the formation of Thai gay culture, the paper explores the connection between consumer culture and the emergence of the modern Thai gay community during the 1980s. Not only do the text/articles in Thai gay magazines tell us about Thai gay culture and history, but the images of men whose photographs appear in Thai magazines also tell us much about the culture of masculinity in Thailand. Thai urban gay people perceived this masculine image and used it to achieve and sustain their sexual imagination. The article demonstrates the representation of male slim and slender bodies in specific social and cultural contexts, which Thai gay men had gradually learned about homoeroticism. It has been found that the homosexual attraction to the slim body image of Thai young men is culturally different from the Western paradigm of big-body gay clones involved in Western gay culture magazines. It could be noted that the cultural and social context behind these homoerotic relations is the changing way of presenting the masculine body of the Thai gay community.
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