Modern Tendencies Research Articles

ЦИФРОВІЗАЦІЯ І ПІДПРИЄМНИЦТВО: ОСНОВНІ АСПЕКТИ СЬОГОДЕННЯ

The modern world is rapidly changing under the influence of digital technologies. All spheres of life, including entrepreneurship, have undergone significant transformations. Until recently, traditional business relied on traditional, fundamental methods of management, marketing and communications, today in the conditions of sustainable development, entrepreneurs face the challenges of the digital age and have to adapt to new realities. Digitalization has become one of the main drivers of economic development, in particular in Ukraine. It allows you to optimize business processes, open new markets, improve the quality of customer service and significantly increase the competitiveness of enterprises. However, along with new opportunities, digitalization also creates certain challenges that require rapid adaptation and implementation of new strategies. Purpose of the study.The purpose of the study is to determine the main aspects of the interaction of digitalization and entrepreneurship by identifying the advantages, challenges and prospects for the development of such a combination. The object of the study is the process of interaction of digitalization and entrepreneurship. The methods used in the study were modern methods and principles of scientific knowledge, general theoretical and specific research methods, which allowed us to reveal the process of digitalization in entrepreneurship. The main hypothesis of the study was the assumption of the possibility of improving traditional entrepreneurship by introducing digitalization aspects. Presentation of the main material of the study. The work pays attention to the process of digitalization and entrepreneurship. By revealing the main aspects, the authors identified key positive aspects, which consist in automation, big data analysis, the use of artificial intelligence, increasing labor productivity, etc. At the same time, the authors of the study emphasize the need to disclose the risks associated with the digitalization process in entrepreneurial activity, namely: cybersecurity threats, regulatory restrictions, resistance to change, etc. The authors confidently noted the stability of modern tendencies and trends, which are clearly visible and affect business development. The originality and practical significance of the study is confirmed by the possibility of using certain conclusions at enterprises that are currently gradually implementing digitalization. Conclusions and prospects for further research. Digitalization has become an integral part of the development of modern entrepreneurship. It opens up new opportunities for growth, increasing business efficiency and competitiveness. However, to achieve success in the digital economy, entrepreneurs need to be flexible, ready for change and constantly adapt their strategies to new market conditions. A comprehensive view of digital transformation shows that the megatrend of digitalization not only brings with it progressive technological innovations, but also poses new challenges for companies. To survive in the competition for digital excellence, it is necessary to develop a digital strategy for the future that takes into account not only current events, but also long-term prospects. Sustainable development of digitalization requires flexible adaptation of corporate culture and structures to the ever-changing digital landscape.

PRÁTICAS ESCOLARES DE FÍSICA MODERNA E CONTEMPORÂNEA NO ENSINO MÉDIO: UM ESTUDO DE DISSERTAÇÕES E TESES BRASILEIRAS (1972-2020)

Modern and Contemporary Physics (MCP) is present in our daily lives through technological apparatuses, newspaper reports, medical examinations, satellite, the internet and many other means and technological resources, being, therefore, a direct contact in our daily life and essential in basic school education, particularly in physics teaching. Thus, this research aims to identify and analyze the dissertations and theses defended in the period between 1972 and 2020 which dealt with pedagogical practices about the teaching of MCP in High School (HS). The work seeks to highlight the innovations and pedagogical practices developed in the selected academic researches and the advances and obstacles faced when approaching MCP in HS, having the following research problem: what are the characteristics and theoretical-pedagogical tendencies of Modern and Contemporary Physics practices proposed in dissertations and theses aimed at Physics Teaching in high school? It is characterized as a state-of-the-art research on Brazilian academic production related to the proposed theme. 405 researches which approached the MCP theme were located from the Bank of Theses and Dissertations from the Documentation Center in Science Education in the School of Education of The University of Campinas (Unicamp). Of these, 162 papers which dealt specifically with the implementation of pedagogical practices in HS were selected. From the reading of the full texts of the 162 researches on pedagogical practices, we classified and analyzed the documents according to the following descriptors of Pedagogical practices, (School years, MCP Themes, MCP Content, Pedagogical Methods and Strategies, Teaching Materials, Theoretical Framework, Pedagogical Model). Among the 162 researches, we have identified that most of them have implemented practices in the 3rd year of HS, with the most covered topics being Quantum Physics and Nuclear Physics and, to a lesser extent, Solid State Physics. In relation to teaching methods and strategies, we identified: lectures, group work and prior knowledge elicitation more frequently. The most used Teaching Resources and Materials were the use of Internet/Computer/Digital Resources, Electronic Presentations,and Questionnaires/Exercises. As for the pedagogical models that supported the practices, the (Socio)Constructivist (44%) and Science-Technology-Society (38%) models prevailed, although we found practices consistent with the Traditional, Rediscover and Technicist models; furthermore, many studies involved two or more pedagogical models in the practices implemented. The results confirm the possibility of inserting MCP theme into HS, also evidencing the variety of theoretical and methodological options for the implementation of practices on the subject.

Pharmaceutical care for patients with coronary heart disease: transformation of pharmaceutical practice

The implementation of the National Recovery Plan of Ukraine in the field of “Health Care”, namely the restoration of the pharmaceutical sector, improving the population’s access to medicines and their proper use, taking into account the regulatory and legal field harmonized with European legislation, in the context of providing the qualified pharmaceutical care and pharmaceutical services requires application of modern approaches based on evidence-based medicine and implementation in pharmaceutical practice. Patients with cardiovascular diseases, who are provided with medication under the Reimbursement Program and prescriptions from doctors, must be accompanied by pharmaceutical care based on evidence-based medicine to ensure proper use of drugs and rational pharmacotherapy. The aim of the study was to investigate Ukrainian information and scientific databases, scientometric databases, i. e.: Embase, Web of Science, PubMed, and Cochrane Library to identify, generalize, and systematize scientific sources of medical and pharmaceutical data on providing patient-oriented pharmaceutical care to patients with coronary heart disease and predict the future vector of research on the specified topic. Results. The analysis of the main strategies of providing pharmaceutical care to patients with cardiovascular diseases, in particular, coronary heart disease in pharmaceutical practice was carried out; the most researched clusters of providing pharmaceutical care were identified; modern trends and tendencies in the provision of pharmaceutical care to patients with coronary heart disease were summarized. Conclusions. The development of providing qualified pharmaceutical care to patients with cardiovascular diseases is based on the principles of patient-oriented pharmacy and evidence-based medicine, which requires the design and implementation into the pharmaceutical practice of a sustainable conceptual model of providing patient-oriented pharmaceutical care by clinical pharmacists and pharmacists of pharmacy institutions with the expansion of the main roles, respectively the standards of Good Pharmacy Practice.

ІНТЕГРАЦІЯ УКРАЇНСЬКОЇ ЕКОНОМІКИ В ЄВРОПЕЙСЬКІ ЛАНЦЮГИ ДОДАНОЇ ВАРТОСТІ: МОДЕЛЮВАННЯ ЕКОНОМІЧНОЇ СКЛАДНОСТІ

Purpose. The purpose of the paper is to research of the modern trends of Ukrainian integration into European value chains that based on the sectoral model and its complexity, and to identify their features during last years. Based on the latest research and publications related to this topic, it is possible to formulate the hypothesis that at the postwar period, Ukraine needs to integrate into European value chains via transformation of the sectoral model of development that will provide the status as global and competitive actor in global and European economies. Design/methodology/approach. To research the modern trends of Ukrainian integration into European value chains, the methods of scientific research were applied (theoretical generalization, empirical method and methods of statistical analysis). Findings. Our research observed the modern tendencies of Ukrainian economy integration into European value chains. During 2000-2021 Ukraine traded the products in such types of economic activities as agriculture, forestry and fishing; electricity, gas and water; mining and quarrying; manufacturing, and services in GVCs. There were also significant changes in the geographical structure of Ukraine's trade in GVCs, and, also, changed the direction of Ukraine's foreign economic activity: from the “Russia-CIS vector” to the “EU vector”. Practical implications. The obtained results impact to develop the recommendations for the formation and implementation of the strategy of Ukrainian integration into European value chains now and at the conditions of postwar period. Originality/value. The research highlights the elements of the methodological system of transformation of the integration strategy of Ukraine into European value chains now and at the conditions of the postwar period, based on macro-forecasting of the country's development was carried out in accordance with strategic economic tasks.

EMOTION RECOGNITION IN LEARNERS WITH EMOJI SENTIMENT ACCOMPANIMENT USING THE PHOBERT MODEL

This paper proposes an advanced method for recognizing learners' emotions by incorporating the use of emojis to reflect the modern communication tendencies of learners, typically young individuals. The method is built on the PhoBERT model, a variant of BERT optimized for Vietnamese. Data was collected from opinion surveys of learners at the Ho Chi Minh City campus of the University of Transport and Communications to train and test the model. The system is designed to analyze text and recognize seven basic emotions: enjoyment, trust, hope, sadness, surprise, fear, and others. Corresponding emojis are then assigned to each emotion type to more clearly illustrate the learners' emotional states. Experimental results show that combining PhoBERT and emojis not only enhances the accuracy of emotion recognition but also makes communication more intuitive and vivid. The model achieved an accuracy of 74.1%. The paper also discusses practical applications of this system in the field of education, where teachers can quickly and accurately understand and respond to students' emotions, thereby improving teaching effectiveness.

Developing Green Marketing Strategies: A Comprehensive Analysis of Consumer Behaviour and Business Practices

The purpose of this research is to examine the relationship between green marketing communication techniques, consumer behaviour patterns, and business organisations’ practices by employing both qualitative and quantitative methodologies. A hypothesized quantitative survey with 500 consumers and a qualitative case study of leading organisations to assess modern tendencies and approaches were carried out. The quantitative analysis shows that 70% of the consumers take environmental concern while purchasing products, but only 45% are ready to pay the premium price for green products. Moreover, there is a low level of confidence in green claims where only 30% of the consumers are confident that firms have sincere intentions about the statements they make. An analysis of Nike, Starbucks, and Toyota, Apple, and Microsoft organizations shows that they incorporate different strategies in supply chain management, carbon footprint, corporations’ responsibility, and customer relations. Some of these firms focus on the promotion of the company’s transparency, product sourcing based on an ethical approach, encouragement of the use of renewables, as well as community involvement in fulfilling sustainable objectives. Thus, the study also stresses the importance of clarity within communication channels and information reliability for the development of consumers’ trust. It defines factors like the cost and every person’s doubt or disbelief in what is green that prevents an extensive use of green products. Altogether, this research contributes useful knowledge for companies wanting to implement suitable green marketing initiatives that would be appealing to eco-aware consumers. It is clear that implementing corporate practice according to the customer expectation and practicing transparency would not only increase the brand value but also the customer loyalty and which in longer runs would also help in supporting and implementing sustainable development goals across the world.

Modern tendencies in learner’s lexicography (as exemplified in English spelling dictionaries)

Modern tendencies in learner’s lexicography (as exemplified in English spelling dictionaries)

A DISCOURSE ANALYSIS OF CYBER SOCIALISING INTERACTIONS IN ENGLISH AMONG STUDENTS

The influence of modern technology and engagement in cyber socialising have become a prominent part of modern communication. A new learning pedagogy with proper guidelines is needed to assist users to engage with social networking platforms efficiently. The researcher investigated discourse analysis involving participants to answer questions about both the contextual application of the language, and the functions and results of aspects pertaining to discourse such as diction, cohesion, and metaphors. The researcher employed a quantitative approach in this study. The study randomly sampled 80 students from a University of Technology (UoT) in Gauteng to participate in quantitative discourse analysis of communication using Facebook, WhatsApp and Twitter texts. The methods of data elicitation embraced extracts from Facebook, WhatsApp and Twitter texts provided by 80 participants. Statistics were used to present the findings of the quantitative data which included mainly frequency of certain aspects pertaining to discourse. Data were collected via email and texts were numbered according to the participants. These texts remain anonymous and the identities of the participants were concealed. The study found that the language used on Facebook, WhatsApp and Twitter was characterised by the use of emoji, low register words, code-switching few spelling errors and the modern tendency to shorten words by using clipping and number homophones which are not seen as errors but a unique style of writing. Facebook, WhatsApp and Twitter remain three popular communication sites and discourse surfaces since it is important for users to communicate meaningfully even when using excessive punctuation to indicate excitement and emoji to communicate emotions.

Attribution of Authorship: ‘Some Modern Tendencies in English Art’ in the Apollinaire Collection

Attribution of Authorship: ‘Some Modern Tendencies in English Art’ in the Apollinaire Collection

Współczesne ukraińskojęzyczne teksty internetowe jako generator innowacji przysłowiowych (aspekt tekstologiczno-pragmatyczny)

In the article the Author analyses modern proverb modifications in the context of the assumptions of contextual studies within paremiology. Research material was excerpted from internet sources in the Ukrainian language that feature an especially dynamic process of creation of innovations based on canonical proverbs functioning in Ukrainian. This research is a continuation of analyses of modern tendencies in the European paremiology. Textological--pragmatical approach treats proverbs as situational macrosigns that have a wide range of usage in texts. Proverb modifications indicate that paremiology is still an active pragmatic form of verbalisation of varied messages that is effectively used by speakers in numerous texts and contexts.

The Impact of the War in Ukraine on Polish-Ukrainian Economic Relations from the Perspective of the Illusion of Explanatory Depth

The article explores the impact of the war in Ukraine on Polish-Ukrainian economic relations through the lens of the illusion of explanatory depth. It delves into the complexities and nuances of the economic ties between the two countries in the context of the ongoing conflict, shedding light on the potential consequences and challenges that have arisen. In order to analyse the matter in question, authors do research on the historical background, modern tendencies of the economic relations through social media and interviews with respondents from the field of Polish-Ukrainian relations. The significance of this paper is based on the current happenings, influence of war on the economic relations between these two countries and the rapid challenges and changes that these relations are experiencing. Keywords: Polish-Ukrainian economic relations, illusion of explanatory depth.

Bathing the Dead, the Dirty Work: Stigmatization of Gassals in Modern Türkiye

The present study examines the transformation of the profession of Gassals, dead body bathers in Islamic culture, from a prestigious role to a stigmatized job in modern Türkiye. Through a qualitative research design, this study employs a combination of participant observation and in-depth interviews with Gassals in Istanbul Metropolitan Municipality. In the study conducted with the purposeful convenience sampling technique, in-depth interviews were conducted with 19 participants (3 male,16 female). Ultimately, the study raises three major modernity-related claims: Modernity marginalizes death and excludes it from daily life, primarily functions to secularize the public sphere and excludes religious issues, and presents the dead body as dirty, as it sees the body as a biological mechanism, as a product of standardization and institutionalization. Their job involves physical contamination due to direct contact with deceased bodies, and this solid physical taint overshadows the overall dignity of the profession. The three main findings of the study are important. First, community members perceive it as a “reminder of death.” The second is the modern human tendency to avoid death in the domains of everyday life, primarily through institutions such as hospitals. Lastly, the stigma toward gassals may be explained by them losing their status in the modern era under the influence of institutionalization despite enjoying a prestigious status in the past.

SOCIAL PARTNERSHIP ROLE IN EDUCATION MODERNIZATION: A CASE STUDY ON KYRGYZSTAN AND KAZAKHSTAN

The study is focused on the modern tendency in education, human and social relation service to turn to partnership methods in solving competence of future specialists, considering the interests of all parts as Universities-Employers-Graduates and defines that social partnership an integral component of practical work, and is considered as foundation for professional training in this sphere. The paper presents the development of social partnership in both countries as Kyrgyzstan and Kazakhstan and offers pedagogical approaches and innovative technologies to provide successful university training on the basis of collaboration. The technologies for training future specialists’ readiness and the pedagogical conditions contribute in modernization of education, provide the opportunity to develop social partnership and develop cooperative communication with various social institutions (NPO( non-governmental organizations), educational establishments, commercial and non-commercial organizations, etc.) in the educational system.

The latest trends in family and demographic policy in Russia

Despite the importance of many social institutions developed by society and the state related to upbringing and education, the family, like no other institution, undertakes the natural, natural and social mission of forming the personality of its child, its children, capable of becoming an active member of society and a citizen of their state in less than two decades of human life and state development. It is necessary to emphasize the special importance and significance of the family not only for society, but also for the state. This article examines the dynamics of marriage and divorce in Russia in various periods of its historical development, from 1950 to 2022 inclusive. The article shows the transformation of public relations in the formation of family and marriage relations over the past thirty years in Russia and the modern efforts of the state to increase the value of registered marriage as the basis of modern family and demographic policy. The modern trends and tendencies of legislative consolidation of the norms of encouragement of Russian families who have been married for a long time are shown. The study uses statistical data, visualized information, scientific articles by Russian researchers on topical issues and problems of family and demographic policy in Russia, media materials, speeches by Russian politicians and statesmen.

The influence of a business game on the formation of the internal lexical-semantic context of a speech act: an empirical study

Introduction. Modern tendencies in education require the training of specialists for the labour market, taking into account the changing requirements and influence of the environment. The influence of sociocultural contexts is reflected in the system of human relations with the world, manifested in actions and motives, represented in the speech act. The individual internal lexical and semantic context of a speech act is deterministic by subjective predictors (type of communication, meaningful roles, consistency of the Self-real/Self-ideal, rigidly bound constructs). The article was aimed to show how the business game of the contextual type influences the formation of the individual internal lexical and semantic context of each student of the experimental group. Materials and Methods. The study covered two academic years and involved students (N=39) studying in the academic year 2021/22 in the 1st year and in the academic year 2022/23 in the 2nd year). A contextual type business game was developed for the study. The technique of repertoire lattices of J. Kelly, Cotherapeutic computer system «Kelly», methods of mathematical statistics (χ2 -Pearson for identifying the degree of consistency of nominative features - type of communication, consistency of I-real and I-ideal on the basis of role preferences) were used. Measurements were taken before and after the business game. The results were processed using the computer program «Statistica» (vers. 12). Results and discussion. It was revealed that the contextual type business game influenced the subjective predictors of individual internal lexical-semantic context of each student's speech act. Obtained on the basis of the technique of repertoire grids, personal bipolar constructs, processed in the computer system «KELLY», allowed to identify the role preferences and consistency of the real self and the ideal self, the type of communication, and individual rigidly connected constructs. Mathematical and static analysis revealed a statistically significant shift in the change in the type of communication (χ2 = 6.838; p < 0,05) before and after the business game. Conclusion. The experiment showed that a contextual business game creates conditions for the formation and development of communicative, conflict-related, sociocultural competencies.

Тенденции правового регулирования корпоративного управления в сфере ТЭК

Corporate governance is crucial for a company’s operations. The effectiveness of establishing a corporate structure largely determines the outcomes of an organization’s activities. However, successful management depends not only on complying with the “language” of law but also on understanding modern trends and tendencies in the changing reality. This article examines current trends in corporate governance using the structures of large fuel and energy holdings as an example. It also proposes ways of optimization for the successful development of the country’s strategic activities in the near future. Restrictive measures and sanctions make companies feel vulnerable. Therefore, the legislation aims at protecting the rights and interests of major market players by implementing effective measures. However, a deep analysis of introduced concessions of requirements shows that not all of them have a positive effect. That is why this study focuses on the current problems and solutions. The author proposes measures to improve corporate governance systems, including the possibility of utilizing artificial intelligence and modernizing information disclosure to reflect current realities.

Проблеми контролю техніко-тактичної підготовленості тхеквондистів високої кваліфікації

Purpose: to analyze the current state of the problem of controlling the technical and tactical preparedness of highly qualified taekwondo players on the basis of scientific and methodological literature. Material and Methods. Research methods: analysis of special, scientific and methodical literature and the Internet, analysis of documentary materials. Results: on the basis of the analysis of scientific and methodical literature the modern tendencies of development of taekwondo of the World Taekwondo Federation, features of technical and tactical preparedness of sportsmen who specialize in taekwondo of the World Taekwondo Federation and criteria of its effectiveness are characterized. The consideration of scientific data on control, accumulated in the theory and methodology of sports training of highly qualified taekwondoists, testifies to the insufficient volume of both theoretical and experimental material on organizational and methodical bases of control of technical and tactical fitness, reserves are noted concerning scientific substantiation of means and methods of control which would correspond to the content of load of technical and tactical training and conditions of competitive activity of sportsmen at the stage of maximum realization of individual possibilities and modern Conclusions. It is established that the problem of control of technical and tactical preparedness of highly skilled taekwondo sportsmen is investigated more from the side of an estimation of technical and tactical actions of competitive activity, and in the process of preparation - measures of control of this type of preparedness are carried out more on a subjective estimation by a coach of the level of mastering of technical and tactical techniques that complicates processes of tracking of progress or decrease of quantitative and qualitative indicators and does not clearly define criteria of their effectiveness. Keywords: martial arts, taekwondo, control, technical and tactical preparedness, highly skilled athletes.

Ukrainian Identity of Vasyl Stus: the Concept of “Freedom” in the Movie “Prohibited”

Historical reactualization is a hallmark of the biofiction genre and a modern aesthetic tendency in art, that revolves around the reflection of political and social processes, which affect the common man of the 21st century. The scientific problem is the interpretation of history in art, the use of biography as a creative material in cinema and literature, the formation of reliable historical memory of Ukrainians, the debunking of "myths", overcoming post-colonial Ukrainian thinking, raising the issue of the consequences of ethnolinguistic nationalism. The aim is the underlining of the concepts “Freedom” and “Safety” in the film “Prohibited” 2019, the interpretation of the evolution Vasyl Stus artistic image in the biofiction “Prohibited” from “Unfreedom” to “Freedom” through “Danger”, the understanding of the conflict individual / power : artist / crowd. I propose to sharpen attention around the problem of ethnolinguistic nationalism through the mental conflict “Ukrainian” / “Russian”, in which the historical memory of the Ukrainian ethnos is revealed as an intellectual aspiration influenced by the experience /burden of 300 years of history. The biofiction of the life of Ukrainian poet Vasyl Stus, his ethical and moral position and aesthetic concept reveals the ethnic and cultural Ukrainian stratum, where the phenomenon of patriotism will be revealed at the level of the feeling “own”. Conflicts and characters uncover ideas: Vasyl Stus's love for his native land is his free choice, which reveals his individual virtues and prowess. In the pursuit of ethnic freedom, Vasyl Stus is revealed as having been defeated during his life, but gaining fame and recognition after his death. Vasyl Stus gave his life for: the development of Ukrainian literature, culture, art, and language. He is a patriot of “Ukrainian”. The poet's life is a version of art, it is wrapped around protest, around the non-acceptance by a talented individual of a totalitarian state, which suffocates and kills. Vasyl Stusy's steps are a resistance to Russian ethnolinguistic nationalism. The introduction of ethnolinguistic nationalism was imposed on everyone as the dominance Russian language, behind which is the discrimination of Ukrainians at the levels of: language, history, literature, culture, statehood.

History Teaching as a Tool of Patriotic Education and Political Propaganda in the Russian Education System – Patterns of the Past and Modern Tendencies

History Teaching as a Tool of Patriotic Education and Political Propaganda in the Russian Education System – Patterns of the Past and Modern Tendencies

LINGUISTIC MARKERS OF THE ERA THROUGH THE PRISM OF THE “WORD OF THE YEAR” PROJECT

The article aims to present a pragmalinguistic substantiation of the influence of the Word of the Year project on the formation of linguistic markers of the epoch in European languages. The article reveals modern tendencies in word formation and intensions of native speakers in the choice of ways of representation, as well as attribution of evaluative connotations in the nomination of socially significant objects and phenomena of the surrounding reality. The research is carried out on the material of Russian, English and French languages in the context of the cognitive direction, which confirms its relevance. The article defines the areas of knowledge that are donors for the nominees of the Word of the Year project; demonstrates the actual ways of word formation; characterizes the concepts that objectify the key words of the year; outlines the range of pragmalinguistic problems that are most relevant for research in philology and linguodidactics. Special attention is paid to the axiological aspect of nominations and the reflection of value orientations through the choice of linguistic markers of the epoch. The results of the study may have practical application in the preparation of a course of lectures on language theory, translation theory, stylistics and linguocultural studies, as well as in the selection of linguistic material in foreign language teaching in both linguistic and non-linguistic universities.