The article is devoted to folk culture, in particular, clothing as a powerful factor of national consolidation and expression of the mentality of Ukrainians in the war unleashed by russia. The pseudo-scientific narratives of russian scientists with the aim of destroying the identity and changing the consciousness of modern Ukrainians in support of the modern fascist regime of russia are considered. Emphasis is placed on the social (as a basic) criterion for understanding the role of the national dress, the embroidered shirt, in uniting our people during the Orange Revolution, the Revolution of Dignity, and russia’s war against Ukraine. In traditional culture, social and aesthetic functions in the contrast “friend or foe” embodied collective norms and aesthetics. This marking has acquired a new public, social meaning. Clothing is a representative of a person and their mentality. During the Revolution of Dignity, the embroidered shirt became an expression of the unity and resistance of the people of Ukraine on a national scale. In this period, the iconic function of national clothing, which defines Ukrainian belonging, is actualized. Using the example of the stories of the embroidery masters of Donetsk region, it is shown how the ethnic memory found a practical embodiment in the conditions of the war. They are united by a civic stance – to show that their land is primordially Ukrainian with a rich culture of folk clothing. For clothing researchers, these are very important facts as a source of understanding the modern functions of clothing. In particular, the informative function of embroidery is its cultural and social context, the author’s position regarding the russian war. This socio-cultural phenomenon powerfully characterises Ukrainian continuity and self-identity, and is therefore perceived by the occupiers as a weapon, just like the language and the entire heritage. Vyshyvanka is a symbol of indomitability and faith in victory for immigrants and those who survived the occupation. The article highlights the tendency to increase the value of the local heritage of the Little Motherland with its identification codes, which has determined the activities of many masters.