Modern Internet Technologies Research Articles

Features of Internet Dialogue at the Modern Stage

The article analyzes modern Internet technologies that have a significant impact on the process of relations between the civil society and the state, considers the possibilities of building a dialogue between government bodies with representatives of various social groups, using modern Internet technologies. Special attention is paid to the Internet communications system, as an important principle in the implementation of the policy of openness and accessibility in the activities of public authorities, the priority of which is noted in the relevant regulatory legal acts. The article reveals the mechanism of communication of citizens with state authorities and local self-government through the system of state portals. In this regard, it is necessary to highlight an important feature of the Internet dialogue at the present time: it is close interaction between the subjects of communication, which is increasing due to the modern technical characteristics of the Internet. The relevance of the article is due to the emergence of a serious scientific interest in new forms of Internet communication. The purpose of the article is to study and consider the features of the modern Internet dialogue between the subjects of communication, which is increasing due to the modern technical characteristics of the Internet. In accordance with a specific goal, the following tasks have been set and solved: - to study the concept, forms and organization of communication via the Internet; - to find out the advantages and disadvantages of virtual communication; - to consider the features of the Internet dialogue on the Internet. The practical significance of the article lies in the use of provisions and conclusions in the process of communication between the state and civil society. The methodological basis of the article includes a systematic approach, and methods of comparison and observation. Thus, an information-rich environment can act as an effective platform for the interaction of various people and social groups, representing one of the universal means of communication and information transfer. With the growth of modern computer technologies, the forms and methods of Internet communications are constantly changing and improving. It should be noted that the Internet space is a part of modern society, in which each person has the opportunity for self-realization, which, in turn, arouses great interest from scientists in this topic.

Застосування інтернет-технологій для організації навчального процесу у вищих навчальних закладах

Розкрито особливості застосування інтернет-технологій для організації навчального процесу у ВНЗ, охарактеризовано переваги та недоліки їх використання, а також висвітлено основні проблеми на шляху інформатизації освіти в Україні. Проаналізовано можливості сучасних інтернет-технології, насамперед для надання послуг користувачам через хмарні сервіси, охарактеризовано моделі їх обслуговування, визначено актуальні тенденції розвитку хмарних сервісів у сфері освіти. Доведено, що новітні інтернет-технології й надалі будуть входити в усі сфери людської діяльності, у т.ч. наукову та освітню. Об'єктивні закономірності їхнього розвитку не дають змоги сподіватися на те, що вони стануть винятком і майбутнє у них буде повністю "безхмарним". Однак, певне відставання України щодо їх широкого запровадження надає можливість потенційним провайдерам проходити не всі етапи становлення інтернет-технологій, пропускаючи ті із них, що приносять більше негативних, ніж позитивних результатів. Прихильники ж інтернет-технологій – службовці, бізнесмени, науковці та студенти, потребуючи їх найбільше, мають можливість вчитися на чужих помилках і уникати власних. Прогнозовано, що використання хмарних сервісів у навчанні студентів – майбутнє освітнього процесу. Вони пропонують альтернативу традиційним формам організації навчального процесу у ВНЗ, створюючи можливість як для індивідуального навчання, проведення інтерактивних занять, так і колективного освоєння навчального матеріалу. З'ясовано, хмарні сервіси мають величезний науковий потенціал і відкривають широкі можливості не тільки для навчальних закладів, але й для пересічної особистості, що зацікавлена у своїй науковій діяльності. Встановлено, що широке впровадження хмарних сервісів у навчальний процес ВНЗ не тільки знизить витрати на придбання необхідного ПЗ, підвищить якість і ефективність організації освітнього процесу, але й надасть підґрунтя для подальшої успішної діяльності майбутніх фахівців у сучасному інформаційному суспільстві.

Optimization of Development Path of Social Sports Construction under the Background of Internet

With the improvement of people’s living standards and the enhancement of their awareness of health, with the support of the national policy on fitness for all, the Internet and sports fields have been deeply integrated. The integration of sports resources in various fields and the transformation and upgrading of the traditional sports industry development model through the Internet have promoted the development of mass sports and brought huge social and economic benefits. Therefore, the purpose of this paper is to study the optimization of the development path of social sports construction under the background of Internet. In this paper, firstly, the meaning and background of Internet are understood by consulting relevant materials and watching relevant videos. Secondly, it is necessary to study the factors that are conducive to the optimization of the development path of social sports construction under the background of Internet, and find the correct path to promote the development of sports construction from three aspects: mode, technology and management methods. Through the research on the development path of social sports under the background of Internet, this paper finds that it is essentially the combination of modern Internet technology and traditional sports industry. In this case, a new type of industry will appear. This paper makes citizens experience the sports with Internet and traditional sports respectively, compares the experimental results, and analyzes the promotion of Internet to the optimization of the development path of social sports construction. The experimental results show that the combination of modern Internet technology and traditional sports industry can greatly promote the path optimization of social sports construction and development, and the public’s enthusiasm for social sports has increased by about 25%, which provides an important reference for the optimization of social sports construction and development path under the Internet background.

Совершенствование цифровых технологий формирования мелиоративного режима агроэкосистем

The relevance of research is due to the increasing role of digital technologies for managing agricultural production on reclaimed lands in ensuring sustainable growth of agricultural production efficiency. The object of research is precision (precise) management of agricultural production. The subject is advanced technologies for the rapid formation and regulation of the reclamation regime of agroecosystems that meet the requirements of sustainable development of the crop production system of the domestic agro-industrial complex. The purpose of this work is to improve methodological and technological approaches to digitalization of technologies for managing the reclamation regime of the agroecosystem. the Scientific novelty of the work is to substantiate the functional orientation and list of priority tasks solved by the created digital systems, which required studying the specifics of applied technologies for managing agricultural production; determining the effective direction of improving automated management. The research was based on the analysis of normative-methodological and legal documents, literary sources, as well as personal developments of the author on the subject under consideration. Methods of comparative and system analysis and expert assessments were used in the work. Factors of competitiveness of economic entities implementing support of management decisions by digital systems are identified. Uncovered causes that reduce the effectiveness of the implementation of the digital control systems of agricultural production on reclaimed lands in the Russian agricultural sector Shows the priority approaches to the structure of control system of technological processes of agricultural production, emerging based on the integration of access to information for business processes of enterprise management. A list of priority tasks of automation of technological processes of reclamation agriculture has been developed. Priority requirements for improving digital technologies for managing the reclamation regime of agroecosystems in terms of information, technology and software are formulated. The proposed transformation of approaches to the creation and use of automated production process control systems (APCS) and General approaches to enterprise management (APCS) meets the requirements of the «Internet of things (IOT)», one of the newest trends in the evolution of modern Internet technologies. The technological process of precision management of agricultural production based on digital systems Maxim built into the management procedures of the hydroreclamation system, rationalized, with significantly increased efficiency transforms the interaction of producers and consumers, bringing them flexibility, organizing the exchange of information via the Internet.

ПСИХОЛОГІЧНІ ОСОБЛИВОСТІ ФОРМУВАННЯ МАГІЧНОГО МИСЛЕННЯ

In scientific quests of modern scholars of philosophy, psychology, political science and sociology increasingly alarming conclusions about the observed sharp change in the settings, neglecting tradition of political choice in favor antysystemnosti (antysotsialnosti), chaos, and appears full degradation. Some of these processes are associated with the rapid development of modern internet technology, continuous technological progress, openness and access to social networks, absolutely every possibility to be able to satisfy their hedonistic need to express their opinion on an issue. The scientific novelty of the research is the need to analyze the origins of those patterns of human behavior that are constructed on the basis of magical thinking as a form of manifestation of the collective unconscious, passed down from generation to generation in beliefs, legends, fairy tales, stereotypes, archetypes, superstitions.The aim of the article is to form a holistic view of magical thinking through the prism of constructing ideas about the role of the archetype and superstitions in its formation. The study raised the following tasks: outline the concept of magical thinking; analyze the main components of magical thinking; outline the main characteristics of the concept of superstition, identify their main components; define the concept of archetype and its role in the behavior of the modern voter; undertake a comprehensive analysis of the formation magical thinking and its basic components.Theoretical basis. The main provisions of the study of the phenomenon of magical thinking are reflected in the works of S. Freud, J. Fraser, L. Levi-Bruhl, K. Levi-Strauss and others.The study used mainly general research methods: analysis and synthesis, in the study of the concept of magical thinking and its main components, the integration of previously selected parts into a single whole; inductions and deductions - through the prism of observation of the environment and manifestations of the electorate's behavior, its ideas, features of the implementation of electoral choice and decision-making; abstraction, through the prism of the study of magical thinking as an indicator of the collective unconscious, its main features, which are modified under the influence of the external environment.The main conclusions are set out in the main theses: first - society. The extent to which external conditions provide our basic needs for existence significantly affects our tendency to believe in irrational promises or a "good magician" who will solve all our problems with a wave of a magic wand. Secondly – the collective unconscious. This factor is almost impossible to measure, because working with its elements is extremely difficult due to their diversity and richness; third – individual psychological characteristics. In addition to the collective unconscious, our behavior in many ways depends on how we allow ourselves to develop.The prospect of further research is to study the personal characteristics of the modern Ukrainian voter depending on the level of his magical thinking.

Hashtag as modern text format in linguistics

Nowadays modern Internet technologies play an important role in our life. The present article deals with the peculiarities of hashtags as new text format used in social network. The article presents characteristic features of hashtag text, classification of hashtag functions, types of hashtags according to their construction and the position of hashtags in the post. Different types of hashtags were subjected to the analysis. Continuous sampling method, descriptive qualitative and quantitative analysis allowed the authors to come to the conclusion about hashtags as linguistic tools. As a result, five hashtag functions and six hashtag types were identified. These findings would help to understand modern online discourse and to prove the idea that hashtags are considered as meaningful elements of social network communication.

XV International scientific and practical conference "Legal acts and legal contracts: problems of theory and practice" and the scientific of the "Round Table" "Legal science as a socio-cultural institute: intensification of human, methodological and theoretical potential"

On April 20 - 22, 2021, the XV International scientific and practical conference "Legal acts and legal contracts: problems of theory and practice" was held at the Russian State University of Justice, and the “Round Table” "Legal science as a socio-cultural institute: intensification of personnel, methodological and theoretical potential" was held within its framework. Unfortunately, legal contracts and legal acts are very rarely analyzed in the specialized literature. At the conference, some controversial problems of comparative analysis of legal contracts and legal acts were voiced. The development and formation of legal norms in Russian legislation is closely related to the activities of judicial bodies. The participants of the event touched upon such issues as legal methods for improving the efficiency of judicial activity, etc. Within the framework of the scientific “Round Table”, it was noted that the problems of the methodology of scientific research in the field of legal sciences are traditionally among the little-studied, but very relevant problems of jurisprudence. In order to determine the main and effective problems of the methodology of legal science, it is advisable to organize a permanent seminar on topical problems of the methodology of legal research with the participation of leading methodologists of legal science on the basis of a leading law university of the country using modern Internet technologies. The opinion was expressed that an effective means of intensifying legal science can be the rejection from the positivist doctrine of law that prevails in modern educational and scientific legal literature. Attention is also drawn to the fact that the problem of training scientific and pedagogical personnel is becoming particularly relevant. Only a highly professional, creative team of Russian lawyers is able to eliminate the distortions and imperfections of modern Russian legal science. The “Round Table” also considered the problems of the unity of legal science; the factors that hinder the development of the course "history and methodology of legal science" by undergraduates, and ways to overcome them; the methodology of the study of legal regulation in modern legal science; the use of a sociological approach to law in legal science and other issues.

Digitalization of accounting processes

The article examines the features of the introduction and use of information technology and accounting systems. It is established that information technologies are the main trends in the development of accounting, its demand and further development in the direction of expanding professional competencies. It is determined that the use of digital technologies in accounting processes can bring the development of the accounting profession to a new level. In the context of accounting digitalization, the accountant is the best specialist who can give useful advice before making important management decisions. The prospects of using Ukrainian information systems for automation of accounting and management of economic security of enterprises in the conditions of digitalization are also determined. An analysis of the use of accounted modern Internet technologies, separately paid considerable attention to the use of cloud technology. The possibility and feasibility of their use in accounting. Due to the cloud accounting software, modern accountants can easily access previous credentials for quick and in-depth analysis facilitating speedy business decisions. Critical analysis of online resources that provide «virtual» accounts using cloud technologies. Formulated range of accounting problems whose solution is possible using the «cloud» and organization of workspaces. The advantages of the accounting system digitalization are defined. The most popular automated accounting systems are considered. It is established that in general, the accounting system under modern development conditions is forced to record possible changes in the economy and respond to them quickly, developing in collaboration with the main functions of the management system of market participants.

The History of the Transformation of Internet Activism in Belarus (on the Example of Political Protests of 2020—2021)

The article examines the problem of political participation in the digital environment on the example of protest activity observing in Belarus. It is shown that modern Internet technologies make it easy to combine new forms of civic activism with offline practices through social media and Telegram channels. It is argued that social networks and Internet activism in general indirectly form the political agenda and are significant factors in the creation of public reflection on political processes. New forms of civil interaction have appeared in digital reality, which were impossible without online technologies, and before the surge of protest activity in the post-Soviet space were considered insignificant quasi-political participation of the minority. Whole communicative autonomous systems created in social networks and messenger applications allow political activity bypassing traditional rules and frameworks, which, according to the author, is nothing more than a qualitative transformation and complication of political participation, both structurally and in scale. The Belarusian format of the protest showed that in the current conditions the success of a political campaign may not be due to clear coordination and competent management emanating from the core of protest. Analyzing political cases, it is concluded that modern protest practices, decentralized formed in the network, in an offline manifestation are very mobile and do not require significant expenditure of forces and resources. In conclusion, the author concludes that political participation in Belarus, conditioned by Internet resources and advanced technologies, from 2020 to 2021 acquired the features of a conventional active opposition political movement, although historically, political absenteeism prevailed in the country's civil society. Thus, the events in Belarus under consideration are unique and are a sign of more global modern transformations of politics.

Modern Marketing Tools and Internet Technologies in Ukrainian Business in the Formation of Marketing Strategies

Research of modern marketing strategies used by business in the Ukrainian market of goods and services, in the context of the process of digitalization is a topical issue. The article reveals and summarizes the components of successful marketing strategies and tools of modern marketing in Ukraine, which should be used by business in a changing environment and existing risks, taking into account the concept of social responsibility. A high-quality research method was applied on social Internet networks, an in-depth interview was conducted, including a survey of 30 key informants - representatives of small and medium enterprises. Key words: marketing strategy, marketing tools, Internet technologies, business entities, Internet marketing, marketing trends

СОЦИАЛЬНЫЕ СЕТИ НА УРОКАХ РКИ КАК СРЕДСТВО ФОРМИРОВАНИЯ МЕЖКУЛЬТУРНОЙ КОМПЕТЕНЦИИ

With the advent of modern Internet technologies, the ways of teaching Russian as a foreign language are changing rapidly. Social networks become part of the educational process and serve as a tool for creating new creative tasks aimed at developing cross-cultural competence. Modern technologies help to prepare students to communicate with representatives of other cultures, create situations that are close to those that exist in the natural cultural environment. This article discusses ways to use social networks to develop cross-cultural competence.

The computer-aided system of e-publication contests

The authors discuss Internet-based contests aimed to reveal high-grade (approved by experts) scientific publications and graduates’ qualifying papers. Such contests are to facilitate science and education. They are held on the federal level or regionally, within an individual discipline or university. Contest performance and objectivity depend significantly on expert board to assess the entries. The modern Inter-net technologies enable to submit digital versions of printed publication and to involve experts of geographically remote regions. This approach is introduced by Direct-Media Publishers that has been the organizer and co-founder of a number of contests of students’, post-graduates’ and scientists’ papers. In 2019, a specialized computer-aided system was designed based on the expert acquisition system operating efficiently at the RAS Library for Natural Sciences. In the expert acquisition system, publications’ information value is assessed by their abstracts with a simple point system. In the contest system, experts shall be submitted to full texts to be assessed in the more complicated way. The system has to be tuned individually to each contest. The system is described in full detail. It supports acquiring and maintaining databases of experts and entries, expertise functionality (study of entries and assessing process), results analysis with marks awarded. The experts database comprises brief information on experts while the entries database comprises publication metadata which enables to identify and classify them within the classification adopted for a contest. The system was tested within 2019 “Science Foundation” and «BeFirst» contests.

ЗАСТОСУВАННЯ ВЕБ-КВЕСТ-ТЕХНОЛОГІЇ У ПІДГОТОВЦІ МАЙБУТНІХ УЧИТЕЛІВ ПОЧАТКОВОЇ ШКОЛИ

The intensive development of educational technologies is presenting serious challenges to education in Ukraine, which requires to review educational content, forms, teaching methods and technologies for promoting pupils’ cognitive activities, increasing their motivation that enhance the development of professional and key life competencies, which enables to bring up a personality ready for independent creative professional activities. The main innovations in education are interactive technologies along with ICT, therefore there is an urgent need in training future primary school teachers in using those technologies, particularly in organizing educational web quest. The notion of quest, types of quests, quest technologies and the innovating teaching method such as web quest technology are analyzed in the article. The experience in using web quest technology in training future primary school teachers has been examined in Ukraine and other countries. In this work, the peculiarities of using web quest technology are considered and the necessity of using new approaches in training future primary school teachers is substantiated, the advantages of integrating modern internet technologies into educational process, the usage of web quests at lessons and during self-studying are described. The notion of web quest is clarified, its typology is given, as well as the possibilities of using this innovative technology in educational process in a higher educational institution is considered. In the article the practical usage of web quest on the platform Padlet is described, the peculiarities of organizing work based on web quest technology for a teacher and the requirements to a student’s level of training are given. Using web quest technology with the virtual interactive board Padlet in training future primary school teachers is quite an efficient way to develop theoretical and practical competencies of a specialist who will be able to plan their own professional activity and work in a team to achieve the set objectives.

Research on the Explicit and Implicit Instruction of English-Speaking Countries’ Culture for English Majors with the Assistance of Network Platform

With the rapid development of modern society, students majoring in English not only need to strengthen their listening, speaking, reading and writing skills, but also have to learn more about the explicit and implicit culture of English-speaking countries to better improve the level of cultural communication. Against the backdrop of the fast development of the modern Internet technology, teachers are required to make full use of the Internet platform to improve students’ awareness of the explicit and implicit cultures of English-speaking countries. Based on the current situation of explicit and implicit teaching in English culture, this paper gives relevant teaching suggestions in order to guarantee the improvement of oral communication skills of English majors in the future.

COVID-19 Impact on Ukrainian Higher Education

The pandemic and the announced quarantine have made adjustments to the bachelors and master degree student education in almost all universities around the world. The transition to the online education using modern Internet technologies has been made, that has led to certain challenges in higher education system. The purpose of the article is the analysis of COVID-19 impact on Ukrainian higher education. The following research methods were used in the article: empirical methods, methods of theoretical analysis, questionnaire, and interview. In the article the approaches to the online education in universities in Ukraine have been analyzed. The results of the article have a few significant implications for science and practice of online education and its perspectives for Ukrainian higher education system. Prospects of online education of students have been offered during COVID-19. The main recommendations are the following: to organize training courses of online education methods for lecturers; to organize in-depth training courses of online education methods for lecturers of non-pedagogical specialties (including training in interactive online teaching methods, formation of an individual learning trajectory, online multidisciplinary courses development); university's management should provide constant monitoring of the satisfaction of students and lecturers of the online education organization for the accumulation of statistical data in the dynamics.

Digital sociology and new opportunities for social and educational rehabilitation of disabled people

Based on the conducted sociological research and using modern methodological approaches of digital sociology, the feasibility of developing institutional conditions for improving the educational rehabilitation of disabled people by means of modern Internet technologies has been justified. Examples of the development of analogical problems in the works of domestic and foreign authors have been given. The possibilities of scientific and methodological support of social experiments on the development and implementation of educational Internet communications to overcome the disability of disabled people using the Arsenal of digital sociology have been described separately. The data on the attitude of disabled people to higher education in the system of their rehabilitation and life activity, with the identification of social groups with positive, uncertain and negative attitudes with a predominant positive attitude to the possibility of educational rehabilitation have been provided. The educational needs of people with disabilities in various areas have been described, their quantitative characteristics with the definition of priorities and areas of education that are not relevant for people with disabilities have been presented. A significant place in the article has been given to the possibilities of involving disabled people in the process of developing educational programs and in research activities, both in terms of the availability of willing people among them, and the use of various forms of their integration into real research projects as part of temporary creative teams. The conditions for the implementation of scientific support for the development of training programs in the Internet space by conducting their practical testing on the example of the Zagorsk experiment have been characterized separately. Attention to supporting individual research projects of people with disabilities in the course of higher education has been paid, ways to help them collect experimental material have been substantiated. Separately, the role and place of joint forms of scientific activity of disabled people, teachers and students in the performance of state tasks have been shown. Taking into account the important role of social inclusion of disabled people in Internet communications, the prevalence of creating accounts in the Internet information and communication network and using various Internet resources among disabled people and family members has been separately reflected.

Trends of Government Communications in Digital Public Sphere of Russia: 2011-2020

The paper presents the results of two studies conducted in the early 2010s and early 2020th, which allow us to identify trends in the development of state communications in the digital public sphere of Russia. The studies were carried out on the same series using the same methods with some adjustments. The sites of all Russian public authorities at the federal level, as well as state communications in social media, were analyzed with an interval of 9 years. State communications are understood as communicative relations, the subject of which is the state as a whole, a state institution or a public authority, and which can be labeled as state PR. The subject of state communications is relations regarding the governing of state power. Comparing the results of two studies of state communications in Russia, the author analyzes the changes over the decade and draws conclusions about the active, but ineffective development of such communications that do not allow citizens to actively participate in political decision-making processes, as well as the ambiguous development of the digital public sphere of modern Russia in general. The wide interactive possibilities of modern social media which imply the priority of intermutual communication remain generally unclaimed. Despite the growth of channels, tools, services provided by modern Internet technologies, they are used by public authorities mainly for informational purposes only, without facilitating two-way communication with the population and therefore do not lead to a significant improvement in the image of power.

Citizen Science-Neues Beteiligungsformat für die Forschung zur Agrar-, Forst-, Fischereiwirtschaft und zu ländlichen Räumen?

science - translated into German as Burgerforschung or Burgerwissenschaften - is widely discussed in science, in the media and in politics as an approach to involve citizens in research processes. The opportunities to participate in research are not new; numerous volunteers have always investigated their natural environment and contributed to the increase in knowledge about the natural world by providing scientific data for the scientific community. What is new are numerous opportunities for participation in various forms such as being part as an citizens in sciences (as a socio-political concept for self-determination and personal responsibility), taking part in a scientific activity and taking responsibility such as caring and sharing knowledge generated through the development and wide use of modern internet technologies. These developments are also supported by the willingness and knowledge of science to align research more closely along societal needs and demands and to involve society's actors in research processes at an early stage. The lunch to lunch workshop entitled Citizen Science - New Participation Format for Research in the Agricultural, Forestry, Fisheries and Rural Areas took place from March 11 to March 12, in 2020 with more than 30 participants from the Thunen Institute and partner organizations. Science projects and established were presented and potentials for the integration of citizen science in research at Thunen were discussed. Among the participants there was an agreement that citizen science has great potential for the respective thematic areas of the Thunen Institute, whereby the experience and knowledge of the social science research at the Thunen Institute is particularly important to be integrated and acknowledged. Science can offer a supplementary perspective as a sub-question for scientific projects to enable knowledge transfer and knowledge exchange between researchers and stakeholders in society and politics. To further promote the integration of this approach into existing and future research activities and projects, it is important to develop and expand capacities for citizen science at Thunen-Institut. For this purpose, other events on the topic of Science will take place, e.g, dealing with data quality assurance and volunteer management. Initial experience in the conception and practical implementation of Science is currently being collected in the MonViA research project.

Ethnic branding technologies of the Arctic zone of Russia (on the example of the Murmansk region)

The article focuses on the analysis of some technologies that are used for ethnic branding of the Arctic zone of Russia on the example of the Murmansk region. The main features of the Kola Sami and Pomors who are indigenous people and old-timers of the Kola Peninsula respectively by branding this northern territory are considered. The study presents interpretation of the results of the scientific research in the area of branding, sociological imagination and phenomenology. The concept of humanitarian geography and geographical images plays a significant role in this article. The increasing importance of the Arctic in the context of political and economic governance gives more relevance this topic, especially with respect to regional branding, strengthening regional identity, popularizing and preserving the ethnocultural heritage. The research is based on the content of Internet sites, media texts, modern ethnological work. Methods of virtual anthropology, phenomenology, visual and textual analysis of sources, practical branding were used. The study draws conclusions that as a result of branding, the Arctic region often appears as an imaginary space and ethnic images of the Arctic population at the same time are distorted. To a large extent, this process is facilitated by modern Internet technologies that reinforce stereotyping, exoticization and visualization of Arctic peoples’ images.

AUTOMATION OF THE FINANCIAL ANALYSIS DECISION-MAKING PROCESS ON THE INTERNET

The article proposes to use modern Internet technologies for improving the accuracy, speed and validity of financial decisions. They allow us to create a special web page where investors can conduct an assessment of potential investment objects financial status online through an appropriate decision support system. Research is based on the scientific works of domestic and foreign scientists using on the assessing the financial condition of the enterprise problems, the preparation of reporting documentation of specific enterprises, as well as taking into account the results of personal research. A detailed analysis of theoretical, scientific and practical publications, regulatory documents for assessing the financial condition of the enterprise, as well as relevant works on economic and mathematical modeling is carried out. He made it possible to identify the theoretical and applied problems in the field of study and to propose ways to solve them. The expediency of using economic and mathematical methods for estimating the financial state of the enterprise is substantiated. Formulated scientific provisions, conclusions and recommendations are based on the study of the subject area, the application of methods of economic and mathematical modeling, system analysis and methods of expert assessments. Such a system will make it possible to speed up the decision-making process, to carry out an objective and independent expert evaluation, taking into account the specifics of foreign financial management, to simplify the evaluation process through Internet technologies, and to significantly reduce the cost of such service. It is proposed to apply the theory of fuzzy sets in the construction of DSS, which allows to take into account the different quality parameters of the object being evaluated, to stratify the evaluation process and to analyze a powerful set of evaluation parameters. As a result, it improves the quality of assessing the financial condition of the enterprise using the methodology and tools of mathematical modeling.