Multiple Regression Analysis Model Research Articles

UKURAN PERUSAHAAN MEMODERASI FAKTOR-FAKTOR YANG MEMPENGARUHI TAX AVOIDANCE

This study aims to examine the effect of capital intensity, real earnings management and political connections on tax avoidance with company size as a moderating variable. This study uses a population of property and real estate sector companies listed on the Indonesia Stock Exchange. The data in this study are secondary data obtained from the company's annual financial statements in 2020 - 2022. The sampling method uses purposive sampling technique, the population that will be used as a research sample is a population that meets certain criteria. The sample of companies that met the research criteria was 28 companies. The outlier data is 10 financial statement data. This study uses multiple linear regression analysis models and Moderated Regression Analysis (MRA) analysis with the SPSS version 25 program. The results showed that capital intensity and political connections have a negative effect on tax avoidance. While real earnings management has a positive effect on tax avoidance. Company size cannot weaken the influence of capital intensity, real earnings management and political connections on tax avoidance.

Pengaruh kemampuan diri dan kesiapan untuk berubah terhadap kinerja Karyawan Monahara Center of Borobudur Study Kabupaten Magelang

This study aims to examine the effect of self-ability and readiness to change on work motivation and employee performance, examine the effect of work motivation on employee performance, and examine the stronger influence between self-ability and readiness to change on performance if mediated by work motivation. The research sample was 127 employees of Manohara Center of Borobudur Study in Magelang District. The statistical analysis tool used in this study is the Multiple Linear Regression Analysis and Path Analysis model. Based on the results of the study using Multiple Linear Regression Analysis and path analysis (Path Analysis) shows the results between that self-ability and readiness to change have a significant effect on employee work motivation, self-ability has a significant influence on employee performance, while readiness to change does not have a significant effect on performance, work motivation has a significant influence on employee performance.

Domestic violence against women during COVID-19 pandemic and its associated factors among Bench Sheko zone, southwest Ethiopia

PurposeDomestic violence is an intimate relationship that causes physical, sexual or mental suffering. The ongoing coronavirus pandemic has had a ruinous effect globally, particularly in increasing the rate of domestic violence. Thus, this study aims to assess the prevalence of domestic violence against women during the COVID-19 pandemic and its associated factors.Design/methodology/approachA community-based cross-sectional study was conducted on Bench Sheko Zone residents from May to June 2021. Participants in the study were selected by multistage sampling technique. The collected data were coded, entered into EpiData 3.1 and analyzed by using SPSS version 20. Bi-variable and multiple logistic regression analysis models were fitted. Odds ratio was used at a 95% confidence level, and P-value < 0.05 was used to declare statistical significance.FindingsA total of 1,512 eligible women participated, with a 98.3% response rate. The proportion of domestic violence against women was 42.5%. The prevalence of psychological violence was 30.4%, followed by physical violence at 20.2% and sexual violence accounted for 9.6%. Variables, such as rural residency, women with no formal education, partner who had no formal education, women with monthly income of less than 25,00 Ethiopian birr and partner who was current substance user, were found to be associated with domestic violence against women.Practical implicationsDomestic violence against women is still an important public health problem in Ethiopia. Special attention should be paid to identified predictors to reduce domestic violence beyond designing prevention and control strategies along with coronavirus pandemic intervention plan.Originality/valueThe findings of this study show domestic violence against women is still an important public health problem in Ethiopia. Special attention should be paid to identified predictors to reduce domestic violence beyond designing prevention and control strategies, along with the coronavirus pandemic intervention plan.

The Effect of Return On Equity and Current Ratio on Firm Value with Capital Structure as an Intervening Variable in Food And Beverage Sub-Sector Companies Listed on the Indonesia Stock Exchange for the Period 2017-2021

A growing number of people are showing an interest in investing for the long haul by putting their money into the capital markets. The food and beverage industry is one of these that industry 4.0 has identified as a priority. With more and more companies joining the Indonesia Stock Exchange, it's getting harder for companies to stand out and attract investors by raising their company value. For the years 2017–2021, this research set out to examine the relationship between firm value, return on equity, current ratio, and capital structure among food and beverage companies traded on the Indonesia Stock Exchange. This study's sample was determined using a purposive sampling strategy utilising data from 10 different companies. The secondary data used in this study was sourced from the Indonesia Stock Exchange's website (www.idx.co.id) as well as from connected companies' official websites. The data is analysed using SPSS 25 software and a multiple linear regression analysis model, as well as path analysis. The findings indicate that Capital Structure is significantly impacted to a lesser extent by Return On Equity and Current Ratio. Firm Value is somewhat affected by Return On Equity, although it is unaffected by Current Ratio and Capital Structure. Return On Equity (ROE) has no mediating influence on business value via capital structure. In contrast, capital structure acts as an intervening variable in the current ratio, which has an indirect impact on firm value

Stock Price Synchronicity And Institutional Ownership: The Role Of Sustainability Reporting, Political Connection, And Leverage

This research study is aimed to evaluate how institutional ownership affects the degree of correlation among stock prices, as well as the influence of sustainability reporting, political connections, and leverage. The study takes sample data from companies that were on the LQ45 index at the end of the year, or December 31, for the years 2019–2022 using purposive sampling method. Hypothesis testing uses a multiple linear regression analysis model in the form of a moderated regression analysis (MRA) to test moderator variables. The findings indicated that leverage has negative effect on stock price synchronicity, while neither sustainability reporting nor political connections influenced stock price synchronicity. Institutional ownership as a moderating variable is able to strengthen the negative influence of leverage on stock price synchronicity, On the other hand, the presence of institutional ownership does not have an ability to impact the correlation between sustainability reporting and political relationships on stock price synchronicity

How Does Financial Instability in Lebanon Affect Purchasing Power? In-depth Analysis

The article thoroughly explores the significant impact of financial instability on purchasing power across all sectors in Lebanon. While inflation resulting from currency fluctuations drives up the costs of essential goods, economic uncertainty undermines incomes. Through a review of existing literature, presentation of a mathematical model, and proposal of mitigation strategies, the article aims to address these adverse effects. Practical solutions, ranging from enhancing financial education to fostering a resilient local economy, are considered to aid individuals in navigating this complex scenario and restoring a basic level of financial stability. In our study, we employed a combination of statistical methods, including the Multiple Regression Model and correlation analysis, to effectively identify the impact of financial instability on purchasing power in Lebanon. Through these techniques, our goal was to gain a comprehensive understanding of the relationship between purchasing power, inflation, and incomes, shedding light on how changes in financial stability might affect purchasing power in Lebanon.

Assessing right ventricular peak strain in myocardial infarction patients with mitral regurgitation by cardiac magnetic resonance feature tracking.

Although it is known that mitral regurgitation (MR) in patients with myocardial infarction (MI) may increase the right ventricular (RV) afterload, leading to RV dysfunction, the exact detrimental effects on RV function and myocardial peak strain remain unresolved. In this study, we assessed the impact of MR on the impairment of RV myocardial deformation in patients with MI and explored the independent influential factors of RV peak strain. A total of 199 MI participants without or with MR were retrospectively assessed in this study. The cardiovascular magnetic resonance examination protocol included a late gadolinium-enhanced (LGE) imaging technique and a cine-balanced steady-state free precession sequence. Statistical tests, including two independent sample t-test or Mann-Whitney U-test, analysis of variance, Kruskal-Wallis test, and multiple linear regression analysis models were performed. The MI (MR+) group exhibited significantly lower RV strain parameters in the radial, circumferential and longitudinal directions when compared to the control and the MI (MR-) groups (both P<0.05). The RV global longitudinal peak strain (GLPS) in the MI group significantly decreased when compared with that in the control group (P<0.05). As moderate-severe MR worsened in patients with MI, RV myocardial global peak strain and the peak systolic strain rate (PSSR) gradually decreased. Multiple linear regression analysis revealed that left ventricular (LV) GLPS, triglycerides, and age were independently correlated with RV GLPS (all P<0.05). RV end-systolic volume (RVESV) acted as an independent association factor for RV global peak strain. MR may exacerbate the impairment of RV peak strain and functions in patients with MI. LV GLPS was positively correlated with RV GLPS. However, RVESV, triglycerides, and age acted as independent risk factors associated with worsening RV GLPS.

Pengaruh Opini, Reputasi KAP, COSO Framework, Laba, dan Struktur Modal terhadap Tingkat Kepercayaan Investor

This research aims to determine the effect of audit opinion, reputation of public accountant firms, the implementation of COSO framework, net income, and capital structure on the level of investor confidence. In this study, multiple linear regression analysis model was used to determine the effect between independent variables on the level of investor confidence, besides that, descriptive statistical analysis, classical assumption test, partial effect test, simultaneous effect test, and coefficient of determination test will also be carried out. The level of investor confidence will be described by the stock price of a company. The share price will take a number from the closing price on December 31 of each year. There were 4 samples of companies from the infrastructure, utilities, and transportation sectors and data obtained from 2011 to 2021 tested in this study. The four companies are AirAsia Indonesia Tbk, Leyand International Tbk, Steady Safe Tbk, and Garuda Indonesia Tbk. The results of the study indicate that the audit opinion variable, the application of the COSO Framework, net income, and capital structure can not be proven to have a partial influence on the level of investor confidence. However, the variable reputation of public accountant firms has a partial influence on the level of investor confidence. For the four independent variables themselves have a simultaneous influence on the investor confidence. A high level of investor confidence is coveted by all companies. The higher the investor's trust, the higher capital that can be used by the company for operational activities. Every company is flocking to increase its value in order to gain strong investor confidence. The components studied are audit opinion, KAP reputation, COSO Framework, net income, and capital structure on the level of investor confidence in the infrastructure, utilities and transportation industries. In this study, multiple linear regression analysis model was used to determine the effect between independent variables on the level of investor confidence, besides that, descriptive statistical analysis, classical assumption test, partial effect test, simultaneous effect test, and coefficient of determination test will also be carried out. The level of investor confidence described by the stock price of a company. The share price will take a number from the closing price on December 31 of each year. There were 4 samples of companies from infrastructure, utilities, and transportation sectors and data obtained from 2011 to 2021 tested in this study. The four companies are AirAsia Indonesia Tbk, Leyand International Tbk, Steady Safe Tbk, and Garuda Indonesia Tbk. The results of the study indicate that the audit opinion variable, COSO Framework, net income, and capital structure can not be proven to have a partial influence on the level of investor confidence. However, the variable KAP reputation has a partial influence on the level of investor confidence. For the four independent variables themselves have simultaneous influence on the investor confidence.

원자력규제기관활동이 방사선작업종사자의 원자력규제정책 만족도에 미치는 매개효과(mediation effect) 분석

In order to prevent radiation-related disasters for radiation workers, the higher the average radiation exposure dose for each industry, the stronger the regulatory level of nuclear and radiation safety regulatory agencies is for its purpose and relevance. Therefore, nuclear regulatory agencies must apply radiation safety-related licensing and technical standards for nuclear power facilities differently for each type of nuclear business operator depending on the degree of risk of exposure to radiation. From the perspective of a nuclear regulatory agency with limited administrative and financial resources, this study was conducted to efficiently prioritize the regulated sectors of nuclear power operators and promote scientification of regulatory administration by incorporating evidence-based administration. Using the results of the 「2021 Nuclear Safety Survey」 conducted on 2,000 radiation workers, we investigated how radiation workers' satisfaction with nuclear regulation policy changes depending on the activities of nuclear regulatory agencies between independent, mediating, and dependent variables. Direct effects and indirect effects were measured and tested. Four exogenous factors, including the accident response human management system (ERHMS), accident response material management system (ERMMS), in-house safety culture (CISC), and recurrence prevention safety education system (RPSES) for radiation workers subject to nuclear regulation by the nuclear regulatory administrative agency. The regulatory agency activity satisfaction (RAAS), which is a mediating factor, and the endogenous factor 'nuclear energy and radiation safety' regulatory policy satisfaction (NRPS) were set as independent variables, mediators, and dependent variables, respectively. We examined whether the reliability, validity, and correlation between survey items and measurement variables were significant through reliability analysis, correlation analysis, and factor analysis. As a result of multiple regression analysis and structural equation modeling (SEM) mediation effect analysis, the 'activities of regulatory agencies' regarding the accident response human and material management system, in-house safety culture, and accident recurrence prevention education system are related to the nuclear and radiation safety regulatory policy of radiation workers. It was confirmed that it was an influential factor that made a significant difference in satisfaction. When comparing the sizes of standardization coefficients, the sizes of factors affecting satisfaction with nuclear regulation policy are: in-house safety culture (β=0.395), accident response human management system (β=0.080), accident response material management system (β=0.077), Relapse prevention safety education system (β=0.042) appeared in that order. The implications of this study are that the direction of the nuclear safety regulation policy of regulatory agencies that carry out nuclear regulation administration with limited administrative and financial resources is related to the in-house safety culture (CISC) and accident response human management system of nuclear power operators to prevent nuclear and radiation safety accidents. It can be said that it has been verified through quantitative research that strengthening nuclear safety through reinforcement is more effective and efficient

Analysis of Hospitalization Costs and Influencing Factors of AKI in Adult Patients

Objective: To investigate the economic burden of patients with acute kidney injury (AKI) by analyzing the distribution of hospitalization expenses and its influencing factors in the Affiliated Hospital of Hebei University. Methods: The hospitalization information of patients with AKI from January 2020 to January 2023 was collected and sorted through the hospital charging system and the factors affecting the total hospitalization cost were analyzed by multiple linear regression. Results: Univariate analysis showed that age, occupation, marriage, length of hospitalization, recovery of renal function, and stage of AKI had significant effects on hospitalization cost (P &lt; 0.05). The result of the multiple linear regression analysis model showed that age (t = 4.11, P &lt; 0.0001), length of hospitalization (t = 16.10, P &lt; 0.0001), recovery of renal function (t = 3.26, P &lt; 0.0001), AKI stage (t = 5.23, P = 0.002) are factors affecting the economic burden of patients with AKI. Conclusion: AKI patients should be managed according to age stratification to effectively control the progression of the disease and improve the quality of the medical services provided. This will reduce the economic burden of patients.

Breaking the budget chains: Empowering Iraqi small- and medium-sized enterprises through Beyond Budgeting

Background: Traditional budgeting has faced criticism, leading researchers to explore alternative management control methods such as Beyond Budgeting. Despite its potential benefits, Beyond Budgeting adoption remains limited.Aim: This research investigates Beyond Budgeting’s effect on Iraqi small- and medium-sized enterprise (SME) performance, focusing on competitive advantage.Setting: The study targets Iraqi SMEs, considering their diverse business landscape. A random sample of 353 accountants was chosen from a research community of 22 974 individuals. SPSS and AMOS 26 software and a custom questionnaire were used.Method: The authors conducted multiple linear regression analysis and Structural Equation Modeling to address our study’s objectives. Additionally, we utilised maximum likelihood procedures to assess factor loadings, construct validity and reliability.Results: Beyond Budgeting implementation significantly affected both financial and nonfinancial performance. It demonstrated positive effects on cost leadership and competitive advantage differentiation. However, an indirect negative impact on nonfinancial performance was observed through the influence on cost leadership, suggesting a trade-off between cost reduction and other nonfinancial factors.Conclusion: The study acknowledges limitations in sample size and the need for considering additional factors. Further research is required to understand Beyond Budgeting’s limited adoption in Iraq. The study contributes valuable insights on Beyond Budgeting as a substitute for traditional approaches, benefiting managers and policymakers.Contribution: This study emphasises Beyond Budgeting’s significant impact on Iraqi SME performance, highlighting the relationship between Beyond Budgeting, competitive advantage strategies, financial and nonfinancial performance. The findings provide insights for enhancing budgeting practices in Iraqi SMEs.

Developing a prototype system of computer-aided appointment scheduling: A radiology department case study.

Scheduling patient appointments in hospitals is complicated due to various types of patient examinations, different departments and physicians accessed, and different body parts affected. This study focuses on the radiology scheduling problem, which involves multiple radiological technologists in multiple examination rooms, and then proposes a prototype system of computer-aided appointment scheduling based on information such as the examining radiological technologists, examination departments, the patient's body parts being examined, the patient's gender, and the patient's age. The system incorporated a stepwise multiple regression analysis (SMRA) model to predict the number of examination images and then used the K-Means clustering with a decision tree classification model to classify the patient's examination time within an appropriate time interval. The constructed prototype creates a feasible patient appointment schedule by classifying patient examination times into different categories for different patients according to the four types of body parts, eight hospital departments, and 10 radiological technologists. The proposed patient appointment scheduling system can schedule appointment times for different types of patients according to the type of visit, thereby addressing the challenges associated with diversity and uncertainty in radiological examination services. It can also improve the quality of medical treatment.

Sex differences in the relationship between serum total bilirubin and risk of incident metabolic syndrome in community-dwelling adults: Propensity score analysis using longitudinal cohort data over 16 years

BackgroundResearch on identifiable risks for metabolic syndrome (MetS) is ongoing, and growing evidence suggests that bilirubin is a potent antioxidant and cytoprotective agent against MetS. However, there have been conflicting results on the association between bilirubin and MetS. Our study aimed to validate the association by separately stratifying data for men and women in a longitudinal prospective study.MethodsData were derived from the Korean Genome Epidemiology Study provided by the Korea Centers for Disease Control and Prevention. Data from 5,185 adults aged 40–69 years (3,089 men and 2,096 women) without MetS were analyzed. The participants were divided according to sex-specific quartiles of serum total bilirubin levels and followed up biennially for 16 years (until 2018). The log-rank test was used for obtaining the Kaplan-Meier curves of cumulative incidence of MetS according to sex-specific serum total bilirubin quartiles, and the hazard ratios (HRs) with 95% confidence intervals (CIs) for incident metabolic syndrome were analyzed with a multiple Cox proportional hazard regression analysis model, after propensity score matching for removing differences at baseline.ResultsWith increasing serum total bilirubin quartiles, the incidence rate per 1000 person-years proportionally decreased in both men and women. After propensity score matching and adjusting for confounding variables, the HRs (95% CIs) for MetS of the highest quartile in reference to the lowest quartile were 1.00 (0.80–1.24) for men and 0.80 (0.65–0.99) for women. Higher quartiles of serum total bilirubin showed significantly lower cumulative incidence of MetS in women (log-rank test p = 0.009), but not in men (log-rank test p = 0.285).ConclusionSerum total bilirubin levels were significantly inversely associated with MetS in women, but there was no significant association observed in men. Sex differences in the effects of serum total bilirubin should be noted when predicting incident MetS by sex in clinical settings.

Pengaruh Rasio Tunggakan Dan Rasio Penagihan Terhadap Profitabilitas (Survey Pada PT. Bank National Nobu Tbk Cabang Palembang Square Periode 2018-2020)

This study aims to analyze the effect of the arrears ratio and collection ratio on profitability at PT Bank National Nobu Tbk Palembang Square Branch. The sample selection was determined by purposive sampling from the year of 2018 to 2020. The analytical model used in this study was a multiple linear regression analysis model. Based on the results of research and analysis conducted, it can be concluded that partially the ratio of arrears has no effect on profitability at PT Bank National Nobu Tbk Palembang Square Branch. While the billing ratio has an effect on profitability at PT Bank National Nobu Tbk. Meanwhile, the ratio of arrears and the ratio of collections together affects the profitability of PT Bank National Nobu Tbk. This research is expected to be additional literature on the topic of corporate profitability.

Applicability of the Cumberland Ankle Instability Tool in Elite Volleyball Athletes: A Cross-Sectional Observational Study.

The ease of administration of the Cumberland Ankle Instability Tool (CAIT) could represent a methodology for periodically evaluating athletes, preventing ankle instability injuries. This study aimed to achieve three objectives: (a) to evaluate the applicability of the CAIT scale in volleyball; (b) to explore whether ankle instability presents a greater risk in lower-level volleyball categories and whether elite athletes demonstrate an ability to mitigate this risk; and (c) to identify potential predictors of ankle instability. Eighty female volleyball players participated in this cross-sectional observational study. The CAIT was administered to evaluate the athletes belonging to some teams in Series A, B, and C. The Spearman's ranks correlation coefficient showed significant correlations between CAIT items. Additionally, the Cronbach's α showed a high internal consistency. Our results showed a significant difference between athletes who reported pain and those who did not (p < 0.001). The multiple linear regression model analysis showed that pain was a predictor of ankle instability (p < 0.001). Our findings suggest that the CAIT can be used to evaluate ankle stability in volleyball players. This scale could represent a valuable tool for implementing specific intervention programs to prevent ankle injuries in athletes.

Analysis Of The Influence of Organizational Culture, Work Discipline, And Job Satisfaction On Employee Performance At Pt. Bank Syariah Indonesia Office Area Semarang City

This study aims to analyze the significant effect of Organizational Culture, Work Discipline, and Job Satisfaction on Employee Work Productivity with Work Motivation as a Moderating Variable at Bank Syariah Indonesia Branch Office of the Student Army Soldiers in Semarang City, either simultaneously or partially. The population in this study were all employees of Bank Syariah Indonesia Semarang City Area Office, while the sample in this study were 34 respondents who became employees of Bank Syariah Indonesia Semarang City Area Office who were selected using a saturated sampling technique. The data used in this study are primary data obtained through distributing questionnaires. The analysis model used in this study was the Multiple Linear Regression Analysis Model, while the data analysis technique used a simultaneous significance test (F test), coefficient of determination test (R2), and partial significance test (t-test) which were processed with the SPSS 25.00 program. The results of proving the hypothesis and discussion show that the variables of organizational culture, work discipline, and job satisfaction simultaneously have a significant effect on employee performance at PT Bank Syariah Indonesia Semarang City Area Office. Partially, the organizational culture and work discipline variables each have a positive and significant effect, while the job satisfaction variable partially has a positive but not significant effect on employee performance at PT Bank Syariah Indonesia Semarang City Area Office.&#x0D; Keywords: Employee Performance, Organizational Culture, Work Discipline, Job Satisfaction

Comparative analysis of different approaches to the Ukrainian residential property market evolution modelling and its forecast for the years 2019–2024

PurposeThis study aims to provide a comprehensive analysis of various approaches to the residential property market evolution modelling and to examine the macroeconomic fundamentals that have shaped this market development in Ukraine in recent years.Design/methodology/approachThe study uses a comprehensive data set encompassing relevant macroeconomic indicators and historical apartment prices. Multifactor linear regression (MLR) and ridge regression (RR) models are constructed to identify the impact of multiple predictors on apartment prices. Additionally, the ARIMAX model integrates time series analysis and external factors to enhance modelling and forecasting accuracy.FindingsThe investigation reveals that MLR and RR yield accurate predictions by considering a range of influential variables. The hybrid ARIMAX model further enhances predictive performance by fusing external indicators with time series analysis. These findings underscore the effectiveness of a multidimensional approach in capturing the complexity of housing price dynamics.Originality/valueThis research contributes to the real estate modelling and forecasting literature by providing an analysis of multiple linear regression, RR and ARIMAX models within the specific context of property price prediction in the turbulent Ukrainian real estate market. This comprehensive analysis not only offers insights into the performance of these methodologies but also explores their adaptability and robustness in a market characterized by evolving dynamics, including the significant influence of external geopolitical factors.

Nutrition and Health in Arab Adolescents (NaHAR): Study protocol for the determination of ethnic-specific body fat and anthropometric cut-offs to identify metabolic syndrome.

The prevalence of adolescent obesity in the Middle-East is considered among the highest in the world. Obesity in adolescents is associated with several cardiometabolic abnormalities, the constellation of which is referred to as the metabolic syndrome (MetS). This multi-country cross-sectional study aims to determine the optimal cut-off values for body fat (BF); body mass index (BMI) z-score; waist circumference (WC) percentile, and mid-upper arm circumference (MUAC) for the prediction of MetS among adolescents from Kingdom of Saudi-Arabia (KSA), Kuwait, Jordan, Lebanon and Syria. A secondary objective is to examine the validity of Bioelectrical Impendence Vector Analysis (BIVA) in estimating BF against the deuterium dilution technique (DDL). In each country, a sample of 210 adolescents will be recruited. Data collection will include demographics, socioeconomic, lifestyle and dietary data using a multi-component questionnaire; anthropometric measurements will be obtained and body composition will be assessed using the DDL and BIVA; blood pressure and biochemical assessment will be performed for the identification of the MetS. Receiver operating characteristic analyses will be undertaken to determine optimal cut-off values of BMI, WC, MUAC and BF in identifying those with MetS. Odds ratios (OR) and their respective 95% confidence interval (CI) for the association of the anthropometric measurements with MetS will be computed based on multiple logistic regression analysis models. The Bland and Altman approach will be adopted to compare BIVA against the reference DDL method for the determination of body composition parameters. This study responds to the need for ethnic-specific anthropometric cut-offs for the identification of excess adiposity and associated cardiometabolic risks in the adolescent population. The adoption of the generated cut-offs may assist policy makers, public health professionals and clinical practitioners in providing ethnic-specific preventive and curative strategies tailored to adolescents in the region.

Unveiling the power of social influencers in brand trust and brand identification

Purpose: This study investigates the effects of social influencer characteristics (i.e., opinion leadership and parasocial interaction) on forming follower brand trust and identification.Design/methodology/approach: This study included 286 Korean consumers (144 males and 142 females) with social media experience. We tested the hypotheses using structural equation modelling, multiple regression, bootstrapping and multigroup model analysis within the fast moving consumer goods (FMCG) sector, with a particular focus on an orange juice brand.Findings/results: Opinion leadership and parasocial interaction (i.e., the one-sided, quasi-social relationship between individuals and social influencers through media consumption) were positively related to follower brand trust and brand identification, and brand trust had a positive relationship with brand identification. The mediating effect of brand trust in the positive relationships between social influencer characteristics and brand identification was significant. We also found that opinion leadership was positively related to brand identification in the male group, while parasocial interaction had a positive relationship to brand identification in the female group.Practical implications: Organisations need to be aware that opinion leadership and parasocial interaction are vital for understanding the effectiveness of social influencer marketing. In addition, they need to take a close look at social influencer characteristics as they affect brand performance by target group.Originality/value: Our results suggest that brand trust is essential in explaining how social influencer characteristics relate to brand identification. This study is the first to analyse gender-based variations in brand identification formed by opinion leadership and parasocial interaction highlighting the roles of social influencer characteristics in marketing.

Analisis Harga, Kualitas Produk dan Kepuasan Terhadap Loyalitas Pelanggan Mcdonald Gresik: Studi pada Pengguna Aplikasi Limited Time Offer

This study aims to examine Price, Product Quality, Satisfaction with Mcdonalds Gresik Customer Loyalty in the use of the Limited Time Offer application. The population in this study is all people who use or customers who use the Limited Time Offer application in Gresik using the nonprobability sampling method of 76 respondents as a sample. The source of data in this study is primary data, which is the result of distributing questionnaires to respondents. The type of data used is subjective data in the form of written responses as questionnaire responses. The analysis model used in this study is a multiple linear regression analysis model. To determine the significance of research variables partially on work productivity, t-test techniques are used. By using a level of 5% or 0.05. The results show that Price affects Loyalty but Product Quality and Satisfaction do not affect McDonalds Gresik Customer Loyalty.