Model Of Attitude Change Research Articles

Lateral attitude change: displacement effects as a reaction to blatant social influence

According to the lateral attitude change (LAC) model, lateral (i.e., indirect) attitude change may occur in the absence of focal (i.e., direct) attitude change. To examine such displacement effects, we asked 124 participants to assume a teacher’s role and grade two moderately good essays. They graded the first essay once before and once after they learned the (very good vs. very poor) grade the essay had allegedly received by a professor. Given that the professor’s grade represented a blatant, disproportionate influence attempt, we hypothesized focal resistance (i.e., no attitude change toward the first essay) but a displacement effect (i.e., attitude change toward the second essay). Instead of displacement, results indicated generalization (focal and lateral effects). However, among participants who had resisted the influence attempt (n = 65), a displacement pattern was observed. Implications for the LAC model are discussed.

Pedagogical concept and social environment matters: example from parents’ attitudes towards student-learning burden reduction policy and its influencing factors in China

In many societies, parents’ perceptions play a key role in assessing the quality of education policy implementation, and the student learning burden reduction policy is the most discussed and influential education policy among K-12 education policies in China. However, there are few studies examining parents’ attitudes toward the student learning burden reduction policy and its influencing factors. In this study, we used nationally representative data and public opinion data to identify the factors influencing parents’ attitudes towards the student learning burden reduction policy. The. Hovland’s model of attitude change have been adopted in this study. Using factor analysis and structural equation modeling, we found that, for survey analysis results, a total of 83.2% of parents supported the implementation of student learning reduction policies. Parents’ educational/pedagogical and academic concepts, students’ academic burdens, and parents’ after-school service concepts had significant influences on parents’ attitudes toward the implementation of the student burden reduction policy. Our findings show how the social implicit environment in which parents live can shape their perceptions of the implementation of the student burden reduction policy.

Original Interpretation of Attitudes in the Context of Advertising

Research on consumer attitudes and their change under advertising influence is becoming a defining feature in advertising communication. The present review aims to outline recent advances in social psychology on the concept of “attitude” with an emphasis on the possibility of consumer attitudes being shaped by various advertisements. Some models of attitude formation and change are discussed, as well as some current views on the stability and strength of attitudes as part of advertising. The importance of the general attitude towards advertising, the credibility of advertising, as well as the ways of promoting products and services to achieve the most effective perception, remembering and the achieved impact through advertising is emphasized. Generalizations are synthesized for future research on the different attitudes and achievement of advertising effectiveness as a marketing communication tool.

It’s the REAL thing: contested media discourse and the UK Sugar Tax

PurposeHealth policies often require individuals to limit behaviours deemed enjoyable or suffer other burdens. This leads to considerable and contested discourse often played out in the popular media. The aim of this study is to determine the effects of such contested media discourse on viewers' perceived attitude change towards the target behaviour.Design/methodology/approachCombining concepts from discourse analysis and marketing-psychology elaboration models, the authors undertook an online survey in which a large sample of the public (N = 855) watched parts of a real daytime news debate on the UK Sugar Tax. The authors then evaluated the effects of this discourse on the perceived understanding of the tax and perceived attitude change to the consumption of sugary drinks.FindingsParticipants differentiated between parts of the discourse related to facts and arguments (termed argument-related discourse devices) and parts related to the format and tone of the debate (termed debate-/speaker-related discourse devices). Contrary to what might be expected, debate-/speaker-related discourse devices, which might be thought of as subjective, appeared to effect positive perceived attitude change through a cognitive processing route that involved perceived improved understanding. The argument-related discourse devices, which may appear objective or rational, were not associated with perceived improved understanding but were directly associated with positive perceived attitude change.Originality/valueGiven the authors' interest in the relationship between discourse and perceived attitude change, the authors take the novel step of linking concepts from discourse analysis with models of attitude change taken from the marketing-psychology domain. Furthermore, the authors' large-scale survey “democratises” discourse analysis, allowing non-expert participants to reflect upon discourse.

A double-diamond retrospective on modeling change in attitudes and opinions

The five decades of results produced by analysts of the General Social Survey (GSS) have enriched our understanding of social change, but some core modeling challenges remain. This article proposes that we more fully engage in the development of targeted models of period-based attitude and opinion change, using counterfactual reasoning, as we continue to model cohort replacement. This shift is also consistent with the recent literature on age, period, and cohort analysis, which argues for attention to age varying period effects. Two outcomes are modeled to provide material for the argument: support for government spending on drug addiction and rehabilitation and the valuation of obedience as a goal for child behavioral development.

Prediction Algorithm for Satellite Instantaneous Attitude and Image Pixel Offset Based on Synchronous Clocks

To ensure a high signal-to-noise ratio and high image volume, a geostationary orbiting ocean remote-sensing system needs to maintain high platform stability over a long integration time because it is affected by satellite attitude changes. When the observation target is the ocean, it is difficult to extract image features because of the lack of characteristic objects in the target area. In this paper, we attempt to avoid using image data for satellite attitude and image pixel offset estimation. We obtain the satellite attitude by using equipment such as gyroscopes and performing time registration between the satellite attitude and the image data to achieve pixel offset matching between images. According to the law of satellite attitude change, we designed a Kalman-like filter fitting (KLFF) algorithm based on the satellite attitude change model and the Nelder–Mead search principle. The discrete attitude data were time-marked by a synchronization system, and high-precision estimation of the satellite attitude was achieved after fitting with the KLFF algorithm. When the measurement accuracy of the equipment was 1.0 × 10−3°, the average prediction error of the algorithm was 1.09 × 10−3°, 21.58% better than the traditional interpolation prediction result of 1.39 × 10−3°. The peak value of the fitting angle error reached 2.5 × 10−3°. Compared with the interpolation prediction result of 6.2 × 10−3°, the estimated stability of the satellite attitude improved by about 59.68%. After using the linear interpolation method to compensate for the estimated pixel offset, its discrete range was 0.697 pixels. Compared with the 1.476 pixels of the interpolation algorithm, it was 52.8% lower, which improved the noise immunity of the algorithm. Finally, a KLFF algorithm was designed based on the satellite attitude change model by using external measurement data and the synchronous clock as a benchmark. The instantaneous attitude of the satellite was accurately estimated in real time, and the offset matching between the images was realized, which lays the foundation for in-orbit satellite data processing.

How the decision to accept or reject PV affects the behaviour of residential battery system adopters

When residential rooftop solar photovoltaic (PV) systems are widely accepted across society, the uptake of home battery energy storage systems is closely tied to the PV-status quo and the behaviour previously taken by households. This study proposes that a decision of acceptance or rejection of PV systems is the past behaviour of the battery adoption decision. This antecedent role of PV behaviour may spark two attitudinal changes: (a) feelings of regret, which may occur among PV adopters, stemming from a positive experience of using the system, or among non-adopters due to their rejection of the system, and (b) feelings of despair, which may arise among current PV users due to dissatisfaction and discontent with the system. While regret positively changes consumers’ attitude towards battery adoption expediting an earlier purchase, despair could preclude battery installation. Through a survey of 557 households in South East Queensland, Australia, this study investigated factors driving attitude change. Instead of traditional statistical methods, machine learning algorithms were adopted to derive data-driven models of attitude change, allowing for higher prediction accuracy and a determination of the latent causalities. The main findings indicate that perceived attitudes towards financial and non-financial benefits, followed by informal peers, best estimate the attitude change, whereas traditional sociodemographic factors, knowledge and affordability may not engender a shift. Leveraging from this new paradigm can encourage current PV consumers to take another step and become earlier battery adopters. Failure to recognise these dynamics may breed despair and turn current innovators and early adopters of PVs into late adopters or rejectors of battery systems.

Determination of Psychosocial Factors of Drinking Chlorinated Water to Design Behavior Change Interventions in Rohingya Camps in Bangladesh.

The purpose of this study was to identify the psychosocial factors of chlorinated water uptake and to design effective behavior change techniques applying the risk, attitude, norm, ability, and self-regulation (RANAS) behavior change model. This cross-sectional study was conducted in two Rohingya refugee camps in Cox's Bazar, Bangladesh. In total, 596 respondents were recruited through systematic random sampling. A structured interviewer-administered questionnaire was used to assess the psychosocial factors according to the RANAS model. We used correlation analysis and multivariable linear regression models to predict the psychosocial factors of the consumption of chlorinated water. The respondents in this study had a medium to high habit of drinking chlorinated water. For the overall sample, participants' habits were predicted by income, perceived vulnerability, like of chlorinated water, feelings of being healthy, action planning skills, and coping planning skills. In Camp 14, income, vulnerability, and coping planning were strongly influential in predicting habit; in Camp 16, liking chlorinated water and action planning were the most influential factors. Behavior change techniques against each factor with proper communication channels have been proposed for the overall sample and specific to each camp. The psychosocial factors identified and the behavior change strategies proposed in this study may help to promote chlorinated water consumption among the camp population. This study also recommends follow-up research that considers more contextual factors, uses larger sample sizes, and examines the effectiveness of the intervention.

Saving versus deleting thoughts affects focal and lateral attitude change (Guardar vs. eliminar los pensamientos influye en los cambios actitudinales focales y laterals)

ABSTRACT Thought handling may affect the subsequent use of thoughts in evaluative judgements. Thus, a person’s attitudes are more influenced by thoughts about the attitude object when the person has saved (versus deleted) a representation of these thoughts. We examined if thought handling would affect not only focal attitude change but also lateral attitude change. Students (N = 200) listed positive thoughts about a focal object and later either saved or deleted a representation of their thoughts. Then their explicit and implicit attitudes towards the focal object, a lateral (= related) object and an unrelated object were assessed. Results showed that explicit focal attitudes were affected more by thoughts in the save conditions than in the delete conditions. These effects generalized to explicit lateral attitudes but not to explicit unrelated attitudes. Thought (handling) effects on implicit attitudes were generally weak. We discuss the results in terms of a self-validation approach and the lateral attitude change model.

Notes about the Attitude Control problem

Abstract The paper is devoted to a control science view of attitude change. We can think about it as an ”attitude control”. Here we are interested not in attitude change modeling like ”what will be change of the attitude if we infuence on some parameters of the human psychology”. We are interested in control question like ”what can be a control situation in case of control subject knows the human’s attitude change model” and the human knows about subject’s intention to control his attitude. In other words, let psychologists give us model of attitude change, and we concentrate on control problems about attitude: control subject’s goal and possibilities to control, the human’s goal and possible actions, mutual awareness and so on. We state control structure similar to one from organizational control models and append to it strategic thinking model as bounded rationality pattern.

Self-Affirmation Does Not Change Smokers’ Explicit or Implicit Attitudes Toward Smoking Following Exposure to Graphic Cigarette Warning Labels

ABSTRACT Self-affirmation has shown promise in promoting prohealth attitudes following exposure to threatening health messages by reducing defensive processing of such messages. We examine the impact of self-affirmation prior to viewing graphic cigarette warning labels on implicit and explicit attitudes toward smoking in a sample of African American smokers (N = 151). Participants held negative explicit and implicit attitudes toward smoking. We found no direct effect of self-affirmation on either implicit or explicit attitudes. Self-affirmation and risk level did not interact to predict either attitude type. We discuss findings in terms of self-affirmation theory, attitude measurement, and the meta-cognitive model of attitude change.

Sudden shifts in social identity swiftly shape implicit evaluation

In this research, we examine how sudden shifts in social identity can swiftly shape implicit evaluations. According to dual system models of attitudes, implicit attitude change is often slow and insensitive to explicit cues or goals. However, the social identity approach suggests that the intergroup context can shape nearly every aspect of social cognition from explicit preferences to implicit evaluations. In three experiments, we test whether explicit cues about social identity and the intergroup context can swiftly shape implicit evaluations. We find that people quickly develop an implicit preference favoring their in-group relative to the out-group—even when the group assignments are arbitrary. Importantly, this pattern of implicit intergroup bias quickly shifts following subtle changes in the intergroup context. When we frame the two groups as cooperative (vs. competitive), implicit intergroup bias is eliminated. Finally, being switched from one minimal group to the other reverses implicit intergroup bias, leading people to favor their new in-group (and former out-group). Individual differences in the degree to which people readily switch their implicit intergroup preference are correlated with their need to belong. In sum, these studies provide evidence that social identity cues and goals rapidly tune implicit evaluation. This research not only speaks to the influence of social identity on implicit cognition, but also has implications for models of attitude development and change.

Effects of information-based interventions and framing interventions on attitudes to climate change and mitigation behavior

The aim of this paper is to provide the review of recently tested interventions that seek to change beliefs, attitudes and behaviors related to global climate change (GCC). The two major approaches, information-based interventions and framing interventions, are presented and discussed. Information-based interventions differ in the underlying models of attitude change, and also in the types of information they use to drive the attitude and behavior change. Interventions focusing on the communication of scientific consensus about the GCC and interventions providing information about the mechanism of GCC are capable to positively influence attitudes to GCC without having polarization effect. Framing interventions emphasize certain dimensions of an issue so that they interact with pre-existing schemata, values, and mental models, which people hold. Gain frames describing the gains that will occur from GCC mitigation are capable to increase concern about GCC as well as positive attitudes towards GCC mitigation.

Credibility of online reviews and its impact on brand image

PurposeBrand image is considered as a signaling phenomenon because high brand image ensures quality product that can reduce consumer’s uncertainty. A strong brand image induces consumers to pay higher prices, which in turn provides competitive advantage and market success to a company. Online reviews, blogs and texts on brand usage experiences are more effective than oral communication to build a strong brand image. Online reviews on products create distinct places for brands in the consumer’s mind, and thus ultimately affect images of the brands. Therefore, the purpose of this study is to investigate the effects of online reviews on functional and hedonic brand images in the context of consumer electronic products in India.Design/methodology/approachThe present study adopts a novel approach to collect data. The data have been collected from select e-commerce sites’ brand pages on Facebook through Google form application. A number of respondents are 1,038. Structural equation modeling technique has been used to examine the effects of online reviews on functional and hedonic brand images.FindingsThe data analysis reveals that source and review quality have more significant effect on credibility evaluation of online reviews as compared to the effects of review consistency and receiver. Moreover, credible online reviews have more impact on hedonic brand image rather than functional brand image in the context of consumer electronics product in India.Originality/valueThe present study combines Yale attitude change model and attribution theory to examine the effects of online reviews on brand image.

The Effects of Credible Online Reviews on Brand Equity Dimensions and Its Consequence on Consumer Behavior

ABSTRACTConsumers are using social media platform to gain and share knowledge on brands. In the virtual environment, consumers are exposed to various online reviews on brands that leave an impression of brands on the minds of the consumers. The present study combines Yale attitude change model and attribution theory to examine the effects of credible online reviews on brand equity dimensions. The present study views, through the lens of Yale attitude change model, the various factors that affect credibility evaluation of online reviews. Further, attribution theory is used as the theoretical backbone to analyze the effects of credible online reviews on brand equity dimensions and finally on purchase intention. This study uses structural equations modeling (SEM) to investigate the impact of online credible reviews on customer based brand equity (CBBE) dimensions and its consequence on consumer behavior (purchase intention). Results indicate that source and review quality are the most important factors that affect consumer's credibility evaluation of a review. Online credible reviews have more significant impact on brand awareness, perceived value and organizational associations and thus leads to consumer's purchase intention in the context of consumer electronic products in India.

An Integrated Temporal Model of Belief and Attitude Change: An Empirical Test With the iPad

An Integrated Temporal Model of Belief and Attitude Change: An Empirical Test With the iPad

Developing effective messages about potable recycled water: The importance of message structure and content

AbstractCommunity opposition is a barrier to potable recycled water schemes. Effective communication strategies about such schemes are needed. Drawing on social psychological literature, two experimental studies are presented, which explore messages that improve public perceptions of potable recycled water. The Elaboration‐Likelihood Model of information processing and attitude change is tested and supported. Study 1 (N = 415) premeasured support for recycled water, and trust in government information at Time 1. Messages varied in complexity and sidedness were presented at Time 2 (3 weeks later), and support and trust were remeasured. Support increased after receiving information, provided that participants received complex rather than simple information. Trust in government was also higher after receiving information. There was tentative evidence of this in response to two‐sided messages rather than one‐sided messages. Initial attitudes to recycled water moderated responses to information. Those initially neutral or ambivalent responded differently to simple and one‐sided messages, compared to participants with positive or negative attitudes. Study 2 (N = 957) tested the effectiveness of information about the low relative risks, and/or benefits of potable recycled water, compared to control groups. Messages about the low risks resulted in higher support when the issue of recycled water was relevant. Messages about benefits resulted in higher perceived issue relevance, but did not translate into greater support. The results highlight the importance of understanding people's motivation to process information, and need to tailor communication to match attitudes and stage of recycled water schemes' development.

“That's not what we do”: Evidence that normative change is a mechanism of action in group interventions

Group interventions for mental health have proved very effective, but there is little consensus on their mechanism of action. In the present study, we posit that normative change is a plausible mechanism and provide a test of this in an eating disorder prevention group program. Participants were 112 women aged 15–25 years with body, shape or weight concerns who completed five questionnaires across the four session group-based intervention. Results indicated that participants experienced a significant reduction in thin-ideal internalization, body dissatisfaction and dieting intentions across the course of the program. These decrements were preceded by changes in group norms. Changes in both descriptive norms and injunctive norms in the first half of the program predicted improvement in thin-ideal internalization, body dissatisfaction and dieting intentions in the second half. Implications for theoretical models of attitude change are discussed, as well as implications for group interventions more generally.

Changing teachers' negative attitudes toward persons with intellectual disabilities.

The current study aims at changing teachers' negative attitudes toward persons with intellectual disabilities. The intervention is based on the argument that providing information is not sufficient to achieve lasting change of attitudes toward people with disabilities, and that contact is required as an additional element to show positive results. A pretest-posttest intervention was conducted using three conditions: (a) cognitive intervention, (b) cognitive and behavioral intervention involving contact with the target group, and (c) no-intervention control. The participants comprised 18 teachers, with 6 teachers in each group. Following baseline assessments of attitudes, attitude change was measured immediately following the intervention and at a follow-up 12 weeks postintervention. The cognitive intervention provided information about intellectual disability and challenged stereotypic conceptions about persons with intellectual disabilities. The behavioral intervention involved being engaged in work with and training persons with intellectual disabilities in sheltered workshops. The results showed that the cognitive intervention alone did not result in significant changes in attitudes toward persons with intellectual disabilities. However, the combined cognitive-behavioral intervention resulted in greater attitude change than the no-intervention condition, both immediately postintervention and at a 12-week follow-up. The findings are discussed with regard to models of attitude change. The study concludes with some recommendations for teacher training programs to be attended to.

Research on online review-trust model and synthetical value model based on power-law and density clustering algorithm

The existing online shopping researches on consumer reviews are mostly based on the attitude change model (ACM). Although the ACM is valuable, it is not easy to judge the trustworthiness of the reviews and measure the values of the reviews. Based on the online data acquisition technology, we have got the data of 360buy, a domestic large-scale business to customer (B2C) commerce website in China. With application of data-mining and the density clustering algorithm (DBSCAN), we focus on the intervals distribution and the synthetic value of consumer reviews. The distribution of review interval can be depicted by the power-law function which presents a monotonically increasing relationship between the power-exponent and the customers’ concerns with the commodity: the higher the exponent is, the more attention will be drawn. We also find that the value of online reviews can be measured by the expertise value, which is the attraction and the quality of the reviews. Based on the above results, we have constructed the online review-trust model and the synthetic value model. The relationship between the power-exponent and the consumer attention has played a vital role in the consumer attention to online-shopping, and then the synthetic value model will help people find out useful reviews more effectively.