We made an attempt to disclose the phenomenon of dual stratification in magnetized viscoelastic second-grade fluid model generated by the movement of vertical cylinder. Mass and heat transportation is accounted under the aspects of Joule and Ohmic dissipations. The flow is coupled due to the consideration of nonlinear convected terms. Boundary-layer concept is implemented for the simplification of mathematical system. This system is made into the non-dimensional forms by reporting the similarity variables. The system of non-dimensional equations is executed with the use of homotopic criteria. The convergent region of solutions is reported and discussed. The convergent results are shown by graphical illustrations by considering distinct emerging constraint values. An increment in Darcy and inertia coefficient parameters corresponds to a decay in the flow. Temperature distribution is an increasing function of thermal Biot number and radiation parameter while it diminishes when thermal stratification parameter increases. Concentration is reduced for larger Schmidt number along with solutal stratification parameter. Besides the heat–mass transportation rates are increasing functions of thermo-solutal Biot numbers. The considered problem finds relevance in functional smart electro conductive enrobing coating processes in manufacturing. This is a principal application of the model studied where external axisymmetric boundary layers occur with combined magnetic, thermal and rheological effects.