Technology Acceptance Model Research Articles

Determinants of E-Learning Acceptance in Indonesia Post-COVID-19 and Its Impact on Students’ Technopreneurship

Objective: This research aims to address the gaps in country-specific e-learning studies by examining the key factors influencing e-learning adoption in Indonesia. Grounded in a comprehensive literature review on flow theory, service quality, and technology acceptance models, the study develops a research model that includes four independent variables (instructor characteristics, teaching materials, content design, and enjoyment), two belief variables (perceived usefulness and perceived ease of use), and one dependent variable (intention to use e-learning). Method: Data were collected from 404 respondents, comprising students and lecturers at state Islamic universities in Indonesia, using convenience sampling. The study employed SEM-PLS for data analysis, validating the research instrument's reliability and validity. Results: The results offer insights into the managerial implications and suggest directions for future research in e-learning adoption. Its results confirm six hypotheses. Novelty: This study fills a gap in e-learning adoption research by focusing on Indonesia and integrating flow theory, service quality, and technology acceptance models. It highlights the roles of perceived playfulness, ease of use, and instructional content design in influencing e-learning adoption while challenging the expected impact of instructor characteristics. This research provides fresh insights into technology-driven learning in the context of developing countries.

Behavior intention in coping cloud adaptation

This study investigates the indirect impact of perceived technology complexity on the adoption of cloud platforms by data scientists in Brazil. Specifically, it examines the mediating role of perceived work-related opportunities and behavioral intentions, as well as the use of exploration-to-innovate coping strategies. The research employs an online questionnaire survey and uses Confirmatory Factor Analysis, SEM, and OLS to analyze the data. The findings suggest that a serial mediation effect focused on behavioral aspects can better explain the adoption of cloud computing technology. The study identifies the need for further investigation into the potential moderating effects of voluntariness and self-efficacy on the relationship between perceived technology complexity and cloud platform adaptation. Moreover, incorporating other exogenous constructs such as new adaptation strategies, job outcomes, and job satisfaction may provide a more comprehensive understanding of the factors influencing technology adoption in the context of data science. The study highlights that reducing technology complexity can lead to increased adoption, better user experience, better retention rates, more innovation possibilities, and better competition position. However, additional training and support requirements for data scientists can increase the cost and time required for onboarding and maintenance. A cloud platform that is easy to use can enable remote work and collaboration, opening up opportunities for job growth and flexible work arrangements. This can be particularly beneficial for Brazilian professionals who have strong innovation skills but limited training and support. By transcending geographic barriers and infrastructure limitations, a user-friendly cloud platform can help bridge the digital divide. On the other hand, a complex cloud platform can widen the digital divide, particularly in developing countries, exacerbating existing inequalities. The research contributes to theory building by providing a serial mediation framework that better explains technology adaptation phenomena by combining coping theory and technology acceptance model.

Development of the accounting practicum e-book and analysis of student responses to its use

This study aims to develop an E-Book for accounting practicum and evaluate user responses to its implementation. A needs analysis revealed that 48 out of 51 students lacked access to learning resources and required instructional media, correlating with their suboptimal learning outcomes. The research utilizes a Research and Development (R&D) approach, specifically employing the 4D model. The Technology Acceptance Model (TAM) Questionnaire was administered to gauge user feedback. The participants included 51 eleventh-grade students from SMKS Filadelfia Pemangkat. Data analysis involved both qualitative and quantitative descriptive methods to address the research questions regarding the E-Book's design, user feedback, and any significant disparities in responses based on socio-economic status. The E-Book, developed using Canva and edited with Heyzine, comprises 2 chapters, 4 videos, 2 Excel files, and 2 online quizzes. User responses from small and large group trials were overwhelmingly positive, categorized as "Strongly Agree." Further analysis indicated that students from higher socio-economic backgrounds had a higher median score (3.95) compared to those from moderate (3.50) and underprivileged backgrounds (3.00). These findings suggest significant differences in user responses based on socio-economic status.

Factors influencing health information system acceptance: a cross-sectional study from a low-middle-income country.

The Avicenna unified Health Information System (HIS) was implemented by the Palestinian Ministry of Health in 2010 across government hospitals. Despite its potential, the acceptance of Avicenna HIS by healthcare providers remains unclear after 14 years of application. Understanding the factors that influence healthcare provider acceptance is essential for optimizing the system's success. We investigated factors affecting acceptance of Avicenna HIS among healthcare providers in Palestinian healthcare institutions, focusing on perceived usefulness, ease of use, human factors, technological factors, and organizational support. A cross-sectional study was conducted at the Palestine Medical Complex (PMC) in Ramallah, West Bank, where the Avicenna HIS has been fully implemented since 2010. A systematic random sampling was used to select participants, resulting in 300 completed questionnaires. The study utilized a self-administered questionnaire adapted from a structured tool based on the Technology Acceptance Model (TAM). The questionnaire was validated through expert review and pilot testing, achieving a Cronbach's alpha of 0.86. Each selected healthcare provider was contacted face-to-face, and written informed consent was obtained before administering the questionnaire. A total of 300 questionnaires were completed and returned. The study sample included 178 males (59.3%) and 122 females (40.7%). The majority of participants was aged 20-39 years (270 participants, 90%) and held a bachelor's degree (250 participants, 83.3%). Nurses comprised the largest professional group (153 participants, 51.0%). High levels of perceived usefulness and ease of use were reported, both with mean scores of 4.511 (S.D. = 0.295). Technological factors had a mean score of 4.004 (S.D. = 0.228), while organizational factors scored 2.858 (S.D. = 0.304). Overall acceptance of the HIS was moderately high, with a mean score of 4.218 (S.D. = 0.387). Significant differences in perceived usefulness and ease of use were noted based on gender, age, and experience. This study concludes that both technological and human factors significantly influence the acceptance of HIS among healthcare providers in Palestine. To improve HIS adoption, it is recommended to enhance system functionality, ensure reliable data quality, and provide comprehensive training programs for healthcare providers.

Factor Analysis on the Motivation for Extensive Reading Questionnaire

This study examined the factors adapted from the Motivation for Reading Questionnaire. We considered eight dimensions (Self-Efficacy, Reading Challenge, Reading Curiosity, Reading Involvement, Importance of Reading, Recognition for Reading, Reading for Grades, and Social Reasons for Reading). In addition, we included some items based on the extensive reading, principles, and technology acceptance model. The study recruited 558 undergraduate students of English as a foreign language in Indonesia via Google Forms. The structure of the questionnaire was validated using exploratory and confirmatory factor analyses. To determine the dependability of the instrument, internal consistency reliabilities of the instrument as a whole and per factor were calculated. We computed the average variance extracted and the Heterotrait-Monotrait Ratio of Correlation to determine convergent and discriminant validities. The results led to the omission of six items with loading values < 0.50. The omissions included one item for Reading Involvement (0.42) and five items for Social Reasons for Reading (0.47; 0.43; n/s.; n/s.; and n/s.). Lastly, the study presented the significance of the results and directions for future studies.

Risks of Using Digital Payment Method Using the Perceived Risk (PR) Theory Approach

Purpose: Most studies focus on the advantages of adopting innovations, such as Internet banking and mobile banking, assuming that new technology should be adopted because it is good enough. However, very few have specifically examined the risks perceived by customers when using DPM, especially mobile banking. Therefore, this study aims to determine the influence of privacy risk, security risk, access risk, personalization risk, and trust risk on the use of digital payments. Design/Methodology/Approach: This study is explanatory. The sampling technique used is purposive sampling where the sample is taken with certain considerations or conditions. The criteria are as follows: 1) the millennial generation aged 18 to 45 years and 2) the selected sample is an active user of DPM such as SMS, internet, and mobile banking. The distribution of questionnaires used purposive convenience sampling to select samples. Convenience sampling is based on the availability of elements and the ease of obtaining them. To test the hypothesis, the Partial Least Square (PLS) technique was used using the smart PLS 3.0 application. Findings: personalization risk and trust risk variables have a significant positive effect on the use of digital payments. At the same time the access risk, security risk, and privacy risk variables do not affect the use of digital payments. Implications/Originality/Value: This study can enrich the literature on Perceived Risk (PR) theory by providing insight into how the risk perceived by users affects the adoption and use of digital payment methods. This can help understand the psychological and emotional factors that influence consumer decisions and open up opportunities to integrate PR Theory with other theories, such as the Technology Acceptance Model (TAM) or the Theory of Planned Behavior (TPB), to get a more comprehensive picture of technology adoption.

Exploring the Acceptance of Mobile-Assisted Peer Feedback in English Speaking among Chinese EFL Students

Grounded in the Technology Acceptance Model (TAM), this quasi-experimental study examined the use of Mobile-Assisted Peer Feedback (MAPF) tools via the Tencent Mini Programme among Chinese university EFL learners to enhance English speaking proficiency. A mixed-methods approach was employed, using descriptive statistics for questionnaire data and thematic analysis with NVivo for interview data. Sixty non-English major students (CEFR levels A2-B1) were selected through purposive sampling and assigned to three groups: one-way, dialogic, and visualised peer feedback. Results showed positive responses across all modes, with visualised feedback rated highest for usefulness, behavioural intention, and speaking improvement. The study highlights the need to consider technological, individual, and sociocultural factors in mobile-assisted feedback for language learning. Future research should explore long-term effects, application in diverse contexts, and further refinement of mobile-assisted feedback modes to enhance learner engagement. This study contributes to the research on MAPF in English speaking and offers practical insights for educational technology development.

Personal Characteristics of Youths and Their Influences on Sexual Health Information Seeking

The primary aim of this research is to examine how youths in the Klang Valley utilize social media to seek information about sexual health issues, particularly premarital heterosexuality. By investigating this relatively unexplored area, the study aims to address a gap in the existing literature concerning the use of social media as a technology to seek sexual health information among youths in the Klang Valley. A survey technique was employed to collect data from youths aged between 18 and 24 years old who knew about sexual health issues caused by premarital heterosexuality. Three hundred eighty-four usable responses were received and analyzed using appropriate statistical procedures. The Partial Least Squares Structural Equation Modeling (SmartPLS 4.0) technique was used to test the research model. The study confirmed that user personal characteristics, which were problem recognition and involvement, enabled youths in the Klang Valley to seek sexual health information through social media. The empirical results of this study also led to several significant findings. The findings indicated that user personal characteristics directly influenced the use of social media for sexual health information. The platform's usefulness and abundance of sexual health information aided youths in the management of sexual health issues. Overall, social media plays an essential role as a platform for youths to seek sexual health information in Malaysia. Keywords: Premarital heterosexuality, youth, social media, Technology Acceptance Model, information-seeking.

Customer Acceptance for Self-Service Technologies in Malaysian Fast-Food Restaurants: An Empirical Study

Recently, the fast-food industry has witnessed an increase in adopting self-service technologies (SSTs) intended to offer customers increased convenience and efficiency. This study seeks to find out the factors influencing customer acceptance of SST in fast food restaurants in Melaka, Malaysia, using the Technology Acceptance Model. For that purpose, a structured questionnaire was presented to 350 customers of fast food and this data was analyzed by descriptive and inferential statistics. A test of the hypotheses revealed that perceived ease of use (PEOU) and perceived usefulness (PU) are highly significant predictors of customers' attitudes toward using SSTs (ATU). More specifically, PU indicates stronger effects on acceptance such that customers are more willing to use SSTs when obvious practical benefits would be achieved from them regarding faster services and greater accuracy in placing orders. The findings also indicate that younger, highly educated customers with previous experience with SSTs are more likely to accept this innovation. These insights go a long way in helping the operator of fast food to design a better customer experience using technology-driven solutions. This covers the improvement of user interfaces, the emphasis on the practical benefits of SSTs, and tailoring marketing strategies to diverse customer segments.

Social Networks and Digital Influencers in the Online Purchasing Decision Process

Social networks have become a significant part of people’s daily lives, particularly in the purchasing process. In this context, digital influencers have played an essential role in shaping consumers’ opinions. In this sense, studying the role of social networks and influencers in the online product purchase decision process was considered pertinent. We selected two technology adoption models to fulfill this purpose: the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT). We conducted an exploratory study using a quantitative approach, with data being collected through a questionnaire distributed online. The statistical analysis of the empirical model employed a partial least squares structural equation modeling (PLS-SEM) technique. Analyzing the 135 responses allowed us to conclude that social networks are relevant in consumers’ purchase decision process. This research highlights the importance of the credibility of influencers, emotional connections with audiences, and the dynamics of the media in shaping consumer behavior. It highlights the strong influence of digital influencers on purchasing decisions and makes a methodological contribution with a rigorous empirical model. This study also suggests avenues for future research in order to deepen the understanding of influencer and social media marketing strategies.

4차 산업혁명 시대의 블록체인 기반 전자선하증권 활용에 관한 실증연구

Purpose: This paper evaluates the factors influencing the adoption and use of blockchain’s electronic bill of lading (e-B/L) in the trade and logistics industry, assessing its practical acceptability and suggesting future research directions. Research design, data, and methodology: This paper developed a research model based on prior studies and technology acceptance models, and used survey data from Korean trade and logistics firms to identify factors influencing e-B/L adoption. Results: Availability and suitability of a blockchain e-B/L influences its perceived ease of use positively, while security and suitability influences perceived usefulness positively. Both perceived ease of use and perceived usefulness had a positive impact on the intention to use. Conclusions: This paper provides practitioners and researchers in the field of trade logistics with in-depth insights into the key factors influencing the adoption and utilization of a blockchain e-B/L, and provides a useful basis for future research and practical decisions.

Analisis Pengaruh Kemudahan dan Kemanfaatan Terhadap Minat dan Perilaku Menggunakan QRIS Sebagai Alat Pembayaran Pada Usaha Kuliner di Kota Mataram

The rapid development of digital technology has encouraged Bank Indonesia to set QRIS as the standard payment system in Indonesia. Many micro-entrepreneurs have started using this payment system. They are able to compete and follow the trend of technological developments. The purpose of this study was to analyze the effect of convenience and usefulness on the interest and behavior of using QRIS as a payment method in culinary businesses in Mataram City, the data collection method used a survey sample, the number of respondent samples was 91 micro-entrepreneurs in the culinary sector in Mataram City. The analysis tool used was a mediation regression model with path analysis that adopted the Technology Acceptance Model (TAM) model. The results of the study showed that partially convenience did not have a significant effect, while usefulness had a significant effect on interest in using QRIS, convenience did not affect behavior, conversely usefulness had a significant effect on behavior of use. Convenience on behavior of use mediated by interest did not have a significant effect, while usefulness on behavior of use mediated by interest had a significant effect

Conceptual Connections between Recreation Specialization and Continual Use Intentions of Screen Golf AI Coaching Services : An Application of the Technology Acceptance Model(TAM)

Conceptual Connections between Recreation Specialization and Continual Use Intentions of Screen Golf AI Coaching Services : An Application of the Technology Acceptance Model(TAM)

경찰 바디캠에 대한 지각된 용이성과 지각된 유용성 탐색 연구

This study aims at investigating key factors that are associated with behavioral intention to use police body-worn camera. In particular, this study focuses on examining perceived ease of use and perceived usefulness of police body-worn camera by conducting interviews toward nine police officers in South Korea. The applications of police body-worn camera has dramatically increased since 112 police hot-line report system was regarded as significant tool of enforcing law in the community. Few researches have been conducted to identify the relevant factors that are related the perception of police in terms of their perceived ease of use and perceived usefulness for the body-worn camera. This present study used qualitative research method which is based on grounded theory and attempted to focus on exploring perception of police body-worn camera by emphasizing key factors of the perception. Besides, this study conducted in-depth interviews toward nine police officers by utilizing the framework of the Technology Acceptance Model (TAM). Results showed that intention to use the body-worn camera was so prevalent that police think that the body-worn camera can be widely applied to the other criminal justice sectors. In this context, it is necessary to consider the new ways of improving high effectiveness body-worn camera. More importantly, perceived ease of use was more likely to be associated with the objective level of effectiveness of body-worn camera, while perceived usefulness of police was more prone to be related to psychological self-defense mechanism of police officers. Further policy implications will be discussed.

Unearthing the factors of big data analytics (BDA) adoption in supply chain management (SCM)

Technology has revolutionized business operations around the world. There is an ever-increasing trend to digitize business operations around the world. It is not uncommon to see the application of Big Data Analytics (BDA) throughout a vast range of industries and organizations in today's extremely competitive world. However, BDA adoption in supply chain (SC) is less accepted and research in this area remains at its infancy. BDA is extremely useful throughout supply chain functions like manufacturing, distribution, procurement, and marketing. However, a sizable portion of sectors continues to hold divergent opinions regarding big data's alleged benefits. Moreover, there is not a lot of empirical studies that have been published that addresses the adoption of such a tool or better yet, that investigates what factors affect the decision to adopt BDA in supply chain management (SCM). This study aims to develop and extend technology acceptance model (TAM) that considers the critical factors that may affect BDA adoption in SCM by critically analyzing the existing literature. Upon reviewing the literature, it became evident that the main categories of factors that have been thoroughly examined and recognized to be crucial in comprehending BDA adoption and acceptability in SCM are the organizational- and individual-related factors, such as top management and computer self-efficacy.

The Next-Generation Shopper: A Study of Generation-Z Perceptions of AI in Online Shopping

This study explores the impact of artificial intelligence (AI) tools on the purchase intentions of members of Generation Z (Gen Z) in online shopping, using an adapted technology acceptance model (TAM). It incorporates exposure to AI, usage of AI, and knowledge about AI, alongside the existing TAM parameters of perceived usefulness of AI (PUAI) and perceived ease-of-use of AI (PEUAI). A 38-item questionnaire was distributed, yielding data from 1128 Gen Z respondents. Partial least squares structural equation modeling (PLS-SEM) and importance–performance analysis (IPA) were applied to examine the hypothesized relationships. The study identified significant direct effects of exposure, use, and knowledge on PUAI and PEUAI, and that these effects affected consumers’ purchase intentions. Indirect effects analysis revealed that PUAI and PEUAI mediate between AI exposure, use, knowledge, and purchase intentions, suggesting that greater understanding of and familiarity with AI enhance the propensity to engage in AI-powered online transactions. The ease of integrating AI into daily life and perceived AI utility enhance purchase intentions. The study offers insights for online retailers leveraging AI technologies in an effort to enhance consumer purchase experiences, emphasizing the potential of AI to positively influence choices while enhancing trust, familiarity, and the overall user experience.

Digital Wallet Adoption Through Service Quality in Rupandehi District of Nepal

Purpose: This research aims to investigate the dynamics of digital wallet usage in Rupandehi District considering service quality and accommodate the elements that influence digital wallet adoption. Methods: Data were obtained via a self-administered questionnaire using a convenience sampling method. Three hundred ninety seven bank customers, who use mobile banking services, were selected as sample. Smart PLS 4 was used to evaluate the model. The questionnaire addressed two components of the technological acceptance model namely perceived ease of use and perceived usefulness. Service quality model was used considering perceived risk and financial risk.Results: Perceived ease of use, perceived usefulness and service quality have positive and direct effects on the adoption of digital wallets. The study reveals the consequences for businesses and customers in Nepal’s changing digital environment through service quality and digital wallet usage.Conclusion: Investments and internet connectivity and mobile networks are keys to expanding digital wallet access. It is important to understand technology acceptance, service quality, and financial risk in digital wallet adoption.

Mediation of customer satisfaction: E-service quality, brand trust, and reuse intention

The purpose of this study is to explain the role of customer satisfaction in mediating e-service quality and brand trust on reuse intention in the Traveloka application. The theories used are the Techlonogy Acceptance Model (TAM) and Expectancy Disconfirmation Theory (EDT). This research is a type of quantitative research that is associative in nature. The population in this study are all Traveloka application users who have transacted at least three (3) times in one year. The sampling technique used purposive sampling with a total sample member of 205 respondents. Respondent data collection was carried out by distributing questionnaires. The data analysis technique in this study used PLS-based SEM. The results showed that all variables had a positive and significant effect. Customer satisfaction acts as a partial mediation in mediating the effect of e-service quality and brand trust on reuse intention on the Traveloka application. The results of this study can provide an empirical contribution about the relationship between the variables of e-service quality, brand trust, customer satisfaction, and reuse intention for the development of the Technology Acceptance Model (TAM) and Expectancy Disconfirmation Theory (EDT). Traveloka management can implement a marketing strategy that emphasizes service quality and information accuracy to increase customer intention to reuse the Traveloka application.

Analysis of Influence Factors on Acceptance of the Access by KAI System using Technology Acceptance Model Framework

Analysis of Influence Factors on Acceptance of the Access by KAI System using Technology Acceptance Model Framework

Teacher Education Lecturers' Views of Open Educational Resources: A Case of South African Universities

Literature reflects that universities freely share their teaching materials as Open Educational Resources (OER). The major objective of this study was to investigate lecturers at faculties of education views of the usefulness of OER for academic purposes at selected South African universities. This study is grounded in the Technology Acceptance Model, TAM (Davis, 1989); and the Unified Theory of Technology Acceptance and Use, UTTAU (Bagozzi, 2007) and Theory of Diffusion of Innovations, TDI (Rogers, 2003). These theories justified this investigation explores lecturers at faculties of education views of the usefulness of OER for academic purposes at selected South African universities. The study was informed by the qualitative research approach, which employed semi-structured interviews. Four lecturers were sampled purposively from each university to participate in the study and the data were analysed thematically. The findings of this study are that although the lecturers had an inadequate understanding and knowledge of OER, they were able to display their disposition toward in the usefulness of OER in applying in their pedagogical practices. What is now needed is for South African universities to ensure greater OER awareness and assist lecturers to acquire knowledge of OER so that they can infuse and utilise it effectively in their daily teaching-and-learning environments.