New Product Development Model Research Articles

Impact of contextual factors on new product development process: evidence from a large company in Thailand

This research investigates the impacts of contextual factors, including organization-, project-, product-, and market-related factors, on New Product Development (NPD) process and explores how these factors shape the NPD process of the company within a specific context—a large-sized company in Thailand. By interviewing 11 managers from a large-sized company in Thailand, the findings reveal different impact of the contextual factors on the company’s NPD process. Based on these findings, we develop a practical NPD model to overcome company-specific challenges and, consequently, offer valuable insights to enhance the NPD process in similar contexts. Importantly, our findings suggest that innovative companies should strategically integrate the route-to-market for radical innovation into their NPD process because it enhances the customer perception of the innovation’s value before commercialization, leading to the success of NPD. Our empirical evidence fills the gaps in the literature regarding the practical configuration of NPD processes in developing countries as well as large-sized companies, acknowledging the variation in the NPD process that depends on contextual factors where innovation occurs. It also provides detailed insights beyond most existing studies that investigate correlation of factors with the NPD process and offers practical implications for management involved in the NPD process, emphasizing the need for contextual awareness in formulating effective NPD strategies.

Enhancing Strategic Planning of Projects: Selecting the Right Product Development Methodology

The selection of an appropriate development methodology is a critical strategic decision when managing a New Product Development (NPD) project. However, accurately estimating project duration based on the chosen methodology remains a challenge. This paper addresses the limitations of existing models and proposes a novel NPD project model that allows for testing and evaluation of different product development strategies. The model considers Waterfall, Spiral, Agile, and Hybrid methodologies and provides system engineers and project managers with decision-making tools to determine the optimal strategy and understand associated tradeoffs. The model is validated using real projects from various organizations and methodologies. It incorporates stochastic variables, risk management, and dynamic resource allocation, while addressing both Waterfall and Agile methodologies. The study contributes to the body of knowledge by offering practical tools for system engineers and project managers for choosing development methodology, improving project duration estimation, and identifying critical processes and risks in NPD projects. The research results also provide a basis for further studies and can benefit researchers interested in systems engineering methodologies. The proposed model fills a gap in the literature by providing a validated NPD model to evaluate the impact of different product development methodologies on project duration.

Navigating the New Product Development Process: A Case Study of a Startup’s Journey from Ideation to Commercializatio

New Product Development (NPD) is a critical yet challenging aspect of business development, with failure rates ranging from 40% to 80%. This challenge is particularly pronounced in startups, which form the backbone of most developed economies. Despite their importance, startups often struggle with NPD, with some studies suggesting a failure rate as high as 90%. This research paper contributes to the existing literature by examining the NPD journey of a technology startup, Plugable. Plugable, an Irish enterprise in the mobility sector, aims to create a platform similar to Airbnb for private Electrical Vehicle (EV) chargers. The paper traces the journey of two products the company attempted to launch. The first product did not reach the launch stage, leading the business to revise its strategy and develop Plugable. At the time of writing, Plugable is at the prototype stage, having secured €50,000 in external funding and won several national business awards. The case study provides several key learnings for entrepreneurs in the NPD space. It underscores the importance of accurately defining the problem statement, the critical role of validation, and the significance of assembling the right team to develop an effective go-to-market strategy. These findings contribute to the emerging body of knowledge on NPD within the startup context, providing practical insights into the application of established NPD models. Furthermore, the study offers valuable insights into technology startups' unique challenges during the NPD process.

Overview of new product development strategies and models

Motivation: The motivation for the overview presented in this article is to provide a starting point for considering whether existing new product development methodology and its level of detail allows product teams to develop high-quality and business-effective product concepts. Aim: The aim of this article is recognise the current state of research into new product development methodology and to present the strategies and models for New Product Development (NPD). Materials and methods: The systematic review of the literature was applied in the article. Results: The first section outlines the main strategies for new product development and how they are divided by methodological stance, degree of planning, search pattern, focus and response. The second part discusses the known models of new product development including: the craft model and the 5 generations based on the innovation models described by Rothwell and the stages of the manufacturing process defined in the literature. Part four looks at new trends in new product development, including: Open Innovation, Rapid Product Development (RPD), Agile New Product Development (ANPD), Sustainable New Product development (SNPD), the Design Thinking method and the new technologies of Industry 4.0.

A research competing model of organizational culture, organizational learning, management innovation and NPD: Evidence from technology firms

This study aims to develop a competing model to identify the best-fitting culture type in the relationship between organizational learning, management innovation, and New Product Development (NPD) performance, and it also aims to explore the moderator role of organizational culture in this relationship. The study collected data from 661 employees through survey methods from 234 firms in Turkey and tested with Structural Equation Modelling (SEM). The research shows that, despite the acceptable goodness of fit indices for each type in comparing four culture types, the market and adhocracy culture model is the best-fitting model and performs better with the best goodness of fit. In addition to the fact that the market and adhocracy cultures have partial moderator effects on the relationship between organizational learning, management innovation, and new product development, the study explains the relationship between organizational learning, new product development performance, and management innovation within a competing model based on organizational culture. It also provides a framework for firms to prioritize new product development to decide which cultural structure to choose.

Overview and prioritization of critical success factors in NPD models for the chemical industry

Purpose: The purpose of the article is to review NPD models and identify critical success factors for new product development in the chemical industry. Design/methodology/approach: The systematic review of the literature was applied in the paper and the AHP method was used to build a hierarchical model for determining the importance of CFSs. Findings: The paper characterizes the concepts of new product development and general models of new product development. Older (pre-2000) and newer generation studies were included among the models described. Data analysis of new product development studies in the chemical industry was carried out. Based on the literature analysis, key factors determining the success of a new product were selected, with a division into general and typical elements of the industry in question. Research limitations/implications: The prioritization of CFSs will allow in the next step the analytic hierarchy process of NPD models, on the basis of which it will be possible to determine which of the analyzed models is most suitable for chemical products. Practical implications: Most chemical products are designed using trial-and-error techniques based on experimentation, making NPD in the chemical industry more iterative. This often involves generating a huge number of chemical components, and this means that the search area can be very large. It is therefore reasonable to look for decision support tools to facilitate the selection of necessary components. The selection of chemical product ideas should be based not only on an analysis of what is possible to produce, but also on an analysis of what the market would like to buy. The specifics of chemical products and changes related to 21st century trends are forcing the determination of appropriate CFSs for the chemical industry. Originality/value: The chemical industry is one of the world’s key industries, whose products are used in almost every area of life. Despite this high relevance, there has been no attempt to date to systematize the issues of developing new product lines or portfolios in this industry. Keywords: new product development model (NPD), critical success factors (CFSs), analytic hierarchy process (AHP), prioritization, chemical industry. Category of the paper: research paper, general review.

Product development, fashion buying and merchandising

This issue of Textile Progress provides a critical literature review and reflection relating to academic research in the field of fashion buying and merchandising, with a specific focus on the fashion product development process. As the topic has not been reviewed before in Textile Progress, the paper follows the process of fashion product development, a key task that forms one of the many responsibilities of fashion buyers and merchandisers and explores the literature from its origins to the present day, capturing the significant elements that have changed and shaped the process over time. Establishing the challenges and changes in contemporary fashion retailing enables the development of an understanding of how and why these fundamental factors impact not only the process of getting products from idea to concept, but also the roles and responsibilities of the buyers and merchandisers; added to this, the review provides a critical overview of the Buying Cycle. The review further explores the external and internal components and participants influencing the fashion product development process, thereby updating what can be found in the existing product development literature to reflect the current state-of-play in the industry. By illustrating and reviewing the process models of new product development and fashion product development from their original and early forms to the present day, the review establishes the links, connections, and differences across both the more-general and specific areas of research. Subsequently, there is a review of the roles and responsibilities of the fashion buyer and merchandiser, alongside a discussion of how the developments, advancements and transformation of the industry have changed the nature of the involvement of these crucial personnel in the fashion product development process over time. This aspect of the review provides a base upon which to analyse the contemporary fashion-retail buying cycle, establishing its early connection to organisational decision-making process models and the implications and challenges that product assortment planning, development, and retailing pose on the cycle. The last two chapters of this review are dedicated to two crucial areas of the contemporary fashion industry, namely sustainability and technology and address how they have become key drivers in determining the roles of the fashion buyer and merchandiser and how the fashion product development process is now addressed.

Application of Comprehensive Evaluation in New-Product-Development Evaluation: The Case of Landscape-Architectural Outdoor Wooden Furnishing

Successful new product development (NPD) is critical for modern outdoor wooden furnishing (OWF) manufacturing companies to achieve competitive success, since current users have the serious requirements of aesthetics, materials and environmental quality. Identifying the competitive performance of a product in development is an effective means to minimize the risk of failure. However, the literature reviews of the comprehensive evaluation (CE) model for OWF NPD are very rare. In this study, the CE method that applies three steps, which include constructing evaluation criteria, establishing a trapezoidal fuzzy analytic hierarchy process (AHP) and proposing a CE model is applied to assess the performance of a product in development and to minimize the risk of product failure in the market. The study aims to propose a CE approach for OWF NDP, which utilizes multiple methods that incorporate a literature review, questionnaire, Delphi method and fuzzy trapezoidal AHP. Finally, an integrated CE model is proposed to measure the competitive performance of NPD. A case study of a series of OWF in Harbin Pingfang Park, China is presented to illustrate the feasibility of the model. The result demonstrates that the proposed method predicts the performance of a product in development objectively and comprehensively. This evaluation method, being an assessment tool, can help designers and decision makers make better decisions and will predict the competitive performance of a product so as to reduce the risk of economic losses, not merely depending on previous experience and personal expectation.

A Model for New Product Development in Business Companies Based on Grounded Theory Approach and Fuzzy Method

This study aims to provide a model for new product development in business companies with a grounded theory approach and Fuzzy method. The present study was performed in the framework of a qualitative approach using the grounded theory method, and the required data were collected using in-depth interviews with experts. The study experts included university professors in marketing and senior executives in Beijing. The systematic method has three main stages such as open, axial, and selective coding. The obtained results demonstrate qualitative and technical improvement as the fundamental subject, brand and customer as the reason conditions, companies' marketing activities as the strategy, rules transparency and existing standards as the ruling context, managerial–promotional activities as the interfering factors, and new product and trust-building as the consequences in the paradigm model.

An Integrated Multiple-Criteria Decision-Making Model for New Product Development: The Case of Taiwan Organic Light-Emitting Diode Industry

Due to the strong demand for organic light-emitting diode (OLED) display products and the highly competitive global market, OLED enterprises need to proactively make product innovations for presuming business competitive advantage, high sales, high profits, high customer consuming value, and the sustainability of the enterprise. A suitable multi-criteria decision-making (MCDM) model for OLED new product development (NPD) can help OLED enterprises’ R&D team to minimize risks and maximize the success rate of NPD. However, the literature reviews of the MCDM model for OLED NPD are very rare. This study aims to propose the approaches for establishing an integrated MCDM model for OLED NPD that apply three methodologies which include the literature review and expert panel, Interpretive structural modeling (ISM), and Fuzzy analytic network process (FANP). Meanwhile, after the implication of the proposed approaches in the case study of Taiwan OLED NPD, this study proposes an integrated MCDM model for OLED NPD in Taiwan. The research results reveal fifteen evaluation criteria of OLED NPD and their relative weight. Furthermore, the research results reveal the top three important criteria are return on investment, expert research and industry evaluation, and R&D funding preparation. The proposed approaches can be applied in other industries for establishing an integrated MCDM model for their own NPD. The proposed integrated MCDM model for OLED NPD in Taiwan can help enterprises in the Taiwan OLED industry to develop new OLED products in an efficient way and to boost sales, profits, and competitive advantages. Besides, this study enriches the research references of MCDM model for NPD and OLED field.

Development of a supply chain configuration model for new product development: a multi-objective solution approach

Early supplier involvement in new product development is strategically important for the success of most firms. We therefore discuss how to configure an appropriate supply chain network for new product development. First, we propose a supply chain configuration model under a multi-objective optimization framework. We then develop a solution procedure based on a multi-objective evolutionary algorithm, i.e. NSGA-II (Non-Sorting Genetic Algorithm-II), to minimize the total supply chain cost and time-to-market. The efficiency of the proposed solution procedure is discussed along with a laptop assembly case study. The results obtained from NSGA-II are also compared from SPEA-II (Strength Pareto Evolutionary Algorithm-II).

Integrating Kano Model, AHP, and QFD Methods for New Product Development Based on Text Mining, Intuitionistic Fuzzy Sets, and Customers Satisfaction

Online reviews are crucial to any online business that wants to increase sales on the Internet. Customer reviews have information about product attributes, customer requirements (CRs), and shopping experience; mining reviews provide the direction of decision-making for new product development and design (NPDD). Besides, the information of customer preference has vagueness and uncertainty, and the accuracy of decision-making information directly affects the success of NPDD. This paper proposed a methodology that integrates the Kano model (KM), analytic hierarchy process (AHP), and quality function deployment (QFD) methods with intuitionistic fuzzy set (IFS) to solve decision-making problems in NPDD. By the new method, the web crawler technology was first applied to e-commerce web sites to collect raw data, and the representative CRs were extracted through combining LDA model with Apriori algorithm. Second, the intuitionistic fuzzy Kano model (IFKM) is proposed to evaluate adjustment coefficient of CRs and Kano categories via customer preference membership functions. Thirdly, overall weights which contained emotional needs (ENs) and functional needs (FNs) are obtained via intuitionistic fuzzy analytic hierarchy process (IFAHP); thus, the adjusted weights are calculated from IFKM and IFAHP. Next, the intuitionistic fuzzy quality function deployment (IFQFD) is proposed to acquire engineering characteristics (ECs) of weights through combining competition benchmarks and based on technical benchmarks to make goals for a company’s NPDD. Finally, the method was applied to study vertical-configured air conditioner (VAC) as an example. The results showed that the application of text mining and IFS to improve CS is both reliable and scientific.

Analysis of existing models of new product development

Analysis of existing models of new product development

Model for technological innovation integration and new product development in firms under innovation discontinuities

This article aims to contribute to a new planning policy in the development of innovative products. To do so, it presents a new modelling proposal to integrate technological innovation and new product development in a company of the traditional pewter sector in Portugal, under innovation discontinuities, carried out according to the following stages: Phase 1: Modelling of the information needs in product development process; Phase 2: Determining of technology integration dimensions to the product; and Phase 3: Evaluating the performance of technology integration dimensions to the product. A case study was conducted in a company of traditional tin sector in Portugal. The investigation was helped by the intervention of specialists. In order to reduce the subjectivity in the obtained results, the methods of Categorical Judgment Law, Artificial Neural Networks, the multi-criteria Electre III methods, compromised programming and Promethee II, multivariate analysis and the neuro fuzzy technology were used. The results were satisfactory, validating the present proposal. Keywords: Modelling proposal, planning, integration, technological innovation, new product development, traditional pewter sector.

A Design Management Agent-Based Model for New Product Development

Organizations develop different methodologies for product, customization, and improvement. In time, the best-known methods and practices are established and standardized for new product development. However, to enhance performance and outcomes, customization is typically needed and requires additional time and effort, requiring a high learning curve. An approach of operational planning to ascertain projected outcomes for a variety of scenarios is agent-based modeling and simulation. This study focuses on product design, an essential aspect of new products. An agent-based model (ABM) has been developed using a paradigm of the design management organizational function represented by four autonomous agents, their actions, and interactions. The objective is to assess the aggregate emergent behavior of the design management organization. Research questionnaires are used to obtain data consisting of agent characteristics from firms covering services and manufacturing, across multiple industry sectors. An initial network of design-related agents was developed based on the collected data. Simulation of the model provided data consisting on a time series of units sold by the simulated organization. NetLogo-based simulations indicated responsiveness in organizational behavior when customer satisfaction drops, in terms of fitness to specifications. This behavior resulted in reversing negative trends in units sold. The time scale of the simulation, metric levels, and behavior was validated using sales data from a company in the electronics manufacturing industry. This model provides guidance on how to configure new product development teams, modifying designer hiring processes, scheduling product development committees, and plan customer feedback collection.

On the concept of an integrated and lean model of product development proposed for intellectual property creation and competitive economies

This article intends to provide significant contributions towards the debate concerning the role of technological development, its impact on developing countries and its contribution towards the miracle of technology for poverty reduction in the world. A model for new product development is proposed, aiming at technological development leading to innovation. The referred model is divided in four phases: idea generation; prototype development; product manufacturing; and technology management/market related activities. It is imperative for developing countries to achieve economic evaluation of scientific knowledge in order to improve their living standard. Developing countries need smart work, this is, project/design of new products developed and produced with their own technology, rather than cheap work force to produce products thought/designed by others. New political actions to improve technological development in developing countries are presented appealing to the 'Latin Miracle' in Latin America, similar to what happened in South Korea with the 'Han River Miracle'.

Innovation of New Product Development Process: A Case Study of Healthy Drink-Based Product Line in Indonesia’s Company

The research was financed by National Innovation System Research Incentive, Ministry Research and Technology, Republic of Indonesia (SINAS Ristek ) Abstract Contemporary and performing organizations are under tremendous pressure to bring new products and to market them quickly. However, the task of new product development requires significant investment and time in addition to making various decisions during the NPD process. The aims of the study is to identify pattern and model of new product development (NPD) process conducted by an Indonesia’s local company (“S” company), particularly for healthy drink, “K” products line to meet best practice in NPD. The research was also conducted to determine the factor(s) that promote and hinder innovation culture within the company, which can affect the company’s competitiveness. Descriptive analysis of factors and determinants which support and hinder the NPD process are provided using strategic assessment and alignment model. The mapping status of newess level of products or portfolios, level of innovativeness and NPD stages are analysed using a Stage-Gate framework. The result found that the process of innovation and NPD in “S” company strongly associated with personal figure of the CEO/top manager or top-down appraoch. The fact that informal NPD process in “S” company is seemingly spontaneous, natural yet very flexible and highly dependent on CEO’s intuition. Keywords: new product development process, Indonesia, healthy drink, innovation DOI : 10.7176/EJBM/11-24-17 Publication date : August 31 st 2019

See Now Buy Now: Desafios e Oportunidades no Desenvolvimento de Novos Produtos de Moda Sustentáveis do Mercado de Luxo na Era das Mídias Sociais

A transformação digital e as mídias sociais influenciaram a publicidade varejista e criaram novas formas de comércio, os consumidores a todo instante estão acessando o Facebook, o Instagram e o Twitter, bem como vários aplicativos para tomar decisões imediatas de compra de produtos. Nesse cenário mercadológico onde a interação do consumidor e o imediatismo se tornaram itens importantes a serem considerados pelas marcas de moda o modelo de negócios See Now Buy Now (SNBN) surge como uma resposta a esse novo mercado. Essa mudança onde o produto está disponível para a venda logo após os desfiles e lançamentos de coleções provoca mudanças no planejamento da cadeia de suprimentos e de todo o processo de desenvolvimento de novos produtos, exigindo um Processo de Desenvolvimento de Produto (PDP) mais flexível e adaptado aos novos processos e prazos. Assim, esse artigo tem o propósito de propor um modelo holístico, hipotético e sustentável de PDP baseado na teoria Agile Stage-Gate, dentro da temática do SNBN, tendo a interação do usuário líder como métrica de desenvolvimento do processo.

Towards an integrated process model for new product development with data-driven features (NPD3)

New information and communication technologies are changing the way products are developed, manufactured, serviced and managed over the product’s lifecycle. Today’s smart products not only consist of their physical components, but are also endowed with intelligence. Data and the capabilities to process data into knowledge and eventually decisions have become critical components of the product itself and of the process to develop/operate the product. This paper investigates how engineers and a new functional role, data scientists, can effectively collaborate in a mixed team for new product development with data-driven features (NPD3). We focus on the concept development stage, typically the fuzziest phase of product development. In this paper, an integrated process model is explored by revisiting the traditional new product development (NPD) process model as well as the knowledge discovery and data mining (KDDM) process model. Then a case study of the development of an application-specific unmanned aircraft system (UAS) is used to examine the proposed model.

Generating creative ideas for new product development in frugal innovation: a hybrid technique of TRIZ contradiction matrix and morphological analysis

New product development process for the frugal innovation needs economical and good innovation techniques. As the frugal innovation is an emergent phenomenon, there is little research in how to develop new products for the frugal innovation. It is important to generate ideas in new product development for the frugal innovation. This paper introduces a model for new product development of the frugal innovation known as the multidimensional systematic innovation technique (MSIT). The model includes the innovation dimensions and the innovation algorithms, for generating creative ideas to the frugal product development. The developing process of MSIT is divided into the fuzzy front end (FFE) and the new product development (NPD) stages. The MSIT approach is evaluated in a case study in the Chinese coal-bed gas control technology. The results show that the MSIT provides a novel research perspective for the frugal innovation by identifying the crucial role played by the innovation process in defining or framing the frugal innovation techniques. It can be used in new product development for the frugal innovation.