Abstract
The research was financed by National Innovation System Research Incentive, Ministry Research and Technology, Republic of Indonesia (SINAS Ristek ) Abstract Contemporary and performing organizations are under tremendous pressure to bring new products and to market them quickly. However, the task of new product development requires significant investment and time in addition to making various decisions during the NPD process. The aims of the study is to identify pattern and model of new product development (NPD) process conducted by an Indonesia’s local company (“S” company), particularly for healthy drink, “K” products line to meet best practice in NPD. The research was also conducted to determine the factor(s) that promote and hinder innovation culture within the company, which can affect the company’s competitiveness. Descriptive analysis of factors and determinants which support and hinder the NPD process are provided using strategic assessment and alignment model. The mapping status of newess level of products or portfolios, level of innovativeness and NPD stages are analysed using a Stage-Gate framework. The result found that the process of innovation and NPD in “S” company strongly associated with personal figure of the CEO/top manager or top-down appraoch. The fact that informal NPD process in “S” company is seemingly spontaneous, natural yet very flexible and highly dependent on CEO’s intuition. Keywords: new product development process, Indonesia, healthy drink, innovation DOI : 10.7176/EJBM/11-24-17 Publication date : August 31 st 2019
Highlights
Company or business organization must be able to adapt in order to survive
One of most of strategic decision in company to winning the competition is to develop a strategy of new product development and innovation
Innovation it self, is a very broad concept that can be understood in a variety of ways
Summary
Company or business organization must be able to adapt in order to survive. Businesses operate with the knowledge that their competitors will inevitably come to the market with a product that changes the basis of competition. One of the more comprehensive definitions is offered by Myers and Marquis (1969 in Trott 2005 ): Innovation is not a single action but a total process of interrelated sub processes It is not just the conception of a new idea, nor the invention of a new device, nor the development of a new market. The process of converting intellectual thoughts into a tangible new artefact (usually a product or process) is an invention (Trott 2005) This is where science and technology usually play a significant role. Based on the conception given above, innovation was defined as the application of knowledge This notion that lies at the heart of all types of innovations (e.g product, process, organization, production, or service innovation) as desribed by Mattews & Manley (2009). A good example of this is the adoption of so-called Japanese management techniques by automobile manufacturers in Europe and the United States (Nonaka & Takeuchi 1995; Mathew & Manley, 2009; Lunvall & Nielsen, 2007)
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