AbstractRecent research highlights the potential relevance of emotions in interface design. People can no longer be modeled as purely goal‐driven, task‐solving agents: They also have affective motivations for their choices and behavior implying an extended mandate for search design. Absent from current Web design practice, however, is a pattern for emotive criticism and design reflecting these new directions. Further, discussion of emotions and Web design is not limited to visual design or aesthetic appeal: Emotions users have as they interact with information also have design implications. The author outlines a framework for understanding users' emotional states as they seek information on the Web. It is inspired largely by Carol Kuhlthau's (1991, 1993, 1999) work in library services, particularly her information searching process (ISP), which is adapted to Web design practice. A staged approach resembling traditional models of information seeking behavior is presented here as the basis for creating appropriate search and navigation systems. This user‐centered framework is flexible and solution‐oriented, enjoys longevity, and considers affective factors. Its aim is a more comprehensive, conceptual analysis of the user's entire information search experience.