Abstract. Accompanied by the development of artificial intelligence industry, to play the data value of web crawler technology has been the focus of research in the field of computer network and data science, and the data mining technology based on artificial neural network intelligent algorithm is widely used. In view of this, this paper takes the BP neural network data mining technology, which has excellent nonlinear mapping capability, parallel processing capability and fault tolerance and is widely used, as the basis, and integrates the methods and ideas of data mining into the mining of data laws in the field of KOL identification of key opinion leaders, with a view to finding valuable intrinsic laws and relationships between the mining of web crawler technology and the identification of KOL features. The research content of this paper mainly includes two aspects of research work, the design of high-performance data mining technology and the actual work in the field of KOL recognition. On the one hand, this paper comprehensively describes the basic theory and methods of data mining, and focuses on the in-depth analysis and elaboration of BP neural network-based data mining technology on the basis of understanding and analyzing a variety of data mining technologies. On the other hand, this paper aims to solve the problem of bias in the prediction of traditional KOL model and design the experimental method of KOL recognition by BP neural network algorithm.
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