This paper presents a model capturing the intercity freight mode choice behaviour in high-speed rail system from Bangkok to Chiangmai. The model is developed based on the stated preference data collected from 800 freight operators, wholesaler, retailer, and people. The results show that, when the high-speed rail system from Bangkok to Chiangmai are developing in the future, the suitable products for high-speed rail system are types of an express mail service (EMS), air cargo, gold, jewellery, gold accessories, computer circuit boards, high prices agricultural products such as fruit, and flowers. Most of determining the selling price will fluctuate with the speed of transport and damage impairment of the product. With the application of discrete choice models, the results show that, aside from travel cost and time, loading and unloading, delays time, frequency are statistically significant. The application of model indicated that the holder and freight forwarder which in the line of high-speed rail (Bangkok – Chiangmai) tend to use rail-transport such as double-track rail is 27.71%, high-speed rail is 11.18% and the most is trucks 56.51% which is a policy development point loading and unloading, multimodal transportation efficiency and safety of the portion of the freight high-speed rail increased.
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