Mobile Services Research Articles

A two-stage game-theoretical framework for Pricing & Management problem of shared mobility in a competitive market

ABSTRACT With the global proliferation of shared mobility systems, the vehicle-sharing market has witnessed an influx of companies and investors, thereby intensifying competition and potentially leading to suboptimal decision-making. Consequently, there is a pressing need for a modelling framework that specifically addresses operational and strategic-level policy design for multiple vehicle-sharing companies in a competitive market. In this study, we develop a two-stage game-theoretical framework to simulate the competitive process between multiple vehicle-sharing companies, facilitating their business decisions regarding pricing and management (P&M) problem, where management mainly include service area design, vehicle deployment, redirecting, and rebalancing. In the first stage of the framework, two companies operating under the same shared mobility service form a strategic alliance to compete against another vehicle-sharing service. Subsequently, in the second stage, these two companies engage in competition to maximise their individual profits. Based on the factors such as generalised travel cost, average acceptance level and vehicle availability, the competition process of each stage is formulated as a generalised Nash equilibrium problem. A linearisation method is employed for solving the equilibrium solution. Finally, we apply our proposed models to various vehicle-sharing systems and application scenarios to demonstrate their applicability. The numerical results illustrate that our model assists companies in making rational management decisions amidst intense competition while also revealing market competition landscape of vehicle-sharing systems based on different travel distances in the shared mobility market.

Scenarios for New Mobility Policies and Automated Mobility in Beijing

In this study, we consider the introduction of new mobility services and technologies into the megacity of Beijing, China, as per developed strategy and action plans, in order to investigate their potential contribution to sustainable mobility. This includes population relocation (decentralization), the construction of new rail lines, the introduction of shared bike services as a feeder to subway stations, the electrification of passenger vehicles and the adoption of automated and shared vehicles. The well-established, system dynamics-based MARS model is adapted to Beijing and further improved via the inclusion of these new services, technologies and policies. We find that decentralization can have a profound effect on overall sustainability if not considered in conjunction with other policies and that new rail lines and shared bikes may only have benefits in specific zones. Shared and automated vehicles could increase VKT by 60% and reduce active and public transport trips by a quarter. As such, nuanced integrated policy approaches will be required that are similar to those currently in place, such as imposed car shedding and taxi fleet control.

Capacitated Mobile Facility Location Problem with Mobile Demand: Efficient Relief Aid Provision to En Route Refugees

As a humanity crisis, the tragedy of forced displacement entails relief aid distribution efforts among en route refugees to alleviate their migration hardships. This study aims to assist humanitarian organizations in cost-efficiently optimizing the logistics of capacitated mobile facilities utilized to deliver relief aid to transiting refugees in a multi-period setting. The problem is referred to as the Capacitated Mobile Facility Location Problem with Mobile Demands (CMFLP-MD). In CMFLP-MD, refugee groups follow specific paths, and meanwhile, they receive relief aid at least once every fixed number of consecutive periods, maintaining continuity of service. To this end, the overall costs associated with capacitated mobile facilities, including fixed, service provision, and relocation costs, are minimized. We formulate a mixed integer linear programming (MILP) model and propose two solution methods to solve this complex problem: an accelerated Benders decomposition approach as an exact solution method and a matheuristic algorithm that relies on an enhanced fix-and-optimize agenda. We evaluate our methodologies by designing realistic instances based on the Honduras migration crisis that commenced in 2018. Our numerical results reveal that the accelerated Benders decomposition excels MILP with a 46% run time improvement on average while acquiring solutions at least as good as the MILP across all instances. Moreover, our matheuristic acquires high-quality solutions with a 2.4% average gap compared to best-incumbents rapidly. An in-depth exploration of the solution properties underscores the robustness of our relief distribution plans under varying migration circumstances. Across several metrics, our sensitivity analyses also highlight the managerial advantages of implementing CMFLP-MD solutions.

A Proposal for a Mobility-Control Data Transfer Mechanism Based on a Block Network Utilizing End-to-End Authentication Data

Advances in communications technology have had tremendous influence on network implementation to date, and as communication devices get smaller and technologies more intelligent, a great number of solutions are emerging that converge communications with a multitude of domains. In particular, as transportation modes assisting with mobility have developed, many studies are in the pipeline on the domain of mobility. The development of mobility services has prompted the spread of car sharing, which also highlights the need for a system that controls shared vehicles. The data of such control system can be used not only for the operational management of vehicles but also the management of users in terms of user driving analysis or monitoring safe driving. In addition, it can be utilized in a variety of other applications that analyze traffic flow based on vehicle driving data, determine required vehicle maintenance intervals, or schedule vehicle maintenance in advance. However, if forged/altered by a third party, control data might pose a lot of challenges to data utilization. This study proposes a mechanism that manages control data on a blockchain to enhance the integrity of control data created in the communications process. In this paper, we propose a mechanism for applying a blockchain to the communication process between clients and servers. In the proposed mechanism, platform operators generate and provide independent identification information and identification numbers for users. The identification information and identification numbers are used to prove that the generated blocks were created by specific users. Data generated by clients create a block with a hash including user identification information alongside the user identification number. Verification of the generated block is performed on the platform vendor’s server, validating that the user identification number in the block matches the server-side user identification information and the hash of the data within the block. Thus, even when the contents of the block are shared in a public blockchain environment, user identification information is only held by the server and clients, preventing third parties from impersonating specific users to create data blocks. Furthermore, the verification process of the data includes hashes received from other nearby vehicles, preventing data tampering by the block creator.

РОЗВИТОК МОБІЛЬНИХ ПЛАТЕЖНИХ СЕРВІСІВ: МАРКЕТИНГ FINTECH ПРОДУКТІВ

In today's world, financial technology (FinTech) has become an integral part of everyday life, significantly changing the way people interact with financial services. One of the most dynamically developing industries is mobile payment services. They provide a fast, convenient and secure way to carry out financial transactions through mobile devices. However, despite the rapid spread of mobile payment services, there are a number of problems and challenges associated with their development and promotion on the market. The purpose of the study is to analyze the development of mobile payment services in the context of FinTech, as well as to develop effective marketing strategies for promoting these products on the market. The object of the study is mobile payment services as an innovative segment of FinTech and their marketing in the modern market, namely aspects related to the development, implementation, promotion and use of mobile payment services. Scientific publications and monographic editions, magazine articles and materials of scientific and practical conferences became the methodological basis of the research. Content analysis of scientific periodicals was used during the research; comparative critical analysis of existing approaches and methods of analysis of financial stability and tax burden; statistical methods of analysis. The main hypothesis of the research is that effective marketing strategies focused on technological innovation, personalization of user experience and taking into account the cultural characteristics of markets significantly increase the adoption and use of mobile payment services among consumers. Summary of the main material. Innovative technologies and platforms based on the concept of embedded finance and their potential to change and transform the financial sphere are highlighted. The technological, economic and regulatory aspects of the use of embedded finance are analyzed, and the key challenges and opportunities associated with their application are identified. As a result of the study, it is established that integrated finance can become a significant factor in accelerating the innovative development of the financial sector, improving the quality of financial services, and ensuring greater accessibility and efficiency in the provision of financial products and services. Originality and practical significance. The originality of the scientific article lies in the comprehensive approach to the study of mobile payment services through the prism of marketing strategies in the FinTech sector. Despite the considerable interest in the technological aspects of mobile payments, the issues of effective marketing of these products remain less studied. The practical significance of the article is that the research results can be used by both FinTech companies and marketing specialists to improve their strategies and increase the efficiency of mobile payment services. Conclusions and prospects for further research. The analysis showed that the introduction of the latest technologies, such as blockchain, artificial intelligence and biometric authentication methods, significantly increases the security and convenience of mobile payment services, which contributes to their popularization among consumers. The combination of technological innovation, personalization and cultural adaptation in marketing strategies is the key to successful promotion of mobile payment services. Further research is needed to assess the long-term consequences of introducing new technologies into mobile payment services. Particular attention should be paid to data security and confidentiality.

Dynamic learning-based search for multi-criteria itinerary planning

Travelers expect integrated and multimodal itinerary planning while addressing their individual expectations. Besides common preferences such as travel time and price, further criteria such as walking and waiting times are of importance as well. The competing features of these preferences yield a variety of non-dominated itineraries. Finding the set of non-dominated multimodal travel itineraries in efficient run time remains a challenge in case multiple traveler preferences are considered.In this work, we present a sampling framework to approximate the set of non-dominated travel itineraries that scales well in terms of considered preferences. In particular, we guide the search process dynamically to uncertain areas of the complex multimodal solution space. To this end, we learn the structure of the Pareto front during the search with Gaussian Process Regression (GPR). The GPR sampling framework is evaluated integrating an extensive amount of real-world data on mobility services. We analyze long-distance trips between major cities in Germany. Furthermore, we take up to five traveler preferences into account. We observe that the framework performs well, revealing the origin and destination specifics of Pareto fronts of multimodal travel itineraries.

Exploring Key Factors Influencing the Adoption of Mobile Cloud Computing in Higher Education: Case study at An-Najah University

The integration of mobile learning applications has emerged as indispensable in higher education, yet the widespread adoption of mobile cloud computing technology within university settings remains limited in developing countries. This research seeks to bridge this gap by elucidating the primary factors influencing the decision to adopt mobile cloud computing in universities. To attain this objective, a comprehensive model is proposed, encompassing seven established technological factors along with novel considerations such as quality of service and social influence. The study involves data collection from 210 students and academic staff An-Najah National University in Palestine. The investigation underscores the paramount influence of quality of service, perceived usefulness, perceived ease of use, facilitating conditions, social influence, management support, and privacy on mobile cloud adoption. Furthermore, the research brings to light the persistent concerns surrounding security and privacy, serving as significant impediments to mobile cloud adoption in Palestinian Universities. The implications of these findings extend to higher educational institutions, mobile cloud service providers, and decision-makers. The identified factors serve as critical considerations for successful implementation of mobile cloud computing technology. Moreover, the research sheds light on the societal and scientific significance by addressing the motivation behind the title—exploring the utility of Mobile Computing Technology in enhancing educational processes.

Pengaruh Orientasi Pelanggan, Kepuasan Pelanggan, Kualitas Pelayanan Terhadap Loyalitas Pelanggan Mobile Banking Wilayah Jabodetabek

The rapid growth of the banking sector in Indonesia encourages intense competition between financial institutions. In this effort, banks must provide the best service (service excellent) to win the increasingly fierce competition. Therefore, improving service quality is crucial for banks to continue to compete and survive in this competitive banking industry. Providing superior banking services is the main key to ensuring the success of the mobile banking platform and meeting customer needs properly. This study aims to explore the effect of customer orientation, service quality, and customer satisfaction, on customer loyalty for mobile banking customers in JABODETABEK. This research is a quantitative study that uses a purposive sampling method and involves 188 female mobile banking users in JABODETABEK Indonesia. The results showed that the biggest influence, namely customer orientation, had a significant effect on customer satisfaction. Customer orientation affects service quality. Service quality has a positive effect on customer loyalty. Customer satisfaction has a positive effect on customer loyalty. Service quality does not affect customer satisfaction. The next result is that service quality does not mediate customer orientation and customer satisfaction. Customer satisfaction does not mediate service quality and customer loyalty. Future research is expected to use more specific respondents with different measurement techniques. Banks need to ensure that the mobile banking services provided achieve high-quality standards, including speed, reliability, security, and ease of use.

The impact of shared mobility on metro ridership: The non-linear effects of bike-sharing and ride-hailing services

Understanding the relationship between the emerging shared mobility and the metro is essential for their successful integration. Although several studies have examined specific shared mobility modes individually, the differences between these modes in terms of integration with the metro system have largely been neglected. We address this research gap by investigating the impact of bike-sharing and ride-hailing on metro ridership, using a comprehensive dataset collected in Shenzhen. We also conduct a comparative analysis of these two shared mobility modes based on temporal and spatial dimensions and proximity to job centers. Our results are as follows. 1) Metro-integrated bike-sharing trips are most highly concentrated in commuting hours, primarily near downtown stations, and in areas with easy access to the metro system, while metro-integrated ride-hailing trips demonstrate a more even distribution between morning and evening and are more closely associated with job centers, especially those with inadequate metro service coverage. 2) Compared with bike-sharing, ride-hailing is a more effective shared mobility mode for addressing the “first- and last-mile” issue at night and at stations located far from job centers, but bike-sharing is more complementary to the metro system during peak hours and near downtown stations. 3) The complementary effects of shared mobility are only identified within a certain range. Once the number of shared mobility arrivals exceeds a certain threshold, the effects of bike-sharing become limited and those of ride-hailing shift toward negative. Based on our findings, we provide policy recommendations for better integration of shared mobility services with the metro.

Wireless Edge Caching and Content Popularity Prediction Using Machine Learning

The ever pervasive growth in information services and technology has resulted in the outbreak of demand for data in the wireless networks. This has made the network operators to ponder over the imminent difficulties such as computing capabilities and fronthaul-backhaul link capacities. Hence, to bridge the gap between the cloud capacity and the requirement of mobile services by the network edges, edge computing and caching techniques have been gaining more and more attention from researchers across the world. Further, motivated by the successful applications of ML in solving complex and dynamic problems, in this article, it has been used to advance edge caching capabilities. The proposed ML based algorithms have been evaluated and proved to have better performance compared with the existing conventional algorithms. The MSE, for the proposed DL algorithm, is 20-times less than the existing algorithms and while comparing with the simple neural network, the gain in MSE for the proposed DL algorithm is observed around 27%. Similarly for the FL based caching algorithm, average cache hit gain is of the order of 10^4, hence demonstrating the benefit of the proposed algorithms. Additionally, opportunities for a promising upcoming future of ML in edge computing prediction have been discussed.

The Impact and Importance of E-Marketing on the Quality of Service Provided to Customers (A Study on Telecommunications Companies Providing Mobile Services in the State of Kuwait)

The Impact and Importance of E-Marketing on the Quality of Service Provided to Customers (A Study on Telecommunications Companies Providing Mobile Services in the State of Kuwait)

A Model for Developing a Mobile Payment Service Framework

The rise of wireless communication has spurred the global adoption of mobile payment services, a trend that is significantly reducing the use of cash. This shift, driven by new technologies and lifestyle changes, not only presents opportunities for businesses but also enhances consumers’ daily activities. Consumers’ and businesses’ willingness to adopt mobile payment services has increased due to factors such as easier access to new technologies, convenience, changing lifestyle choices, and economic conditions. Despite challenges such as limited access to technology, security concerns, and high transaction fees, the potential benefits of mobile payment services are promising. Therefore, this research aims to construct a suitable model for developing a mobile payment service framework that both consumers and businesses are willing to adopt. The proposed model integrates the Delphi method, interpretive structural modeling (ISM), quality function deployment (QFD), an analytic network process (ANP), and fuzzy set theory. To demonstrate the practical application of the model, a case study of developing a mobile payment service framework is presented, showcasing how the model can be used to address real-world challenges and enhance the adoption of mobile payment services. The case study results show that ease of use, system and service quality, and reliability are the most important customer requirements, and encryption, edge computing, authentication, and interoperability are the most important engineering characteristics.

EXAMINING THE ROLE OF SERVICE QUALITY DIMENSIONS OF MOBILE PHONE SERVICE PROVIDERS; AN EMPIRICAL STUDY

Service quality has become a critical factor for the competitive advantage of mobile phone service providers in the telecommunication industry. This study explores the key factors influencing service quality in mobile phone service providers and their impact on customer satisfaction and loyalty. The analysis focuses on dimensions such as network quality, customer support, pricing, service reliability, and value-added services. The research aims to identify how these factors contribute to the overall perception of service quality and determine the most significant determinants of customer satisfaction. The non-probability convenience sampling technique is the most suitable method when it is not possible to obtain information from every member of the sample population. Additionally, the precise population frame of mobile phone service consumers in the study area could not be determined, as the number of users could not be ascertained. The interview schedule was employed to acquire the primary data from the respondents. The data that has been collected is coded and inserted into a primary table. The data are analysed in accordance with the nature of the data and the intent of the analysis (nature of the problem) using the SPSS software. For the purpose of the research, a sample size of 100 respondents is selected from an infinite population. A random sample strategy was used by the researcher in order to choose the objects that would be used for sampling. The findings highlight the need for service providers to continuously adapt and enhance their service offerings to meet evolving customer expectations and maintain competitiveness in a rapidly changing market

Role of Digital Financial Literacy for Mobile Banking Adoption in Digital Era

Western Odisha, like many other regions in the country, is currently experiencing significant growth in both financial services and smartphone ownership. This accelerate development highlights the increasing importance of digital financial literacy in influencing the adoption and utilization of mobile banking services. The purpose of this study is to investigate how digital financial literacy impacts the use of mobile banking in Western Odisha. To understand the complex relationship between digital financial literacy and mobile banking behavior, a multifaceted approach was taken, including in-depth interviews. A total of 400 samples were collected from four districts in Western Odisha (Bargarh, Bolangir, Boudh, Kalahandi). The findings of the study reveal the intricate connections between financial literacy, digital literacy, digital financial literacy, and mobile banking behavior. It is crucial to address issues such as the rising rate of cybercrimes, the needs of senior citizens, and urban-rural disparities in terms of network coverage and technical infrastructure to promote equal access to mobile banking services. By addressing these challenges, we can fully leverage the potential of digital financial technologies for economic empowerment. Key words- digital financial literacy, mobile banking adoption. digital literacy

해양 모빌리티 산업의 확장성을 위한 차세대 개인용 잠수정 디자인 연구

The growth of coastal areas presents important challenges in terms of the development and diversification of marine leisure industries. As the demand and interest in underwater leisure activities increases due to the experience-oriented trend of the future generation, the need for new underwater transportation devices that can meet market demands has emerged. In this study, I investigated the main features of transportation devices that enable comfortable leisure activities underwater, especially compact recreational submersibles, which are currently growing rapidly, through leading overseas cases. Based on the analysis, I propose a design for a compact submarine that emphasizes its scalability as marine mobility by integrating electric batteries and AI-based autonomous technology. Future transportation will bring multidimensional innovation. The transition to electric and autonomous driving promotes the development of intelligent maritime transportation and fosters innovative mobility services. Through research on personal submersibles, I provide users with a new immersive experience and present the possibility of expanding the future marine leisure industry.

A Study on Mobile Service Design of Domestic Vertical OTT Platforms: Focused on Content Provision

A Study on Mobile Service Design of Domestic Vertical OTT Platforms: Focused on Content Provision

해양 모빌리티 서비스 다양화를 위한 상업용 스마트 잠수정 디자인 연구

Coastal areas worldwide, including South Korea, are actively promoting the marine leisure industry as an economic growth driver. With the emergence of experiential consumption trends today, there is a growing demand for underwater leisure activities, highlighting the need for various underwater transportation devices to meet market demands. Based on the government's policy to develop the marine mobility industry, this study aims to conduct a case analysis of tourist and commercial submersibles and propose new designs accordingly. The proposed design is an 11-seater tourist submersible equipped with high-efficiency electric batteries and AI-based autonomous systems to enhance efficiency and safety, thereby maximizing the scalability of marine mobility services while protecting sustainable tourism and economic productivity. The next-gen submersible opens up new dimensions for underwater tourism, providing immersive experiences to travelers. Furthermore, it presents environmental management, such as ecotourism in coastal areas and marine protected areas, fostering future possibilities for expanding the marine leisure industry, promoting environmental conservation, and stimulating economic growth.

Financial accessibility in Southern Russia: A study of digitalization and regional differences

Subject. The article addresses the effectiveness of digital innovations in financial inclusion in the Southern Federal District of Russia. Objectives. The aim is to assess the impact of digitalization on the process of financial inclusion in Southern Russia. Methods. The study rests on the analysis of secondary data obtained from the Bank of Russia and regional financial institutions. These included quantitative data on the spread of banking networks, financial inclusion indices, and the adoption of digital financial services in Southern Russia. Furthermore, I conducted a survey of existing literature on financial inclusion and digitalization to provide context and theoretical background. I also applied descriptive statistical methods to identify and analyze patterns and trends in the data, and comparative analysis to assess regional differences in financial inclusion and digitalization in Southern Russia. Results. The study revealed significant regional differences in the availability of digital financial services. The survey found a growing trend towards the adoption of digital payment methods, with a marked increase in the use of payment cards and mobile banking services. However, the pace of digitalization was uneven across regions, influenced by factors such as demographic structure, economic development, and cultural practices. Conclusions. A customized approach that takes into account the unique socio-economic characteristics of each region is critical to bridging the digital divide in financial services. This study contributes to understanding the complex relationship between digitalization and financial inclusion in a region with diverse socioeconomic conditions, provides insight for policymakers and financial institutions on how to design strategies for inclusive and sustainable financial development.

Effects of Information Communication Technology Adoption on Financial Perfomance of Depost Taking Saccos in Eldoret Town

Kenya Vision 2030 recognises the critical role of information and communication technology (ICT) as an amplifier for innovation, growth, and competitiveness in all organisations, which ultimately contributes to better economic productivity. The general well-being of the populace has been stabilised by economic stability. The emergence of digital inclusive finance has improved people's quality of life while reducing financial barriers, enhancing the credit system, and allocating resources as effectively as is feasible . The main objective of this study was assess the effects of Information Communication Technology (ICT) adoption on the financial performance of the savings and credit cooperative societies (SACCOS) in Eldoret town. The study was guided by the following objectives to determine the effect of mobile banking on the financial performance of the SACCOs in Eldoret town and to determine the effect of internet banking on the financial performance of the SACCOs in Eldoret town. The study utilised the Diffusion Innovation Theory..The study adopted a descriptive research design to obtain pertinent and precise information on current status of the phenomena. Eleven authorised SACCOs in Eldoret that accept deposits were the focus of the research. Questionnaires was used in the study to gather data from primary sources. The gathered data was coded, edited, and then SPSS version 29 was used for analysis and presentation. The study findings found that mobile banking played a crucial role in saving time for both clients and Sacco employees (mean = 3.46, std deviation = 1.268), also the study established that internet banking significantly increased transaction volume per day compared to traditional methods (mean = 3.84, std deviation = 1.153).The study concluded that accessibility and user-friendly interface of mobile banking enhanced usability and appealed to a wide range of users.The study recommended that the SACCOs should focus on expanding and promoting mobile banking services, given their demonstrated effectiveness in optimizing time management and enhancing customer satisfaction and the SACCOs should leverage internet banking to increase daily transaction volumes and improve financial efficiency

Financial equality through technology: Do perceived risks deter Indian women from sustained use of mobile payment services?

Digital payments in India are rising with a high share of mobile payments; still, it faces a digital divide. Concerning digital financial services, India has the lowest number of women who owe debit and credit cards, and less than one-third of women receive and make digital payments among the G-20 nations. Hence, the present study investigates female users' risk perception and its effect on trust and satisfaction and, ultimately, continuance usage intention towards mobile payment services. Furthermore, the impact of self-efficacy is examined on continuance usage intentions. This study tested empirical data from 444 existing female mobile payment users. The result indicates that financial and performance risks negatively impact users' satisfaction and trust, but privacy risk has no role among female users. Surprisingly, psychological risk is positively associated with female users' trust and satisfaction, and self-efficacy strengthens continuance usage intention. Trust and satisfaction mitigate risk perception and foster continuance usage.