Objectives: Websites response time is the most critical in today’s arena. This study contributes to various compression algorithms, which enable Web Servers to accelerate Websites responses to meet the need of Clients. Methods/Statistical Analysis: Different techniques are used to improve the browsing experience of the Clients and acceleration of Websites responses. The prominent techniques in practice are Web contents compression to decrease the HTTP response. One of the popular and effective compression file formats used over the Internet is Gzip. Team Google come up with two algorithms, known as Zopfli and Brotli, which are probably potential replacement of Gzip, because of their performance. Findings: This study provides an overview about these algorithms and then compares them with different types of files by mimicking the http compression using fiddler tool. It also highlights the short coming of Brotli that should be overcome in near future as to become a major success. Brotli distinguished itself in the comparison with its counterparts and is the future technology and probably will replace Gzip. Application/Improvements: Brotli enabled browsers are the need of the day. Also Brotli version for mobile browser will ease the mobile users. Keywords: Brotli, Compression, Decompression, Gzip, Zopfli