This article discusses how the unique nature of texting sets SMS apart from other virtual tools. Near-synchronous, near-virtual, anonymous, and ubiquitous, texting blurs the lines between virtual and in-person communication. Drawing on the experiences of librarians at SUNY Purchase College and other public and academic libraries, this article addresses challenges and misconceptions surrounding SMS and suggests best practices for SMS interactions and staffing. Librarians are encouraged to explore new techniques like or the reference haiku and return to long-standing practices like saving the time of the user and telephone ready reference. By embracing a mobile mentality and framing SMS as a hybrid between telephone, IM, and face-to-face reference, librarians can improve the quality of services and serve patrons at their point-of-need.