Mobile Shopping Apps Research Articles

A Study on Determine How Mobile Apps can Help Promote the Growth of the Fashion Industry

The usage of smartphones has increased after covid-19 for many purposes, including shopping. Hence raising awareness about online shopping apps and their advantages to the general public will pave the way to increases sales, which leads to economic development. Technology breakthroughs and shifting customer behavior are driving a major transition in the fashion business. This paper looks at how mobile applications can help the fashion industry increase sales, improve brand engagement, and streamline processes. Nowadays, due to stiff competitor that prevails in the fashion industry, there has been a tremendous increase in the usage of social media, and the promotion of various mobile shopping apps creates a zest for processing the product. The study’s main goal is to determine how mobile apps can help promote the growth of the fashion industry. The main advantage of using mobile apps is that it saves time, and customers can always the information about different products and make comparisons easily. The study is useful for manufacturers, wholesalers, retailers and various distribution channels of the utilize mobile platforms and increase their sales and profits. We identify important characteristics of successful fashion apps, including social integration, augmented reality functions, and tailored purchasing experiences, using a mixed-methods approach incorporating case studies and survey data. According to our research, mobile applications help organizations make wise decisions by enhancing consumer satisfaction and loyalty as well as offering useful data analytics. The report offers suggestions at the end on how fashion companies might use mobile technology to achieve long-term growth.

The role of mobile shopping service quality in enhancing customers M-satisfaction, M-loyalty, and E-word of mouth

With the increasing prevalence of mobile shopping (m-shopping) apps, service quality (SQ) has been recognized as a prominent factor in distinguishing the best apps available online. As limited studies have explored how to estimate mobile SQ, this study attempts to expand our understanding of the primary dimensions that shape customer judgments of the overall mobile SQ related to m-shopping activity by validating the mobile SQ (M-S-QUAL) scale in a new cultural setting, e.g., Egypt. It also examines the interrelationships between mobile SQ and three outcome variables: mobile satisfaction (m-satisfaction), mobile loyalty (m-loyalty), and electronic word of mouth (e-WOM). The results support the validity of using the M-S-QUAL scale to assess the mobile SQ of m-shopping platforms. Moreover, the findings emphasize the role of m-shopping SQ in enhancing consumers’ m-satisfaction, thereby improving m-loyalty and increasing favorable e-WOM. The results also show that responsiveness and efficiency are the primary driving forces underlying the SQ dimensions of the investigated outcome variables.Graphical abstract

Unveiling Shopee App Continuance Use: Insights from Malaysian Shoppers

The popularity and acceptance of mobile shopping apps have surged widely due to mobile technology advancement and the COVID-19 outbreak. Retaining customers would be challenging for all mobile shopping app platform operators, particularly in the post-Covid era. However, research on the continuance of mobile shopping apps must be addressed. Hence, the Shopee mobile shopping app was adopted as a case study to examine antecedent factors of continuance intention leading to its continuance use among consumers. This quantitative study was conducted in Klang Valley, Malaysia, and data was collected via a self-administered Google Form. The study included 386 respondents and was analysed using Partial Least Squares Structural Equation Model (PLS-SEM). Customer loyalty, the success quality factors of the information system, incentives, trust, and satisfaction positively affect Shopee's mobile shopping app's continuance intention. Furthermore, it is found that continuance intention does indeed have a crucial effect on continuance use. However, the study reported that perceived enjoyment did not influence continuance intention. The objective of this research is achieved as it manages to generate valuable knowledge on continuance intention and use. This paves the way for more effective development of sustainable user retention strategies.

On the Difference of Mobile Shopping Behavior Between Locals and Expatriates: The Roles of Culture and Perceived Value

This study verifies a model linking the relative advantage and complexity of mobile shopping apps with perceived value and behavioral intentions. It also investigates the moderating role of the customers’ nationality in terms of expatriates vs. native citizens, a factor that has been scarcely considered in the marketing literature. The findings of this study have significant practical implications, contributing to the development of targeting strategies in marketing. This study also uncovers new paths, namely the moderation of cultural dimensions: uncertainty avoidance and collectivism. A survey was distributed using two sampling paths, namely intercepts combined with snowball sampling. The sample comprised 350 participants of various nationalities. The results revealed significant differences between expats and native citizens regarding the impact of relative advantage and complexity on perceived value, as well as the latter’s effect on behavioral intentions toward mobile shopping apps.

Comparative Analysis of Impulse Buying Behaviour Across Retail Channels: A Study of Physical Stores, E-commerce Websites and Mobile Shopping Apps

"The nuanced dynamics of impulse buying behaviour across diverse retail channels unveil a fascinating interplay between consumer psychology and the unique attributes of physical stores, e-commerce platforms, and mobile shopping apps. Delving into the intricate landscape of impulse buying behaviour across three prominent retail channels, namely physical brick-and-mortar stores, e-commerce websites, and mobile shopping applications, sheds light on how retail environments shape and influence impulsive buying behaviours. Employing a comprehensive research framework that encompasses the realms of behavioural psychology, astute marketing strategies and the nuanced analysis of digital interfaces unveils the underpinnings that drive impulsive purchases in each distinct retail environment. By means of meticulous data collection and rigorous scrutiny, this research discerns the unique determinants of impulsive buying behaviour, encompassing consumer motivations, environmental cues and the pivotal role of technology becomes apparent. The comparative analysis not only enriches understanding of the impulse buying phenomenon but also provides actionable insights for retailers and marketers keen on creating bespoke strategies tailored to the specific attributes of each retail channel. Presenting realistic implications for businesses seeking to optimize consumer engagement and bolster sales in today’s multifaceted retail landscape, the recognition of the varied triggers behind impulse buying across different platforms empowers retailers to cultivate precision-targeted approaches that deeply resonate with their intended audience, thereby amplifying the efficacy of their marketing endeavours. Undertaking an exhaustive comparative analysis of impulsive buying behaviour"

How does TAM affect impulsive buying on halal fashion products via shopping mobile apps?

PurposeBy using Technology Acceptance Model, the purpose of this study is to investigate how the perceived usefulness and ease-of-use of shopping mobile apps affects consumer’s flow experience, attitude, impulsive buying tendency (IBT) and urge to impulsive buying on halal fashion products.Design/methodology/approachA quantitative study was done on 357 Indonesian online shoppers to find out how perceived usefulness and ease of use of mobile shopping apps affect impulsive buying tendencies and urges on halal fashion products. Flow experience and attitude were used as mediating variables, and the research hypotheses were tested using Partial Least Square Structural Equation Modeling (PLS-SEM).FindingsThis study confirmed significant positive relationships between perceived usefulness and ease of use of mobile apps, flow experience, attitude, IBT and urge to impulsive buying. The results of this study show that perceived usefulness and ease of use influence flow experience. Ease of use also influences attitude, but perceived usefulness did not impact attitude. In addition, flow experience did not impact attitude. However, both flow experience and attitude influence IBT. Furthermore, IBT significantly mediated flow experience and attitude into urge to impulsive buying.Research limitations/implicationsThis study only captured consumers in one country, so its results cannot be generalized to other nations. Random sampling may limit result generalization. In this study, three mobile shopping applications were investigated and the results would have been different if more mobile shopping applications were investigated.Originality/valueThe study gives a better understanding of how the perceived usefulness and ease of use of mobile shopping apps affect a consumer's tendency and urge to impulsive buying on halal fashion products by using flow experience as mediating variable.

Unveiling the Dynamics: An Empirical Study on the Adoption of Mobile Shopping Apps among Malaysian Consumers During the COVID-19 Pandemic

The growth of smartphone technology has facilitated the introduction of mobile shopping apps. These apps have revolutionized how people shop by providing convenient and accessible platforms for browsing, comparing, and purchasing products from the comfort of their mobile devices. This study aims to determine and understand factors that influence the adoption of mobile shopping apps among Malaysian consumers. Data were gathered via an online survey involving a sample of 319 mobile shopping app users in Malaysia. The data were then analysed using the Statistical Package for Social Science (SPSS) version 26.0 software. Findings indicate that perceived ease of use, and value consciousness have a significant positive effect on the adoption of mobile shopping apps but perceived usefulness did not have any significant influence. The findings can serve as a guideline for online retailers and marketers when formulating an effective marketing strategy to enhance the adoption of mobile shopping apps among Malaysian consumers.

Determinants of Mobile Shopping Apps Continuance Intention: A Review and Proposed Conceptual Model

Mobile shopping apps have experienced significant global growth due to the widespread adoption of mobile devices in everyday life. The exponential expansion of mobile shopping app usage has brought up both opportunities and challenges for service providers. For online businesses, maintaining their current users is a vital means of gaining a competitive edge. Hence, the primary objective of this research is to develop a conceptual model to examine the factors that influence users' intention to continue using mobile shopping apps. The Expectation-Confirmation Model (ECM) and the Theory of Network Externalities offer initial foundations for developing a unified conceptual model. This research has the potential to make a substantial contribution to the understanding of factors that influence continuance intention to use mobile shopping apps. It can benefit academicians, online businesses, service providers and mobile marketing practitioners

모바일 쇼핑 앱의 고객 충성도에 영향을 미치는 요인에 관한 연구

Purpose - This study focused on exploring factors that affect the customer loyalty of mobile shopping apps by targeting Jingdong, one of China’s comprehensive mobile shopping companies
 Design/Methodology/Approach - In this study, a model was established to explore the customer loyalty of mobile shopping apps based on previous studies on factors affecting the customer loyalty of mobile shopping apps. This paper conducted an empirical analysis on factors influencing the customer loyalty of mobile shopping apps using customer satisfaction as a parameter.
 Findings - Factors such as interaction, safety, app design, and the customer satisfaction of mobile shopping apps were found to be important factors affecting customer loyalty. All four factors of interaction, safety, app design, and the customer satisfaction of mobile shopping apps have a significant impact on customer loyalty.
 Research Implications - In this study, several practical implications were raised to increase the customer loyalty of mobile shopping apps based on the derived analysis results. First, different mobile shopping apps should be designed for each cell phone model. Second, customer loyalty should be cultivated sequentially by improving service quality. Third, the service system of online shopping should be completed by strengthening the auxiliary facilities of mobile shopping apps. Fourth, it is necessary to reduce user detection risk by strengthening the interaction of mobile shopping apps.

Elevating M-Commerce: Exploring Trust and Purchase Intentions in Mobile App Shopping in Vietnam

Mobile shopping has emerged as a significant part of the global e-commerce landscape. Given the growing prominence of the mobile e-commerce sector in Vietnam, conducting research this market is both timely and pertinent. Hence, this study focuses on examining the factors that influence the trust in mobile shopping apps and their intent to make mobile shopping purchases. The results show that user experience, online customer review and mobile app design significantly effect on trust in mobile shopping apps, subsequently, influencing purchase intention. However, it's noteworthy that attitudes towards social networking site (SNS) advertising do not have a significant effect on trust in mobile shopping apps

Discount Coupons Versus Trust and Satisfaction—Which is Better for M-Commerce?

Online shopping apps offer discounts with the help of coupons which have been shown to be highly effective, especially, in the case of mobile commerce. However, the mechanism of attracting customers via discounting and its effect on the adoption of mobile shopping apps have not been studied in detail. We explored the important antecedents for continued usage intention of mobile shopping apps. Further, we explored the effect of coupon proneness via the expectation confirmation model. We have explored the mediating role of trust and moderating role of coupon proneness on the relationship between satisfaction and intention of continued usage. We found direct and indirect linkages of satisfaction, confirmation of expectations, perceived usefulness and trust and coupon proneness with continued usage intention. Results indicated that trust partially mediates the relationship between satisfaction and continued usage intention, and coupon proneness negatively moderates the relationship between trust and continued usage intention. Our study shows that coupons are effective in the short run but satisfaction and trust building are important for long-term strategy. Some personality traits can have an impact on the findings which have not been part of this study. Future research can expand and validate these findings.

Effects of visual cue state and type on the mobile user interface of shopping apps with 360° panoramas

With the development of modern technology, various shopping apps have emerged, and at the same time, the user interface of shopping apps is constantly being optimized to enhance users’ online shopping experience; in shopping apps, an excellent visual cue design can effectively guide users to quickly complete the process of their visual cognitive processing. The purpose of this study was to explore the usability of visual cue and presentation type in the operation of shopping apps in 360° images and to propose design suggestions for future improvements. A 2 × 3 between-subject design was planned to help explore whether different visual cue states (i.e., dynamic and static cues) and different visual cue presentation types (i.e., dot cue, gesture cue, and cartoon cue) may affect users' task performance and their subjective evaluations. The experiment adopted the purposive sampling method. A total of 60 participants were recruited to take part in the experiment. The experimental data were collected pertinent to task completion time, the system usability scale (SUS), subjective evaluation questionnaires created using a 7-point Likert scale, and semi-structured interviews. The generated results revealed that: (1) Different visual cue states may affect users' performance. (2) Different visual cue presentation types significantly affect users' task performance. Static cues improved users' task performance more than dynamic cues in the visual cue presentation type of dot or cartoon. However, the result was the opposite in the gesture condition. (3) Concerning subjective evaluations of the degree of reasonableness, acceptance, and willingness to use in the condition of the visual cue presentation, the dot or gesture cues are significantly better than the cartoon cue. (4) Among the different visual cue presentation types, participants had a greater preference for the gesture cue. (5) In terms of the degree of reasonableness, acceptance, preference and willingness to use, participants preferred the dynamic cue to the static cue in the condition of the visual cue presentation type of the dot or gesture. However, the opposite result was obtained for the cartoon visual cue presentation type. The findings generated from the research can be a good reference for the development of visual cue design for mobile shopping apps.

Impact of video product presentation and scarcity claim on mobile-based impulse buying

ABSTRACT The introduction of mobile shopping apps has resulted in the growth of impulse buying or excessive compulsion, especially in the fashion industry. This paper aims to establish a relationship between app stimuli (including performance expectancy, effort expectancy, atmosphere, layout, and privacy and security) and impulse buying behaviour. Besides this, it also examines the moderating effects of the video product presentation and product scarcity claim and the mediating effects of impulse buying intention and user satisfaction. The study was carried out in two phases. In the first phase, a paired t-test analysis was carried out to compare the mean of each set. This was followed by multi-group structural equation modelling to check the model’s validity. The results show that while video product presentation produced a significant difference between impulse buying intention and impulse buying behaviour for both the male and female respondents, scarcity claims achieved positive results only for male participants. The SEM results, meanwhile, demonstrated that both the mediating variables bear a relationship to performance expectancy, privacy and security, and impulse buying behaviour. However, effort expectancy was only related to impulse buying intention, while atmosphere and layout were exclusively associated with user satisfaction. Based on the findings of the study, theoretical and managerial implications are presented.

On linking the perceived values of mobile shopping apps, customer well-being, and customer citizenship behavior: Moderating role of customer intimacy

Marketing studies that seek to determine the drivers of Customer Citizenship Behavior (CCB) are still relatively rare, especially for its multi-faceted relationship with perceived values in the context of online transactions. This study seeks to bridge this research gap by exploring the relationship between the perceived values of mobile shopping applications (MSApps) and CCB through perceived well-being based upon the social exchange theory. This study also makes another original contribution by investigating the moderating role of customer intimacy. A quantitative approach was adopted by collecting data through a web survey and then applying structural equation modelling, as well as cluster and multigroup analyses to test the proposed hypotheses. Perceived values were found to influence consumer well-being, thus predicting CCB, with consumer intimacy playing a significant moderating role in this relationship. This study is one of a few seeking to verify the drivers of CCB for MSApps, and it is the first of its kind to investigate consumer intimacy as a moderating factor. The findings will prove useful to providers of MSApps and retailers.

Post-purchase behaviour triggers in branded mobile shopping apps

PurposeThis study aims to integrate the perspectives offered by TAM and related models, respectively, the theory of values, to examine the impact of branded mobile shopping apps perceived value dimensions on continuance and recommendation intention.Design/methodology/approachA quantitative research was conducted online on a sample of 459 Romanian consumers to investigate how various facets of the perceived value of mobile shopping apps of some fashion brands influence continuance intention and the intention to recommend mobile apps. Sample selection implied a mixed non-probability method, convenience sampling and snowballing method, and the research hypotheses were tested using structural equation modelling (SEM) and path analysis.FindingsThis study validates significant positive relationships between perceived ubiquity, app incentive, respectively, epistemic value of branded mobile shopping apps and continuance intention, and between perceived hedonic value, social value, continuance intention and the intention to recommend branded mobile apps.Originality/valueThe research provides a deeper understanding of the influence played by the perceived value of mobile shopping apps on the consumer post-purchase behaviour and takes into consideration the mediating role of continuance intention for the perceived value and recommendation intention relationship.

Identification of noteworthy digital marketing-related elements in the significance of online shopping and AI

Digital marketing is nowadays one of the most popular ways not only to search for information about goods and services, reviews, and experiences of other customers, but also to make the actual purchase. A modern phenomenon is also the use of artificial intelligence, which helps marketers in various ways, such as creating content, texts, or evaluating metrics. The main objective of the paper is to identify whether there are statistically significant differences in the importance of shopping online via smartphone between men and women. The inspiration behind this paper stems from the current relevance of digital marketing and artificial intelligence, particularly the prevalent trend of online shopping through smartphones in the e-commerce domain. The survey, which targeted 194 respondents from Generation Y (Millennials), was conducted throughout the latter half of 2023. The findings suggest that, for most men, the significance of online shopping via smartphones is minimal. In contrast, it’s noteworthy that online shopping via smartphones holds considerable importance for most women. The Mann-Whitney U-test validates the correlation between these variables. These results offer insights into the nuances of digital marketing and its influence on customer purchasing behaviour and decision-making. It is evident that the COVID-19 pandemic has instigated substantial shifts in people’s buying patterns. Due to travel restrictions, people are increasingly drawn to purchasing items using mobile shopping apps instead of going to physical stores. The findings of the survey add to the overall picture of the share of mobile marketing in e-commerce with potential of using artificial inteligence, which can be a real game changer for companies that offer their products and services online. Online companies can use these findings to effectively set up their marketing strategies specifically targeting customers who like to shop online.

Attitudes toward the design of Islamic mobile shopping apps in Turkey: the case of hijab clothing mobile apps from the perspective of conservative consumers

PurposeThis study aims to determine the attitudes of Turkish consumers toward Islamic mobile shopping apps and discuss whether these apps will need to be designed in accordance with Islamic rules in Muslim countries or not in the sample of Turkey.Design/methodology/approachA descriptive study was used. The data was collected online through a questionnaire form. The one-sample t-test and univariate analysis of variance were used to analyze the data obtained from 379 individuals.FindingsThe results show that Turkish customers have mostly positive attitudes toward Islamic mobile shopping apps and demand that the pictures, videos and advertisements used on mobile shopping apps be in concordance with Islamic rules. As a result of this study, consumers do not mind the colors or lean toward the use of models on Islamic mobile shopping apps. Furthermore, there are differences between gender with regard to using Islamic mobile shopping apps, showing that male consumers have a more positive attitude toward Islamic mobile shopping apps compared with female consumers.Research limitations/implicationsLike many previous empirical studies, this study has limited its context to capture a particular geographical area. Moreover, in this study, the data are obtained by judgmental sampling as a nonrandom sampling method. The contributions of the current study are restricted to Islamic mobile apps for the hijab clothing sector in Turkey.Practical implicationsThe results obtained can become a yardstick to measure consumer attitudes toward Islamic mobile apps’ attributes.Originality/valueThe primary benefit is to call the attention of mobile app designers to the design features of mobile shopping apps aimed at Muslim users. The second benefit is to determine the expectations of Muslim users regarding the design of Islamic mobile shopping apps, and eventually establish the fundamental Islamic design features needed to be available on new Islamic mobile shopping apps.

Exploring Consumer Adoption of Mobile Shopping Apps From a Perspective of Elaboration Likelihood Model

This study aims to integrate perceived risk into elaboration likelihood model, develop a comprehensive research model to explain dual routes of persuasive communication through various factors affecting individual acceptance and usage of mobile shopping apps, and identify the antecedents of consumers’ perceived risk in the context of mobile shopping. Structural equation modeling is adopted to test the proposed model. Information quality has a negative effect on perceived risk (central route), while source credibility has a positive impact on perceived usefulness (peripheral route). The antecedents of perceived risk including information quality, source credibility, familiarity, and personal innovativeness which are divided into four categories: cognition-based, affect-based, experience-based, and personality-oriented. The four antecedents significantly affect consumer’s perceived risk in adopting mobile shopping apps. The results show that consumers’ perceived usefulness and perceived risk affect consumers’ behavioral intentions of mobile shopping apps adoption.

Neuromanagement decision-making and cognitive algorithmic processes in the technological adoption of mobile commerce apps

Research background: With growing evidence of consumer adoption of mobile shopping apps, there is a pivotal need for comprehending Internet-enabled consumer devices in mobile shopping behavior. Mobile shopping platform features and user technological readiness configure consumers? expectations and demands as regards mobile retailing adoption, leading to acceptance of mobile shopping apps and payment services.
 Purpose of the article: In this research, prior findings have been cumulated indicating that mobile social apps extend throughout consumer attitudes and behaviors by the widespread adoption of smartphones. We contribute to the literature by showing that cutting-edge technological developments associated with customer behavior in relation to mobile commerce apps have resulted in the rise of data-driven systems. Consumer behavioral intention and adoption intention in relation to mobile shopping apps/websites are developed on perceived risk and trust consequences.
 Methods: Throughout February and March 2021, a quantitative literature review of the Web of Science, Scopus, and ProQuest databases was carried out, with search terms comprising ?mobile shopping app?, ?mobile commerce platform?, ?mobile payment service?, ?Internet-enabled consumer device?, ?consumer technological adoption?, and ?mobile shopping behavior?. As research published between 2018 and 2021 was analyzed, only 330 sources met the suitability criteria. By removing questionable or indeterminate findings (insubstantial/inconsequent data), results unconfirmed by replication, too imprecise content, or having quite similar titles, 66, chiefly empirical, sources were selected. A systematic review of recently published literature was carried out on technological adoption of mobile commerce apps by employing Preferred Reporting Items for Systematic Reviews and Meta-analysis (PRISMA) guidelines. The Systematic Review Data Repository was used, a software program for the gathering, handling, and analysis of data for the systematic review. The quality of the academic articles was determined by harnessing the Mixed Method Appraisal Tool.
 Findings & value added: The consumer purchase decision?making process in mobile app-based marketing involves consumer engagement and willingness to adopt mobile commerce apps. Further advancements should clarify how technological-based consumer adoption of mobile shopping throughout social commerce can improve the payment for products and services.

An experimental study of consumers’ impulse buying behaviour in augmented reality mobile shopping apps

ABSTRACT Augmented Reality (AR) technology has been increasingly utilised in mobile shopping apps to enhance consumers’ mobile shopping experiences, thereby affecting consumers’ impulse buying behaviour. Drawing upon the Spatial Presence Theory and the Elaboration Likelihood Model, the current study aims to empirically investigate AR-related factors (vividness, spatial accuracy, local presence) and their impacts on impulse buying behaviour related factors (arousal, perceived diagnosticity, and urge to buy impulsively) in the context of AR mobile shopping apps. In this study, an experiment employing a full 2X2 factorial between-subject experimental design was carried out. There were a total of 137 participants actively involved in this experiment. The data analysis results and findings, along with the implications of this study, are provided in the paper.