Abstract
The study aims to contribute by evaluating and synthesising the findings across various strata of populations in developed and developing countries and by unifying the diverse streams of research into a more coherent and cohesive knowledge entity. The theoretical models and determinants of M-shopping apps adoption intentions and behaviours from selected papers in literature are reviewed to synthesise the findings and identify the gaps and contradictions. Recommendations for future research are made as regards to theoretical approaches, research methodology, anchor constructs, consumer profiles to be researched, and technological and marketing perspectives are to be explored. The research findings in literature are limited by exclusive focus on smartphones, selective geographical regions, theoretical models, consume profiles and methodological approaches and hence not generalisable.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
