Exploring the influence path of brand relationship quality of agricultural products regional public brand with a dual-attention perspective

Exploring the influence path of brand relationship quality of agricultural products regional public brand with a dual-attention perspective

Lin Wang, Jiawen Ren + Show 3 more

https://doi.org/10.1504/ijeb.2024.10064001

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Publication Date: Jan 1, 2024

Exploring the influence path of brand relationship quality of agricultural products regional public brand with a dual-attention perspective

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