Adoption Of Mobile Services Research Articles

Applying configurational analysis to IS behavioural research: a methodological alternative for modelling combinatorial complexities

AbstractAn important limitation of regression‐based analysis stems from the assumption of symmetric relationships between variables, which is often violated. To overcome this limitation within IS research, we propose the use of the fuzzy‐set qualitative comparative analysis (FsQCA) method. The paper elaborates on the rationale for applying this approach to IS behavioural research and how to tailor FsQCA for this purpose. A systematic interpretation of the technique covering its mathematical properties and advanced features is provided. Drawing from an illustrative study of mobile government services adoption by residents of rural areas, the paper demonstrates FsQCA's potential to supplement regression‐based IS behavioural research, by (i) examining asymmetric relationships between a set of antecedents and the IS phenomenon of interest, (ii) providing nuanced coverage of necessary and sufficient conditions for emergence of an IS behavioural outcome, and (iii) identifying various configurations of conditions in association with users' demographic characteristics. © 2015 Blackwell Publishing Ltd

Examining the role of initial trust in user adoption of mobile payment services: an empirical investigation

User adoption of mobile payment (m-payment) is low compared to the adoption of traditional forms of payments. Lack of user trust has been identified as the most significant long-term barrier for the success of mobile finances systems. Motivated by this fact, we proposed and tested an initial trust theoretical model for user adoption of m-payment systems. The model not only theorizes the role of initial trust in m-payment adoption, but also identifies the facilitators and inhibitors for a user's initial trust formation in m-payment systems. The model is empirically validated via a sample of 851 potential m-payment adopters in Australia. Partial least squares structural equation modelling is used to assess the relationships of the research model. The results indicate that perceived information quality, perceived system quality, and perceived service quality as the initial trust facilitators are positively related to initial trust formation, while perceived uncertainty as the initial trust inhibitor exerts a significant negative effect on initial trust. Perceived asset specificity is found to have insignificant effect. In addition, the results show that initial trust positively affects perceived benefit and perceived convenience, and these three factors together predict usage intention. Perceived convenience of m-payment is also found to have a positive effect on perceived benefit. The findings of this study provide several important implications for m-payment adoption research and practice.

Mobile healthcare services adoption

Recent penetration of mobile technologies opens exciting potential for e-healthcare in low-income countries - e-healthcare services can now reach the populations of rural and far away locations in a cost effective and timely manner. The final challenge however rests on successful user acceptance of the technologies of e-healthcare, which we investigate in this work. Our research enhance the basic TAM model with two additional context appropriate constructs from extant research to arrive at an extended TAM model that is suitable for understanding e-healthcare adoption in low-income countries. We operationalise the model with the help of a validated survey questionnaire in the health extensions workers of Ethiopia, a Sub-Saharan low-income country. Our result shows that compatibility positively affects adoption intention. These results demonstrate that inclusion of additional constructs of compatibility and network quality enhances the richness of the model and explain adoption intention in a more effective manner.

Factors affecting hotels' adoption of mobile reservation systems: A technology-organization-environment framework

This study explores why hotels adopt mobile reservation systems; based on a technology-organization-environment (TOE) framework, nine factors are hypothesized to explain hotels' adoption of mobile hotel reservation systems (MHRS). Logistic regression is employed to analyze data gathered from 140 hotels in Taiwan. The results indicate that compatibility, firm size, technology competence, and critical mass are significantly positively related to MHRS adoption, while complexity is significantly negatively related to MHRS adoption. By indentifying the predictors of hotels' adoption of MHRS through the TOE framework, this study provides several theoretical and practical implications related to mobile service adoption.

Incorporating customer empowerment in mobile health

The adoption of mobile services in many business sectors offers various business opportunities. But at the same time poses a great challenge for service providers and business organizations to grab the opportunities. Accessing mobile services through mobile devices equipped with powerful operating systems and a myriad of applications (Apps) such as smart phones or tablet computers are very handy and convenient. As most people are dependent on their smart phones for various reasons, mobile services accessible through smart phones are demanded. The healthcare industry should grab this opportunity by offering mobile health (mHealth). mHealth should be designed to offer customers a greater role in the decision making processes related to their health. Thus, customers (patients) will not only enjoy healthcare services online such as making appointments, viewing health records and having consultations through their smart phones or other mobile devices, but they can also participate and contribute to the discussion in information and knowledge sharing forums. In other words, consumers will be empowered through mHealth. The aim of this paper is to present a model of mHealth that incorporates customer empowerment in three dimensions: personal dimension (mPersonal), social dimension (mSocial), and medical dimension (mMedical). In addition to literature review, a survey has been conducted to grab user perception as well as requirements for the model. The model can be used as a roadmap for healthcare organizations in embracing mHealth with customer empowerment embedded their services.

Determinants of adoption of mobile health services

Purpose – The purpose of this paper is to explore the mobile health adoption behaviour of potential adopters and to provide guidelines for mobile health success. This study applied both health behaviour and consumer value research and developed an integrated research model to encourage mobile health adoption. Design/methodology/approach – The authors contacted about 1,800 potential respondents living in Seoul, Korea. The authors used stratified sampling to choose sampling areas and quota sampling to select the final sampling unit. A total of 550 interviews were conducted, and the data were analysed using a structural equation modelling technique with linear structural relations. Findings – The results demonstrate that usefulness, convenience and monetary values of mobile health positively influence adoption intention. Convenience and monetary values are strongly perceived by individuals who have experienced illness, but the effect of illness experiences on the usefulness value is insignificant. Gender, age and income do not influence adoption intention. Originality/value – There is no research yet studies mobile health adoption behaviour in the integrated view of consumer value and the health service research. This integrated adoption model of mobile health can be a response of the calls to develop the mobile health adoption model adapted to the health context and to identify added predictors of the mobile health adoption.

Using E-Lifestyle to Analyze Mobile Banking Adopters and Non-Adopters

Because extant studies on mobile banking have typically considered respondents as a single group, which may yield cursory findings and a simplistic profile, this study clusters respondents based on their e-lifestyle and subsequently uses individual e-lifestyles as a moderator to investigate the e-lifestyle effects on mobile banking services adoption. By categorizing 613 respondents into five groups: digital laggards, traditional banking likers, digital followers, digital carers, and digital seekers, this study discovers that a person’s e-lifestyle significantly moderates the effects of individual attitudes, subject norms, and perceived behavioral control on their behavioral intention; although its moderating effect on the relationship between behavioral intention and actual behavior is insignificant. The comparison and analysis of five clustered customers further the current understanding about mobile banking adopters and non-adopters in Taiwan, which assists banks in effectively communicating with different e-lifestyle consumers.

Challenges Facing Penetration of New Mobile Money Transfer Services In Nairobi

The study sought to explore the challenges mobile network operators face in penetrating the Mobile Money Transfer (MMT) in Kenya which is dominated by one player. The study assumes that there are challenges and constraints that limit the involvement of competitive MMT services which are attributed to the internal and external environment of the Mobile Network Operator (MNO). The study is significant as it seeks to unearth knowledge and provide insight to competing firms to enter into the MMT services market which has been experiencing significant growth over the recent years. The study was guided by four specific objectives which include; To identify the factors influencing the adoption of mobile money transfer services; To determine the influence of product positioning on adoption of mobile money transfer; To identify determinants influencing customer migration in adoption of mobile money transfer services and To determine barriers facing consumers in adoption of mobile money transfer services. The study adopts the descriptive research design. The design was perceived to be the most appropriate as it allows the researcher to collect data from respondents and make inferences from this information. The researcher proposes to use the questionnaire as the primary tool for data collection. The researcher performed descriptive and inferential statistics to make sense of the data and presented the information in tables, charts and graphs complemented by the researchers own interpretation.

Effective Factors of the Adoption of Mobile Banking Services by Customers

This research is proposed to detect the effective factors of using the mobile banking services in Saderat Bank by using the Technology acceptance theory, Dissuasion of innovation theory, and also advice from national banking specialists. The model divides the effective factors of the adoption of mobile banking services to the two parts: mobile banking technology characteristic and demographic characteristic, Mobile banking technology characteristic includes perceptions of M-banking, ease of use, usefulness, cost, risk, compatibility with their lifestyle, and their need for interaction with personnel. And demographic characteristics cover gender, age, marital status, the level of education, and the yearly income. In this research we used a descriptive-field study methodology, by taking a sample of 666 people, where 350 people were mobile banking services users and 316 people not using the Saderat Bank services. We employed some descriptive statistics as well as statistical inference to find out the effective factors of using mobile bank services. According to the results of this research, among different mobile banking technology characteristics, the compatibility variables, the cost of using, trial ability and profitability were ranked by customers as effective factors of using the mobile banking services. It is worth to note that the other factors such as ease of use, risk and need for interaction were not important for using mobile banking services from the customer's perspective. Moreover, the gender factor was effective factor among demographic characteristics, while the marital status was not an important factor for using these services.

Examining Mobile Payment User Adoption from the Perspective of Trust

This paper explored the critical factors influencing users’ intention to adopt mobile payment from a trust perspective. The results are based on a survey sample of 193 participants. SmartPLS2.0 is employed in the data analysis. The findings indicate that perceived ease of use, perceived usefulness, structure assurance and ubiquity have significant effect on users’ trust, which further affect user usage intention. Thus mobile service providers need to concern trust to facilitate user adoption and usage of mobile payment services.

Factors Affecting Third-Generation Mobile Services: Applying the Purchase Intention Model

Based on the theoretical framework of the Purchase Intention Model, this study integrated the constructs of perceived over performance, perceived relative advantage, network effects, perceived enjoyment, and individual optimal stimulation level to investigate the factors affecting third-generation (3G) mobile service adoption behavior in Taiwan. Data was collected from 322 potential services users in Taiwan. The empirical results indicated that perceived need and perceived enjoyment were key factors that determined whether or not an individual would adopt 3G service. Furthermore, this study confirmed the importance of perceived over performance and relative advantage on the perceived need for 3G service. Perceived price was also found to be positively correlated with purchasability, but purchasability and network effect did not significantly impact adoption behavior. At the end of this paper, we discuss several implications for 3G service management practices and future research regarding innovative technology acceptance.

An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective

While promising appealing benefits to consumers and increased revenues for stakeholders, mobile TV success remains very uncertain with disappointing adoption levels. The literature suggests that there is no comprehensive theoretical framework for explaining the adoption of mobile TV services. Our paper aims to propose a new theoretical framework for better understanding of consumers' adoption of new mobile TV services. The paper outlines major issues drawn from the extensive literature review and an exploratory qualitative study that we carried out. We present a new comprehensive value–centric framework that integrates theories and constructs from different fields of research. As such, it fulfils identified theoretical gaps while providing orientation to managers who deal with the development and implementation of new mobile services.

Diffusion of innovation: the case of the Slovak mobile communication market

Statisticians and prognostic models are often used by all economic subjects for forecasting of different aspects of their business activities. But what can they do when their novelties and innovation have no relevant historical data or have only a few objectionable (subject to quantity or periodicity) data? Despite the incomplete data, which are useless for traditional forecasting methods, all mobile operators request some kind of prediction about the success or failure of market acceptance of their novelties (innovations) and about their and future development. In this article, we try to look through how relevant principles and knowledge of diffusion theory can be applied in practise by creating some diffusion scenarios for adoption of mobile technologies and services in conditions of the Slovak mobile market. The conclusions made by us might be valuable for all mobile operators and content providers for future learning and decision-making in case they want to introduce a new mobile technology or service to the market.

Determinants of Mobile Banking Adoption in the Ghanaian Banking Industry: A Case of Access Bank Ghana Limited

The study examined the determinant of mobile banking adoption among bank customers in Ghana, with specific emphasis on Access Bank. In line with literature, the study applies theoretical frameworks which have been developed from existing literatures on innovation and adoption to collect responses from one hundred and fifty (150) sampled customers of Access Bank in order to investigate the determinants of mobile banking adoption in the Ghanaian banking industry. The results from the study revealed that, each factor measured had some level of significant effect on consumer intention to adopt and use mobile banking services provided by Access Bank. Additionally, the study unveiled that, perceived credibility and perceived financial cost were the major setback with regards to customers adoption of mobile banking services provided by Access Bank, and as a result of this, Ghanaians have formed a negative behavioural pattern towards mobile banking. In addition, the findings showed that, perceived credibility and perceived financial cost have a stronger effect on consumer intention to adopt and use mobile banking service than perceived usefulness and perceived ease of use. It was, therefore, recommended that banks in Ghana should create more awareness through personal interaction with customers, develop quality initiatives in order to build customer’s confidence. Equally, banks should also review the cost of their mobile banking service.

Mobile banking adoption: a rural Zimbabwean marketing perspective

The purpose of this paper is to explore and discuss the determinants that inhibit mobile banking adoption by the rural unbanked in Zimbabwe. The researchers conducted an extensive literature search. The references consulted were categorically analysed and articles were considered to compile the findings of this paper. The study provides a contribution to practice by providing a better understanding of issues associated with mobile banking diffusion mechanisms that aid the adoption of mobile banking systems. The main findings of the research indicate that there is a slow and often annoying adoption of mobile banking within Zimbabwe by the rural unbanked due to a considerable number of inhibitive factors. This research reveals the nature of adoption that may reliably inform service providers about strategies to consider when appealing to this market segment. The study also shows that mobile banking adoption cannot ignore the use of marketing oriented factors in order to avoid the assumption of being myopic by considering only the product based variables to assess behavioural intention to adopt mobile banking services as identified in Technology Acceptance Model. However, the literature review also reveals that there are virtually no substantive theoretical researches which adequately extend the TAM using all the marketing mix elements. Therefore Technology Acceptance Model is extended using the marketing mix elements to better predict the behavioural intention to adopt mobile banking by the rural unbanked. This research, having studied the behaviour of the rural unbanked, argues that mobile banking service providers are likely to develop tailor-made integrated marketing mix strategies in order to financially include this market segment. The paper recommends for future research to use the additional marketing mix elements of physical evidence, processes and people in the adoption of mobile banking services by the rural unbanked.

Stakeholders ' expectations of mobile payment in retail: lessons from Sweden

Purpose – The purpose of this paper is to explore the reasons behind the slow adoption of mobile payment services. The expectations of the main groups of stakeholders – the mobile service providers, the retailers, and the consumers – of the service in the retail industry in Sweden are examined. Design/methodology/approach – The authors use a qualitative case study of stakeholders’ expectations. The conceptual research framework is based on the theory of diffusion of innovations, the technology adoption model, and network externalities. The proposed framework was tested and validated by empirical findings. Findings – One of the key findings of the research highlights that acceptance of a mobile payment service depends on the ability of mobile payment providers to build networks of both retailers and consumers simultaneously. The service will attract these stakeholders if it meets their expectations in the best possible way. Another finding is that mobile payment services do not meet expectations on an enhanced purchasing process. This is the area for future service improvement. Research limitations/implications – The main limitation of this study is that only a few retailers were contacted. Practical implications – First of all, criteria from the developed research framework can be used as a guide for mobile payment service development. Second, when developing and providing a mobile payment service, mobile payment providers need to have a good understanding of the needs and expectations of retailers and consumers. Originality/value – Stakeholders’ expectations have not been a focus for research in previous studies. This is a new research object.

Consumer adoption of mobile technologies: a literature review

Although the total number of mobile subscriptions reached 6.8 billion worldwide ITU, 2013 confirming in the process that mobile technology is widespread, academic literature has so far focused only on explaining adoption of mobile technology and services. This literature review analyses 67 studies from the period 2005-2013 and finds the following: a most studies are quantitative in nature and come from Asia; b the Technology Acceptance Model is the most used theory; c future research should also utilise qualitative methods and examine the behavioural outcomes of mobile adoption instead of simply adoption in consumer markets.

Factors Affecting M-commerce Adoption in Oman using Technology Acceptance Modeling Approac

The advancement in mobile technologies has influenced many countries to adopt mobile services in their private and public organizations including Oman. M-commerce services are growing rapidly with the exponential growth of mobile devices, technologies and networks. Hence, many business organizations private or public use them to improve revenue, reduce costs, maintain their competitive edge and achieve a level of high efficiency. Although there were many M-commerce services introduced, it was hard to find evidence of any study conducted to determine their successes or failures. This study is an attempt to explore the factors affecting the adoption of M-commerce services in Oman using the Technology Acceptance Model (TAM) approach.

공공기관 모바일 서비스 수용에 관한 탐색적 연구: 사용자 및 전문가 대상 심층인터뷰를 중심으로

공공기관 모바일 서비스 수용에 관한 탐색적 연구: 사용자 및 전문가 대상 심층인터뷰를 중심으로

Integration and consistency between web and mobile services

Purpose – Attracted by tremendous market opportunities of mobile business, many web services providers have started to expand their web services from traditional PC-based environment into the mobile-based environment. However, success in the web services cannot guarantee the success in the mobile services. The purpose of this paper is to identify factors that influence consumer evaluation and use of mobile shopping services in a web-mobile service extension context. Design/methodology/approach – Based on categorization theory, this paper focusses on the role of integration and consistency between web and mobile services. A research model was created and empirically tested on data collected from 298 mobile shopping users in China. Findings – The structural equation modeling analysis indicates that evaluation of source (web service quality) positively affect evaluation of target (perceived mobile service quality and flow in mobile services). The study also found that the relationships between source and target (perceived integration and perceived consistency) play an important role in determining evaluation of the target, which in turn shapes intention to use mobile services. Research limitations/implications – The survey is based on mobile shopping consumers. Caution is required in any effort to generalize the findings to other research contexts. Factors influencing a consumer's extension or adoption decisions in regard to different mobile services may not be the same, or the degree of influence may differ. Continued studies can test and compare our findings in different mobile services contexts. Practical implications – The results of the findings provide specific methods for managing the process of web-mobile service extension. The results also indicate the importance of perceived consistency in shaping consumers’ evaluation of the extended mobile services in practical environments. Originality/value – The present study extends the categorization theory to a multi-channel context and examines mobile services adoption from a cross-environment perspective. It considers evaluation of source, evaluation of target, and the relationships between source and target, which enriches the innovation adoption literature by providing a holistic insight into the evaluation and use of mobile services.